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WSI Provides Technical Ecommerce SEO Consulting to The Bed King

Ken Bowden - Thursday, January 14, 2016

The Bed King South Africa

The Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.

Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.

Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware… this can be the start of a challenging road.

We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.

Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page – no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.

Our team is keeping a firm watch on The Bed King’s rankings, already they are back on 1st page for mattresses, sleeper couches, bunk beds and many more, and as we increase our clients offsite content syndication on platforms such as Tumblr, Blogger, WordPress, Weebly, Behance and Google+, we expect to see not only rankings improve in the new year, but also online and offline sales at The Bed King’s growing network of bed stores, which now service Cape Gate, Claremont, Tokai, and Northgate in Cape Town, and Boksburg, Fourways (Johannesburg) and Pretoria in Gauteng.

Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/

Preparing for the Winter Marketing Slump

Ken Bowden - Wednesday, December 30, 2015

 

Preparing for the Winter Marketing Slump

The holiday season is over. It was over before it got here for many, since; we noticed Christmas displays coming down and Valentine’s displays going up before 12/25 even rolled around. Even worse? Once people have finished running around and making exchanges and using their holiday gift cards, things seem to slow down even more. January, for many, can be pretty sluggish. So what can you and your business do to survive and push through?

Maintain Your Momentum

Don’t let slow sales be an excuse for a lack of marketing. If anything, you need to step things up a notch so that you can stay visible and memorable. This is the time for a clever new ad, but not necessarily for a huge-ticket deal. People have just spent a ton of money on the holidays, so they’re not necessarily looking for new deals but might be enticed by something great or creative. Just don’t take the month off and go to sleep because you think people are “over” the holidays.

January is Boring

It’s sort of true. Think about it. You start with Halloween costumes, plan a gigantic Thanksgiving feast, and spend weeks choosing the perfect gifts and decorating your home. Once it’s all over and the lights come down, you’ve got… well… nothing but grey skies, cold, ice, and snow. There’s nothing to look forward to in January – unless, of course, you make something up. And that’s just what you need to do. Embrace the season, push the New Year, and keep your customers excited. It’s a tough job, but we know you can do it.

Your 2016 Marketing Plan

When designing your 2016 marketing plan, be sure to keep your holiday sale plans realistic. The more you undervalue yourself to give a great deal, the less people will want to buy from you in between great deals. Your brand has value and you need to treat it that way all year long. If you didn’t go over-board in December, you should be able to maintain decent momentum into January and beyond.

Debunk the Myths

Truth? Your business doesn’t have to suffer through a January or winter slump. It’s our motivation levels and efforts that usually take a toll after the holiday season and that can have a negative impact on the way our business runs. Analyze your statistics from years past, know how your customers see your business, and tailor what you have to offer to make it appealing for the winter.

Not sure how to do that? Give WSI New Media a call. We’ll help you analyze your marketing campaigns, create new strategies, and keep your customers interested throughout the entire year!

Let’s Raise a Toast to an Incredible New Year!

Ken Bowden - Thursday, December 17, 2015

WSI New Media Marketing in Greensboro wishes you a prosperous 2016!.

Reviewing Your 2015 Marketing Plan: Planning for 2016

Ken Bowden - Tuesday, December 15, 2015

Reviewing Your 2015 Marketing Plan: Planning for 2016

We’re about to exit 2015 and and transition into 2016. While we can never truly stop marketing our businesses, we do need to take some time to slow down, reflect on the past year, really study the statistics, and figure out what changes need to be made going forward. The yearly transition offers just that opportunity.

What Did You Learn?

Start by considering what you learned over the course of the past 12 months? What promotions or marketing campaigns did better than you thought they would? Can you improve upon them in 2016? Which didn’t perform as well as you’d hoped? Can they be revamped or should they be completely replaced?

Look at the statistics you’ve (hopefully) been gathering all year. Where were your greatest returns on investment? Did you meet the written goals you set for the year, both short and long term?

Set New Goals

What will your goals for 2016 be? Are you going to increase sales by a certain percentage? Will you have a certain number of new website visitors sign up for your mailing list? You need to know exactly what your goals will be before you can determine the methods you’ll use to achieve them.

Choosing Your Marketing Channels

What marketing methods have you been using and how long have you been using them? If you’ve been using the same methods for more than a couple of years you may need to really shake things up a bit to get better results. You may want to branch out more when it comes to social media, start video or content marketing, expand or create new PPC campaigns. You can delete the ones that are no longer working, too. Don’t be afraid. You really don’t need to pay for a full-color ad in the yellow pages any longer. That money is money you could be spending elsewhere for better results.

