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A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

WSI Alumni Starts Foundation and Offers Scholarships

Ken Bowden - Tuesday, August 21, 2018

Goal-Achievement-Foundation

A former WSI consultant based in Colorado Springs has started a new foundation to teach young people the skills required for goal achievement.  Tom Kuthy, who recently sold his WSI practice, has created a web site to spread the word about his new endeavor:  The Foundation for Goal Achievement.

The mission of the foundation is to become the world’s most comprehensive source of information on goal achievement.  In addition to creating unique content, the foundation will also attempt to curate the information on goal achievement that has been developed over the last 100 plus years, and make it accessible from a single source online.

Still in its early stages, the foundation has already created some high-quality content covering the following topics:

The 4 Steps to Goal Achievement – https://www.foundationforgoals.org/steps-to-achieve-goals/

How to Create a List of Values – https://www.foundationforgoals.org/list-of-values/

How to Set Personally Meaningful Goals – https://www.foundationforgoals.org/goal-setting/

How to Achieve Goals – https://www.foundationforgoals.org/how-to-achieve-goals/

How to Track Your Goals – https://www.foundationforgoals.org/goals-planner/

In addition to the content above, the foundation is also offering a scholarship awarded bi-annually to students who have set clear goals for themselves and can document that in an essay. An application for the scholarship can be found here: https://www.foundationforgoals.org/goal-achievement-scholarship/

All of us at WSI wish Tom the best in his new endeavor!

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-alumni-starts-foundation-and-offers-scholarships

Updating your website? Stay away from these design trends!

Ken Bowden - Monday, August 20, 2018

web-design

If you are planning a new web design, then it’s important to get things right from the concept phase. Avoid these design trends to make sure your new site is a hit:

Hiding everything in a hamburger menu

From fashion and interior design to web development – minimalism is a key trend these days. It’s easy to see why people would want to declutter their websites, but don’t let people land on your home page and not be able to find any text, images, links or buttons. The ‘hamburger menu’ isn’t just something that we’re not a fan of, it’s hard for visually impaired people and non-web savvy web users to find and navigate websites with this navigation structure and menu. If users can’t easily find what they are looking for on the front page of your site, they are probably not going to stick around for very long.

Missing search bars

Regardless of the navigation structure and menu options that you choose for your website design, make sure you have a search bar. Website visitors know that if they are struggling to find something on a website, they will usually be able to type a keyword, product or service into a search bar and find relevant pages within the site, so make sure you are offering people this functionality. Every page on your website should have a search bar that is up top and easy to find.

A common web design trend these days is to replace the search bar with an icon of a magnifying glass. So instead of needing a lot of space for the search bar, you only need to dedicate a small space for the image of the magnifying icon.

Odd fonts

Somewhere along the way, people decided that black text on a white background is overrated. There is plenty of room to experiment with a warmer hue background and a softer black font, but don’t stray too far from the norm.

It’s understandable that people want their website to stand out from the millions of other sites online, but using dark grey fonts on a light grey background, for example, isn’t the way to go. Make sure that the readability of your website’s content is very good, or you won’t have anyone reading your content.

Carousels

Carousels, also known as slideshows, don’t really remove functionality from the site but make sure that you’re not adding a slideshow that doesn’t provide any functionality, either. Slideshows can easily become distracting for website visitors and a lot of extra images can add to the load time of your web pages.

WSI New Media Marketing is a leading web design company in Greensboro, North Carolina.  Contact us for responsive web design services today.

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, April 2, 2018

SEO optimization services

User Experience (usability or UX) is the art of making your website user-friendly and easy to use. With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s essential if you want to make sure your customers keep coming back.

WSI New Media Marketing in Greensboro, North Carolina, gives a few basic tips to instantly transform your website into a user-friendly, responsive and well-optimized website, designed for conversion.

  • Speed It Up 

Today’s consumers are used to instant gratification and being able to click and view without a moment’s hesitation. Slow load times may result in people being more likely to go to the next site rather than wait for yours to load – lowering your conversion rates.

  • Pay-Per-Click Advertising 

Make sure your Google PPC ad is consistent with the content on your website, lest you have a disgruntled visitor because the content and the PPC ad are not congruous. Always check for consistency before you post.

