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WSI Partners with HomeWorks to Deliver Award Winning Senior Care

Ken Bowden - Monday, December 5, 2016

WSI-Partners-with-Homeworks

 

WSI announces that it has recently been awarded the contract to introduce HomeWorks by United Methodist Communities, an in-home senior care service covering central New Jersey.  The initiative is part of the United Methodist Communities continuing non-profit mission to bring the finest care and support to senior citizens throughout the state.

WSI designed and implemented http://www.homeworks.umcommunities.org as the backbone of the new marketing effort to introduce their home health aid service to seniors and their families. The website retains the branding of the main corporate site at http://www.umcommunities.org, but expands and the type of services provided by the brand as well as their unique non-profit mission.

WSI was engaged to do the web design and implementation, as well a provide all the copywriting and SEO operations for the new business initiative. WSI engaged in a detailed business analysis with its UMC partners and produced substrategies for a number of the most unique aspects of the UMC offering. These marketing treatments seek to differentiate UMC HomeWorks services in a crowded New Jersey home health aide market.

This business discussion informed extremely detailed Search Term research across specific NJ counties and towns. As a result WSI created SEO optimized page content on a number of topics which marry searcher’s intent to the unique service offering of the brand.

The WSI Digital Marketing Program

Through its elite regional branding program, WSI customized a content strategy for HomeWorks through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to the home health care industry in NJ. These key search terms were then correlated into the website through strategically written web copy.  WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

 Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

 This blog originally published on http://www.wsinetmarketing.com/WSI-partnership-UMC-HomeWorks/

 

Established Princeton, NJ Dental Practice Engages WSI for Enhanced Web Presence

Ken Bowden - Monday, November 28, 2016

Princeton-Center-for-Dental-Aesthetics-and-Implants

WSI Digital Marketing has recently launched a new website for Princeton Center for Dental Aesthetics and Implants.

In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.

Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care.  The practice has been in operation since 1983, founded by Kirk Huckel, DMD. 

The practice is known for its expertise in restorative, cosmetic and holistic dentistry.

The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns.  The first campaign to launch will be a promotion for Invisalign® orthodontics.

On-page optimization focuses on the main service platforms of the practice: Holistic Dentistry; Restorative Dentistry and Cosmetic Dentistry.  Selected keywords were mapped to the following pages:

https://www.princetondentist.com/services/dental-aesthetics/

https://www.princetondentist.com/services/dental-implants/

https://www.princetondentist.com/services/holistic-dentistry/

https://www.princetondentist.com/services/root-canal-therapy/

https://www.princetondentist.com/services/sedation-dentistry/

https://www.princetondentist.com/services/teeth-whitening/

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+.  As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.

This post originally appeared at: https://drivenbywsi.com/blog/

 

 

Kerlin Walsh Law Expands Local Presence With WSI

Ken Bowden - Monday, September 26, 2016

Kerlin Walsh Law, a legal firm dedicated to family estate planning, continues to expand its local web presence to the communities throughout Chicagoland it serves through extended online services provided by WSI. Educational seminars and television shows on estate planning are offered through the firm’s website at www.kerlinwalshlaw.com.

estate-planning-with-kerlin-walsh-law

Estate planning can involve sensitive family matter discussions which are sometimes difficult for clients.  Eileen Kerlin Walsh, the firm’s President and Principle Attorney, has practiced in this area for nearly 20 years.  She brings warmth and competence to estate planning with clients to provide them the peace of mind which comes with a thorough and well done estate plan.

Everyone has an estate, and whether your family situation is simple or complicated, an estate planning lawyer with Kerlin Walsh Law can create the plan that is best for you and your family.  This may be simply a Last Will and Testament or may involve a trust, living trust, power of attorney for property or health care, or guardianship among many legal options.

WSI, a global leader in digital marketing services, was engaged to assist Kerlin Walsh Law to improve online visibility to better serve local communities.  WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online.  As a global company assisting companies engaged in different industries, WSI consultants are able to bring experience and a knowledge base to more effectively serve clients in local markets.

Should you have questions concerning your family estate planning contact Kerlin Walsh Law today at 708-448-5169 or online at www.kerlinwalshlaw.com.

This post was originally published at:

Kerlin Walsh Law Expands Local Presence With WSI

The Conco Companies Retain WSI for a Fourth Year of Comprehensive Digital Marketing Services

Ken Bowden - Friday, September 23, 2016

mark-at-5th-columbia

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. 

