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5 Things That May Be Wrong With Your Internet Marketing Strategy

Ken Bowden - Wednesday, April 5, 2017

internet-marketing-strategy

Are you sabotaging your brand’s internet marketing strategy without even knowing it? For many SMBs who don’t have the resources needed to hire someone for the job, the answer can be yes. SEO and content marketing are often left to an existing team who may lack the necessary skills to create content that attracts visitors to your website – particularly visitors who will convert to long-term, loyal customers.

If this sounds like your company’s current situation, read on to discover what some of the most common mistakes are, and how you can deal with them.

Reimagine Your Internet Marketing Strategy

Inbound marketing is one of the most effective internet marketing strategies available, but doing it right is no easy feat. If you make some improvements aimed at avoiding these mistakes you, too, can be a force of nature in the world of internet marketing.

Mistake #1: Your Content’s Lacking

Lead nurturing content is key to a successful internet marketing strategy. Churning out irrelevant blog posts will not work to gain you the traffic you need. Better content will get results, but just what is “better” content? To start, it’s original, has great headlines, and offers something of value to the people reading it. To boost SEO rankings and generate leads, you need to create a high-quality site that Google rewards with a higher ranking.

Mistake #2: Your Content’s Not Providing Answers

People use search engines to find the solution to a problem they have. It’s the search engine’s job to deliver that answer to them. If you’re writing great content, your high-ranking site will be one of the first a search engine like Google directs readers to. Once they arrive at your site, your blog posts, infographics, videos, and other marketing content must offer them something of value. Keep in mind that people want that value delivered quickly. Make your content easy to scan and be sure it’s clear what action the reader needs to take to get the help they need.

Mistake #3: Your Website’s Not Equipped to Convert

Many businesses do a great job with their websites and see excellent returns when it comes to those who visit. Many, though, also fail to provide visitors with what they are seeking. Websites that are difficult to navigate, don’t accurately reflect what you have to offer, and do not deliver a strong value proposition tend to leave customers wondering, “What’s here for me?” Don’t let a poorly designed website get in the way of reaching those people who could benefit from your product or service most.

Mistake #4: Your Website’s Not Optimized for Mobile

Today, a flawless responsive website design is absolutely required. Most people – 80% – now use their mobile devices for searches, and if your website does not offer a fantastic user experience on their smart phone or tablet, you can significantly damage your bottom line. Your site should be easy to navigate, offering visitors a superior experience no matter how they access it.

Screen Printing Equipment Manufacturer Engages WSI for SEO

Ken Bowden - Tuesday, March 28, 2017

screen-printing-Connecticut

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program.  Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is.  WSI added or optimized a total of 10 pages in the site designed to rank for specific terms.  The following pages and keywords are covered in this phase of the implementation:  

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.

 

This post originally appeared:  http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site

Ken Bowden -

woodford-hydrants

Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets.  Their web site, www.buyeagle.biz, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month.  The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms.  This activity led to huge growth in organic visitors, and a very happy client.

Since 2012, WSI has been the sole SEO vendor to Eagle Mountain Products and has engaged in various projects to enhance visibility and sales across the site.  For 2017, our mission is to leverage SEO to increase sales of Woodford Yard Hydrants.  This is a high ticket item and will have a disproportionately positive effect on overall sites sales once the SEO kicks in. 

To begin the project, we have selected three pages that are the typical entry points for shoppers looking to purchase Yard Hydrants:

Woodford Yard Hydrant

Woodford Hydrants

Woodford Y-34

 These three pages have been optimized for high volume, relevant keywords that consumers and plumbers use to find these products online.  For the balance of the year, we will focus on off page optimization including blogs at Tumblr, WordPress, Blogger, and Weebly as well as Google+ posts.

We are looking forward to a 5th year of SEO success for Eagle Mountain Products!

