OUR BLOG

Is It Time for a Website Redesign?

Ken Bowden - Wednesday, June 7, 2017

Website-redesign-greensboro

Your company’s website is often the first chance a potential customer has to explore your brand. It serves to represent who you are, help you reach a wider audience, gain new customers, and achieve a better ROI. When’s the last time you redesigned yours?

Time for a Website Redesign?

Redesigning the virtual face of your business takes time and a great deal of commitment. It’s critical to do, though, if you want your website to meet today’s digital challenges. The need for mobile-friendly content, Google’s always-evolving algorithms, and readers’ search for user-friendly sites are just a few of the reasons why you should take a fresh look at your website’s current design.  

A quick and simple way to know if you need a website redesign? You look at other brands’ sites and want what they have. Other signs your website is ready for a makeover are that it’s text-heavy, uses Flash animations, and has content that is focused more on your product or service than it is on your customer. Today your site must have quality images, easy navigation, rich animations, and a responsive design.

If you haven’t updated or redesigned your website in the past year, here are 5 ways to know now’s the time for a re-do.

  1. It Isn’t Mobile Responsive. Do users have to scroll left and right to view your site on their mobile devices? Is your website slow to load? Is your content manager system (CMS) up-to-date? Website trends are constantly changing. Yours should be able to handle short videos, animation, and other engaging content. As the migration continues from desk and laptop computers to smartphones and tablets, having a responsive website that displays the same across all devices is a must.
  2. It’s Anti-Social. Every successful media campaign includes a social media strategy. Every page on your website should have social media sharing buttons for sharing, liking, and following. Just as important, your social media channels – Instagram, Facebook, LinkedIn, Pinterest, and Twitter – should all have a link to your home page or a landing page.
  3. Its Search Engine Rankings are Low. If you want to increase your website’s visibility in organic, aka non-paid, search results, it must be optimized so search engines find it. SEO brings technical and creative elements together to improve your site’s rankings, drive traffic, and increase awareness.
  4. It’s Difficult to Navigate. Offering a great UX (user experience) is key to your website’s success and determines whether viewers will stick around long enough to learn more about your products or services. As you redesign your website, keep the “thumb zone” in mind and keep clicks needed to a minimum. In some cases, having too many pages of content is almost as bad as poorly written content.
  5. It’s Needs Higher-Quality Content. Good enough won’t cut it in digital marketing. Great content is a must – it engages readers in your brand’s story and conveys your company’s message in a meaningful way. Sales-focused writing is not good storytelling because it fails to make an emotional connection with audiences. Establishing your brand as a thought leader – a fancy term for gaining respect – is also achieved through great content. Plus, search engines like Google reward high-quality sites that contain original content.

A well-designed website is one of your most effective marketing tools and a vital part of your overall marketing strategy. Remember, your brand is much more than your logo and tagline. Your website is your online identity and should proudly reflect your brand’s vision. Use it to its full advantage by keeping it up-to-date, simple to use, and easy to find.

Business Environments (BE) Furniture Retains WSI For Web Development and Marketing Program

Ken Bowden - Monday, May 8, 2017

WSI has announced that it has recently partnered with Business Environments (BE) Furniture of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new BE Furniture website can be viewed at be https://www.befurniture.com/.

BE Furniture is a leading national provider of office furniture and office interior design services. From trendy executive office designs to collaborative modern office furniture, BE Furniture can transform your modest office space into a modern state-of-the-art functional workspace . BE Furniture also is a GSA Advantage vendor, and a Small Business Administration (SBA) certified 8(a) vendor in the State of New York and the State of New Jersey, making office furniture procurement easy for government clients.

WSI Marketing Program For BE Furniture

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the office furniture industry as well as the current trends in modern office furniture and collaborative workspaces to come up with the visual concept of the new BE Furniture website.

As a result of Detailed Search Term analysis across the U.S., WSI created SEO optimized page content catering to the unique service offering of the BE Furniture brand. These include:

The marketing program that WSI has implemented for BE Furniture includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

 

This Blog originally published at http://www.wsinetmarketing.com/wsi-marketing-national-office-design-firm/

 

The Role of Website Design in B2B Marketing

Ken Bowden - Wednesday, February 1, 2017

Website-Design-for-B2B

Creating a user-friendly website is a huge part of developing your B2B marketing strategy. Your website’s design should focus on content, usability, and functionality but also be aesthetically pleasing. Neglecting any of these elements can have an adverse impact on lead generation and conversions. Just like B2C websites, your visitors need to find what they’re looking for in an easy and seamless way, preferably within that all-important first three seconds. It’s equally true, though, that B2B websites should be designed differently from B2C sites.

