Today’s consumers want to be able to find what they are looking for or complete an action within the shortest amount of time. Whether your website has been created to sell products online or whether it is an informative website to help people understand what types of services you offer and why they should partner with you, it needs to be user-friendly. If your target audience is not able to achieve whatever goal they had when they clicked on your website’s link, then it is not user-friendly enough and your resources are being wasted. Here are a few tips from a top website design company to keep in mind when you start creating your website:
The way your content is structured needs to be carefully planned. This means that your navigation has to be well thought-out from the start. Consider the following:
- The different product or service categories you will need,
- the information (or even drop-down options) that will form part of your About Us page,
- what you are going to do to build trustworthiness and authority (such as testimonials or a secure payment gateway badge), and
- How many clicks a user will have to make if they simply want to contact you.
Keep Your Content Simple
It can be easy to want to go into the finer points of who you are and the products or services you offer, but more content is not necessarily better. Hire a professional copywriter so that you are able to communicate your message in the simplest, most effective way possible.
Fonts and Graphics
Some fonts are easier to read than others are, and darker fonts on lighter backgrounds are the standard. In some cases, website designers experiment with fonts, colors, and graphics to create a unique effect and while this can be an impactful way to differentiate yourself from the competition, make sure it is not taking away from the user-friendliness of your site. Keep in mind that some people have impaired eyesight, so anything that is slightly confusing or more difficult for a person with full sight ability may be near impossible for someone with a disablement to complete.
Keep Your URL Simple
Your URL should ideally be your company name or the easiest derivative of it. This will make it easier for your customers to remember when they want to visit your website again.
Make It Mobile Friendly
Google has started to penalize websites that are not mobile compatible and for good reason. The number of people searching the web from their smartphones continues to rise, so your website’s design needs to be responsive to the various devices a person could be using to browse your site.