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Creating a Valentines Day Promotional Schedule

Ken Bowden - Wednesday, January 27, 2016

 

People love to spend money on Valentine’s Day!

 

According to the National Retail Foundation, Americans spent an average of $142.31 on Valentine’s Day last year. Just over half of adults celebrated the holiday, bringing the total amount spent in 2015 to a whopping $18.9 billion. If you want a piece of the pie, you have to start thinking about your promotional schedule. You won’t be the only business trying to capitalize on the holiday, so you must be creative in your thinking.

 

Choose Your Promotion

 

The goal of your promotional schedule is to drive sales, so create awareness of what you’re offering. Maybe it’s a small gift, free gift wrapping or a classic discount. Even the most traditional brands can run a Valentine’s Day promotion with the right message, so don’t think that you can’t gain from this holiday just because you don’t sell red roses or boxes of chocolates.

 

Here are a few ideas to get you started.

 

  • Offer a special discount for your customer and the person they love.
  • Give a small gift to customers.
  • Present a rose with each purchase.
  • Provide free gift wrapping.
  • Offer a S.A.D. (Single Awareness Day) discount.
  • Donate your time to a charity and talk about it.

 

Launch an Email Drip Campaign

 

Email marketing is one of the best options for reaching customers on Valentine’s Day. You can easily segment your lists based on gender, activity, interests and age. For example, men and women have different needs. Men are thinking, “I want to get her something special,” while women may be thinking, “I can’t wait to see what he gets me!”

 

The more you can personalize your emails, the better. People will be receiving an extra number of emails due to the holiday, and they’ll probably be heavy on the “delete” button. By sending out a series of emails, you can create awareness around the holiday and get customers thinking about your brand.

 

Publish Related Content

 

Create content around your promotion and Valentine’s Day in general. Your goal is to get people thinking about the holiday and motivated to spend money on their significant other. Content ideas include “Ways to Surprise a Significant Other,” “The Best Gifts for Valentine’s Day” or even a simple recipe for heart-shaped pancakes. Include a call to action on each piece of content to increase conversions.

 

Create Anticipation

 

It’s best to create anticipation a couple of months in advance, but we’re working on a tight schedule here. The good news is that the anticipation you do create will lead to instant decision making. If people want their gift in time for Valentine’s Day, they have to stop into your store or order your product today. Start posting information on your social media channels to get your customers geared up. A custom image or sneak peek of your promotion is a great way to get customers excited.

 

It’s not too late to create a successful Valentine’s Day promotional schedule for your brand! All you need to get started is an offer and a call with WSI New Media Marketing.

Nurse Registry Hires WSI to expand their online marketing efforts

Ken Bowden - Monday, January 25, 2016

For Immediate Release

NurseRegistry.com, an employment placement specialist hired WSI to improve local search engine optimization and pay-per-click management.

By Tabitha Middendorf

January 5, 2016

Palo Alto, CA – NurseRegistry.com an employment placement company for registered nurses and licensed vocational nurses, has contracted with WSI for their Internet marketing needs.

Nurse Registry has been in business since 2009 and has grown from in-home nursing care placement to private individuals and facility employee placement. There is a growing need for nurses, such as travel nurses, pediatric nurses, in the health care industry and WSI will help NurseRegistry.com attract new leads and optimize their online advertising campaign (PPC).

Using Targeted Keyword

By researching targeted keywords and utilizing negative keywords, Nurse Registry will be able to optimize their PPC campaign. Negative keywords play an important part in PPC management as they help ensure your ads only appear to those who are looking for them. WSI implemented Google Analytics and Google Search Console to track ad and campaign performance.

Creating New Content to Attract Visitors

Keywords also need to be integrated into content within a website. WSI created new search engine optimized (SEO) pages around the following key words:

With new pages describing the comprehensive services NurseRegistry.com provides, it will be easier for visitors to locate their services. They also have a blog, allowing for additional detail on topics of interest such as How to Pick a Good Palo Alto Nursing Home Agency.

WSI looks forward to continued work with NurseRegsitry.com and helping them meet the nursing care needs of their community.

About NurseRegistry.com:

Nurse Registry seeks to match professional, licensed, compassionate nurses with clients in hospitals, facilities, medical clinics, or the comfort of the client’s own home. We endeavor to promote health, independence, and to enrich the quality of life and compassionate end-of-life care, while maintaining patient safety and privacy. Each person’s situation is unique, so we are committed to matching the best nurses to meet our clients’ individual needs. To learn more about NurseRegistry.com please visit their website or call <a href=”tel:8669168773”>(866) 91-Nurse</a>.

