OUR BLOG

SALON ELITE ENGAGES WSI FOR A DIGITAL MAKEOVER

Ken Bowden - Monday, June 22, 2015

Salon Elite Ventura

Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California.   They have been in business over 8 years and have a staff of twelve stylists, two estheticians and three nail technicians.

Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite.

Solution: WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website. In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business. Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.

Results: The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love. Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use.  They can also modify the site to update images and add special event information. WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.

About WSI:

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.

Originally posted on:   www.wsiventura.com/2015/06/digtial-makeover-for-salon-elite-engages-wsi/

Waco Law Firm Hires WSI to Assist with Local Web Presence

Ken Bowden -

Rainey and Rainey Law Firm Waco

Rainey & Rainey is a Waco Law firm that provides a range of legal services. Elisa Rainey is the firm’s primary Elder Law Attorney, and James Rainey works directly with those individuals in need of a Personal Injury Attorney.

WSI works with a number of law firms all over the world to help them rank for the specific practice areas in which they specialize. In this case, the client had been engaged in a contract with a local advertising agency, but they were unsure of the activities being performed and unclear on the results being generated.

By working with their local WSI consultant, Rainey and Rainey now have a comprehensive Digital Marketing plan for achieving their Local SEO goals. The process consists of detailed keyword research, optimization of their existing on page content, and ongoing off page optimization. Due to the fragmented way that local searchers will look for an attorney, WSI is also administering a small paid search campaign for this client.

Each month, WSI provides a detailed campaign review that outlines the activities performed, the results of the paid search campaign, and an in depth analysis of their Google Analytics which indicates the effectiveness of the campaign results as it relates to the activity on their website.

For detailed information on how WSI can help your business with a comprehensive Digital Marketing Strategy including Local Search, SEO, Social Media Marketing, Paid Search, and/or other online marketing activities, contact us today for a free analysis and consultation.

This post originally appeared on this WSI blog: http://www.wsiinternetpartners.com/waco-law-firm-hires-wsi-to-assist-with-local-web-presence/

5 Key Components to Improve Customer Aquisition

Ken Bowden -

The key to building a loyal customer base is to consistently follow an effective digital marketing plan.  Listen as we offer 5 key components of a digital marketing plan.  

Organic vs Paid Marketing: Why You Need Both

Ken Bowden - Monday, June 15, 2015


If you’re new to the world of internet marketing, you may be overwhelmed by the advertising and marketing options available to you. Organic marketing? Paid marketing? They can both bring you incredible results – but which do you really need? The answer is both.

What is Organic Marketing?

Organic marketing has quite a few components but is generally defined as anything you do to promote online content people want to see. With organic marketing, your potential website visitors find you via content you’ve published on the web – on your blog, on other people’s blogs, and even on social networks. The distinction is that with organic marketing your content is found without the aid of any type of paid media. These techniques rely on the understanding and implementation of SEO strategies

What is Paid Marketing?

Paid marketing is just that – marketing techniques that usually involve ongoing investment. These techniques usually include ad placements in PPC (Pay Per Click) campaigns, bringing your ads to the top of search engine results – usually above organic results.

Which Do I Need?

Both. You definitely need to use both to market your business.

SEO and organic techniques are important because people tend to trust organic searches more than ads. The search engines love quality, relevant pieces of content that web users will actually find helpful and the things you do organically will help you to maintain long-term success down the road. You may still have to direct marketing dollars at creating content and having it published, but dedicated effort will put you on the path to success for the long-haul. SEO is great for all search engines, too, whether you’re looking at Google, Bing, Yahoo, or any other current or upcoming platform.

PPC campaigns mean spending your marketing dollars on ads, but the benefit is that your results will be immediate. While you do need to make sure you are testing your ads so that you don’t overspend, the instant gratification of seeing results from your ads will not only bring in business but will help you to promote newer products and services until your organic methods take hold in the search engines.

Believe it or not, what you do with PPC will impact your organic SEO efforts, and the same works in reverse. The better the rankings on your website pages, the better your ROI (return on investment) on your PPC campaign.

Advertising feels like a foreign language? Don’t worry. You’re not alone. Get in touch with WSI today to find out what we can do to help you run successful SEO and PPC campaigns. You’ll be amazed at how much WSI can do for your business.

WSI Expands Engagement with SYNERGY HomeCare for Central Texas Locations

Ken Bowden - Friday, June 5, 2015

Synergy Home Care Central Texas

 SYNERGY HomeCare is one of the most trusted providers of non-medical home health care in the U.S. They are an all-inclusive home care agency that provides a broad range of services from helping a client with a few tasks to more comprehensive solutions such as live-in or 24/7 care.

 WSI was retained in 2014 by the Denver area franchisees of SYNERGY HomeCare to increase their leads with better web site rankings and local results.

In March we expanded our relationship with SYNERGY HomeCare through an SEO implementation for the franchise offices of Central Texas. Like the previous project the focus was on increasing rankings for both the web pages and Google+ local listings; and providing more information on SYNERGY’s services using high volume keywords such as home health care, respite care, elder care and home care.

The on page optimization phase has been completed and 12 new pages have been added to the web site for the four Central Texas locations. The off page strategy will include review accounts, blog posting and citation building. Reviews will be managed and syndicated by Customer Lobby and blog accounts created at Blogger, Tumblr, and WordPress. Posting will also be done on the Local Google+ pages. In addition citation building with high quality directories will be part of the plan. 

