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A Guide to Local SEO and Link-Building Techniques

Ken Bowden - Thursday, September 12, 2019

Local-SEO-and-Link-building-techniques

Local SEO is about offering your website visitors a great user experience and having a strong visibility across as many local terms search terms and phrases as possible. In local SEO, local terms carry a lot of weight. So, your primary goal is to get links from popular websites, directories and businesses in the same area as you.

The best advice for building links is to build relationships with the local community. Another tip is to create content on your website that is helpful and educational. That way, you are contributing to education in your industry while simultaneously adding content that can be linked to by other websites.

The Importance of Business Citations

A business citation is simply the mention of your business on another website. Most of the time, a business citation will feature your business name, address, and phone number. It may also include a link to your website.

Business citations are important because they are used by search engines to help them decide how to rank businesses in their local search results. Search engines, and Google specifically, use business citations to verify the accuracy of a business. It is important that wherever your business is mentioned, the details are always accurate and the same.

There are many places that you can get business citations from, but the best and easiest place to start is online business directories such as Yell.com, Yelp, ThomsonLocal, and so on. Think of these directories as the modern version of the Yellow Pages that you used to keep by your phone. Only, now it is online and available on everything from a smartphone and tablet to a desktop computer.

As a small business owner, you may have been harassed by a media company promising to raise the profile of your business in search engines in exchange for a fee. Many times, these companies will simply submit your business to directories such as those mentioned above and charge you for it. With a bit of time and effort, you can achieve the exact same results by submitting your company’s information to relevant local directories yourself.

Need help with your social media marketing strategy or digital marketing? Then contact New Media Marketing in Greensboro today.

 

A Beginner’s Guide to Building Your YouTube Presence

Ken Bowden - Friday, September 6, 2019

Building-your-YouTube-presence

With YouTube being the second largest search engine after Google, many business owners and marketers are focused on growing their influence on YouTube. But, how do you do that if you are starting from scratch with zero subscribers? In this blog, we will share some key tips on how to build your business’ YouTube presence.

  • Tip No. 1: Get Started

Don’t wait until you have all the skills to create a Steven Spielburg-like video. The sooner you start uploading your own videos, the sooner people will have something to subscribe to. Remember that your first videos will probably be your worst videos. Everyone starts somewhere, but the important part is that you get started.

  • Tip No. 2: Tell People About Your Channel

The first people you will want to alert are your friends, family, clients, and employees. Consider a YouTube launch campaign where you send out an email newsletter to your database announcing your YouTube channel and your latest blogs. Be sure to add the YouTube logo to your website and other social media profiles.

  • Tip No. 3: Create Compelling Content

As you start creating videos, gaining subscribers, and interacting with them, you will learn what type of content elicits the most responses and engagement from your audience.

  • Tip No.4: Share Your Content

Every time you post a video, you need to make sure it is reaching as many people as possible. Share your YouTube on Facebook, Twitter, SnapChat, and LinkedIn. Also, create a blog post with an introduction to the video and host the videos on your website.

  • Tip No. 5: Optimize Your Videos

Just like you optimize your blogs with keywords and optimize images with keywords in your ALT tags, you need to focus on optimizing your YouTube videos as well. Find smart ways to incorporate the keywords your business is targeting into the title and the description of the video. At the end of videos, include a call to action for viewers to subscribe to your channel.

  • Tip No. 6: Create a Content Calendar

Once you have gotten used to video creation, plan a content calendar so that you regularly film and upload videos. Consider filming interviews with key people at your company, product assembly demonstrations, FAQs or anything else that may be valuable to your viewers.

Need help with your SEO optimization and social media marketing? Then get in touch with WSI New Media Marketing, a local SEO company in Greensboro.

Chatbots: Are They Really Worth It?

Ken Bowden - Saturday, August 31, 2019

are-chatbots-worth-it

So, you are considering getting in touch with a few website design companies to request quotes on installing a chatbot on your company website. The question is, are customer service chatbots really worth the investment? We investigate below: 

  • What Are Chatbots?