This post original appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-for-5th-year-of-seo-for-plumbing-products-e-commerce-site

Twilight Homes engages WSI for Website Development and Digital Marketing

Ken Bowden -

Twilight-homes-engages-WSI

Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of  different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on TumblrWeeblyBlogger, Medium or WordPress.

This blog originally appeared here: http://www.wsiwebenhancers.com/twilight-homes-engages-wsi-website-development-digital-marketing/.

3 Fundamentals of Paid Search Marketing

Ken Bowden - Friday, March 3, 2017

Paid-search-fundamentals

Paid search marketing is a cost-effective and scalable form of online marketing that connects your ads with searchers who are actively seeking the solution you provide. The most popular and well-known are pay-per-click, or PPC, campaigns, where you bid for ad placement and then pay a search engine like Google a small fee for each resulting click. While that may sound like you’ll be spending a lot of money, a well-designed campaign results in just the opposite. How? By creating ads that are so specifically designed that they reach only those potential customers who are searching for precisely the product or service you offer.

Paid Search Marketing Fundamentals

Online banner ads, together with traditional advertising like TV, print, and radio, are impression based, but PPC ads are performance based. In a perfect marketing world, all three work together to bring you the desired traffic you’re looking for. These ads all drive awareness, information, and sales leads, but PPC offers the closest point of sale. Paid search marketing can be a boon to your traffic and bottom line, but keep these three fundamentals in mind as you decide whether now’s the time to invest.

  1. Keywords Matter. In paid search marketing, everything starts with keywords, and figuring out the right keywords to bid on will have an impact on how much you end up spending. When people use Google or another search engine, they type specific words or phrases into the search box to find what they’re looking for. The results, whether they’re paid ads or not, appear because they’ve been determined to be relevant to those words. If you want your ad to show up on the page, you need to bid on those keywords. There are many ways to find your optimum keywords, with keyword research tools and analytical data being the most helpful.
  2. Relevant Ads Get Results. Bidding on the right keywords is just part of the PPC battle. You also need to create eye-catching ad content that is highly relevant to a potential lead’s search query. To score those clicks, you want ads that directly address the searcher’s problem and that lead him or her to the appropriate landing page on your site that offers the solution they need.  If you haven’t already, you’ll also want to learn more about Google’s expanded text ads.  ETAs now provide text ads now that are 2x bigger than previous text ads.
  3. Reporting and Analytics Increase Your ROI. If you want the best results from your PPC campaigns, you must know what is and isn’t working. The goal is to figure out how to tweak your campaigns so that over time they become better at attracting your desired audience. Tracking data such as search queries, landing pages, location, and engagement tells you which ads and pages are working. Examining social shares helps you see which content resonates enough with users that they’re compelled to share it with others. Ad networks provide reports on views, click-throughs, and conversions. Once you have data in hand, you can make improvements that bolster ad performance and save you money.

Hubspot, has a great beginner’s guide that covers everything you need to know about paid search. Paid search marketing can be one of the most revenue-generating pieces of your marketing strategy. Just remember that it’s not about simply handing over money to Google to drive clicks to your website. Before making the investment, take the time to understand the type of consumer you’re trying to attract and how much you should pay for each click to draw them in. Take time also to make your content relevant and rich and make it easy for visitors to convert with few barriers and a great call to action.  Then be sure to pay careful attention to analytics – both bounces and conversions – to make any other changes that might be needed.

Weichert® Real Estate Affiliates, Inc. Engages WSI for National Franchise Marketing Program

Ken Bowden - Monday, February 27, 2017

WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year.  It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WSI Marketing Program for National Real Estate Franchise Brand Development

The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This  dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do.  For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/

Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

Ken Bowden - Wednesday, February 22, 2017

Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.

For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.

Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.

WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).

In addition to adjusting the optimization on their prime website pages for the best keyword phrases:

                  new cars

                  used cars

                  car dealership

                  car repair

                  vehicle financing

WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:

Our Vehicles

Sedans

Convertibles

Hatchbacks

Minivans

SUVs

Trucks

Cars Under $10K

New Car Specials

Used Car Specials­

The Lincoln Line Up

The Mazda Line Up

PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.