Focus on Mobile

Does your marketing campaign focus on mobile users? If not, you’ve ignored the issue long enough. Your 2016 campaign has to be mobile-friendly. There are no exceptions. Your competition is three steps ahead of you. Hire someone to make your website mobile friendly and find someone who can help you to alter your marketing campaign to include mobile components. You’re losing out on a huge segment of your audience.

So… truth? We know statistics and numbers and marketing plans aren’t what you like to work on. That’s why WSI New Media offers so many packages designed to help entrepreneurs like you. We’ll work on your marketing plan while you focus on what you love – your products and your clients. Give us a call to find out how we can help you in the New Year.

WSI Partners with HinderRUST™

Ken Bowden -

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (http://www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product.

HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart

Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

  • Industrial Machinery
  • Prevents rust during transit or storage of metal products
  • Maritime or shore side equipment
  • Auto and Truck undercoating
  • Household tools and equipment
  • Leisure Vehicle preservation and leisure Equipment
  • Special Formula for Guns and Firearm rust protection.

Hinderrust Partners with WSI

WSI Marketing Program for National Brand Development

WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients. The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

 

This blog was originally posted at http://www.wsinetmarketing.com/wsi-partners-with-hinderrust/

Kimbel, Inc. Retains WSI to Expand Its Digital Marketing

Ken Bowden - Monday, November 30, 2015

Kimbel and WSI Jacksonville partner for SEO

Kimbel manufactures exterior roller shutters for windows for residential as well as commercial applications. Their shutters come in a variety of colors to match any architectural design. Many homeowners install security roller shutters for windows from Kimbel.

Kimbel uses the same technology to build roller shutter doors. They are perfect for closing off large patio doors for the season or to protect interior rooms from direct sunlight.

The latest addition to Kimbel’s product line is roll-up screen doors. They are perfect for closing off patio areas, thus creating additional living space and protecting against mosquitoes, direct sunlight, and dust.

Kimbel also extended its product line to offer roller shutter garage doors. They are very popular in older buildings where space in the garage is precious. In such cases, roll-up garage doors are a better solution than standard overhead doors.

Kimbel products are also used in commercial applications, such as commercial roll-up doors. They offer industrial roll-up doors perfect for warehouses and shipping and receiving depots. They manufacture industrial roller shutter doors for stores, restaurants, and office fronts.

WSI had implemented a very successful PPC campaign for Kimbel that lasted almost one year. Based on the findings from the PPC campaign, WSI has now implemented an SEO strategy for Kimbel. Only one month after deploying the new website with SEO-optimized pages, Kimbel started to rank on the first and second pages in Google, Bing, and Yahoo for all ten initially identified keywords.

This post originally appeared on the WSI blog at http://www.wsiguru.com/kimbel-inc-retains-wsi-to-expand-its-digital-marketing/

Digital Marketing Consulting combined with Naturopathic Medicine is a winning combination

Ken Bowden -

Rockwood Natuarl Medicine Clinic Scottsdale

With the help of the marketing experts at WSI, Rockwood Natural Medicine Clinic has launched an online marketing and search engine optimization (SEO) campaign to boost its web presence. Rockwood Natural Medicine Clinic offers functional, integrative care for the whole family with a unique combination of alternative medicine in Scottsdale practiced alongside conventional medical care.

The Phoenix naturopathic doctors at Rockwood offer top-notch services with a focus on wellness and preventative care, their caring, highly-skilled staff addressing and eliminating the root cause of issues rather than simply managing symptoms. Rockwood Natural Medicine Clinic offers everything from routine lab work and wellness exams to homeopathy, acupuncture, and chelation, treating asthma and allergies, cardiology, systemic diseases, men’s and women’s health issues, pediatric and geriatric concerns, and more. Its proven treatment therapies and unique, interdisciplinary approach to naturopathic medicine are sure to get the attention of the Phoenix and Scottsdale web community.

To improve Rockwood’s digital marketing strategy and help introduce one of their new Scottsdale naturopathic physicians, Dr Shawna Eischens, WSI began by performing a competitive analysis and keyword research to determine the best way to profitably generate leads. WSI then began the process of optimizing content around chosen keywords to increase Rockwood Natural Medicine Clinic’s presence on Google and other search engines, drive more leads through their website, and boost the naturopathic medicine practice’s clientele. WSI also added to Rockwood’s social media arsenal optimizing existing profiles including their WordPress, Tumblr, Blogger, Weebly and individual naturopath blog.