B2B Buying Behavior

In many ways, the B2B buying process is more complicated than a typical B2C one. For example, the average B2B transaction involves 5 or more buyers, meaning the funnel journey for B2B customers tends to take more time. As a result, the B2B buying process is made up of multiple stages that take a company’s procurement policies into consideration. Further, while B2C customers make purchasing decisions based on emotion, B2C customers are more likely driven by risk aversion. Therefore, website design in B2B marketing must reflect the calculations, comparisons, and detailed information needed to bolster trust in your product or service.

Web Design and B2B Marketing

A basic tenet of marketing is that you design for your customers. Since trust plays a crucial role in B2B buying decisions, your website design must have credibility as its core objective. It should also seamlessly offer as much information as possible, in as many formats as possible, clearly stating:

In other words, if the goal is to turn your website into an effective lead-generation machine, you must understand your buyer’s personas, what solutions your buyers are looking for, and why they should choose you over the competition. So, what does this mean for your B2B website design? It means creating a dynamic site that is not merely a digital version of a company brochure but reflects what drives your customers. Here’s how to do it.

  1. Plan Content First. By now we all know that content is king when it comes to an effective digital presence. The time is now to shift the focus from design first to content first. It starts with a proper content strategy that addresses your brand’s specific website goals. For example, a blog is essential if you want to keep a consistent fresh flow of high-quality, SEO-friendly content. Plan your content strategy before you even begin to think of colors, fonts, or images, and you’re off to a good start.
  2. Choose a Responsive Design. More than 50% of Google searches are made from mobile devices and many of them include B2B buyers. Responsive design is key to functionality and ensures customers will have the same great experience across various devices.
  3. The Appeal of a Minimalist Design. Also known as flat design, the minimalist approach to B2B website design has recently increased to where it’s catching up to B2C. Flat elements, such as simple illustrations and bright colors are a great way to communicate your company’s message, story, and value proposition without using a lot of text.

Conclusion

Your B2B website is one of your most valuable marketing tools. Remember to keep it focused on the customer – the solutions they need and are looking for – and plan its design accordingly. Consistently update its products and/or services information, and be sure to offer dynamic content that helps your customers move forward with their own business. The more you do so, the more they will return the favor.

 

 

SD Nold Welding Supplies Calls on WSI to Help Expand Business

Ken Bowden - Friday, September 23, 2016

bluemillerwelder

SD Nold Welding Machines and Welding supplies, located in Lisbon, OH has been supplying quality welding products and a vast selection of welding supplies for over 50 years. Their reach now stretches nationwide as they sell new and used welding machines to welders in states across the country.

SD Nold specializes in Miller Welding Machines, in particular the Miller 350 pipe pro and in Lincoln Welding Machines, such as the Lincoln Cross Country 300.

SD Nold buys and sells used welders and allows site to visitors to post their own used welders on the site for potential buyers. They have their own in house repair shop. In addition, SDnold sells a large assortment of welding supplies and welding equipment, some of which is sold online through the ecommerce section of their website at SDNoldweldingsupplies.com.

SD Nold offers some of the best prices in the country and free shipping for welders such as the Miller Big Blue 350.

WSI has been called upon to assist SD Nold with the transition and organization of their new site, the installation of an e-commerce package and the expansion of their reach through national search campaigns on the most common search engine sites.

As part of the strategy to extend their reach, WSI will be conducting on site search optimization practices and off site posting of product and company updates and additional educational material on blog sites such as WordPress and Blogger.

About WSI
WSI is one of the world’s largest digital marketing agencies. With hundreds of offices in many countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies.

This post originally appeared at http://www.wsimarketingsystems.com/sdnold-welding-supplies-calls-on-wsi/

 

 

 

WSI Expands ProCoat Systems Marketing Presence With Website Expansion and Multiple Local Search Campaigns

Ken Bowden - Wednesday, May 4, 2016

Pro-Coat-Systems-Suppliers

Building materials supplier ProCoat Systems has been a leading Colorado-area building materials supplier for more than 30 years. With the sale of the company in 2015 to Beacon Roofing Supply (Nasdaq: BECN), ProCoat Systems is on a new trajectory to expand its territory to other markets – enter WSI’s experienced web presence rebuilders and digital marketing experts to provide a responsive web design that encompasses all of ProCoat’s locations and provides the platform for enhanced local SEO in each market.

