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Use These Notable Days of the Year to Pump Up Sales Performance

Ken Bowden - Thursday, November 14, 2019

Major holidays have long been used effectively as pillars around which to structure powerful marketing campaigns. Christmas, Easter, Halloween, July 4th – these are all obvious sales boosters. In the world of social media, however, there are many more notable days you can use to boost your brand and increase sales. Almost every day there is some lesser-known quasi-holiday that brings with it opportunities to stretch your brand, add a little personality, and up your profits. Here are just a handful that can really help you increase your profile on social media. Before you try to leverage any of them, remember to make sure that they can fit your business; never try to force anything.

  • Black Friday, Small Business Saturday, Cyber Monday

Grouped together, the days of the Thanksgiving weekend already make up a well-established bumper period for retail – and increasingly for other businesses too. The basic strategy with these days is to sell products at a large discount so as to increase the number of items sold and achieve economies of scale. Discount your goods strategically, calculating what you can afford to sell at a hugely reduced price and what you think will draw the most buyers. Post your discounts on social media and make sure that your value offering comes through clearly, bringing attention to the benefits of dealing with your business, as opposed to any others, during the crazy, Black Friday rush.

  • International Coffee Day (September 29)

You don’t have to be directly involved in the making or selling of coffee to make use of this one. Coffee is pretty much the core ingredient of almost all social and business interactions. This is a perfect opportunity to invite prospective clients in for a free coffee, giving you the chance to make your actual offers. It doesn’t matter what you do – coffee goes with everything!

  • National Friendship Day (1st Sunday in August)

Friend referrals are an old marketing tactic. This day offers a great opportunity to have a little fun with them. Offer discounts or contest entries to everyone who brings or refers a friend to you, for example. Or you could devise a twofer deal – buy one get one free – if that’s what will work for your business. Think about your brand and how this will work, then get creative. It’s an opportunity for fun, uplifting, perhaps even emotive marketing campaigns.

There are many others: National Doughnut Day, National Flower Day, National Emoji Day, and many more! Look them up and create a roster, plan ahead and have fun with them. They are an excellent opportunity to engage your audience and give your sales that little shove they may need at certain times of the year.

WSI can help you develop a highly effective social media marketing strategy that works all year round. Contact us for help with your campaign.

 

 

How to Build a High-converting Email Funnel for the Festive Retail Season

Ken Bowden - Thursday, November 7, 2019

Build-a-high-converting-email-funnel-for-festive-retail-season

Email marketing is known to be a low-cost, high-return marketing tool. According to a Campaign Monitor study, roughly $44 is made back on every $1 spent on email marketing. That’s at any regular time during the year. In the holiday season, this increases dramatically.

To really get the best results from your email marketing though, you need to make sure that your mailing strategy builds into an effective, enticing email funnel that draws and converts those clicks. What follows is a fairly foolproof sequence to help you build up your funnel.

  • Start by Expressing Gratitude for Your Halloween Trade

As November begins, send out an email thanking your customers for doing business with you over the Halloween period. This makes them feel appreciated and that they are a part of your brand. Send to all customers, whether they made purchases last month or not.

  • Send a Black Friday and/or Cyber Monday Teaser Email in Mid-November

Don’t jump too soon after 1 November. Give them a couple of days to settle and make sure you’re not bombarding their inboxes. About 5 to 7 days after your “thank you”, send the first teaser of your Black Friday/Cyber Monday deals. Keep it brief and high level, and focus on prime offerings across all niches of your market. However, be sure to hint at, but hold back your leading, most exciting offers. Those are for the next email.

  • Send Your Main Black Friday and/or Cyber Monday Email a Week Later

Give it a week and then drop the main mail about mid-way through November. Now you can unveil your biggest offer, the one that will have them queuing outside your door for hours. Since this is your main offer, put more effort into it: give the graphics a lot of thought, and make them eye-catching and unmissable.

  • Send Offer Reminders Four Days Before Black Friday

Let it rest again. And then, as the week of Thanksgiving starts, send out reminders of that main offer, as well as other major deals. People may have been very excited by your original offer mail, but then they have got on with their busy lives – your offer could slip their minds. This is just to make sure that they don’t forget – and that they know why they shouldn’t forget.

  • As of the Next Day, Send Out Countdown Emails Until Black Friday

Normally you don’t want to overdo the number of emails you send. Now is the time to up the ante, however, by fanning the flames of anticipation. Each day, send out a short, bold reminder of your top deals, and let the customers know that there is a very limited time before the offer will be live.

  • Send Your Post-black Friday/ Cyber Monday ‘thank You’ Emails

If you followed the sequence and focused on great content (as well as incredible offers), you should now be very happy with the results you achieved. Now, as November rolls over into December, there’s only one thing left to do:

  • Repeat the Process for Christmas

WSI can help you build a top converting email marketing funnel. Contact us for help with your campaign.