  • Remember Mobile Visitors 

There are over 114 million smartphone users in the U.S. alone! Having a responsive website that gives every user a flawless online experience, whether they’re viewing your site from a desktop, tablet or mobile device is essential. The benefits are numerous:

  • Google will start rewarding you.
  • Mobile or responsive websites will keep the interest of people who check out your website on-the-go, and
  • You won’t lose potential leads and customers.
  • Include Contact Information 

You want visitors to contact you!  So, don’t forget the obvious: include your contact information on your website!

  • A good place for your e-mail and/or phone number is in the top right corner or in the footer. It should be easily seen on every page.
  • The more information you include, the better. Include your hours of business so people know when they can reach you.
  • Add a contact form to your website so that potential customers can fill out their name, email addresses, and other basic information.
  • Logos Go Left 

Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo – this is where people’s eyes go first. The logo should serve as a direct link to the homepage, allowing the visitor to return to it no matter where they are on the site.

Not clearly displaying your logo clearly on your website may result in missing a prime branding opportunity! And, to add injury to insult, visitors may think they’ve stumbled on the wrong company’s website.

  • Searches Go Right 

Make it easy for all visitors to find the information they are looking for, by adding a search bar. The best place for the search bar icon is on the top right of your website for easy use.

Staying ahead of competitors is all about user experience. There are so many other websites out there for potential customers to see, it is vital that yours stand out. Give the experts at WSI New Media Marketing a call today to find out more about our wide range SEO services. Speak to our friendly team now at 336.279.7000.

5 key elements of a successful website design

Ken Bowden - Monday, February 19, 2018

Servicemaster

There isn’t a one-size-fits-all recipe to create a successful website. As many of the best website design companies know, websites vary greatly in terms of content, style, look, feel and functionality depending on what the client wants to achieve. There are, however, a few key elements that you need to keep in mind when embarking on any web design project. These include the following:

  1. Responsive design

Gone are the days when your website could be a static one-pager on the internet. Today, an increasing number of people are browsing websites from their mobile phones and tablets. This means that your website needs to look great and be easy to read and navigate across a variety of platforms. Hiring a digital agency that is experienced in responsive website design is key to a successful website.

  1. Speed

We live in a customer driven world when people want what they want, when they want it. If a person reaches your website via a search engine, then they will decide whether your website is worthwhile to spend time on in less than half a minute. Not only do you need to ensure that you have the right content and layout to grab your potential customers’ attention, but you need to make sure that the pages load quickly as well.

To make sure that pages load as quickly as possible, your graphics need to be optimized correctly. Remember that your home page is like a storefront, so you need to make sure people know where to click to find what they need within those 30 seconds.

  1. Great content

Not only does your content have to appeal to your target audience, but it also has to be meaningful and captivating. Be sure to hire a digital agency that also specializes in Search Engine Optimization, as strategically sprinkling keywords throughout your content pages can have a dramatic impact on how easy (or hard!) it will be for search engine users to find your pages online.

  • Images, layout and navigation

The images and layout will require creative input, while the navigation of your site will require the input of a strategic internet marketer. A good website design company will have graphic designers, art directors and creatives, as well as digital marketers who can guide you through the process.

  • Clear call to actions and authority building

If you want people to type in their credit card details, give you their email address or pick up the phone and call you, then these call to actions need to be worked into the copy and included in great visual representations. You will also need an About Us page and even testimonials that show your reputation and authority in the industry.

Need help with your website design? New Media Marketing is a website design company for small businesses in Greensboro, North Carolina. Contact us today.

New Jersey Commercial HVAC Company Retains WSI For Web Development and Marketing Programs

Ken Bowden - Tuesday, January 23, 2018

Tri-tech-HVAC-New-Jersey

WSI has announced that it has recently partnered with Tri-Tech Energy of Montville New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new website can be viewed at be https://www.tritechenergy.com/.

Tri-Tech Energy is one of New Jersey’s largest commercial HVAC and mechanical services companies, serving NJ for over 30 years. Tri-Tech provides 24/7 maintenance and support for some of the largest apartments, office buildings, hotels, and resorts in the state, while also servicing local businesses and complex residential installations.

WSI Marketing Program For Tri-Tech Energy

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey Commercial Heating and Cooling Companies and designed a custom solution that exceeded their marketing potential in every way.

