OUR BLOG

WSI Partners with CM Furnaces – Lab and Production Furnace Manufacturer

Ken Bowden - Friday, July 17, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with CM Furnaces (http://www.cmfurnaces.com), a worldwide manufacturer of lab and production furnaces for over 70 years.

CM Furnaces has established itself as the “Cadillac manufacturer” of furnaces for serious scientific research and production work. Used throughout labs and universities as well as in the metal injection molding and ceramics industries, all CM furnaces provide advanced features and a “no-shorcuts” design mindset making them quality and reliability standouts among all high temperature furnaces manufactured today.

WSI consulted on the design and development of this highly targeted website and online marketing program which is focused on brand recognition and lead generation for the 70 year old company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

CM Furnace Marketing Challenges

CM Furnaces had an extremely outdated, non-mobile friendly website, and no sophisticated understanding of digital marketing. Increased competition from lower priced offshore manufacturers convinced them that they needed to reinvigorate their brand and pursue a wider variety of marketing options.

Types of furnaces manufactured include:

WSI Brand development services for this client include a new mobile-friendly website designed to speak to customers in each industry that uses their many furnace lines. Also SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs.

WSI’s Elite National Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

Preliminary Results

Only a month after launching the new website and completing preliminary Search Engine placements, CM has seen their contact rate go from 2 or 3 per month to 2 or three per week. They have appeared now in top 50 search results for relevant terms for which they previously had no exposure like, “continuous furnace”, “muffle furnace”, and “pusher furnace” among many others. As our search placement program progresses, we expect this contact rate to rise much further.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.

DoGoneFun! Get’s Help From WSI To Recover From Kennel Cough

Ken Bowden -

DoGone Fun and WSI

DoGoneFun! located in Chicago, Il was badly affected by the recent kennel cough outbreak. Having to close their dog boarding facility as well as not taking any dogs for daycare drastically reduced revenue for this small local business.

With a micro focus on building their dog boarding business, WSI has implemented an online reservation system, written content based on factual information about the risks associated with boarding a dog as well as built site pages around boarding to better educated the public about the service that DoGoneFun! provides.

In the 3 months WSI has worked on this campaign, we have seen spectacular upticks for local search results for this client. With syndication of content, concentrated, quality link building and clear, concise focus we believe we are helping our client recover from a drastic drop in business revenue.

As the results have pleased our client, we will be continuing with campaigns for their following services: Dog Daycare, Dog Grooming and Dog Training.

 

This post originally appeared on the WSI blog http://www.wsieresults.com/dogonefun-gets-help-from-wsi-to-recover-from-kennel-cough/

 

Micromanipulator Engages WSI for Phase Two SEO Project

Ken Bowden -

The Micromanipulator Company has a long history of providing the semiconductor industry the high-tech tools and life-cycle support they demand. In 1956 Micromanipulator invented analytical probing, and since then, they have evolved into a leader in the industry. The company’s success stems from the fact that they listen to their clients and learn in order to continually improve.

In the area of digital marketing Micromanipulator has partnered with WSI to achieve leadership position in the search results around the world. The first phase of this project involved making changes to the content of the company’s web site to rank for terms such as:

http://www.micromanipulator.com/probe-stations

http://www.micromanipulator.com/wafer-probes

http://www.micromanipulator.com/wafer-probe-station

http://www.micromanipulator.com/wafer-probers

http://www.micromanipulator.com/probe-positioners

The changes have already had a significant impact, increasing rankings across the board around and the world. However, the company desires its search rankings to reflect the leadership position they have achieved in the industry and have now engaged WSI for off page optimization.

This effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Micromanipulator expects to see their brand at the top of the results for all keywords.