 

3 New Ways to Drive Traffic to Your Website

Ken Bowden - Wednesday, October 9, 2019

ways-to-drive-traffic-to-your-website

Drawing traffic to your website can be a tricky affair. At times, you think you’ve hit on the winning formula, only to find that your numbers suddenly start to drop. You’re throwing in every trick in the book – every keyword is perfectly researched, all your social media postings are carefully strategized, your website design has been carefully planned for optimal UX, and yet the traffic dwindles.

That’s okay. It happens. The thing to do is remember that the internet – and thus digital marketing by extension – is an ever-changing thing, and you need to adapt with it. Every so often, you need to regroup, rethink, and try something new. Here are three tips to help you give your traffic a boost.

  1. The Celebrity Touch

Celebrity endorsements have worked since the days of newspaper ads – and they still do. Now, we’re not suggesting that you pay your favorite sports star to do a cheesy commercial giving your product the thumbs up. Digital content marketing can be more subtle and more interesting than that. You can draw interest to your site by posting content that features celebrities connected with your line of business, and leveraging off their fan base. It can be as simple as an interview with a star, famous author, or a luminary in your industry. You’d be surprised who’s willing to talk to you if you only ask.

Alternatively, ask a well-known blogger to write a guest blog for you and/or write a blog for their site. In this way, you could be attracting a whole new audience.

2. Social media: LinkedIn, Reddit

LinkedIn is the most effective platform to post business-related content. And, its users have a bigger attention span than those of other social networks. Unlike Twitter and Facebook, it has users that are more likely to click on, and actually read, in-depth articles on subjects that interest them, as well as clicking through and finding out more, provided they see a benefit to them professionally.

Reddit is another way to open up to different audiences, but in this case, you need to be a bit smarter and more targeted. Don’t just post content broadly; identify and research specific sub-Reddits that are applicable to your market, where potential new customers may be found among the readers.

3. Be Adaptable

Ultimately, no matter whether you follow the above advice or any other specific tips, the point is to be willing to shift your opinions and strategies in order to move with the times and undulating trends of the internet. You need a holistic SEO strategy that can help you keep your finger on the pulse all the time and change your approach accordingly.

WSI’s Adaptive SEO™ services will help you keep ahead of the trends, altering the angle of your digital marketing attack, while still maintaining the integrity of your brand. Contact us to start applying the adaptive treatment to your SEO strategy.

 

 

 

What KPIs Should Your Mobile Marketing Analytics Track?

Ken Bowden - Wednesday, October 2, 2019

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As fun as mobile marketing campaigns can be, they have no use unless they actually yield measurable results related to the growth and profitability of your business. Mobile marketing is there to boost the acquisition of new users/customers, and the retention of existing ones, and to aid in increasing your business’s revenue and/or profit.

Perhaps the above is stating the obvious, but how do we actually measure these variables? Well, in order to do so, you need to focus on a set of central key performance indicators (KPIs). Here are the four main KPIs your mobile analytics should be tracking daily so as to ensure you aren’t just ‘winging it’ with your marketing efforts:

  1. Cost per Install and/or Acquisition (Cpi/Cpa)

This is a question of the feasibility and profitability of your business, as well as the cost-effectiveness of your mobile marketing. Whatever analytics system you are using, make sure it can tell you exactly how much it costs you to acquire one new user/customer. You can then adjust your marketing budget accordingly or, if all goes well, have real figures to take to your finance department when they question your ad spend.

2. Customer Lifetime Value (CLTV)

This crucial metric tells you how much gross profit is generated by a single customer over the entire time you are doing business with them. It’s calculated by multiplying the average period payment (say your monthly or annual subscription fee) by your average gross margin and the number of periods the customer is expected to be with you. Together with your CPI/CPA measurements, this metric enables you to work out and project the profitability of individual users and groups of users. This helps you know where to focus your marketing and customer retention efforts.

3. Daily Active Users (DAU)

Acquisitions are fine. But, they mean little to your business in the long run if they don’t translate to consistent, regular customers. This KPI enables you to see how many active customers you have and to set goals for their retention, as well as for the addition of new active customers and the targeted acquisition of more.

4. Revenue

What is the net impact of your mobile marketing on overall revenue for the business? This is something you can and should measure. It is perhaps the simplest KPI to measure. The figures acquired from this, together with your user data, will often enable you – or your analytics software – to calculate the three KPIs above, as well as a range of others.

The beauty of mobile marketing analytics is that they offer the tools to use marketing in a targeted and scientific way, with the stats to back you up. They also help you to adjust your strategies by giving you clear indicators of what works and what doesn’t.

WSI are experts in mobile marketing. Contact us to refine your campaign.

