Madison Law Firm Retains WSI for Digital Marketing Services

Ken Bowden - Tuesday, March 1, 2016


Eisenberg Law Offices (ELO) is a Law firm located in Madison, WI. The firm has over 30 years of experience serving clients in the Greater Madison area, including the counties of Dane, Rock, Green, Iowa, Sauk, Green Lake, Jefferson, and Columbia.

ELO has been a long time client of WSI starting with a website rebuild in 2011. Recently, WSI was hired to rebuild the ELO website to make it more modern, responsive, and to showcase several company and customer-testimonial videos, customer reviews, and case results. In addition, we continue to implement an SEO-Content Marketing plan for the firm in order to increase the firm’s visibility on the search engines and social media.

As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords in their targeted geographic area. These keyword phrases align with the firm’s primary services, including:

WSI is also providing Content Management services to the firm consisting of high quality, relevant blog posts and articles which will be posted on blogging platforms like WordPress, Tumblr, and Blogger.

As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs). These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions. WSI will provide a monthly status report of the progress to ELO management.

About WSI – Madison WI

WSI – Madison WI is a digital marketing agency with over 8 years of experience that provides proven solutions to businesses to help them with online lead generation through the use of such strategies as SEO, Pay-Per-Click marketing, content marketing, and website design and development.

This post originally appeared at http://www.wsippcseo.com/madison-law-firm-retains-wsi-for-digital-marketing-services/



KCID Engages WSI to Enhance Company’s Online Web Presence

Ken Bowden -

Katie Campbell Interiors & Design in Oakville, Canada hired the services of WSI e Strategies Ottawa back in May of 2015. KCID’s overall goal was to establish its online presence as a premiere Interior Decorating Service for homeowners within the Greater Toronto Area and Oakville/Halton regions, with a focus on creating a home that tells a story and reflects its owner’s values through a collaborative process.

KCID Key services include:

After a thorough analysis of the clients website, local competitors and rankings, the following was concluded.

1-The client had no existing rank for its most prominent keywords within the industry

2-The website presented itself with major load speed issues which would ultimately cause high bounce rates making overall ranking highly unlikely

3-The clients website was not being properly indexed by the crawlers


WSI moved the clients existing website over to a custom WordPress CMS and corrected the load speed issues by cleaning up the code and compressing the many images on the website. We also recommended some hosting changes, which moved load speeds into the green and helped Google better index the site.

Next, a competitive analysis and comprehensive keyword research was done to determine what services KCID wanted to rank for and within which local cities. Once determined, we began by fully optimizing 10 pages including new content and the creation of additional web pages centered around our targeted keywords/phrases. In addition, the creation of a Google my Business page and optimized social media profiles were also completed.


The last 6 months (Aug 2015 – Jan 2016) have proven challenging within the clients competitive industry which was expected before we began our SEO campaign. However, despite certain adversities, we have made significant progress in increasing what was once non-existent rank of many GEO targeted keywords to being just within reach of Google’s 1st page. Our Social Media strategies and increased content marketing have also driven much needed traffic back to the website which has undoubtedly helped improve our positions in the Search Engines Results Pages (SERP’s).

As we move into 2016, WSI will also include additional link building strategies by syndicating content to the high profiled blog sites like Tumblr, Weebly, Blogger and WordPress as well as working with KCID to increase the number of positive reviews on their Google my business page. We will continue our current SEO efforts and off page optimization by claiming local citation, increasing our directory submissions as well as video optimization and syndication.

This post originally appeared here http://www.wsiestrategies.com/kcid-engages-wsi-to-enhance-companies-online-web-presence/


Top Ottawa Realtor The Gunn Team Retains WSI for in-depth SEO Services

Ken Bowden - Tuesday, February 23, 2016


When it comes to buying and selling homes, nobody does it better than Ottawa Realtor the Gunn Team. Over the last 9 years, The Gunn team has been successfully meeting their client’s Ottawa Housing Market needs but with the high demand and competitiveness of this industry, they’ve noticed the following trend; that clients investigating realtors to help in the purchase or sale of their homes has changed over the years and the need for a competitive advantage is necessary to sustain longevity in this market.