Chatbots are essentially artificial intelligence software. They are created to be able to simulate a conversation with a customer on your website or mobile app. They can be programmed to provide answers to frequently asked questions, or direct customers to specific pages on your website depending on what they are looking for. 

  • The Benefits of Chatbots 

Chatbots can save you quite a bit of time and money in the long run, especially considering that you probably will not have to employ as many customer service agents to deal with customer queries and complaints. Chatbots also help your business to seem super responsive to customer needs, and this can assist in building brand loyalty and trust. 

Chatbots will ultimately lead to improved customer satisfaction and may also help to cut down on human error. Plus, you can always count on a chatbot to be in a good mood – no need to worry about a grumpy employee giving a dissatisfied customer an attitude and losing them as a result!

In our current day and age where instant gratification is a must and an always-on approach to doing business is expected, there is no denying the value of being able to get a quick response from an intelligent chatbot when you are looking for answers. In short, a chatbot is definitely worth the initial investment cost!  

If you have decided that a chatbot is the right decision for your company, you may be on the lookout for website design companies for small businesses that can assist you in creating and installing one at a budget-friendly price. Get in touch with New Media Marketing! We specialize in chatbots and website design. And, we are known for being one of the most reputable responsive website design companies out there. We look forward to helping you boost your business! 

 

What is Google’s Mobile-First Indexing?

Ken Bowden - Monday, August 26, 2019

Google's-mobile-first-indexing

If you ever needed a reason to embrace mobile marketing with open arms, Google’s new mobile-first indexing is it! Below, we explain what this type of indexing actually is and what it means for your company’s website going forward. 

  • Mobile-First Indexing 

In December of last year, Google made a big announcement that detailed how over half of the pages shown in search results globally are from mobile-first indexing. In other words, the vast majority of the pages that you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.

  • What Does This Mean for My Business? 

Ultimately, what it means is that if you are not paying attention to mobile marketing and making doubly sure that your company website is mobile-friendly, you are likely losing out on half the traffic that you could be getting to your site if you were. 

In order to maximize your mobile marketing and SEO going forward, you should keep the following guidelines in mind:

    • Your mobile site should contain the same content as your desktop site. It is not recommended trimming your content for your mobile site. 
    • Structured data should be present on both versions of your site.
    • You should include metadata on both versions of your site. Meta titles and meta descriptions, in particular, are of the utmost importance. 
    • Make sure that all images have alt tags on both versions of your website. 

Need help with mobile marketing, mobile app marketing, and mobile content marketing? When it comes to expert mobile marketing services, you cannot go wrong with New Media Marketing! For more information on how we can aid you in improving your Google rankings, do not hesitate to get in touch with our team.

How To Make Your PPC Campaign More Affordable Without Sacrificing Reach

Ken Bowden - Monday, July 15, 2019

How-to-make-Pay-per-click-more-affordable

Have a small budget but still want big results? With a bit of strategizing and research, it is indeed possible to make your PPC campaignmore cost-effective without sacrificing on the number of people whom you are able to reach. Here is how:

  • Geo-Targeting 

If your budget is tight, you need to target your PPC campaign very carefully to avoid ‘wasting’ clicks. Geo-target people within specific areas who would be able to access your products and/or services. Just because you limit your campaign to a specific area does not mean that you will restrict the number of people whom you are able to reach in it!

  • Schedule Your Ads Carefully 

You are more likely to reach a higher number of people at certain times of the day, hence the reason why it is often smarter to schedule your ads to show only at these times, as opposed to in a more staggered manner. The pay per click advertising platform that you are using will provide you with these insights. Paying attention to them will help to maximize reach without taking you over budget.

  • Track Performance 

When running your ads, make sure that tracking is set-up through the PPC platform and website analytics to effectively measure performance. This will allow you to learn more about who the campaign is reaching and how they are reacting to it. In short, you will have a much better idea of where and how to optimize the campaign in order to keep reach high and costs low.

