OUR BLOG

Adaptable Digital Marketing That Wins New Business

Ken Bowden - Tuesday, November 17, 2015

Four necessary steps to assure your marketing strategy is ready to capitalize on new and expanding online opportunities.

WSI Creates and Optimizes Roteiro dos Sabores Web Site

Ken Bowden -

Roteiro dos Sabores Christmas baskets

WSI Digital Marketing has recently launched a total new website and a SEO initiative for the Roteiro dos Sabores, a company dedicated to Christmas Baskets.

Roteiro dos Sabores, at Lisbon, Portugal, offers their main product which are Christmas Baskets, along with a multiple option for gourmet baskets and personalized baskets.

All the gourmet baskets presented by Roteiro dos Sabores, are made with the finest Portuguese traditional products, a unique temptation.

Using a highly focused strategy for optimizing the main product page, which are the Christmas Baskets, WSI is also completing the SEO effort with a short but focused PPC campaign  

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. Five keywords were chosen along with innumerous stemmed phrases. URLs were changed or created for new pages and new SEO friendly copy was written.

Check the five optimized pages:

O Cabaz de Natal só para si

Cabazes Gourmet Qualidade e Requinte

Cabaz de Natal Experiência e Qualidade

Cabazes de Natal Preparados a Pensar em Si

Cabazes Natal Roteiro Qualidade e Tradição

The optimized pages have been live for only a short time and some signs of presence are already showing up. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, Blogger Sapo should accelerate these trends.

This post originally appeared here: https://wsidigitalrevolution.wordpress.com/2015/11/11/wsi-cria-e-optimiza-o-website-da-roteiro-dos-sabores/

Austin Area HVAC Company Continues SEO Program with WSI

Ken Bowden -

Comfort Control Austin

WSI, the world’s largest Internet marketing company, announces it has renewed its partnership with Comfort Control in Dripping Springs, Texas. Comfort Control is one of the Austin area’s leading HVAC and Electrical Contractor companies serving both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. WSI redesigned and launched a new website for that was Responsive (mobile friendly), and included a local SEO strategy to improve their site visibility and overall web presence in their local market.

After completing keyword research and setting up optimized pages on the site, WSI began syndicating high quality content, driving links to the site via company specific blogs at WordPressBloggerTumblr, and Weebly. This resulted in a substantial increase in traffic for customers looking for:

Air conditioning installation

Heating system repair

Residential Electricians

Commercial Electricians

We continue to expect Comfort Control to have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,000 offices in 82 countries around the globe, WSI has helped many companies develop and implement comprehensive digital marketing strategies. Contact WSI today to discuss your goals, and get an analysis of your current online marketing activities.

This post originally appeared on the WSI blog: http://www.wsipremiermarketing.com/austin-area-hvac-company-continues-seo-program-with-wsi

 

 

Valley Management Group Renews SEO Program with WSI

Ken Bowden -

Valley Management Group San Jose

WSI, the world’s largest internet marketing company, announces it has renewed its partnership with Valley Management Group in San Jose, CA (www.valleymanagementgroupinc.com). Valley Management Group provides residential property management services in San Jose, Santa Clara, Sunnyvale and in other cities throughout Santa Clara County in California. The business owner, Lloyd Kipp, is an experienced San Jose Property Manager that has been providing outstanding property management services to both rental owners and tenants for over 35 years.

San Jose and Santa Clara County has a booming housing industry that has created a very competitive marketing environment for local residential real estate, property management and related services. WSI redesigned and launched a new website for Valley Management Group that was Responsive (mobile friendly), and included a local SEO strategy to improve their site visibility and overall web presence in their local market.

After completing Keyword Research and setting up optimized pages on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and social media postings. After 6 months of off-page optimization WSI was able to create over 600 links to the optimized pages that resulted in 8 first page rankings, 4 second page rankings that improved the online visibility to their targeted audience. This resulted in a substantial increase in site traffic along with leads that were looking for services associated with:

San Jose Property Management

Santa Clara Property Management

Sunnyvale Property Management

South Bay Property Management

In addition, WSI has been creating content to post on social media and external sites for the company on Facebook, Twitter and Google+. WSI expects their on-going efforts will promote continued improvement in Valley Management Group’s web presence, helping them to be the highest ranking Santa Clara County Property Management company.  

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,000 offices in 82 countries around the globe, WSI has helped many companies develop and implement comprehensive digital marketing strategies. Contact WSI today to discuss your goals, and get an analysis of your current online marketing activities.