This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/

 

 

 

The Role of Website Design in B2B Marketing

Ken Bowden - Wednesday, February 1, 2017

Website-Design-for-B2B

Creating a user-friendly website is a huge part of developing your B2B marketing strategy. Your website’s design should focus on content, usability, and functionality but also be aesthetically pleasing. Neglecting any of these elements can have an adverse impact on lead generation and conversions. Just like B2C websites, your visitors need to find what they’re looking for in an easy and seamless way, preferably within that all-important first three seconds. It’s equally true, though, that B2B websites should be designed differently from B2C sites.

B2B Buying Behavior

In many ways, the B2B buying process is more complicated than a typical B2C one. For example, the average B2B transaction involves 5 or more buyers, meaning the funnel journey for B2B customers tends to take more time. As a result, the B2B buying process is made up of multiple stages that take a company’s procurement policies into consideration. Further, while B2C customers make purchasing decisions based on emotion, B2C customers are more likely driven by risk aversion. Therefore, website design in B2B marketing must reflect the calculations, comparisons, and detailed information needed to bolster trust in your product or service.

Web Design and B2B Marketing

A basic tenet of marketing is that you design for your customers. Since trust plays a crucial role in B2B buying decisions, your website design must have credibility as its core objective. It should also seamlessly offer as much information as possible, in as many formats as possible, clearly stating:

In other words, if the goal is to turn your website into an effective lead-generation machine, you must understand your buyer’s personas, what solutions your buyers are looking for, and why they should choose you over the competition. So, what does this mean for your B2B website design? It means creating a dynamic site that is not merely a digital version of a company brochure but reflects what drives your customers. Here’s how to do it.

  1. Plan Content First. By now we all know that content is king when it comes to an effective digital presence. The time is now to shift the focus from design first to content first. It starts with a proper content strategy that addresses your brand’s specific website goals. For example, a blog is essential if you want to keep a consistent fresh flow of high-quality, SEO-friendly content. Plan your content strategy before you even begin to think of colors, fonts, or images, and you’re off to a good start.
  2. Choose a Responsive Design. More than 50% of Google searches are made from mobile devices and many of them include B2B buyers. Responsive design is key to functionality and ensures customers will have the same great experience across various devices.
  3. The Appeal of a Minimalist Design. Also known as flat design, the minimalist approach to B2B website design has recently increased to where it’s catching up to B2C. Flat elements, such as simple illustrations and bright colors are a great way to communicate your company’s message, story, and value proposition without using a lot of text.

Conclusion

Your B2B website is one of your most valuable marketing tools. Remember to keep it focused on the customer – the solutions they need and are looking for – and plan its design accordingly. Consistently update its products and/or services information, and be sure to offer dynamic content that helps your customers move forward with their own business. The more you do so, the more they will return the favor.

 

 

Is Search Engine Optimization an effective Internet Marketing strategy?

Ken Bowden -

As a small business owner looking to build an effective Internet marketing strategy, you must tailor your website to the algorithms search engines use to rank websites. This is done through search engine optimization, or SEO, a powerful way to increase inbound leads, grow your business, and bring you the confidence you need to compete in today’s challenging online world. Long gone are the days when all it took was stuffing a website full of keywords. Today’s search technology demands sophisticated content creation and distribution, big data analysis, and a thorough understanding of conversion.

Internet Marketing & SEO

SEO may be only one part of your Internet marketing strategy, but it’s the most fundamental one. For decades brands targeted their audiences with crafted messages, using print and mass media to deliver messages they hoped would convince people to buy. Today, it’s about inbound marketing, where the audience is searching the internet for the products and services they need to solve a problem or answer a question.