Given the strength of our respective organizations it is only fitting that WSI and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive digital marketing service offering including: SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.

Over the last 12 month’s WSI has created a new responsive site leading to 23% growth in mobile traffic, added 49 pages of content to the site, created a new micro site for the Denver market, with a white paper lead capture feature, optimized the site for dozens of SEO terms and doubled nearly every social media metric.

Moving forward, WSI will continue to optimize Conco’s web presence through an increased focus on lead capture, an integrated concrete pump truck rental drive, a regional focus on the LA market, and some opportunistic SEO. The LA Section of the site has been expanded to encompass the following pages:

About

LA Contractors

LA Commercial Concrete

LA Pumping

LA Pumps

LA Concrete

LA Shotcrete

LA Construction

LA Reinforcing

Some of the notable projects that Conco has been involved with recently include the following:

970 Denny Way located in the South Lake Union neighborhood in Seattle, Washington

The redevelopment project is from the Holland Partner Group and is a blend of both modern and classic styles. Holland Construction is serving as the general contractor and the Seattle-based architectural firm of Weber Thompson designed the contemporary style building.

Conco successfully completed part of our concrete services when our crews poured 4,900 cubic yards of concrete last month to form the 15,300 square foot mat foundation. In addition to the concrete, the foundation required 1.3 million pounds of rebar. The pour was done over approximately 15 hours and the concrete was supplied by CalPortland.

350 Bush Street, San Francisco

The Conco Companies are providing concrete services for a new office building in downtown San Francisco located at 350 Bush Street. The new 20-story high-rise will have 18 floors of office space, one lobby level, and a roof terrace as well as a two-level subgrade parking structure. In addition as the office tower will incorporate the San Francisco Mining Exchange, a historic landmark, as its primary entrance, the project also includes the “Historic Renovation of San Francisco Mining Exchange Building.”

The Mark at 5th & Columbia Project

The Conco Companies are providing concrete services for The Mark, a 48-story high-rise tower in Seattle, WA that will consist of 528,000 sq. ft. of Class A+ office space, as well as a luxurious 189-room SLS hotel and spa. Conveniently located in the city’s central business district, the stunning beautifully designed tower will incorporate a wide range of “green” building features such as rain water management, photovoltaic glass and light pollution reduction. Scheduled for completion in April, 2017, the tower will bring to the area first-class office space that is highly divisible and offers 9’ 6” windows for natural light and spectacular views.

Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.

This post originally appeared on http://info.wsi-connect.com/blog/the-conco-companies-retain-wsi-for-a-fourth-year-of-comprehensive-digital-marketing-services

 

 

 

 

WSI Increases Digital Marketing Services For Pacific Patio

Ken Bowden - Monday, July 11, 2016

Pacific-Patio-Cornejo

Pacific Patio is a luxury outdoor furniture store with two showrooms packed with luxury outdoor furniture tailored to your lifestyle. The original store opened in Agoura Hills in 2012 and serves the greater Conejo Valley area, including Westlake Village and Thousand Oaks, along with coastal communities stretching from Malibu to Santa Barbara. Pacific Patio opened a new store in Santa Monica — serving the entire Los Angeles region — with easy access from Beverly Hills, Pacific Palisades, all the way down to Huntington Beach.

Patio Furniture – Los Angeles urban style: found in the Santa Monica store

Patio Furniture – Suburban style: found in the Agoura Hills store

Along with traditional patio furniture such as bar stools and Adirondack chairs, Pacific Patio also stocks specialty items including conversation fire tables. 

In January, 2016, WSI was retained to increase business for both the Agoura Hills and Los Angeles-Santa Monica stores. The initial digital marketing campaign consisted of paid-search advertising and social media marketing. After the relaunch of a new website based on the Big Commerce platform, WSI is instituting a search-engine optimization (SEO) campaign.

WSI’s keyword research identified two primary keywords — patio furniture and outdoor furniture — that together account for tens of thousands of searches per month. In addition, dozens of specific terms such as “glass outdoor table” and “wicker outdoor chairs” generate tens of thousands of additional searches. The initial on-page optimization process included adding pages for the Conejo Valley towns and specifically for Los Angeles, as well as creating high-quality content with links to PacPatio.com.

In the months ahead, WSI plans to enhance Pacific Patio’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company Facebook and Google Plus pages, along with new accounts with Houzz and Instagram.