About WSI:

WSI is the global leader in digital marketing. Offering a full suite of Internet solutions, WSI is equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This article originally appeared here

http://info.wsi-connect.com/blog/nurse-registry-hires-wsi-connect-expand-online-marketing-efforts

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WSI Retained by WCM Industries for Fourth Year of Digital Marketing Services

Ken Bowden - Tuesday, January 19, 2016

Watco drains and Woodford Faucets

WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants. In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-by-wcm-industries-for-fourth-year-of-digital-marketing-services

 

Adjusting Your Content Marketing Strategy for 2016

Ken Bowden - Friday, January 15, 2016

 

Content marketing is a key component to your overall digital marketing strategy. According to one study, 67% of B2B companies say that content marketing is a top priority. Two-thirds report that content is fuel across all channels, including events, social, demand generation and more. Additionally, 44% of B2B marketers have a documented content strategy. It’s safe to say that content marketing is here to stay, at least in the short term.

 

As we move into 2016, it’s important that your content marketing strategy is built for the challenge. It needs to be well-thought-out, detailed and informative. It should be flexible so that it can make room for trending topics, but the main goals should be outlined in advance. For instance, what do you hope to get from your content? Increased brand awareness? Higher conversion rates? More sales?

 

Let’s discuss some of the ways that you can adjust your content marketing in the coming year for the better.

 

Think Beyond Blogging

 

Your company blog is probably your main source of content, and rightfully so. You can contribute relevant material several times a week or month, which is good for visibility, authority and SEO. But it’s important to think beyond traditional blog posts because they shouldn’t make up all of your content marketing efforts. Infographics, ebooks, videos, vlogs, webinars and podcasts are other forms of content that are equally engaging. In fact, experts say that we will be seeing more interactive content in 2016.

 

Quality Trumps Quantity

 

Quality content should be your focus. There’s no reason to publish content with low value. To stand out from the competition, produce longer, more well-researched articles and blog posts. They should be optimized for SEO and include original, engaging copy. It also helps to have credible resources and updated facts and figures to support your content.

 

Repurpose Your Content

 

Don’t think that you need to start every piece of content from scratch. Make use of your content by repurposing it, something that will come in handy as you may need to stretch your budget in 2016. For example, use existing content to create a SlideShare presentation that includes pertinent facts. Or, hire a designer to create a colorful infographic with bullet points. You can also generate a report or whitepaper that can be downloaded in exchange for an email address.

 

Stay on Top of SEO

 

SEO techniques are always changing, but that’s not an excuse to fall behind in the latest trends. Your website should be mobile friendly and include links and anchor text, fast load times and good keyword usage. Always write content naturally. It should speak to your audience rather than the search engines and include keywords that people commonly search for. Social signals are also important.

 

It’s almost impossible to know what trends will dominate content marketing in 2016. But, it never hurts to try. Consider what worked well for you last year and what didn’t, and make the proper adjustments. Armed with new changes and an awareness of the latest trends, your content marketing strategy is bound for success.   If you would like help developing your content marketing strategy or your content, give WSI New Media Marketing a call today!

 

WSI Provides Technical Ecommerce SEO Consulting to The Bed King

Ken Bowden - Thursday, January 14, 2016

The Bed King South Africa

The Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.

Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.

Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware… this can be the start of a challenging road.

We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.

Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page – no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.

Our team is keeping a firm watch on The Bed King’s rankings, already they are back on 1st page for mattresses, sleeper couches, bunk beds and many more, and as we increase our clients offsite content syndication on platforms such as Tumblr, Blogger, WordPress, Weebly, Behance and Google+, we expect to see not only rankings improve in the new year, but also online and offline sales at The Bed King’s growing network of bed stores, which now service Cape Gate, Claremont, Tokai, and Northgate in Cape Town, and Boksburg, Fourways (Johannesburg) and Pretoria in Gauteng.

Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/

Preparing for the Winter Marketing Slump

Ken Bowden - Wednesday, December 30, 2015

 

Preparing for the Winter Marketing Slump

The holiday season is over. It was over before it got here for many, since; we noticed Christmas displays coming down and Valentine’s displays going up before 12/25 even rolled around. Even worse? Once people have finished running around and making exchanges and using their holiday gift cards, things seem to slow down even more. January, for many, can be pretty sluggish. So what can you and your business do to survive and push through?

Maintain Your Momentum

Don’t let slow sales be an excuse for a lack of marketing. If anything, you need to step things up a notch so that you can stay visible and memorable. This is the time for a clever new ad, but not necessarily for a huge-ticket deal. People have just spent a ton of money on the holidays, so they’re not necessarily looking for new deals but might be enticed by something great or creative. Just don’t take the month off and go to sleep because you think people are “over” the holidays.

January is Boring

It’s sort of true. Think about it. You start with Halloween costumes, plan a gigantic Thanksgiving feast, and spend weeks choosing the perfect gifts and decorating your home. Once it’s all over and the lights come down, you’ve got… well… nothing but grey skies, cold, ice, and snow. There’s nothing to look forward to in January – unless, of course, you make something up. And that’s just what you need to do. Embrace the season, push the New Year, and keep your customers excited. It’s a tough job, but we know you can do it.

Your 2016 Marketing Plan

When designing your 2016 marketing plan, be sure to keep your holiday sale plans realistic. The more you undervalue yourself to give a great deal, the less people will want to buy from you in between great deals. Your brand has value and you need to treat it that way all year long. If you didn’t go over-board in December, you should be able to maintain decent momentum into January and beyond.

