WSI Expands Engagement with SYNERGY HomeCare for Central Texas Locations

Ken Bowden - Friday, June 5, 2015

Synergy Home Care Central Texas

 SYNERGY HomeCare is one of the most trusted providers of non-medical home health care in the U.S. They are an all-inclusive home care agency that provides a broad range of services from helping a client with a few tasks to more comprehensive solutions such as live-in or 24/7 care.

 WSI was retained in 2014 by the Denver area franchisees of SYNERGY HomeCare to increase their leads with better web site rankings and local results.

In March we expanded our relationship with SYNERGY HomeCare through an SEO implementation for the franchise offices of Central Texas. Like the previous project the focus was on increasing rankings for both the web pages and Google+ local listings; and providing more information on SYNERGY’s services using high volume keywords such as home health care, respite care, elder care and home care.

The on page optimization phase has been completed and 12 new pages have been added to the web site for the four Central Texas locations. The off page strategy will include review accounts, blog posting and citation building. Reviews will be managed and syndicated by Customer Lobby and blog accounts created at Blogger, Tumblr, and WordPress. Posting will also be done on the Local Google+ pages. In addition citation building with high quality directories will be part of the plan. 

WSI will be analyzing the progress made on the key performance indicators of the implementation.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This blog original appeared on http://www.wsiexpertinternetmarketing.com/our-blog/wsi-expands-engagement-with-synergy-homecare-for-central-texas-locations.

Improving Targeted Lead Generation

Ken Bowden - Friday, May 22, 2015

Here are four vital online advertising techniques that will enable you to improve your ROI by capturing targeted leads that are ready to be turned into loyal customers. Get in touch with WSI New Media Marketing today to improve your lead capture activities.

WSI Updates Website for JCH Consulting Group

Ken Bowden - Thursday, May 21, 2015

JCH Senior Housing and Skilled Nursing

JCH Group is a Senior Housing & Skilled Nursing Brokerage Firm acting nationally to facilitate buying and selling Assisted Living Facilities. The senior population is growing at exponential speeds, making the owning and operation of senior living facilities a burgeoning business.

JCH works with buyers as well as sellers, and has inventory in all areas of the United States. The Group also has expertise in resolving bankruptcy issues for owners of assisted living facilities.

WSI has been a provider of SEO services for JCH, who has been operating with a build in place website with limited SEO capability. We have been engaged to update the website in order to enhance marketing and bring the look, feel and function of the website up to modern capabilities.

WordPress will be used as a platform, using responsive web design to enhance mobile search capability, and in light of new Google search practices, to enhance ranking. A number of features will be implemented to aid in conversion, including the consideration of a Live Chat function. An updated URL is being considered as well, and since SEO is in place, the use of 301 redirects will be extensively implemented in order not to disturb work already done.

The site will be up and functional in about 6 weeks, at which time we will update information.

Current site links are:







WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared here: http://wsi-techmarketing.com/wsi-updates-website-for-jch-consulting-group/



Ken Bowden - Tuesday, May 5, 2015

Precision Plastic Surgery is a world-class cosmetic surgery clinic located in beautiful Austin, Texas. Under the guidance of highly qualified plastic surgeon Dr. John McFate and his team, Precision offers, accurate, professional, and confidential services including breast augmentation, tummy tuck, liposuction, rhinoplasty and eyelid surgery to clients near and far.

Dr. John McFate and Precision Plastic Surgery


Dr. John McFate

In order to improve their online presence and increase online traffic, Precision Plastic Surgery recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach and manage their online advertising campaign.

Each month, WSI will be analyzing the progress made on the key performance indicators of the SEO on page and off page implementation and the online advertising campaign. These KPIs include the number of links to the optimized pages, the ranking of these pages, the number of organic visitors to these pages, and the number of conversions.  

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Precision Plastic Surgery to the top of Google’s search and, as a result, boost the number of new clients.

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/wsi-and-precision-plastic-surgery-engage-in-search-engine-marketing

5 Sure Fire Ways for Improving Brand Promotion

Ken Bowden - Thursday, April 23, 2015

When following these five tips, your brand stands out, remains top of mind and is well positioned when it is time for your audience to buy! If you’d like to learn more about brand promotion for your company, WSI New Media Marketing in Greensboro can help. Give us a try!

Montessori School of Fremont enlists WSI Connect to Increase Enrollment

Ken Bowden - Tuesday, April 14, 2015

Montessori West Content Marketing

Montessori West is a family of 11 authentic Montessori Schools located in the Bay Area. There are many interpretations of Montessori teaching, but Montessori West prides itself on a curriculum based on authentic Montessori method and philosophies.

The owners of Montessori West initially enlisted the help of digital marketing firm WSI Connect to promote its newest school, Montessori School of Pleasanton, which opened in 2014. WSI created a PPC campaign in order to increase traffic for their website and ultimately increase the number of prospective families scheduling a tour of their facility. 

Based on the tremendous success with that school, Montessori West is entrusting WSI with a family of six schools under the Montessori Schools of Fremont umbrella. These schools are:

  • Montessori School of Fremont


  • Montessori Children’s Center


  • Montessori Children’s House


  • Mission Valley Montessori


  • Montessori School in Newark


  • Day Star Montessori


Along with Montessori of Pleasanton, these six schools will be the subject of a robust content marketing campaign with an editorial calendar already mapped out six months in advance. This content will be shared on sites like Twitter, WordPress, Tumblr, and Blogger.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to getting the word out to the public and encouraging more prospective families to schedule a tour. 

