Major holidays have long been used effectively as pillars around which to structure powerful marketing campaigns. Christmas, Easter, Halloween, July 4th – these are all obvious sales boosters. In the world of social media, however, there are many more notable days you can use to boost your brand and increase sales. Almost every day there is some lesser-known quasi-holiday that brings with it opportunities to stretch your brand, add a little personality, and up your profits. Here are just a handful that can really help you increase your profile on social media. Before you try to leverage any of them, remember to make sure that they can fit your business; never try to force anything.
Black Friday, Small Business Saturday, Cyber Monday
Grouped together, the days of the Thanksgiving weekend already make up a well-established bumper period for retail – and increasingly for other businesses too. The basic strategy with these days is to sell products at a large discount so as to increase the number of items sold and achieve economies of scale. Discount your goods strategically, calculating what you can afford to sell at a hugely reduced price and what you think will draw the most buyers. Post your discounts on social media and make sure that your value offering comes through clearly, bringing attention to the benefits of dealing with your business, as opposed to any others, during the crazy, Black Friday rush.
International Coffee Day (September 29)
You don’t have to be directly involved in the making or selling of coffee to make use of this one. Coffee is pretty much the core ingredient of almost all social and business interactions. This is a perfect opportunity to invite prospective clients in for a free coffee, giving you the chance to make your actual offers. It doesn’t matter what you do – coffee goes with everything!
National Friendship Day (1st Sunday in August)
Friend referrals are an old marketing tactic. This day offers a great opportunity to have a little fun with them. Offer discounts or contest entries to everyone who brings or refers a friend to you, for example. Or you could devise a twofer deal – buy one get one free – if that’s what will work for your business. Think about your brand and how this will work, then get creative. It’s an opportunity for fun, uplifting, perhaps even emotive marketing campaigns.
There are many others: National Doughnut Day, National Flower Day, National Emoji Day, and many more! Look them up and create a roster, plan ahead and have fun with them. They are an excellent opportunity to engage your audience and give your sales that little shove they may need at certain times of the year.