This post originally appeared on the WSI blog:  

http://wsiomegasolutions.com/valley-management-group-renews-seo-program-with-wsi/

 

5 Tips for Creating a Successful Facebook Holiday Marketing Campaign

Ken Bowden - Sunday, November 15, 2015

 

5 Tips for Creating a Successful Facebook Holiday Marketing Campaign

You’ve been working all year to build relationships and connect with your audience on Facebook. Your business is growing and you’re in the home-stretch. The major holiday shopping season is here and you’re ready to step up your marketing game by creating a marketing campaign that includes Facebook. Here are some things to consider as you put your plan into action.

Clarify Your Goals

No, your  goal can’t simply be to “sell more.” Your goals for the holiday season need to be specific and tangible.  Provide clarity for each team member and in your promotions, so goals can be accomplished.  Create an enticing holiday package or something that will really draw your audience in. Hopefully they’ve been following you for a while and already trust you. Make sure they’re thinking of you when it’s time to start shopping.  Then you can measure your success by web traffic visitors or mailing list sign-ups and sales receipts, compared to last year.

Run a Contest

Running a contest is an incredible way to gain exposure for the holidays,  but you’re going to need to make sure you familiarize yourself with Facebook’s contest guidelines. You can ask people to answer a question, comment on or like a post, post a photo, or something else that creatively fits within contest guidelines. Once you’ve determined your contest goals, rRun the contest, choose a winner, and make sure you thank everyone else who participated by offering a discount or coupon code. The people who are excited about your product or service will jump on it.

Coupons

That brings us right to coupons. Take advantage of them. You don’t have to run a contest to offer coupons or discount codes. People love discounts and hate feeling like they’re paying full-price – especially during the holiday season. A coupon can be for a discount off of a particular item or even for something as simple as free shipping. You don’t have to break your business or give things away. Facebook has great tools you can use to create coupons or ads.

Local Awareness Ads

Take some time out to read and learn about Local Awareness ads on Facebook. This is an incredible tool that ties in with mobile responsiveness. These ads will only show in a person’s Facebook feed if they are within a certain radius of your business, enticing them to simply stop by see what you have to offer or to call and make an appointment. Timing is everything during the busy holiday season.

Create a Calendar

Keep your fans engaged by creating a content and events  calendar with daily prizes, games, competitions, incentives and things that are fun as well as related to sales. A 12 Days of Christmas calendar or something equally enticing and engaging will keep your fans coming back to look for more – to see if there’s something new that’s fun or enticing. Keep them on their toes and surprise them!

We know it’s not easy to juggle your online marketing campaign with the actual hustle and bustle of the holiday season. Give WSI New Media a call and we’ll help you stay organized and on track well into the New Year.

 

Control Products Inc. Retains WSI For Third Year Of B2B Digital Marketing Program.

Ken Bowden - Tuesday, November 10, 2015

WSI, the worlds largest internet marketing company, announces it has renewed its partnership with Control Products Inc. (http://www.cpi-nj.com). CPI is a manufacturer of switch and sensor products sold throughout the world. CPI designs and manufactures LVDT based Linear Position Sensors, Thermal Switches, and Waterproof Momentary Switches. CPI’s products are made in the USA for over 50 years and serve hundreds of Industrial and military companies in thousands of heavy duty field applications.

WSI was contracted to completely redesign the sprawling CPI website using a WordPress and Woo-Commerce solution to present over 500 products in over 20 different switch and sensor categories. WSI was selected because of the stunning increase in leads and business opportunities brought in the first two years of work.

“In the first year our organic traffic was up 120% on WSI’s program, so we decided to let WSI redo our website. After launch of the website in the second year, we saw another 50% increase in online leads from the site owing to the better conversion rate of the new content written by WSI, the responsive design and the overall site layout” says Mac Stuhler, Vice President of CPI.

WSI has provided B2B marketing services, by using its unique knowledge of how to write and position technical content for CPI’s target audience. With a program that includes blogging, social media, video, and graphic design WSI produces visual content in all the right places, producing the kind of work that both humans and search engines respond to.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free consultation.

This post originally appeared on the blog: http://www.wsinetmarketing.com/control-products-inc-retains-wsi-for-third-year-of-b2b-digital-marketing-program.

WSI Chosen to Help Auburn Storage Company

Ken Bowden - Wednesday, November 4, 2015

Cooper Knoll Mini-Storage Auburn

Copper Knoll Mini Storage in Auburn, California, offers great value for all one’s storage needs. With over 20 different sized storage units, consumers are certain to find the right space. Copper Knoll even offers boat storage and is a convenient location to store a boat en route to Lake Tahoe.

Copper Knoll brought WSI in to help them develop an overall digital marketing strategy. The goals were to increase their presence on Google, drive more leads through their website and secure more self storage customers.