Through the summer months — the busiest time for sales in this seasonal business — WSI is also aggressively running Facebook display campaigns, with banner ads targeted to upscale audiences defines by urban characteristics for the Los Angeles store demographic, and suburban characteristics for the Agoura Hills store.

This blog originally appeared in the WSI ePro Marketing blog http://www.wsiepro.com/wsi-increases-digital-marketing-services-pacific-patio/

Top Reasons to Hire a Digital Marketing Agency

Ken Bowden - Thursday, May 5, 2016

digital-marketing-agency-Greensboro

With over a billion websites on the Internet, getting your business noticed is harder than ever. That’s especially true for local North Carolina companies: With a limited pool of about 8.5 million adults in the state, your task becomes more challenging.

Digital marketing is the key to enhancing online visibility and getting new customers through your door. Many business owners overlook the importance of a digital marketing strategy, however – they believe: “If you build it, they will come.”

Nothing could be further from the truth!

Without digital marketing, your website is like a car without an engine. It costs more to maintain than it could ever offer you in return – and nobody will see it unless they’re already wandering around your property. Not a recipe for growth!

Let’s consider the reasons to hire a digital marketing agency:

Accelerated ROI on Your Web Investment

Online marketing takes into account things like search engine rank, online advertising, your competition, and compelling content that attracts visitors. Without these factors, domain and hosting fees and other costs become drains on your resources with nothing to show for it. A good agency provides ROI within a faster timeframe and scales its efforts with you.

Greater Visibility to Your Key Prospects

With marketing, you’re not just targeting people “out on the Internet.” You’re also defining and zooming in on your ideal local prospects based on their location, interests, age and buying habits.  Good marketing includes “local search” strategies that help bring enthusiastic customers to you when they signal they’re ready to buy.

Clear Advantages Over the Competition

Let’s face it: Even if you’re the best restaurant, dentist, or auto repair shop in town, would-be customers are hard-pressed to figure it out at a glance. Effective online marketing helps you to highlight what makes you different and better, so new customers have a reason to pick you over “the other guys,” even if they only have a few minutes to browse online.

Repeat Business That Makes a Difference

The story’s not over when you make the sale. Digital marketing helps keep your customers fully engaged with your brand and online presence. Specialized or seasonal advertising, informative and engaging content, SEO, and other marketing campaigns give a boost of rocket fuel when you take them online. Plus, as you deliver on your brand promises, customers will make it a point to come back.

No matter where you are in North Carolina, digital marketing can be part of your success. Don’t neglect it!

 

 

WSI Retained by Rainey & Rainey for Additional Digital Marketing Services

Ken Bowden - Monday, March 21, 2016

Rainey-and-Rainey-Attorneys-At-Law

Rainey and Rainey Attorney, a Waco Texas Law Firm specializing in Elder Law and Serious Personal Injury matters, has retained WSI to continue their digital marketing services for their local web presence.

WSI was originally retained by Rainey and Rainey in early 2015 to assist with their local SEO and Paid Search campaigns. The initial project included creating SEO landing pages optimized for specific keywords. The on-page optimization was followed up with organic link building and a small paid search campaign. To date, the campaign has produced modest results, and the client is expanding efforts in 2016.

In 2016, we will be redesigning the firm website to improve the usability for people on a mobile device. This will include placing key calls to action on the home page for those who are looking for a personal injury lawyer, truck accident attorney, probate lawyer, or estate planning assistance.

Additional activities will include linking back to the targeted pages with blog posts at Blogger, WordPress and Google+ focused on elder law, personal injury, and estate planning issues. Also, relevant posts for Rainey and Rainey Attorneys will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with Rainey and Rainey Attorneys in Waco Texas.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on: http://www.wsiinternetpartners.com/wsi-retained-by-rainey-rainey-for-additional-digital-marketing-services/

 

Group 1 Renault Launch Virtual Showroom and Digital Marketing campaign

Ken Bowden - Friday, March 4, 2016

renault-clio

When people think of Renault they think of a dynamic brand that offers exuberant French flair and plenty of European luxury and excitement. So when they are looking online to purchase a New Renault Vehicle they expect a digital presence that offers them exactly the same experience.