In June of 2015, Ottawa Carleton Real estate agents the Gunn Team hired the services of WSI eStrategies in Ottawa to create a new modern website and begin a strategic SEO campaign to help drive prominent keywords onto first page of the search engines.

After creating a new WordPress responsive website, WSI began performing the necessary on and off page SEO tactics to drive rank and traffic to the new website. The following was completed:
1- Keyword research
2- Web page content creation
3- Internal linking
4- Directory submissions
5- Local Citation Submissions
6- Creation and optimization of Google my Business page
7- Video creation, optimization and distribution
8- Off page blogging to sites like Worpress, Blogger, Weebly and Tumblr.

The Gunn team and WSI discussed in detail the competitiveness of the real estate industry when it comes to online marketing and a realistic timeline to see our selected keywords achieve rank. Although the last 6 months have yet to see 1st page rank, we’re seeing positive and constant progress in the Search Engine Result Pages (SERP’s) and anticipate that 1st page rankings are achievable in the next 6 to 8 month for some of the more prominent GEO focused keywords.

With the help of WSI, the Gunn Team have also implemented an aggressive Social Media Marketing campaign which has produced improved brand recognition and increased traffic to their website. Building long-term partnerships with our clients is our top priority as it allows us to measure, manage and adjust our strategy to get optimal results which in turn drives more leads and sales for our clients.

WSI eStrategies a local Ottawa based Digital Marketing Company working closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. We firmly believe in educating our clients about the best practices to help them succeed online.

This blog originally appeared on the WSI eStrategies blog: http://www.wsiestrategies.com/top-ottawa-realtor-the-gunn-team-retains-wsi-for-in-depth-seo-services/

TechPowerBackup Retains WSI to Create Their New Website

Ken Bowden -

TechpowerBackup is a subsidiary of The MSM Technology Group, who has been serving the business community for more than 35 years by manufacturing computers for industry.

Techpowerbackup is a new venture, which provides these businesses backup and disaster recovery services and protection in a convenient and competitively priced package. The services cater to businesses from several to hundreds of computers, and provides protection in the event of natural disasters as well as local interruptions and failures.

With the knowledge that per studies conducted 60% of companies that lose their data will shut down within 6 months; AND 72% of businesses that suffer a major data loss shut their doors within 24 months Mitchell Marcus decided in 2015 to expand his business services to protect his current customer base, and additionally to businesses at large.

WSI was selected to initially provide a new website, and ultimately will be providing marketing services to expand the reach of the service on a national basis.

TechPowerBackup may be reached through their internet location at http://techpowerbackup.com.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted at: http://wsi-techmarketing.com/techpowerbackup-retains-wsi-to-create-their-new-website/

Brad Weil Retains WSI to Create his New Website

Ken Bowden -

Brad Weil is a California State Bar Certified Bankruptcy attorney located in Carson California. He specializes in Chapter 7 and Chapter 13 bankruptcy proceedings, and has six years of experience in the field. He has successfully handled hundreds of bankruptcy cases so far.

Attorney Brad Weil has a master’s degree in intellectual property. He originally went to law school to basically become an entertainment lawyer. He was going to do trademarks, copyrights and sound tracks. When he completed law school in 2008 and did a one-year LL.M. program, which is a legal masters, he had an epiphany.

According to Attorney Brad Weil “if we’re going to protect the multi-million dollar, multi-billion dollar institutions that are taking advantage of the American people, we’ve got to protect the individual. And that’s when I discovered bankruptcy which, in my opinion, is the one of the most powerful tools against the banks as an individual that you can use. And I just frankly fell in love with it”

Mr. Weil has been performing his own marketing until 2015, when he discovered that his talents can better serve the community if he concentrates on his number one job, being an attorney. At that time he enlisted WSI to create a new website, and now completed, the SEO process will be next.

The website is currently awaiting SEO setup, where the content will be modified to suit the selected key words and phrases, which are to be selected in the near future.