WSI began by performing keyword research and a competitive analysis. We determine to focus on terms such as public storage, storage units, and Auburn self storage units. These keywords acted as an outline for content creation. WSI also created profiles for Copper Knoll Self Storage on sites like Google+, WordPress, Facebook and Twitter. Also, WSI will generate directory listings for Copper Knoll on a monthly basis. All these strategies will work together to enhance Copper Knoll Self Storage’s reputation on the web.

WSI created a new website for Copper Knoll Self Storage using WordPress. The responsive website includes newly created pages with content that has been optimized for SEO (Search Engine Optimization.) SEO will be based on the keyword research and competitive analysis initially completed. The content will be shared on a variety of social media and third-party sites to maximize its reach.

WSI set up accounts for Copper Knoll Mini Storage on Google Analytics and Google Webmaster Tools so that they can effectively monitor website traffic and performance. Close monitoring will allow WSI to make any necessary changes to Copper Knoll Mini Storage’s marketing strategy in a timely manner.

WSI expects their efforts will enable swift and efficient improvement in Copper Knoll’s web presence, making them the highest ranking storage facility in Auburn.

This post originally appeared on WSI’s blog at http://info.wsi-connect.com/blog/wsi-chosen-to-help-auburn-storage-company.

 

Stepping Up Your PPC Campaigns for the Holiday Season

Ken Bowden - Sunday, November 1, 2015

 

Stepping Up Your PPC Campaigns for the Holiday Season

The holiday season is is almost here. Sure, we’ve just finished Halloween spending, Thanksgiving has almost been forgotten, and store shelves are overflowing with Christmas stock now. As far as the online world is concerned, anyone who hasn’t started putting his holiday marketing campaign into effect is behind schedule.

Organic versus PPC

Organic campaigns and PPC (pay per click) campaigns both have a lot of merit and each is just as important alone as they are together. Your organic marketing campaign is great for building a slow and steady following, social presence, backlinks, and general awareness throughout the year. Your PPC campaigns are important for driving new traffic to your website, especially if your organic campaign hasn’t put you on the first page of Google yet.

PPC is also great for the launch of new products, new sales, and new campaigns. This is where the holiday season comes into play. You really don’t have time to drive traffic to a holiday campaign via 100% organic efforts. Your PPC campaigns will be critical to your ability to grab your audience’s attention in a very busy and overwhelming holiday marketing world.  And your anticipated results may almost be immediate using paid search.

Updating Your Holiday PPC Campaign

Make sure you take some time now to review your PPC campaign and decide how you’ll modify it for the holiday season. Some important points to consider are:

  • Your keyword research. Make sure it’s fresh and up to date and applies to both your general marketing terms and your holiday focus.
  • You ad copy. The writing needs to be tailored to focus on your special holiday offerings. The more holiday-specific you are, the wider your holiday-shopping audience will be.
  • Mobile takes the front seat. Mobile marketing campaigns are critical, especially this year. Make sure your website is mobile responsive and make sure your ads will show properly on all devices.
  • Testing your ads for effectiveness.  There is still time to see what works best for the audience you are trying to engage.

Of course, there are the numbers and statistics to consider as well. Use your campaign analytics to your advantage. See which of your PPC ads worked best last year, what can be improved upon, and how you can minimize your budget while maximizing your conversion rates.

Does it all sound confusing? If so, contact WSI New Media for help. We’ll focus on the PPC campaigns so you can focus on what you know best – your products and your customers!

Improving Sales Using Web Analytics

Ken Bowden - Tuesday, October 27, 2015

Often overlooked, your web analytics can provide a wealth of knowledge to enable you to convert web visitors into buyers. WSI New Media Marketing can help your business better understand these helpful insights.

WSI Optimizes Phoenix Assisted Living Web Site

Ken Bowden -

Morningstar Assisted Living Phoenix

WSI Digital Marketing has recently launched a SEO initiative for the Phoenix location of MorningStar Senior Living, a network of senior living communities located in the Western US.

The Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, offers seniors assisted living, memory care and respite care. Their community boasts 80 graciously-appointed assisted living suites, as well as 30 beautiful and spacious private suites for those living with Alzheimer’s disease or other forms of dementia.

Using a highly focused strategy for optimizing the Phoenix location pages WSI will be conducting a measurable pilot program for possible future SEO efforts on the other communities’ pages.

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category. URLs were changed or created for new pages and new SEO friendly copy was written.

See the live pages:

Assisted Living Phoenix AZ

Senior Living Scottsdale

Assisted Living Scottsdale AZ

Senior Living Phoenix

Memory Care Phoenix AZ

Senior Living Communities PhoenixW

The optimized pages have been live for only a short time and already the organic footprint of the Phoenix pages is growing stronger.   During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, WordPress and Blogger should accelerate these trends.

This post originally appeared here: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-optimizes-phoenix-assisted-living-web-site

 

Stay Connected

© 2014 WSI New Media Marketing. All rights reserved.