OUR BLOG

3 New Ways to Drive Traffic to Your Website

Ken Bowden - Wednesday, October 9, 2019

ways-to-drive-traffic-to-your-website

Drawing traffic to your website can be a tricky affair. At times, you think you’ve hit on the winning formula, only to find that your numbers suddenly start to drop. You’re throwing in every trick in the book – every keyword is perfectly researched, all your social media postings are carefully strategized, your website design has been carefully planned for optimal UX, and yet the traffic dwindles.

That’s okay. It happens. The thing to do is remember that the internet – and thus digital marketing by extension – is an ever-changing thing, and you need to adapt with it. Every so often, you need to regroup, rethink, and try something new. Here are three tips to help you give your traffic a boost.

  1. The Celebrity Touch

Celebrity endorsements have worked since the days of newspaper ads – and they still do. Now, we’re not suggesting that you pay your favorite sports star to do a cheesy commercial giving your product the thumbs up. Digital content marketing can be more subtle and more interesting than that. You can draw interest to your site by posting content that features celebrities connected with your line of business, and leveraging off their fan base. It can be as simple as an interview with a star, famous author, or a luminary in your industry. You’d be surprised who’s willing to talk to you if you only ask.

Alternatively, ask a well-known blogger to write a guest blog for you and/or write a blog for their site. In this way, you could be attracting a whole new audience.

2. Social media: LinkedIn, Reddit

LinkedIn is the most effective platform to post business-related content. And, its users have a bigger attention span than those of other social networks. Unlike Twitter and Facebook, it has users that are more likely to click on, and actually read, in-depth articles on subjects that interest them, as well as clicking through and finding out more, provided they see a benefit to them professionally.

Reddit is another way to open up to different audiences, but in this case, you need to be a bit smarter and more targeted. Don’t just post content broadly; identify and research specific sub-Reddits that are applicable to your market, where potential new customers may be found among the readers.

3. Be Adaptable

Ultimately, no matter whether you follow the above advice or any other specific tips, the point is to be willing to shift your opinions and strategies in order to move with the times and undulating trends of the internet. You need a holistic SEO strategy that can help you keep your finger on the pulse all the time and change your approach accordingly.

WSI’s Adaptive SEO™ services will help you keep ahead of the trends, altering the angle of your digital marketing attack, while still maintaining the integrity of your brand. Contact us to start applying the adaptive treatment to your SEO strategy.

 

 

 

What is Google’s Mobile-First Indexing?

Ken Bowden - Monday, August 26, 2019

Google's-mobile-first-indexing

If you ever needed a reason to embrace mobile marketing with open arms, Google’s new mobile-first indexing is it! Below, we explain what this type of indexing actually is and what it means for your company’s website going forward. 

  • Mobile-First Indexing 

In December of last year, Google made a big announcement that detailed how over half of the pages shown in search results globally are from mobile-first indexing. In other words, the vast majority of the pages that you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.

  • What Does This Mean for My Business? 

Ultimately, what it means is that if you are not paying attention to mobile marketing and making doubly sure that your company website is mobile-friendly, you are likely losing out on half the traffic that you could be getting to your site if you were. 

In order to maximize your mobile marketing and SEO going forward, you should keep the following guidelines in mind:

    • Your mobile site should contain the same content as your desktop site. It is not recommended trimming your content for your mobile site. 
    • Structured data should be present on both versions of your site.
    • You should include metadata on both versions of your site. Meta titles and meta descriptions, in particular, are of the utmost importance. 
    • Make sure that all images have alt tags on both versions of your website. 

Need help with mobile marketing, mobile app marketing, and mobile content marketing? When it comes to expert mobile marketing services, you cannot go wrong with New Media Marketing! For more information on how we can aid you in improving your Google rankings, do not hesitate to get in touch with our team.

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

Ken Bowden - Monday, June 3, 2019

heat-timer-corporation-selects-WSI

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:  https://www.heat-timer.com/.

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weeblyand Blogspotin addition to several other WSI proprietary content distributionplatforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

What Are Trust Factors And Why Are They Essential To Your Website

Ken Bowden - Monday, March 4, 2019

website

“Trust is built when no one is looking” – Seth Godin

Trust factors are subliminal keys that your website sends out to users. Here are some of the most important trust factors to include on your site:

  • Social Media Icons

Having your social media profile icons visible on your website is good for local SEO and PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.

  • Site Navigation

Your site structure should be designed with users in mind. Not only does it help search engine crawlers to index pages, but it shows users that your website (and business) has been carefully planned and executed.

  • Contact Information

Include your phone number, email address, and full street address. This will help users to get in touch with you and to assure them that you are a legitimate business. It will also help to drive leads.

  • Reviews

People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.

  • Blogs

Blogs are a great tool to drive traffic to your website and to drive leads to your website. If you have educational and helpful blogs on your website, it can also help to create trust with your website visitors.

  • Returns Policy And Warranties

If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.

  • Secure Payment Gateway Symbols

Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.