This post originally appeared on this WSI blog: http://www.wsiexpertinternetmarketing.com/our-blog/micromanipulator-engages-wsi-for-phase-two-seo-project

 

How to Grow Your Follower Base on Twitter

Ken Bowden - Sunday, July 12, 2015

 

How to Grow Your Follower Base on Twitter

You’re on Twitter and you’ve followed a lot of people, but people aren’t responding to your tweets or following you back. It probably feels like you’re talking to a wall. Here a five things you can do to increase your follower base on Twitter.

  • Comment on Other People’s Tweets – Seriously. Use hashtags to find content relevant to your niche, connect with others, and comment on their tweets. You’ll gain trust and build connections from others in your niche who will in turn ultimately end up sharing and commenting on our content as well. Look for trending topics whenever possible so that you can be a part of the conversation.
  • Stay Active – You don’t need to be on Twitter all day, every day, but you do need to be active on a regular basis. You can’t spend hours on the platform on Monday and then ditch it until Saturday. Try to spend just a few minutes commenting, favoriting, or retweeting each day. It’s an easy task you can do while in a waiting room or waiting on a phone call.
  • Retweet – Speaking or retweeting – just do it. Find at least one person a day with something relevant to say and retweet someone’s content. They’ll love you for it and a vast majority will eventually do the same for you.
  • Take Advantage of Your LinkedIn Connections – Already have a LinkedIn account? Check this out. Go to “settings” and export your contacts to a .CSV file. Upload the .CSV file to your email contacts list and then use Twitter to import contacts from your email account. You’ll likely find you have dozens of mutual acquaintances on Twitter you just haven’t found yet.
  • Listen to Twitter – Twitter will analyze your content and recommend people for you to follow in the #Discover section of your dashboard page. Check to be sure they have similar interests, follow some of those people, and interact with them. You’ll be surprised at the results this simple underutilized tool can give.

There are, of course, paid options for finding new fans but your best bet is to start with the free tools that encourage a little bit of use and interaction. Need help? Contact us today to find out how WSI New Media Marketing can help you grow your business online!

SALON ELITE ENGAGES WSI FOR A DIGITAL MAKEOVER

Ken Bowden - Monday, June 22, 2015

Salon Elite Ventura

Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California.   They have been in business over 8 years and have a staff of twelve stylists, two estheticians and three nail technicians.

Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite.

Solution: WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website. In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business. Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.

Results: The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love. Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use.  They can also modify the site to update images and add special event information. WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.

About WSI:

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.

Originally posted on:   www.wsiventura.com/2015/06/digtial-makeover-for-salon-elite-engages-wsi/

Waco Law Firm Hires WSI to Assist with Local Web Presence

Ken Bowden -

Rainey and Rainey Law Firm Waco

Rainey & Rainey is a Waco Law firm that provides a range of legal services. Elisa Rainey is the firm’s primary Elder Law Attorney, and James Rainey works directly with those individuals in need of a Personal Injury Attorney.

WSI works with a number of law firms all over the world to help them rank for the specific practice areas in which they specialize. In this case, the client had been engaged in a contract with a local advertising agency, but they were unsure of the activities being performed and unclear on the results being generated.

By working with their local WSI consultant, Rainey and Rainey now have a comprehensive Digital Marketing plan for achieving their Local SEO goals. The process consists of detailed keyword research, optimization of their existing on page content, and ongoing off page optimization. Due to the fragmented way that local searchers will look for an attorney, WSI is also administering a small paid search campaign for this client.

Each month, WSI provides a detailed campaign review that outlines the activities performed, the results of the paid search campaign, and an in depth analysis of their Google Analytics which indicates the effectiveness of the campaign results as it relates to the activity on their website.

For detailed information on how WSI can help your business with a comprehensive Digital Marketing Strategy including Local Search, SEO, Social Media Marketing, Paid Search, and/or other online marketing activities, contact us today for a free analysis and consultation.

This post originally appeared on this WSI blog: http://www.wsiinternetpartners.com/waco-law-firm-hires-wsi-to-assist-with-local-web-presence/

5 Key Components to Improve Customer Aquisition

Ken Bowden -

The key to building a loyal customer base is to consistently follow an effective digital marketing plan.  Listen as we offer 5 key components of a digital marketing plan.  