 

 

A Guide to Local SEO and Link-Building Techniques

Ken Bowden - Thursday, September 12, 2019

Local-SEO-and-Link-building-techniques

Local SEO is about offering your website visitors a great user experience and having a strong visibility across as many local terms search terms and phrases as possible. In local SEO, local terms carry a lot of weight. So, your primary goal is to get links from popular websites, directories and businesses in the same area as you.

The best advice for building links is to build relationships with the local community. Another tip is to create content on your website that is helpful and educational. That way, you are contributing to education in your industry while simultaneously adding content that can be linked to by other websites.

The Importance of Business Citations

A business citation is simply the mention of your business on another website. Most of the time, a business citation will feature your business name, address, and phone number. It may also include a link to your website.

Business citations are important because they are used by search engines to help them decide how to rank businesses in their local search results. Search engines, and Google specifically, use business citations to verify the accuracy of a business. It is important that wherever your business is mentioned, the details are always accurate and the same.

There are many places that you can get business citations from, but the best and easiest place to start is online business directories such as Yell.com, Yelp, ThomsonLocal, and so on. Think of these directories as the modern version of the Yellow Pages that you used to keep by your phone. Only, now it is online and available on everything from a smartphone and tablet to a desktop computer.

As a small business owner, you may have been harassed by a media company promising to raise the profile of your business in search engines in exchange for a fee. Many times, these companies will simply submit your business to directories such as those mentioned above and charge you for it. With a bit of time and effort, you can achieve the exact same results by submitting your company’s information to relevant local directories yourself.

Need help with your social media marketing strategy or digital marketing? Then contact New Media Marketing in Greensboro today.

 

A Beginner’s Guide to Building Your YouTube Presence

Ken Bowden - Friday, September 6, 2019

Building-your-YouTube-presence

With YouTube being the second largest search engine after Google, many business owners and marketers are focused on growing their influence on YouTube. But, how do you do that if you are starting from scratch with zero subscribers? In this blog, we will share some key tips on how to build your business’ YouTube presence.

  • Tip No. 1: Get Started

Don’t wait until you have all the skills to create a Steven Spielburg-like video. The sooner you start uploading your own videos, the sooner people will have something to subscribe to. Remember that your first videos will probably be your worst videos. Everyone starts somewhere, but the important part is that you get started.

  • Tip No. 2: Tell People About Your Channel

The first people you will want to alert are your friends, family, clients, and employees. Consider a YouTube launch campaign where you send out an email newsletter to your database announcing your YouTube channel and your latest blogs. Be sure to add the YouTube logo to your website and other social media profiles.

  • Tip No. 3: Create Compelling Content

As you start creating videos, gaining subscribers, and interacting with them, you will learn what type of content elicits the most responses and engagement from your audience.

  • Tip No.4: Share Your Content

Every time you post a video, you need to make sure it is reaching as many people as possible. Share your YouTube on Facebook, Twitter, SnapChat, and LinkedIn. Also, create a blog post with an introduction to the video and host the videos on your website.

  • Tip No. 5: Optimize Your Videos

Just like you optimize your blogs with keywords and optimize images with keywords in your ALT tags, you need to focus on optimizing your YouTube videos as well. Find smart ways to incorporate the keywords your business is targeting into the title and the description of the video. At the end of videos, include a call to action for viewers to subscribe to your channel.

  • Tip No. 6: Create a Content Calendar

Once you have gotten used to video creation, plan a content calendar so that you regularly film and upload videos. Consider filming interviews with key people at your company, product assembly demonstrations, FAQs or anything else that may be valuable to your viewers.

Need help with your SEO optimization and social media marketing? Then get in touch with WSI New Media Marketing, a local SEO company in Greensboro.

Chatbots: Are They Really Worth It?

Ken Bowden - Saturday, August 31, 2019

are-chatbots-worth-it

So, you are considering getting in touch with a few website design companies to request quotes on installing a chatbot on your company website. The question is, are customer service chatbots really worth the investment? We investigate below: 

  • What Are Chatbots?

Chatbots are essentially artificial intelligence software. They are created to be able to simulate a conversation with a customer on your website or mobile app. They can be programmed to provide answers to frequently asked questions, or direct customers to specific pages on your website depending on what they are looking for. 

  • The Benefits of Chatbots 

Chatbots can save you quite a bit of time and money in the long run, especially considering that you probably will not have to employ as many customer service agents to deal with customer queries and complaints. Chatbots also help your business to seem super responsive to customer needs, and this can assist in building brand loyalty and trust. 

Chatbots will ultimately lead to improved customer satisfaction and may also help to cut down on human error. Plus, you can always count on a chatbot to be in a good mood – no need to worry about a grumpy employee giving a dissatisfied customer an attitude and losing them as a result!