This blog was originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/montessori-school-of-fremont-enlists-wsi-connect-to-increase-enrollment

WSI Launches SEO Campaign For Ventura County Home Staging

Ken Bowden - Friday, March 27, 2015

Ventura County Home Staging 

Ventura County Home Staging (VCHS), established in 2010 and owned by parent company Refined Home Staging, provides professional home staging services for homeowners, Realtors, investors and property managers. The company serves towns throughout the greater Conejo Valley area.

VCHS primarily provides home staging services for Westlake Village, an affluent area where the median home price for homes currently listed for sale is $1,195,000. VCHS serves this upscale clientele by calling on the interior design expertise of Pam Smith, the company founder. Ms. Smith is active with the Real Estate Staging Association, holding a RESA-Pro designation and having served as Vice President of the West Valley Chapter.

In January, 2015, WSI was retained to increase business for VCHS’s home staging services for Thousand Oaks and Agoura Hills. WSI’s keyword research identified 10 primary keywords and 15 additional stems with over 20,000 searches per month. The on-page optimization process included adding pages for the Conejo Valley towns, as well as creating high-quality content with links to VCHS’s website.

VCHS intends to expand its service area by providing home staging services for Camarillo, another nearby Southern California community located on the coastal plain northwest of Westlake Village. WSI began instantly generating qualified traffic to the VCHS website by launching a paid-search advertising campaign in the Camarillo area. This was intended to gain visibility for VCHS in the nearby market while the company’s website developed a presence in Google’s “organic” search results.

In the months ahead, WSI plans to enhance VCHS’s SEO campaign, analyze the effectiveness of the paid-search advertising, and complement both efforts with social posts on the company Facebook and Google Plus pages, along with postings on Pinterest and Instagram.

VCHS’ staging services have been proven to help homes sell faster and for top dollar. A recent study by the Real Estate Staging Association showed that professionally staged homes sell 72 percent faster than unstaged homes. With the steadily improving real estate market in California, and the Conejo Valley in particular, setting a home apart from others on the market will become more and more important. With WSI’s help, VCHS plans to get the word out about the value of their staging services.

 Add note re originally appearing in WSIePro.com blog

5 Key Components for Building Better Brand Authority

Ken Bowden -

You can build better brand authority by implementing a customized marketing strategy with includes content marketing, social media marketing, video marketing, personalized marketing and reputation marketing.  To learn more about building your brand, call WSI New Media Marketing in Greensboro.

Tumblebees Ultimate Gym Partners with WSI for Additional SEO Services

Ken Bowden - Wednesday, March 11, 2015

Tumblebees Greensboro SEO

Since 1986, Tumblebees Ultimate Gym has been committed to helping over 35,000 children develop their physical aptitude, fitness, sport and life skills. The Tumblebees sports training facility and their professional coaches offer instruction to all ages of children – from beginners to world-class athletes, competing in International competition. Originally a developmental gymnastics academy, Tumblebees Ultimate Gym now also offers recreational and competitive programs in tumbling and trampoline, cheerleading, diving, dance, karate and rock climbing, in its Greensboro locations.

WSI was retained by Tumblebees Ultimate Gym in January of last year to optimize their website and increase traffic and leads from parents of young children who desired a structured and fun, fitness development program.   Once keyword research for all sports disciplines was exhausted, 19 keywords were selected and nine pages on the site were optimized and additional content was provided. Within six months, 9 keywords had first page rankings and 3 keywords had second page rankings. By year-end, the number of sessions and traffic on the site had increased by 40% and the pages viewed had increased by 61%. 

This year, the digital marketing plan will include an increased budget, persona research to better understand their potential client and creation and syndication of relevant content to several social sites, including a little used Google+ page. With the help of a content calendar, regular posts will be made to the social accounts and also to new blog accounts on Blogger and Tumblr. Citation building will also be a vital part of the off page optimization strategy to drive traffic and build links to their Tumblebees.com site.

WSI Partners with United Methodist Homes of NJ – Assisted Living Services

Ken Bowden - Tuesday, March 10, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with United Methodist Homes (http://www.umh-nj.com) of New Jersey to represent its corporate web presence and all 5 of its full service Assisted Living Communities across NJ. 

WSI consulted on the design and development of the new online marketing program, which is focused on brand recognition and development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

UMH Assisted Living communities

UMH has a non-profit mission backed by a 100 year history of Christian care. Communities are dispersed throughout the state and cover the full range of assisted living services.

  1. UMH at Bristol Glen (http://www.bristol-glen.umh-nj.org) – The Bristol Glen community is based in Newton NJ and is the only UMH community approved to feature Independent Living options as well as the full spectrum of assisted living services on a beautiful 75 acre wooded campus.
  2. The Shores at Wesley Manor (http://www.the-shores.umh-nj.org )Full service assisted living in beautiful Atlantic county only minutes from the Jersey Shore.
  3. Francis Asbury Manor (http://www.francis-asbury-manor.umh-nj.org)Based in Ocean Grove and serving greater Monmouth county inside a beautiful full service assisted living community.
  4. Collingswood Manor (http://www.collingswood-manor.umh-nj.org ) – Based in Collingswood NJ, providing a full complement of services in beautiful downtown Collingswood in Camden County NJ
  5. Pitman Manor (http://www.pitman-manor.umh-nj.org ) – Serving greater Gloucester County.

 WSI Brand development services for this client include advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of localized search demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media, business, and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility. 

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.



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