Organic vs Paid Marketing: Why You Need Both

Ken Bowden - Monday, June 15, 2015


If you’re new to the world of internet marketing, you may be overwhelmed by the advertising and marketing options available to you. Organic marketing? Paid marketing? They can both bring you incredible results – but which do you really need? The answer is both.

What is Organic Marketing?

Organic marketing has quite a few components but is generally defined as anything you do to promote online content people want to see. With organic marketing, your potential website visitors find you via content you’ve published on the web – on your blog, on other people’s blogs, and even on social networks. The distinction is that with organic marketing your content is found without the aid of any type of paid media. These techniques rely on the understanding and implementation of SEO strategies

What is Paid Marketing?

Paid marketing is just that – marketing techniques that usually involve ongoing investment. These techniques usually include ad placements in PPC (Pay Per Click) campaigns, bringing your ads to the top of search engine results – usually above organic results.

Which Do I Need?

Both. You definitely need to use both to market your business.

SEO and organic techniques are important because people tend to trust organic searches more than ads. The search engines love quality, relevant pieces of content that web users will actually find helpful and the things you do organically will help you to maintain long-term success down the road. You may still have to direct marketing dollars at creating content and having it published, but dedicated effort will put you on the path to success for the long-haul. SEO is great for all search engines, too, whether you’re looking at Google, Bing, Yahoo, or any other current or upcoming platform.

PPC campaigns mean spending your marketing dollars on ads, but the benefit is that your results will be immediate. While you do need to make sure you are testing your ads so that you don’t overspend, the instant gratification of seeing results from your ads will not only bring in business but will help you to promote newer products and services until your organic methods take hold in the search engines.

Believe it or not, what you do with PPC will impact your organic SEO efforts, and the same works in reverse. The better the rankings on your website pages, the better your ROI (return on investment) on your PPC campaign.

Advertising feels like a foreign language? Don’t worry. You’re not alone. Get in touch with WSI today to find out what we can do to help you run successful SEO and PPC campaigns. You’ll be amazed at how much WSI can do for your business.

WSI Expands Engagement with SYNERGY HomeCare for Central Texas Locations

Ken Bowden - Friday, June 5, 2015

Synergy Home Care Central Texas

 SYNERGY HomeCare is one of the most trusted providers of non-medical home health care in the U.S. They are an all-inclusive home care agency that provides a broad range of services from helping a client with a few tasks to more comprehensive solutions such as live-in or 24/7 care.

 WSI was retained in 2014 by the Denver area franchisees of SYNERGY HomeCare to increase their leads with better web site rankings and local results.

In March we expanded our relationship with SYNERGY HomeCare through an SEO implementation for the franchise offices of Central Texas. Like the previous project the focus was on increasing rankings for both the web pages and Google+ local listings; and providing more information on SYNERGY’s services using high volume keywords such as home health care, respite care, elder care and home care.

The on page optimization phase has been completed and 12 new pages have been added to the web site for the four Central Texas locations. The off page strategy will include review accounts, blog posting and citation building. Reviews will be managed and syndicated by Customer Lobby and blog accounts created at Blogger, Tumblr, and WordPress. Posting will also be done on the Local Google+ pages. In addition citation building with high quality directories will be part of the plan. 

WSI will be analyzing the progress made on the key performance indicators of the implementation.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This blog original appeared on http://www.wsiexpertinternetmarketing.com/our-blog/wsi-expands-engagement-with-synergy-homecare-for-central-texas-locations.

Improving Targeted Lead Generation

Ken Bowden - Friday, May 22, 2015

Here are four vital online advertising techniques that will enable you to improve your ROI by capturing targeted leads that are ready to be turned into loyal customers. Get in touch with WSI New Media Marketing today to improve your lead capture activities.

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