As the forward drive into the IOT (Internet of Things) age continues, your Internet marketing strategy must also evolve with the times. Otherwise, you risk falling behind the competition, or getting stuck in a marketing rut. Not incorporating SEO as part of your strategy is detrimental to your online success. And, if you’re in an especially crowded or competitive industry, it can be even more difficult to rank without it.

SEO Done Right

SEO is not a static solution – as online behavior and capabilities evolve, the rules constantly change. But there are some core reasons for making it a priority:

  • It’s Cost Effective. Unlike pay per click or social media advertising, SEO is typically a fixed-price, less costly service.
  • It Produces Results. One study shows that organic search drives 51% of users to websites as opposed to paid search, which drives 10%. Social media drives 5%. It’s true that in the past SEO received bad press, but search engines have gotten far more adept at weeding out the keyword stuffers.
  • It Gets You Found. Without a carefully crafted SEO strategy, the chances of your website ranking above the competition is slim. While other methods such as email marketing and social media also deliver decent amounts of traffic, neither of them compare to the ROI of SEO.
  • It Drives Your Mobile Game. Searches from mobile devices now outnumber those made from desktops. Being optimized for mobile is essential to your online marketing success. And if your business has a local element, local optimization is key to your overall marketing strategy.
  • It Keeps You on Top. If you see your competitors ranking above you in search results, the odds are good it’s because of their SEO efforts. If you want to be in the top three positions, optimization is key.
  • It Increases ROI. Websites that rank in the top three position receive 33% of all clicks for a search. Even if you’re currently ranking at positions 6-10 for most of your keywords, just a little optimization can push you up the results page and increase your traffic and conversion rate.

The Bottom Line

Just as every brand is unique, every SEO campaign is different. Whether you own a local brick-and-mortar storefront, or are a rapidly expanding online business, you need an Internet marketing strategy that includes effective SEO. It’s the proven way to connect with your audience and build brand awareness. While you can’t control how prospective buyers search for solutions, you can increase the likelihood of them finding you – and your solutions – through the proper use of SEO.

Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver

Ken Bowden -

WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch

 

Denver-Pergola-and-WSI

 

Denver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

With a launch in a new market where traditional wooden pergola and shade structures are the norm, there is a steep branding curve to this relatively new, but highly innovative shade structure system. The first marketing challenge WSI is providing for Denver Pergola is increasing their SEO efforts.  Implementing a strategy that will increase visibility and brand recognition in a new market are top priorities for this company.

With such a unique and new product, WSI got creative with the keyword research. 

  • We determined “What types of other products compare to the function of a pergola?”
  • We examined the natural vernacular people of this region use.
  • We evaluated what the competition was using for their websites.
  • We did actual geo-located (via proxy server) searches for possible keywords, and we researched the content that garnered the top positions in SERPs.

Denver-Pergola

As with all our SEO campaigns, WSI developed buyer’s personas to identify, not just demographics, but buyer behaviors, determining what are prospective customers’ interests? What kinds of content do they find appealing? What are the motivational factors that would drive them to make such a big investment in their outdoor living spaces? Along with a high degree of visual elements, WSI designed its campaign to provide content that Denver Pergola’s buyer personas will find helpful, interesting, and compelling enough to click through and convert.  

The marketing project also includes local elements. While Denver Pergola can and will service the entire Colorado area, their focus is Denver. So, it is important to make certain that all NAP throughout the Internet is correct and accurate.

With such a visual, high-end product, WSI also is utilizing all the possible social channels and off site platforms. We set up various channels to highlight the product as well as provide content relevant to our buyer personas on Google Plus, Blogger, WordPress, Pinterest, Weebly and Tumblr.

In the six months since starting the Denver Pergola Systems campaign, the URL www.denverpergolas.com has reached page one in SERP for a number of high search volume outdoor living industry keywords.  For a superior organic SEO approach, contact WSI and discuss the conversion opportunities that await you.

 

This post originally published on http://www.wsiwebwisemarketing.com/denver-pergola-systems-introduces-aluminum-louvered-pergola-system-denver/

 

 

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