Mr. Weil can be reached through his internet location at http://bradweillaw.com/why-brad-weil/.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on: http://wsi-techmarketing.com/brad-weil-retains-wsi-to-create-his-new-website/

WSI AimHigh Marketing partners with TeamLogic IT Oklahoma City for Local SEO

Ken Bowden -
Team-Logic-Oklahoma City

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.


The core services at TeamLogic IT OKC include:

Fully Managed IT Services – Your IT department
Outsourced IT Support – There when you need them
Network Security – Minimizing risk
Business Continuity – Your friend when disaster strikes
IT Consulting Services – Know the Possibilities

TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.

The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.

About WSI AimHigh Marketing:
WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This blog post was originally published at the following location: http://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

WSI Partners with Top NJ Criminal Defense Attorney Dennis Calo

Ken Bowden -

WSI, the world’s largest internet marketing company, announces it has partnered with Dennis Calo, Esq., one of the most prominent and respected criminal and civil trial attorneys in Bergen County, New Jersey.
Consistently named to the Best of Bergen Lawyers, Dennis Calo is a recognized expert in applying forensic scientific techniques in investigations and the court room. Mr. Calo was formerly a Bergen County prosecutor who led the homicide division for 10 years and he now brings that expertise and those relationships in the judicial system to bear squarely on your defense.

Dennis Calo serves the greater Bergen County NJ area providing a full range of criminal defense services from his River Edge office, including:
Assault & Battery
Sex Crimes
Drug Crimes
Theft & Fraud
DWI or DUI offenses

WSI Local Marketing Program

WSI consulted on the design and development of Mr. Calo’s brand new website (criminaldefense-nj.com) and designed a locally targeted SEO program. The program is designed to build name recognition for Calo and awareness to his full range of criminal defense services. Search term keywords were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these concepts into the visual and structural redesign of the website and created online brand properties.

Through its elite local program, WSI customized a content strategy for Dennis Calo through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how future clients might search for terms related to criminal defense. These key search terms were then mapped into a strategic hierarchy for the website and a series of technical and content specifications. WSI’s Local SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today
For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog originally appeared at http://www.wsinetmarketing.com/wsi-partners-with-top-nj-criminal-defense-attorney-dennis-calo/

WSI Begins SEO Campaign For Prominent West Los Angeles Psychiatrist

Ken Bowden - Wednesday, February 3, 2016

Well known West Los Angeles psychiatrist Katherine Watkins, MD, has recently retained WSI to implement a digital marketing strategy on behalf of her practice. WSI developed a website for the practice in 2014 in order to project an image that truly reflected her professionalism.

During the development of the website, KatherineWatkinsMD.com, WSI licensed on behalf of the practice, the rights to photographic images from renowned nature photographer Jim Brendenburg. The images on the website communicate a feeling of serenity that patients strive for in therapy.

The current phase of work on behalf of the practice will involve search engine optimization for the key phrases “psychiatrist West Los Angeles,” “psychiatrist Beverly Hills,” “psychiatrist Santa Monica” and “psychiatrist Culver City.”

In addition to managing her private practice, the doctor is a senior scientist at the RAND Corporation. In that capacity, she conducts mental health policy research and writes about how our country can improve the quality of mental health and substance abuse treatment. Her writings in particular will help with WSI’s search engine optimization campaign, as it will form the foundation of additional content to be added to the website, and to blog posts at Blogger, WordPress and Tumblr. These off-site blog posts will focus on the doctor’s expertise with anxiety, depression, bipolar disorders, ADD and women’s mental health.

In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign, and complement that with social posts on the practice’s Google Plus page.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Founded in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

This blog originally appeared on http://www.wsiepro.com/west-los-angeles-psychiatrist/

Creating a Valentines Day Promotional Schedule

Ken Bowden - Wednesday, January 27, 2016


People love to spend money on Valentine’s Day!


According to the National Retail Foundation, Americans spent an average of $142.31 on Valentine’s Day last year. Just over half of adults celebrated the holiday, bringing the total amount spent in 2015 to a whopping $18.9 billion. If you want a piece of the pie, you have to start thinking about your promotional schedule. You won’t be the only business trying to capitalize on the holiday, so you must be creative in your thinking.


