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WSI and Rick Norris CPA, Accountancy Corporation Engage in Search Engine Marketing

Ken Bowden - Tuesday, March 10, 2015

March 9, 2015 LOS ANGELES — WSI is proud to announce the company’s engagement with Rick Norris CPA Accountancy Corporation, a Los Angeles entertainment CPA, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communications plan for Rick Norris CPA, Accountancy Corporation.  Rick Norris, owner of Rick Norris CPA, based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic on their website. 

The campaign will entail writing entertainment business accounting articles, social media marketing, and promoting a podcast called, Improv-ing Business.

Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for traffic generation. These techniques are critical Internet business solutions that will bring clients to Rick Norris, Accountancy Corporation.   WSI and Rick Norris, Accountancy Corporation  look forward to the results these changes will bring to the business. 

A website’s visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines.  WSI – We Simplify the Internet, works with clients to create a strategic digital media marketing plan for a successful campaign.  The Rick Norris, Accountancy Corporation website (http://www.ricknorriscpa.com ) offers information about the services they offer including Basic Services and their Specialty Expertise.  The website also contains links to free publications, financial calculators and a blog where viewers can read and respond to various posts.

About Rick E. Norris An Accountancy Corporation:

Rick Norris founded the Rick E. Norris, Accountancy Corporation in 1992.  They are based in Los Angeles, CA.  Mr. Norris’ company focuses on business and personal financial management, consulting and tax planning.  They offer Basic Services such as bookkeeping and accounting to Specialty Expertise in entertainment business management and music royalty analysis to name a few.

 

WSI Implements Local SEO for SYNERGY HomeCare in Denver Area

Ken Bowden - Monday, March 9, 2015
WSI and Synergy Homecare SEO

You have probably seen the predictions for astounding growth of our senior population in the next few years – it will double to 70 million by 2025.  This huge shift in the age of our population presents both challenges and opportunities. This is where SYNERGY HomeCare comes in. A leader in the home health care field, SYNERGY caregivers provide in home care not only to seniors but also to special needs children, new mothers, and those recovering from illness or surgery.  

WSI was retained by the Denver area franchisees to not only increase their leads with better web site rankings and local results but also to provide more information to the users of the site about SYNERGY and their services. Extensive keyword research was completed and the architecture of the Denver portion of site was optimized so the content would be most effective from both a SEO prospective as well as the user experience.  Three pages were added for each of the individual five offices followed up by eleven new pages focused on the whole region for a total of 26 new pages. Examples of a few of the SEO optimized pages are shown below:

http://www.synergyhomecare.com/agencies/co/denver/denver/

http://www.synergyhomecare.com/agencies/co/longmont/co07/

http://www.synergyhomecare.com/agencies/co/lakewood/west-denver/

http://www.synergyhomecare.com/agencies/co/castle-rock/south-denver/

http://www.synergyhomecare.com/agencies/co/broomfield/broomfield/

The new content is up on the site and the technical audit is complete so it is now time to begin the off page optimized phase of the project. Review accounts will be set up with Customer Lobby and the reviews syndicated to other sites.   Our copywriters will be busy writing interesting, relevant posts for the blog accounts created at Tumblr, Blogger and WordPress. In addition each Google+ local page will be claimed, verified and fully completed with information about the company and local offices. Furthermore, citation building with high quality directories will be part of the off page strategy.

Each month, WSI will be analyzing the progress made on the key performance indicators of the implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared here: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-implements-local-seo-for-synergy-homecare-in-denver-area

 

WSI COLLABORATES WITH NAPA VALLEY’S HERITAGE SOTHEBY’S INTERNATIONAL REALTY TO INCREASE ONLINE TRAFFIC

Ken Bowden - Friday, March 6, 2015

Heritage Sotheby’s International Realty, one of the branches of Sotheby’s International Realty, is a leading real estate brokerage that specializes in facilitating the buying and selling of real estate properties across beautiful Napa County. With one office based straight out of Napa and another in St. Helena, Heritage Sotheby’s International Realty is committed to helping California and international residents alike discover the advantages of living in a majestic wine county.

WSI hired as SEO agency

Hot Air Balloon Rides – A Common Napa Valley Picture

In order to improve their online presence and increase online traffic, Heritage Sotheby’s International Realty recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach. This marketing approach was designed to carefully combine the Napa Valley location with Heritage Sotheby’s International Realty’s main function: to help potential buyers find Napa real estate and for potential sellers to prominently position their homes for sale in Napa, CA.

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Heritage Sotheby’s International Realty to the top of Google’s search and, as a result, boost the number of new clients.

 

Leading HVAC Service Company Engages WSI for SEO Implementation

Ken Bowden - Tuesday, March 3, 2015

comfort control austin

 Comfort Control is one of the Austin areas leading HVAC and Electrical Contractor companies. Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages.