As a result of detailed search term analysis across the state of NJ, WSI created SEO optimized page content catering to the unique service offering of Tri-Tech Energy. These include content for:

The marketing program that WSI has implemented for Tri-Tech Energy includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This blog originally published at https://www.wsinetmarketing.com/blog/new-jersey-commercial-hvac-company-retains-wsi/

Amstan Logistics chooses WSI for a New Digital Presence: Website and SEO

Ken Bowden - Wednesday, October 11, 2017

 

Amstan Logistics Inc. of Hamilton, Ohio has delivered American products, goods and personal belongings around the globe.  In fact, they have been managing the delivery of American Standard’s products for decades.  They also offer logistics solutions to other growing companies.  Very simply, Amstan is a full service logistics service to any sized transportation need between any two points with experience and technology for the lowest cost.  Their new website uses the domain of www.Amstan.com.  Three main customer personas are targeted; Logistics Managers, Operations Managers and C-Level Executives each with different needs within the supply chain management.  Amstan Logistics rewards companies with risk and cost containment within the supply chain for improved business results.

WSI delivered a WordPress website and is executing an SEO campaign.  The goal of both is to cultivate lead generation and share Amstan’s expertise at using technology to deliver logistics excellence within the supply chain. 

The SEO implementation is focusing on their core competencies:

Third Party Logistics Provider |Logistics Company |Transport Companies

http://amstan.com/

Flatbed Trucking Companies in the USA | Amstan Logistics

http://amstan.com/why-ship-for-us/

Less Than Load (LTL) Shipping with Tracking in the USA with Amstan

http://amstan.com/why-ship-with-us/

Freight Management Logistics Services in the USA | Amstan Logistics

http://amstan.com/become-a-customer/

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: satisfying more customers with their supply chain management and logistics solutions to improve their bottom line.

This marketing strategy includes directory listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared:  https://www.wsiworld.com/nicholasgantenberg/2017/10/10/amstan-logistics-chooses-wsi-new-digital-presence-website-seo/

 

 

 

 

 

Is It Time for a Website Redesign?

Ken Bowden - Wednesday, June 7, 2017

Website-redesign-greensboro

Your company’s website is often the first chance a potential customer has to explore your brand. It serves to represent who you are, help you reach a wider audience, gain new customers, and achieve a better ROI. When’s the last time you redesigned yours?

Time for a Website Redesign?

Redesigning the virtual face of your business takes time and a great deal of commitment. It’s critical to do, though, if you want your website to meet today’s digital challenges. The need for mobile-friendly content, Google’s always-evolving algorithms, and readers’ search for user-friendly sites are just a few of the reasons why you should take a fresh look at your website’s current design.  

A quick and simple way to know if you need a website redesign? You look at other brands’ sites and want what they have. Other signs your website is ready for a makeover are that it’s text-heavy, uses Flash animations, and has content that is focused more on your product or service than it is on your customer. Today your site must have quality images, easy navigation, rich animations, and a responsive design.

If you haven’t updated or redesigned your website in the past year, here are 5 ways to know now’s the time for a re-do.

  1. It Isn’t Mobile Responsive. Do users have to scroll left and right to view your site on their mobile devices? Is your website slow to load? Is your content manager system (CMS) up-to-date? Website trends are constantly changing. Yours should be able to handle short videos, animation, and other engaging content. As the migration continues from desk and laptop computers to smartphones and tablets, having a responsive website that displays the same across all devices is a must.
  2. It’s Anti-Social. Every successful media campaign includes a social media strategy. Every page on your website should have social media sharing buttons for sharing, liking, and following. Just as important, your social media channels – Instagram, Facebook, LinkedIn, Pinterest, and Twitter – should all have a link to your home page or a landing page.
  3. Its Search Engine Rankings are Low. If you want to increase your website’s visibility in organic, aka non-paid, search results, it must be optimized so search engines find it. SEO brings technical and creative elements together to improve your site’s rankings, drive traffic, and increase awareness.
  4. It’s Difficult to Navigate. Offering a great UX (user experience) is key to your website’s success and determines whether viewers will stick around long enough to learn more about your products or services. As you redesign your website, keep the “thumb zone” in mind and keep clicks needed to a minimum. In some cases, having too many pages of content is almost as bad as poorly written content.
  5. It’s Needs Higher-Quality Content. Good enough won’t cut it in digital marketing. Great content is a must – it engages readers in your brand’s story and conveys your company’s message in a meaningful way. Sales-focused writing is not good storytelling because it fails to make an emotional connection with audiences. Establishing your brand as a thought leader – a fancy term for gaining respect – is also achieved through great content. Plus, search engines like Google reward high-quality sites that contain original content.