Choose Your Promotion


The goal of your promotional schedule is to drive sales, so create awareness of what you’re offering. Maybe it’s a small gift, free gift wrapping or a classic discount. Even the most traditional brands can run a Valentine’s Day promotion with the right message, so don’t think that you can’t gain from this holiday just because you don’t sell red roses or boxes of chocolates.


Here are a few ideas to get you started.


  • Offer a special discount for your customer and the person they love.
  • Give a small gift to customers.
  • Present a rose with each purchase.
  • Provide free gift wrapping.
  • Offer a S.A.D. (Single Awareness Day) discount.
  • Donate your time to a charity and talk about it.


Launch an Email Drip Campaign


Email marketing is one of the best options for reaching customers on Valentine’s Day. You can easily segment your lists based on gender, activity, interests and age. For example, men and women have different needs. Men are thinking, “I want to get her something special,” while women may be thinking, “I can’t wait to see what he gets me!”


The more you can personalize your emails, the better. People will be receiving an extra number of emails due to the holiday, and they’ll probably be heavy on the “delete” button. By sending out a series of emails, you can create awareness around the holiday and get customers thinking about your brand.


Publish Related Content


Create content around your promotion and Valentine’s Day in general. Your goal is to get people thinking about the holiday and motivated to spend money on their significant other. Content ideas include “Ways to Surprise a Significant Other,” “The Best Gifts for Valentine’s Day” or even a simple recipe for heart-shaped pancakes. Include a call to action on each piece of content to increase conversions.


Create Anticipation


It’s best to create anticipation a couple of months in advance, but we’re working on a tight schedule here. The good news is that the anticipation you do create will lead to instant decision making. If people want their gift in time for Valentine’s Day, they have to stop into your store or order your product today. Start posting information on your social media channels to get your customers geared up. A custom image or sneak peek of your promotion is a great way to get customers excited.


It’s not too late to create a successful Valentine’s Day promotional schedule for your brand! All you need to get started is an offer and a call with WSI New Media Marketing.

Nurse Registry Hires WSI to expand their online marketing efforts

Ken Bowden - Monday, January 25, 2016

For Immediate Release

NurseRegistry.com, an employment placement specialist hired WSI to improve local search engine optimization and pay-per-click management.

By Tabitha Middendorf

January 5, 2016

Palo Alto, CA – NurseRegistry.com an employment placement company for registered nurses and licensed vocational nurses, has contracted with WSI for their Internet marketing needs.

Nurse Registry has been in business since 2009 and has grown from in-home nursing care placement to private individuals and facility employee placement. There is a growing need for nurses, such as travel nurses, pediatric nurses, in the health care industry and WSI will help NurseRegistry.com attract new leads and optimize their online advertising campaign (PPC).

Using Targeted Keyword

By researching targeted keywords and utilizing negative keywords, Nurse Registry will be able to optimize their PPC campaign. Negative keywords play an important part in PPC management as they help ensure your ads only appear to those who are looking for them. WSI implemented Google Analytics and Google Search Console to track ad and campaign performance.

Creating New Content to Attract Visitors

Keywords also need to be integrated into content within a website. WSI created new search engine optimized (SEO) pages around the following key words:

With new pages describing the comprehensive services NurseRegistry.com provides, it will be easier for visitors to locate their services. They also have a blog, allowing for additional detail on topics of interest such as How to Pick a Good Palo Alto Nursing Home Agency.

WSI looks forward to continued work with NurseRegsitry.com and helping them meet the nursing care needs of their community.

About NurseRegistry.com:

Nurse Registry seeks to match professional, licensed, compassionate nurses with clients in hospitals, facilities, medical clinics, or the comfort of the client’s own home. We endeavor to promote health, independence, and to enrich the quality of life and compassionate end-of-life care, while maintaining patient safety and privacy. Each person’s situation is unique, so we are committed to matching the best nurses to meet our clients’ individual needs. To learn more about NurseRegistry.com please visit their website or call <a href=”tel:8669168773”>(866) 91-Nurse</a>.

About WSI:

WSI is the global leader in digital marketing. Offering a full suite of Internet solutions, WSI is equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This article originally appeared here



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