The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase. This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring. This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page. These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

5 Steps to Successfully Gaining a Competitive Advantage

Ken Bowden - Tuesday, February 24, 2015

How do you stack up against your competitors? Today, our newest WSI New Media Marketing video will help you gain a competitive advantage in your marketplace. Once armed with this information, and while making improvements to your own web presence, you can gain the competitive advantage you need and insure you are meeting your business, sales and revenue goals. For additional help, get in touch with New Media Marketing in Greensboro today.

Pest Control Company in San Antonio hired WSI for website Redesign and SEO

Ken Bowden - Friday, February 20, 2015

Family Pest Control San Antonio

 

Family pest Control selected WSI to update their brand image and redesign their website using the latest in technology. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI also providing adaptive SEO services for Family Pest control website.

Family Pest Control is the San Antonio’s premier pest control service provider for over 30 years. From rodent and wildlife removal to mosquito, bed bug and termite control, San Antonio’s Family Pest Control is familiar with the all the common insect and pest infestations to Texas and have the right tools to ensure any unwanted visitors leave your home for good.

WSI worked with Family Pest Control to understand their business and the needs of their clients to develop the right strategy for a new website. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

In the first month of on page and off page optimization activities being done, family pest control is ranking on first page of google for 3 out of 10 keywords being optimized.

Leading Specialty Lamp Manufacturer Engages WSI for SEO Implementation

Ken Bowden - Friday, February 13, 2015

SEO for LightsourcesSEO for uv-water-purification

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent, and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.

As a means of increasing their new lead flow, LightSources engaged WSI to optimize their web site for 35 primary keywords. The first step in this project was on-page optimization involving the creation of 35 new SEO landing pages. These pages were optimized for three kinds of terms:

1) Keywords that describe what the company IS, such as “light bulb manufacturers
2) Keywords that describe what the company DOES, such as “custom light bulbs
3) Keywords for INFORMATION about end product applications, such as “uv water purification

The 35 pages were implemented on the site by the end of January, and in February we moved into the off-page optimization phase. This phase involves the creation of unique original content about the types of products that they make such as low-pressure mercury lamps and UV germicidal lamps. This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page. These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect LightSources will have a steady flow of new leads from searchers looking for a top-notch manufacturer of custom UV light bulbs.

WSI Retained for Additional SEO Engagement

Ken Bowden - Friday, January 30, 2015

Rabin Worldwide offers their clients a wide range of services.  In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services. Rabin is headquartered in San Francisco with a European subsidiary office in Manchester, United Kingdom

Rabin and Off Page Optimization

In April, WSI was retained by Rabin to increase leads from large corporations seeking to liquidate assets or obtain asset-based financing. The extensive keyword research conducted by WSI resulted in the identification of 25 primary keywords and 18 additional stems with over 13,000 searches per month.  On-page optimization then proceeded with the addition of 20 new SEO landing pages and modified content on 5 existing pages. Once the pages were implemented on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and blog accounts. 

After 6 months of off-page optimization WSI was able to earn over 1,000 links to the SEO pages, 15 first page rankings, 18 second page rankings, and hundreds of incremental new visitors per month to the SEO pages. This resulted in a substantial increase in auction and financing leads for Rabin. 

Phase 2 will focus on more intense off-page optimization to move additional keywords to the first page. We will target competitive keywords such as asset recovery services, auction liquidation services, heavy equipment appraisal services and machinery auctioneers.

 

6 Essential Elements for a Successful Digital Marketing Strategy

Ken Bowden - Wednesday, January 21, 2015

This latest in a series of WSI New Media Marketing videos will help you develop a customer focused digital marketing strategy for the year ahead. For additional help, get in touch with New Media Marketing in Greensboro today.

WSI Completes On-Page SEO for Controlgo for Condominium Services

Ken Bowden - Monday, January 12, 2015

condominium services

Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services. 

Until now Controlgo’s reputation as been mainly in the Credit Control and Debt Services, so their management decided to give more focus to their Condominium Services, and nowhere better to start than with Digital Marketing. 

To accomplish that task, Controlgo hired no less than the leading digital marketing agency in the world, WSI, showing their determination in achieving results and increasing their online reputation as a completely transparent and trustworthy partner for managing condominiums in the great Lisbon area.

WSI was hired to apply SEO to the condominium section of their website, to generate more local potential customers channelling organic search traffic to Controlgo.

The work focused on the most relevant keywords searched by their target audience divided into 2 main areas:

  1. The practical side of the services provided: such as Main Differentiators, Condominium Management, and Rules and Regulations
  2. Important Laws and Legislation including Civil Code

The next step in WSI’s SEO implementation is to focus on Off-Page Optimization to complement the On-Page and establish a solid base for consistent improvement in the search rankings for the selected keywords.

Altogether, WSI’s SEO program will bring Controlgo more qualified leads for condominium services and in turn help more potential customers find the perfect company to partner with to manage their condominiums, someone truly trustworthy, Controlgo.

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