A well-designed website is one of your most effective marketing tools and a vital part of your overall marketing strategy. Remember, your brand is much more than your logo and tagline. Your website is your online identity and should proudly reflect your brand’s vision. Use it to its full advantage by keeping it up-to-date, simple to use, and easy to find.

Business Environments (BE) Furniture Retains WSI For Web Development and Marketing Program

Ken Bowden - Monday, May 8, 2017

WSI has announced that it has recently partnered with Business Environments (BE) Furniture of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new BE Furniture website can be viewed at be https://www.befurniture.com/.

BE Furniture is a leading national provider of office furniture and office interior design services. From trendy executive office designs to collaborative modern office furniture, BE Furniture can transform your modest office space into a modern state-of-the-art functional workspace . BE Furniture also is a GSA Advantage vendor, and a Small Business Administration (SBA) certified 8(a) vendor in the State of New York and the State of New Jersey, making office furniture procurement easy for government clients.

WSI Marketing Program For BE Furniture

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the office furniture industry as well as the current trends in modern office furniture and collaborative workspaces to come up with the visual concept of the new BE Furniture website.

As a result of Detailed Search Term analysis across the U.S., WSI created SEO optimized page content catering to the unique service offering of the BE Furniture brand. These include:

The marketing program that WSI has implemented for BE Furniture includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

 

This Blog originally published at http://www.wsinetmarketing.com/wsi-marketing-national-office-design-firm/

 

The Role of Website Design in B2B Marketing

Ken Bowden - Wednesday, February 1, 2017

Website-Design-for-B2B

Creating a user-friendly website is a huge part of developing your B2B marketing strategy. Your website’s design should focus on content, usability, and functionality but also be aesthetically pleasing. Neglecting any of these elements can have an adverse impact on lead generation and conversions. Just like B2C websites, your visitors need to find what they’re looking for in an easy and seamless way, preferably within that all-important first three seconds. It’s equally true, though, that B2B websites should be designed differently from B2C sites.

B2B Buying Behavior

In many ways, the B2B buying process is more complicated than a typical B2C one. For example, the average B2B transaction involves 5 or more buyers, meaning the funnel journey for B2B customers tends to take more time. As a result, the B2B buying process is made up of multiple stages that take a company’s procurement policies into consideration. Further, while B2C customers make purchasing decisions based on emotion, B2C customers are more likely driven by risk aversion. Therefore, website design in B2B marketing must reflect the calculations, comparisons, and detailed information needed to bolster trust in your product or service.

Web Design and B2B Marketing

A basic tenet of marketing is that you design for your customers. Since trust plays a crucial role in B2B buying decisions, your website design must have credibility as its core objective. It should also seamlessly offer as much information as possible, in as many formats as possible, clearly stating:

In other words, if the goal is to turn your website into an effective lead-generation machine, you must understand your buyer’s personas, what solutions your buyers are looking for, and why they should choose you over the competition. So, what does this mean for your B2B website design? It means creating a dynamic site that is not merely a digital version of a company brochure but reflects what drives your customers. Here’s how to do it.

  1. Plan Content First. By now we all know that content is king when it comes to an effective digital presence. The time is now to shift the focus from design first to content first. It starts with a proper content strategy that addresses your brand’s specific website goals. For example, a blog is essential if you want to keep a consistent fresh flow of high-quality, SEO-friendly content. Plan your content strategy before you even begin to think of colors, fonts, or images, and you’re off to a good start.
  2. Choose a Responsive Design. More than 50% of Google searches are made from mobile devices and many of them include B2B buyers. Responsive design is key to functionality and ensures customers will have the same great experience across various devices.
  3. The Appeal of a Minimalist Design. Also known as flat design, the minimalist approach to B2B website design has recently increased to where it’s catching up to B2C. Flat elements, such as simple illustrations and bright colors are a great way to communicate your company’s message, story, and value proposition without using a lot of text.

Conclusion

Your B2B website is one of your most valuable marketing tools. Remember to keep it focused on the customer – the solutions they need and are looking for – and plan its design accordingly. Consistently update its products and/or services information, and be sure to offer dynamic content that helps your customers move forward with their own business. The more you do so, the more they will return the favor.

 

 

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