This is why when Group 1 Renault launched their new showroom in Stellenbosch, they called upon their well-established working relationship with WSI in Cape Town and together these two industry leaders helped create a digital marketing strategy that promotes Brand Growth, Measurable Marketing Objectives and Actionable Sales Leads. This trust in our ability to deliver the best digital marketing strategy is the kind of working environment that WSI thrives in, because it gives us the chance to successfully tap into new automotive markets and help create brand recognition both for Group 1 and Renault as we do so. This literally allows Group 1 Renault to operate a “virtual showroom”, one that translates directly into bottom line financial viability for Group 1, as it allows them to:

  • Successfully launch the Group 1 and Renault Brands into untapped markets
  • Sell more new cars at both a local and national levels
  • Increase regional brand awareness through newsletter subscriptions
  • Improve one on one and social media customer communication
  • Create upsell opportunities in both the new and used vehicle markets

WSI has been able to achieve all of these set objectives within a very short period of time thanks to our diverse team of Digital Marketing professionals. In fact, our integrated approach to building websites ensures that everything is covered before the official launch and the step by step approach to creating a digital marketing showpiece includes everything from website architecture, conversion optimisation and ongoing Google friendly Search Marketing strategies that turn websites into powerful lead generation and brand building assets.

What Makes Group 1 Renault Different?

As part of one of the world’s most exciting automotive brands Group 1 Renault prides itself on their ability to provide exceptional service, the biggest range of Renault Cars and some of the best Renault Specials and Promotions in the country. To top it all off, they are also able to use their Group 1 National Automotive Network to deliver cars to almost anywhere in the country and not just in the surrounding Western Cape towns like Stellenbosch, Paarl, Somerset West, Strand and Franschhoek. This means that you the consumer can benefit by taking advantage of the Group 1 Renault prices on all of the following vehicles no matter where in SA you might find yourself:

The Way Forward
Our digital marketing agency provides Group 1 Renault with a full range of digital marketing services including Social Media, Paid Search and Search Engine Optimisation. The latter includes a comprehensive combination of onsite and offsite strategies, such as press releases, directory listings, blogging on industry related websites, and the sharing of authority building content on Tumblr, WordPress, Blogger, Google+, Weebly, Github and Postach.  

We have also just completed the integration of the Group 1 Renault’s used car database with the website. Not only does this ensure that their used cars get additional exposure on all of Group 1’s websites, but it integrates with more than 20 of South Africa’s top automotive retail sites such as carfind.co.za, Surf4Cars.co.za and Gumtree.co.za. This is powerful! Aside from it completely removing the hassle factor from the dealership’s used car team, it ensures consistent pricing, descriptions and the use of professional images across all South African car websites. We are excited about the impact this will have on Group 1 Renault’s used car sales, and we look forward to watching Group 1 Renault’s sales going from strength to strength in the foreseeable future.

Originally posted on: http://blog.wsiwebmarketing.co.za/group-1-renault-launch-virtual-showroom/

Madison Law Firm Retains WSI for Digital Marketing Services

Ken Bowden - Tuesday, March 1, 2016

eisenberg-law-madison-wi

Eisenberg Law Offices (ELO) is a Law firm located in Madison, WI. The firm has over 30 years of experience serving clients in the Greater Madison area, including the counties of Dane, Rock, Green, Iowa, Sauk, Green Lake, Jefferson, and Columbia.

ELO has been a long time client of WSI starting with a website rebuild in 2011. Recently, WSI was hired to rebuild the ELO website to make it more modern, responsive, and to showcase several company and customer-testimonial videos, customer reviews, and case results. In addition, we continue to implement an SEO-Content Marketing plan for the firm in order to increase the firm’s visibility on the search engines and social media.

As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords in their targeted geographic area. These keyword phrases align with the firm’s primary services, including:

WSI is also providing Content Management services to the firm consisting of high quality, relevant blog posts and articles which will be posted on blogging platforms like WordPress, Tumblr, and Blogger.

As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs). These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions. WSI will provide a monthly status report of the progress to ELO management.

About WSI – Madison WI

WSI – Madison WI is a digital marketing agency with over 8 years of experience that provides proven solutions to businesses to help them with online lead generation through the use of such strategies as SEO, Pay-Per-Click marketing, content marketing, and website design and development.

This post originally appeared at http://www.wsippcseo.com/madison-law-firm-retains-wsi-for-digital-marketing-services/

 

 

Adaptable Digital Marketing That Wins New Business

Ken Bowden - Tuesday, November 17, 2015

Four necessary steps to assure your marketing strategy is ready to capitalize on new and expanding online opportunities.

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