WSI will be analyzing the progress made on the key performance indicators of the implementation.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This blog original appeared on http://www.wsiexpertinternetmarketing.com/our-blog/wsi-expands-engagement-with-synergy-homecare-for-central-texas-locations.

Improving Targeted Lead Generation

Ken Bowden - Friday, May 22, 2015

Here are four vital online advertising techniques that will enable you to improve your ROI by capturing targeted leads that are ready to be turned into loyal customers. Get in touch with WSI New Media Marketing today to improve your lead capture activities.

WSI Updates Website for JCH Consulting Group

Ken Bowden - Thursday, May 21, 2015

JCH Senior Housing and Skilled Nursing

JCH Group is a Senior Housing & Skilled Nursing Brokerage Firm acting nationally to facilitate buying and selling Assisted Living Facilities. The senior population is growing at exponential speeds, making the owning and operation of senior living facilities a burgeoning business.

JCH works with buyers as well as sellers, and has inventory in all areas of the United States. The Group also has expertise in resolving bankruptcy issues for owners of assisted living facilities.

WSI has been a provider of SEO services for JCH, who has been operating with a build in place website with limited SEO capability. We have been engaged to update the website in order to enhance marketing and bring the look, feel and function of the website up to modern capabilities.

WordPress will be used as a platform, using responsive web design to enhance mobile search capability, and in light of new Google search practices, to enhance ranking. A number of features will be implemented to aid in conversion, including the consideration of a Live Chat function. An updated URL is being considered as well, and since SEO is in place, the use of 301 redirects will be extensively implemented in order not to disturb work already done.

The site will be up and functional in about 6 weeks, at which time we will update information.

Current site links are:

https://shepjch.com/Home.html

https://shepjch.com/Featured-Listings.html

https://shepjch.com/Inventory.html

https://shepjch.com/Bankruptcy.html

https://shepjch.com/Seller-Info.html

https://shepjch.com/Buyer-Info.html

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared here: http://wsi-techmarketing.com/wsi-updates-website-for-jch-consulting-group/

 

WSI AND PRECISION PLASTIC SURGERY ENGAGE IN SEARCH ENGINE MARKETING

Ken Bowden - Tuesday, May 5, 2015

Precision Plastic Surgery is a world-class cosmetic surgery clinic located in beautiful Austin, Texas. Under the guidance of highly qualified plastic surgeon Dr. John McFate and his team, Precision offers, accurate, professional, and confidential services including breast augmentation, tummy tuck, liposuction, rhinoplasty and eyelid surgery to clients near and far.

Dr. John McFate and Precision Plastic Surgery

 

Dr. John McFate

In order to improve their online presence and increase online traffic, Precision Plastic Surgery recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach and manage their online advertising campaign.

Each month, WSI will be analyzing the progress made on the key performance indicators of the SEO on page and off page implementation and the online advertising campaign. These KPIs include the number of links to the optimized pages, the ranking of these pages, the number of organic visitors to these pages, and the number of conversions.  

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Precision Plastic Surgery to the top of Google’s search and, as a result, boost the number of new clients.

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/wsi-and-precision-plastic-surgery-engage-in-search-engine-marketing

5 Sure Fire Ways for Improving Brand Promotion

Ken Bowden - Thursday, April 23, 2015

When following these five tips, your brand stands out, remains top of mind and is well positioned when it is time for your audience to buy! If you’d like to learn more about brand promotion for your company, WSI New Media Marketing in Greensboro can help. Give us a try!

Montessori School of Fremont enlists WSI Connect to Increase Enrollment

Ken Bowden - Tuesday, April 14, 2015

Montessori West Content Marketing

Montessori West is a family of 11 authentic Montessori Schools located in the Bay Area. There are many interpretations of Montessori teaching, but Montessori West prides itself on a curriculum based on authentic Montessori method and philosophies.

The owners of Montessori West initially enlisted the help of digital marketing firm WSI Connect to promote its newest school, Montessori School of Pleasanton, which opened in 2014. WSI created a PPC campaign in order to increase traffic for their website and ultimately increase the number of prospective families scheduling a tour of their facility. 

Based on the tremendous success with that school, Montessori West is entrusting WSI with a family of six schools under the Montessori Schools of Fremont umbrella. These schools are:

  • Montessori School of Fremont

http://montessori-fremont.com/msf-home

  • Montessori Children’s Center

http://montessori-fremont.com/montessori-childrens-center

  • Montessori Children’s House

http://montessori-fremont.com/montessori-childrens-house 

  • Mission Valley Montessori

http://montessori-fremont.com/mission-valley-montessori

  • Montessori School in Newark

http://montessori-fremont.com/montessori-school-newark

  • Day Star Montessori

http://montessori-fremont.com/daystarmontessori

Along with Montessori of Pleasanton, these six schools will be the subject of a robust content marketing campaign with an editorial calendar already mapped out six months in advance. This content will be shared on sites like Twitter, WordPress, Tumblr, and Blogger.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to getting the word out to the public and encouraging more prospective families to schedule a tour. 

This blog was originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/montessori-school-of-fremont-enlists-wsi-connect-to-increase-enrollment

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