  • Research Keywords 

Generic keywords can be extremely costly. Therefore, it is always worthwhile to do some more intensive keyword research to see if you can save money. ‘Designer handbags’, for example, is likely to cost more than double a more specific keyword like ‘designer handbags North Carolina’.

  • Include Ad Extensions 

While ad extensions may not increase reach, they will certainly improve the effectiveness of your campaign, all the while helping to boost the number of leads that you receive. Ad extensions include your company’s click-to-call phone number, site links, address, and structured snippets.

Need assistance when it comes to maximizing your PPC performance without paying a fortune? Here at WSI New Media Marketing,we not only specialize in pay per click advertising programs, we are also a trusted local SEO company and SEO service provider in North Carolina that can help you to achieve your digital marketing goals in a flash. Contact us nowto learn more.

 

These Are the Key Areas Where You Should Focus Your SEO Marketing Campaign

Ken Bowden - Wednesday, July 10, 2019

SEO-marketing-campaign-focus

SEO is all about trial and error, patience and dedication. There is no denying, however, that the work you put into your company’s SEO marketing is worth it! The question is, what are the key areas where you should focus your SEO marketing campaigns in order to see the best possible results? We shed some light on the topic below.

  • PPC Advertising

Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.

  • Mobile Marketing

It is so important that you make sure your website is properly optimized for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people that are viewing your website using their mobile device than they are their laptop or desktop.

  • Social Media

Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.

  • Website Design

Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.

Sometimes it helps to get a professional on board when it comes to successful SEO marketing. Here at New Media Marketing, our team specializes in effective social media marketing, pay per click advertising, and mobile content marketing. Contact us now to learn more.

How to Get Your Business Started on Twitter

Ken Bowden - Monday, July 1, 2019

Getting-your-business-started-on-Twitter

Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into their digital and mobile marketing strategy. If you have yet to jump on the bandwagon, here is some advice from one of the top social media agencies – New Media Marketing.

  • Complete Your Profile

A strong bio is of the utmost importance as it will tell potential followers a bit more about your business. And, this could be the deciding factor in terms of choosing whether to follow you or not. Also, be sure to upload a clear image of your company logo – Twitter profiles that do not have a picture have markedly fewer followers.

  • Keep Up with the Competition

Be sure to keep an eye on your competitors’ Twitter profiles, especially those with a high number of followers and engagement. Pay attention to what they are posting and how they are interacting with other Twitter users, as well as who they are following. This will give you a good idea of what you should be doing and how. Just avoid blatantly copying their efforts as this is not likely to be well-received!

  • Get Active

Aside from Tweeting, sharing others’ tweets and following the right people/businesses, there are other ways in which to get active on Twitter and use it to your advantage. Create helpful Twitter lists, for example. These lists allow you to organize the people you follow into specific groups. You can also save searches, which makes it possible for you to organize content based on a specific topic.

Looking for professional assistance when it comes to mastering the art of social media marketing? Look no further than New Media Marketing. As one of the top social media agencies, we specialize in pay per click (PPC) advertising, mobile marketing, SEO optimization, and are one of the most trusted website design companies in the area. For more info, do not hesitate to contact us today.

 

 

A Beginner’s Guide to Building Your YouTube Presence

Ken Bowden - Tuesday, June 18, 2019

Guide-to-building-your-YouTube-presence

Building a YouTube presence takes time, work, commitment, and creativity. The social media marketing experts atNew Media Marketinghave created a beginner’s guide for building your presence on YouTube:

  • TurnYour Watermark into a Subscribe Button

This strategy is like a cheat code for getting new subscribers. You probably already know that you can add a branded watermark to your YouTube videos. A branded watermark is a little icon that sits on the bottom right-hand corner of your video. These watermarks are a great idea because it allows people to subscribe to your channel without stopping the video or leaving the page.