Debunk the Myths

Truth? Your business doesn’t have to suffer through a January or winter slump. It’s our motivation levels and efforts that usually take a toll after the holiday season and that can have a negative impact on the way our business runs. Analyze your statistics from years past, know how your customers see your business, and tailor what you have to offer to make it appealing for the winter.

Not sure how to do that? Give WSI New Media a call. We’ll help you analyze your marketing campaigns, create new strategies, and keep your customers interested throughout the entire year!

Let’s Raise a Toast to an Incredible New Year!

Ken Bowden - Thursday, December 17, 2015

WSI New Media Marketing in Greensboro wishes you a prosperous 2016!.

Reviewing Your 2015 Marketing Plan: Planning for 2016

Ken Bowden - Tuesday, December 15, 2015

Reviewing Your 2015 Marketing Plan: Planning for 2016

We’re about to exit 2015 and and transition into 2016. While we can never truly stop marketing our businesses, we do need to take some time to slow down, reflect on the past year, really study the statistics, and figure out what changes need to be made going forward. The yearly transition offers just that opportunity.

What Did You Learn?

Start by considering what you learned over the course of the past 12 months? What promotions or marketing campaigns did better than you thought they would? Can you improve upon them in 2016? Which didn’t perform as well as you’d hoped? Can they be revamped or should they be completely replaced?

Look at the statistics you’ve (hopefully) been gathering all year. Where were your greatest returns on investment? Did you meet the written goals you set for the year, both short and long term?

Set New Goals

What will your goals for 2016 be? Are you going to increase sales by a certain percentage? Will you have a certain number of new website visitors sign up for your mailing list? You need to know exactly what your goals will be before you can determine the methods you’ll use to achieve them.

Choosing Your Marketing Channels

What marketing methods have you been using and how long have you been using them? If you’ve been using the same methods for more than a couple of years you may need to really shake things up a bit to get better results. You may want to branch out more when it comes to social media, start video or content marketing, expand or create new PPC campaigns. You can delete the ones that are no longer working, too. Don’t be afraid. You really don’t need to pay for a full-color ad in the yellow pages any longer. That money is money you could be spending elsewhere for better results.

Focus on Mobile

Does your marketing campaign focus on mobile users? If not, you’ve ignored the issue long enough. Your 2016 campaign has to be mobile-friendly. There are no exceptions. Your competition is three steps ahead of you. Hire someone to make your website mobile friendly and find someone who can help you to alter your marketing campaign to include mobile components. You’re losing out on a huge segment of your audience.

So… truth? We know statistics and numbers and marketing plans aren’t what you like to work on. That’s why WSI New Media offers so many packages designed to help entrepreneurs like you. We’ll work on your marketing plan while you focus on what you love – your products and your clients. Give us a call to find out how we can help you in the New Year.

WSI Partners with HinderRUST™

Ken Bowden -

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (http://www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product.

HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart

Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

  • Industrial Machinery
  • Prevents rust during transit or storage of metal products
  • Maritime or shore side equipment
  • Auto and Truck undercoating
  • Household tools and equipment
  • Leisure Vehicle preservation and leisure Equipment
  • Special Formula for Guns and Firearm rust protection.

Hinderrust Partners with WSI

WSI Marketing Program for National Brand Development

WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients. The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

 

This blog was originally posted at http://www.wsinetmarketing.com/wsi-partners-with-hinderrust/

Kimbel, Inc. Retains WSI to Expand Its Digital Marketing

Ken Bowden - Monday, November 30, 2015

Kimbel and WSI Jacksonville partner for SEO

Kimbel manufactures exterior roller shutters for windows for residential as well as commercial applications. Their shutters come in a variety of colors to match any architectural design. Many homeowners install security roller shutters for windows from Kimbel.

Kimbel uses the same technology to build roller shutter doors. They are perfect for closing off large patio doors for the season or to protect interior rooms from direct sunlight.

The latest addition to Kimbel’s product line is roll-up screen doors. They are perfect for closing off patio areas, thus creating additional living space and protecting against mosquitoes, direct sunlight, and dust.

Kimbel also extended its product line to offer roller shutter garage doors. They are very popular in older buildings where space in the garage is precious. In such cases, roll-up garage doors are a better solution than standard overhead doors.

Kimbel products are also used in commercial applications, such as commercial roll-up doors. They offer industrial roll-up doors perfect for warehouses and shipping and receiving depots. They manufacture industrial roller shutter doors for stores, restaurants, and office fronts.

WSI had implemented a very successful PPC campaign for Kimbel that lasted almost one year. Based on the findings from the PPC campaign, WSI has now implemented an SEO strategy for Kimbel. Only one month after deploying the new website with SEO-optimized pages, Kimbel started to rank on the first and second pages in Google, Bing, and Yahoo for all ten initially identified keywords.

This post originally appeared on the WSI blog at http://www.wsiguru.com/kimbel-inc-retains-wsi-to-expand-its-digital-marketing/

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