The first store in its expansion plan is the newly opened Salt Lake City branch. ProCoat Systems is well known for providing quality building envelop products, including:

  • Air Barriers & Sealants
    Air, water, and vapor barriers, flashing, and supportive materials, as well as a variety of sealants and caulking.
  • Stucco & EIFS
    Stucco and EIFS insulation and waterproof solutions are popular materials in Colorado and Utah climates.
  • Cultured and Natural Stone Veneers
    Both natural and manufactured stone veneer in a variety of styles from industry leaders like Realstone Systems and Coronado.
  • Paint & Protective Coatings
    Procoat offers paints, stains, sealers, protective coatings, water repellants, and interior textured wall finishes.
  • Concrete Restoration
    Products for the maintenance, repair and restoration of concrete including concrete cleaners, coatings, protectants, and strengtheners.
  • Waterproofing Products
    Waterproofing, water management, and drainage solutions for the protection of foundation walls, plaza and parking decks, balcony decks, and planters.

Expanding ProCoat System’s Digital Footprint

To accommodate ProCoat’s growth trajectory, WSI was retained to build a responsive website that separated locations with individual landing pages that could utilize geographic-specific information and content to not only benefit local search, but also help local customers identify with their own stores.

To begin optimizing the new location pages, WSI recommended primary keywords based on not only on relevance to each branches’ product offerings, but also search volume in each respective market. Supplemental secondary keywords in the same semantic categories ensure that searches for multiple products produce strong local results. The site was further optimized with keyword rich URLs and SEO-friendly page copy.

To further build quality traffic to the new site, WSI also implemented a social media and blogging campaign through a variety of platforms including WordPress, Blogger, Tumblr, and Weebly. The combined efforts of WSI’s proven SEO strategies have lead to a substantial increase in page 1 search rankings, a boost in Google organic traffic to the site (and across search engines overall), as well as improved geolocation via Google Places.

The Internet marketing program initiated by WSI will continue to expand as the company expands its locations, creating a model for early online traction for new branches and ProCoat sales people.

Need to build your web presence? WSI can help. Contact us to learn more about our broad array of customizable digital marketing solutions today.

This blog first appeared at http://www.wsiwebwisemarketing.com/wsi-expands-procoat-systems-marketing-presence-website-expansion-multiple-local-search-campaigns

 

 

TechPowerBackup Retains WSI to Create Their New Website

Ken Bowden - Tuesday, February 23, 2016

TechpowerBackup is a subsidiary of The MSM Technology Group, who has been serving the business community for more than 35 years by manufacturing computers for industry.

Techpowerbackup is a new venture, which provides these businesses backup and disaster recovery services and protection in a convenient and competitively priced package. The services cater to businesses from several to hundreds of computers, and provides protection in the event of natural disasters as well as local interruptions and failures.

With the knowledge that per studies conducted 60% of companies that lose their data will shut down within 6 months; AND 72% of businesses that suffer a major data loss shut their doors within 24 months Mitchell Marcus decided in 2015 to expand his business services to protect his current customer base, and additionally to businesses at large.

WSI was selected to initially provide a new website, and ultimately will be providing marketing services to expand the reach of the service on a national basis.

TechPowerBackup may be reached through their internet location at http://techpowerbackup.com.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted at: http://wsi-techmarketing.com/techpowerbackup-retains-wsi-to-create-their-new-website/

Brad Weil Retains WSI to Create his New Website

Ken Bowden -

Brad Weil is a California State Bar Certified Bankruptcy attorney located in Carson California. He specializes in Chapter 7 and Chapter 13 bankruptcy proceedings, and has six years of experience in the field. He has successfully handled hundreds of bankruptcy cases so far.

Attorney Brad Weil has a master’s degree in intellectual property. He originally went to law school to basically become an entertainment lawyer. He was going to do trademarks, copyrights and sound tracks. When he completed law school in 2008 and did a one-year LL.M. program, which is a legal masters, he had an epiphany.

According to Attorney Brad Weil “if we’re going to protect the multi-million dollar, multi-billion dollar institutions that are taking advantage of the American people, we’ve got to protect the individual. And that’s when I discovered bankruptcy which, in my opinion, is the one of the most powerful tools against the banks as an individual that you can use. And I just frankly fell in love with it”

Mr. Weil has been performing his own marketing until 2015, when he discovered that his talents can better serve the community if he concentrates on his number one job, being an attorney. At that time he enlisted WSI to create a new website, and now completed, the SEO process will be next.

The website is currently awaiting SEO setup, where the content will be modified to suit the selected key words and phrases, which are to be selected in the near future.

Mr. Weil can be reached through his internet location at http://bradweillaw.com/why-brad-weil/.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on: http://wsi-techmarketing.com/brad-weil-retains-wsi-to-create-his-new-website/

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