Make your watermark look like a subscribe button by putting it into a rectangular, red box, similar to the YouTubesubscribe button. This simple change can significantly increase your subscriber count.

  • Use “The Top Formula”

It’s no secret that a YouTube channel trailer can turn random visitors into loyal subscribers. The question is how do you create a trailer that actually works? The answer is “the top formula”. This formula is a three-step process that gets results. Here’s how:

    1. Target Audience:

Address your target audience in the first 10 seconds of your trailer. At this point, the person watching your video isn’t sure if your channel is for them. That’s why they are watching your trailer in the first place, so you want to start your trailer off by saying who your channel is for.

    1. Origin Story:

Here’s your chance to explain why you created your YouTube channel in the first place. Your originstory will help you explain what sets your channel apart from your competitors in your niche. It also helps your viewers relate to you as a person, which makes them more likely to subscribe.

    1. Pitch to subscribe:

At this point, your viewer is very close to subscribing to your channel. All they need is a little push. Don’t be afraid to ask people to subscribe to your channel. In fact, YouTube recommends that you end your trailer with an explicit call to action for your viewers to subscribe. Add a five to ten-second screen at the end of your video that displays a prominent subscribe button.

  • ShareYour Contenton Other Social Media Platforms

YouTube is already the second biggest search engine, but you can make sure your video content travels even further by sharing your videos on other platforms. Add a blog post with a short intro to your blog and embed new videos into posts. Share your YouTube video on Facebook, YouTube, and even on Instagram (by adding the link to your bio page).

  • Engage with Viewers

YouTube users regularly leave comments in the comment section below videos. Check back on your videos regularly and reply to questions and queries below. A good idea is to check the comments for future topic ideas. That way, you can start crafting contentthat appeals to your direct target audience.

Need more information about social media marketing? Then contact our local SEO company today.

 

A Guide to Local SEO and Link-Building Techniques

Ken Bowden - Friday, June 7, 2019

Local-SEO-and-Link-building-with-WSI

You have a local business, but why aren’t you getting more foot-traffic into your local store? As many business owners know, link building is one of the most important steps to increasing your search rankings. The more links you have, the higher you are going to rank.

Local businesses, however, need to focus on building more localized links. Here are some pointers on how to do this:

  • The first thingyou need to do is check out Moz Local, which has a link of all the localized directories in the world. You can use Moz Local to get more local links, especially from localized directories. Some of the directories may be national or global, but they have localized sections within your city.
  • The next thing you want to do is check out your local Chamber of Commerce. Every city in the US has a Chamber of Commerce that helps promote other businesses within that region. These organizations also have websites, so why not reach out and ask them for the link? If you do business in the city, are paying your taxes, and are providing products or services to people in the community, why not get a link for that site? In most cases, they will say yes.
  • Your third step is to start networking with other businesses in your region. Some of the businesses in your location may be competitors, but many of them won’t be. If you are a plumber offering pool heater and water heater repairs, for example, and there is another company offering electrical or handyman work, you can cross-promote each other and link to each other’s websites. Many people who are hiring an electrician or handyman for household work may also need a plumber, so having your link on their website and your name top of mind can help both your businesses.
  • Go to Ahrefs, put in your competitors’ URLs, and it will show you who is linking to them. Reach out to each of these websites and start networking with them. Tell them that you noticed that they are linking to your competitor and introduce yourself as a company that has a similar business, but that also offers something extra (perhaps you have a warrantyon your products or offer a free quote, for example). Tell them that your service may be of use to their website visitors, invite them to go and check out your website, and tell them they are free to link to your website as well.

Need help with your local SEO? Then contact our SEO company today.

 

 

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

Ken Bowden - Monday, June 3, 2019

heat-timer-corporation-selects-WSI

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:  https://www.heat-timer.com/.

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weeblyand Blogspotin addition to several other WSI proprietary content distributionplatforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

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