In our current day and age where instant gratification is a must and an always-on approach to doing business is expected, there is no denying the value of being able to get a quick response from an intelligent chatbot when you are looking for answers. In short, a chatbot is definitely worth the initial investment cost!  

If you have decided that a chatbot is the right decision for your company, you may be on the lookout for website design companies for small businesses that can assist you in creating and installing one at a budget-friendly price. Get in touch with New Media Marketing! We specialize in chatbots and website design. And, we are known for being one of the most reputable responsive website design companies out there. We look forward to helping you boost your business! 

 

What is Google’s Mobile-First Indexing?

Ken Bowden - Monday, August 26, 2019

Google's-mobile-first-indexing

If you ever needed a reason to embrace mobile marketing with open arms, Google’s new mobile-first indexing is it! Below, we explain what this type of indexing actually is and what it means for your company’s website going forward. 

  • Mobile-First Indexing 

In December of last year, Google made a big announcement that detailed how over half of the pages shown in search results globally are from mobile-first indexing. In other words, the vast majority of the pages that you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.

  • What Does This Mean for My Business? 

Ultimately, what it means is that if you are not paying attention to mobile marketing and making doubly sure that your company website is mobile-friendly, you are likely losing out on half the traffic that you could be getting to your site if you were. 

In order to maximize your mobile marketing and SEO going forward, you should keep the following guidelines in mind:

    • Your mobile site should contain the same content as your desktop site. It is not recommended trimming your content for your mobile site. 
    • Structured data should be present on both versions of your site.
    • You should include metadata on both versions of your site. Meta titles and meta descriptions, in particular, are of the utmost importance. 
    • Make sure that all images have alt tags on both versions of your website. 

Need help with mobile marketing, mobile app marketing, and mobile content marketing? When it comes to expert mobile marketing services, you cannot go wrong with New Media Marketing! For more information on how we can aid you in improving your Google rankings, do not hesitate to get in touch with our team.

How To Make Your PPC Campaign More Affordable Without Sacrificing Reach

Ken Bowden - Monday, July 15, 2019

How-to-make-Pay-per-click-more-affordable

Have a small budget but still want big results? With a bit of strategizing and research, it is indeed possible to make your PPC campaignmore cost-effective without sacrificing on the number of people whom you are able to reach. Here is how:

  • Geo-Targeting 

If your budget is tight, you need to target your PPC campaign very carefully to avoid ‘wasting’ clicks. Geo-target people within specific areas who would be able to access your products and/or services. Just because you limit your campaign to a specific area does not mean that you will restrict the number of people whom you are able to reach in it!

  • Schedule Your Ads Carefully 

You are more likely to reach a higher number of people at certain times of the day, hence the reason why it is often smarter to schedule your ads to show only at these times, as opposed to in a more staggered manner. The pay per click advertising platform that you are using will provide you with these insights. Paying attention to them will help to maximize reach without taking you over budget.

  • Track Performance 

When running your ads, make sure that tracking is set-up through the PPC platform and website analytics to effectively measure performance. This will allow you to learn more about who the campaign is reaching and how they are reacting to it. In short, you will have a much better idea of where and how to optimize the campaign in order to keep reach high and costs low.

  • Research Keywords 

Generic keywords can be extremely costly. Therefore, it is always worthwhile to do some more intensive keyword research to see if you can save money. ‘Designer handbags’, for example, is likely to cost more than double a more specific keyword like ‘designer handbags North Carolina’.

  • Include Ad Extensions 

While ad extensions may not increase reach, they will certainly improve the effectiveness of your campaign, all the while helping to boost the number of leads that you receive. Ad extensions include your company’s click-to-call phone number, site links, address, and structured snippets.

Need assistance when it comes to maximizing your PPC performance without paying a fortune? Here at WSI New Media Marketing,we not only specialize in pay per click advertising programs, we are also a trusted local SEO company and SEO service provider in North Carolina that can help you to achieve your digital marketing goals in a flash. Contact us nowto learn more.

 

These Are the Key Areas Where You Should Focus Your SEO Marketing Campaign

Ken Bowden - Wednesday, July 10, 2019

SEO-marketing-campaign-focus

SEO is all about trial and error, patience and dedication. There is no denying, however, that the work you put into your company’s SEO marketing is worth it! The question is, what are the key areas where you should focus your SEO marketing campaigns in order to see the best possible results? We shed some light on the topic below.

  • PPC Advertising

Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.

  • Mobile Marketing

It is so important that you make sure your website is properly optimized for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people that are viewing your website using their mobile device than they are their laptop or desktop.

  • Social Media

Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.

  • Website Design

Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.

Sometimes it helps to get a professional on board when it comes to successful SEO marketing. Here at New Media Marketing, our team specializes in effective social media marketing, pay per click advertising, and mobile content marketing. Contact us now to learn more.

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