WSI also improved and enhanced Rockwood Natural Medicine Clinic’s existing website, optimizing content to boost its ranking in online keyword searches using Search Engine Optimization (SEO) techniques, as well shared content to maximize Rockwood’s audience. In the three months since the start of the campaign, Rockwood Natural Medicine Clinic has experienced an increase in search traffic by 50 percent year over year! That number is only expected to rise as WSI’s new marketing efforts broaden its consumer base.

Ready to build your reputation on the web the right way? Contact WSI, the world leader in internet marketing and web development and design, today.

This blog was originally posted on http://www.wsiworld.com/valeriemarbach/eSpark-Marketing-Blog

Mobile Marketing: Best Practices to Consider

Ken Bowden - Wednesday, November 25, 2015

 

Mobile Marketing: Best Practices to Consider

Mobile marketing is no longer a blip on the radar when it comes to a business’s overall strategy. It’s now a huge component of any marketing campaign, with every aspect focused on being not only PC ready but mobile-friendly as well. You simply can’t market your business if you aren’t able to cater to a mobile crowd, and in some cases that means you need to be more receptive to using mobile technology in your day to day life as well.

Become Email Savvy

You need to become email savvy and make sure your mailing list is up to date now. Studies have shown that more than 51% of people check their email accounts from tablets or smartphones. The reality, though, is that email is often the last thing marketers think of when designing mobile-friendly campaigns. If your website doesn’t look good on a mobile device, people won’t browse. The same goes for email. If it looks ugly on a mobile device, it’ll probably be deleted – unread.  This means you need to keep your headers short, your text and buttons large, and your layout very simple (a single column will do).  Oh, and any links in the email need to go to sites that are mobile-friendly as well.

Mobile Responsive Websites

This should go without saying but there are still hundreds (upon thousands) of websites out there that are not mobile friendly.  This may work out if you’re a blogger with something to say, but if you’re really trying to sell a product or service you’re going to need to make sure your website has a responsive design or you have a separate mobile site. Responsive means it can tell what type of device your prospect is using and can render that page or site for the best user experience. It’s really no longer optional. Google is now monitoring websites for mobile responsiveness and will direct mobile searchers to sites that use this type of dynamic design instead of to those that do not. IIn other words, if your website isn’t responsive or mobile, you’re definitely going to miss out on search engine traffic.

Location, Location, Location

There are two things to consider here. First is that people who are on mobile devices are very, very likely to trust sites like Yelp when it comes to searching for local places to eat, hang out, or do business. This means you need to make sure you have claimed these business listings and made sure there is continuity with your NAP (Name, Address and Phone) on these sites, so you can monitor traffic.

The second thing to consider is location in general. Mobile users are, again, likely to look for businesses in their geographic locations and are more likely to conduct local searches. You want to make sure your Google My Business listing is updated to include your mobile website. You also need to make sure your NAP are clearly visible on your website. Make it easy for people to find you and reach you.

eMarketer tells us that In 2016 mobile ad spending will account for 60% of digital ad spending . As you can see, it will remain a huge aspect of a good marketing strategy in the new year. Contact WSI New Media if you aren’t sure where to start. We’ll put you on the right track.

Adaptable Digital Marketing That Wins New Business

Ken Bowden - Tuesday, November 17, 2015

Four necessary steps to assure your marketing strategy is ready to capitalize on new and expanding online opportunities.

WSI Creates and Optimizes Roteiro dos Sabores Web Site

Ken Bowden -

Roteiro dos Sabores Christmas baskets

WSI Digital Marketing has recently launched a total new website and a SEO initiative for the Roteiro dos Sabores, a company dedicated to Christmas Baskets.

Roteiro dos Sabores, at Lisbon, Portugal, offers their main product which are Christmas Baskets, along with a multiple option for gourmet baskets and personalized baskets.

All the gourmet baskets presented by Roteiro dos Sabores, are made with the finest Portuguese traditional products, a unique temptation.

Using a highly focused strategy for optimizing the main product page, which are the Christmas Baskets, WSI is also completing the SEO effort with a short but focused PPC campaign  

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. Five keywords were chosen along with innumerous stemmed phrases. URLs were changed or created for new pages and new SEO friendly copy was written.

Check the five optimized pages:

O Cabaz de Natal só para si

Cabazes Gourmet Qualidade e Requinte

Cabaz de Natal Experiência e Qualidade

Cabazes de Natal Preparados a Pensar em Si

Cabazes Natal Roteiro Qualidade e Tradição

The optimized pages have been live for only a short time and some signs of presence are already showing up. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, Blogger Sapo should accelerate these trends.

This post originally appeared here: https://wsidigitalrevolution.wordpress.com/2015/11/11/wsi-cria-e-optimiza-o-website-da-roteiro-dos-sabores/

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