When people think of Renault they think of a dynamic brand that
offers exuberant French flair and plenty of European luxury and excitement. So when
they are looking online to purchase a New Renault Vehicle they expect a digital
presence that offers them exactly the same experience.
This is why when Group 1 Renault launched their new showroom in Stellenbosch, they
called upon their well-established working relationship with WSI in Cape Town and
together these two industry leaders helped create a digital marketing strategy that
promotes Brand Growth, Measurable Marketing Objectives and Actionable Sales Leads.
This trust in our ability to deliver the best digital marketing strategy is the kind
of working environment that WSI thrives in, because it gives us the chance to
successfully tap into new automotive markets and help create brand recognition both
for Group 1 and Renault as we do so. This literally allows Group 1 Renault to
operate a "virtual showroom", one that translates directly into bottom line
financial viability for Group 1, as it allows them to:
- Successfully launch the Group 1 and Renault Brands into untapped
markets
- Sell more new cars at both a local and national levels
- Increase regional brand awareness through newsletter subscriptions
- Improve one on one and social media customer communication
- Create upsell opportunities in both the new and used vehicle markets
WSI has been able to achieve all of these set objectives within a very short period
of time thanks to our diverse team of Digital Marketing professionals. In fact, our
integrated approach to building websites ensures that everything is covered before
the official launch and the step by step approach to creating a digital marketing
showpiece includes everything from website architecture, conversion optimisation and
ongoing Google friendly Search Marketing strategies that turn websites into powerful
lead generation and brand building assets.
What Makes Group 1 Renault Different?
As part of one of the world's most exciting automotive brands Group 1 Renault prides
itself on their ability to provide exceptional service, the biggest range of Renault
Cars and some of the best Renault Specials and Promotions in the
country. To top it all off, they are also able to use their Group 1 National
Automotive Network to deliver cars to almost anywhere in the country and not just in
the surrounding Western Cape towns like Stellenbosch, Paarl, Somerset West, Strand
and Franschhoek. This means that you the consumer can benefit by taking advantage of
the Group 1 Renault prices on all of the following vehicles no matter where in SA
you might find yourself:
The Way Forward
Our digital marketing agency provides Group 1
Renault with a full range of digital marketing services including Social Media, Paid
Search and Search Engine Optimisation. The latter includes a comprehensive
combination of onsite and offsite strategies, such as press releases, directory
listings, blogging on industry related websites, and the sharing of authority
building content on Tumblr, WordPress, Blogger, Google+, Weebly, Github and Postach.
We have also just completed the integration of the Group 1 Renault's used car
database with the website. Not only does this ensure that their used cars get
additional exposure on all of Group 1's websites, but it integrates with more than
20 of South Africa's top automotive retail sites such as za, za and za. This is
powerful! Aside from it completely removing the hassle factor from the dealership's
used car team, it ensures consistent pricing, descriptions and the use of
professional images across all South African car websites. We are excited about the
impact this will have on Group 1 Renault's used car sales, and we look forward to
watching Group 1 Renault's sales going from strength to strength in the foreseeable
future.
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