WSI New Media Marketing is one of the top web design companies in Greensboro, North Carolina. Contact us for SEO Optimization services, pay per click advertising, and more.

Can Your Website Benefit From A Chatbot?

Ken Bowden - Monday, February 18, 2019

chatbot

Many of our web design clients have started to ask us whether it is worth it to incorporate a chatbot into their website designs. So, are chatbots just a fad?

If you have ever seen a chatbot on a website, then you have probably seen just how much potential a chatbot can offer. Whether or not you incorporate chatbots into your site will depend on your business and the industry you are in. Here are a few of the basic benefits that most companies will receive from using a chatbot:

  • Instant Marketing Channel

A chatbot is an instant marketing channel that allows you to sell to your customers in real-time while they are on your website. Instead of running the risk of your potential customer not finding what they are looking for or clicking away because they are not convinced, a chatbot can help you to close more deals.

You can even take this instant marketing channel one step further if you have an e-commerce website. With Facebook Messenger, your business will be able to sell and directly take payments inside the app, enabling you to quickly close deals and boost your bottom line.

Even if you are not selling physical products, chatbots are still very useful in marketing to your target audience. In the same way that you use email marketing, you can send messages directly to your audience about new content on your website, for example. This is a great option for companies in the B2B sector.

  • Build Relationships

Chatbots are a great channel for building relationships and selling to your audience. In today’s day and age, customers expect instant responses from clients. Investing in a chatbot will help you to meet this need.

  • Automated Customer Responses

If you are not planning on using chatbots for your sales and marketing, there are still uses that you should consider. You can give clients instant feedback with automated responses, which will help you up the engagement you have with clients. You can create automated quick, simple and repetitive responses to frequently asked questions. These predefined responses can significantly reduce the number of messages and queries that you need to respond to on a daily or weekly basis.

WSI New Media Marketing is a digital marketing agency and website design company for small businesses in Greensboro, North Carolina. Contact us for more information about chatbots and responsive website design today.

Does Google Think Your Website Pages Are Low-Quality? Here Is How To Tell:

Ken Bowden - Monday, February 4, 2019

web page

A sad fact is that there are many underperforming business websites out there. If Google thinks your website pages are low-quality, then you are going to struggle to not only get your website found, but also to get your phone ringing.

As an SEO services provider, we have come to realize that many people think that more content on their website is better, but this is not the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google.

If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authoritative content on your website, then you will have a higher chance of sending positive signals to Google.

The best way to determine a page’s quality is to focus on engagement metrics such as the following:

  • Total visits,
  • Internal and external links, and
  • Pages per visit. For instance, if a website visitor clicks through to other pages, then it is a good sign.

Some of the offsite metrics that you can measure include:

  • Page authority, and
  • Social shares.

Google considers a number of factors when determining the quality of a page. They are:

  • Unique content (including unique words, phrases, and sentences),
  • Links to the page,
  • Links from high-quality websites to your pages, and
  • The Page Answers the Query:

Google can determine whether your page answers the searcher’s query by analyzing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query.

WSI New Media Marketing offers SEO optimization and link building services in Greensboro, North Carolina. Contact us for more information today.

A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

WSI Alumni Starts Foundation and Offers Scholarships

Ken Bowden - Tuesday, August 21, 2018

Goal-Achievement-Foundation

A former WSI consultant based in Colorado Springs has started a new foundation to teach young people the skills required for goal achievement.  Tom Kuthy, who recently sold his WSI practice, has created a web site to spread the word about his new endeavor:  The Foundation for Goal Achievement.

The mission of the foundation is to become the world’s most comprehensive source of information on goal achievement.  In addition to creating unique content, the foundation will also attempt to curate the information on goal achievement that has been developed over the last 100 plus years, and make it accessible from a single source online.

Still in its early stages, the foundation has already created some high-quality content covering the following topics:

The 4 Steps to Goal Achievement – https://www.foundationforgoals.org/steps-to-achieve-goals/

How to Create a List of Values – https://www.foundationforgoals.org/list-of-values/

How to Set Personally Meaningful Goals – https://www.foundationforgoals.org/goal-setting/

How to Achieve Goals – https://www.foundationforgoals.org/how-to-achieve-goals/

How to Track Your Goals – https://www.foundationforgoals.org/goals-planner/

In addition to the content above, the foundation is also offering a scholarship awarded bi-annually to students who have set clear goals for themselves and can document that in an essay. An application for the scholarship can be found here: https://www.foundationforgoals.org/goal-achievement-scholarship/

All of us at WSI wish Tom the best in his new endeavor!

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-alumni-starts-foundation-and-offers-scholarships

Updating your website? Stay away from these design trends!

Ken Bowden - Monday, August 20, 2018

web-design

If you are planning a new web design, then it’s important to get things right from the concept phase. Avoid these design trends to make sure your new site is a hit:

Hiding everything in a hamburger menu

From fashion and interior design to web development – minimalism is a key trend these days. It’s easy to see why people would want to declutter their websites, but don’t let people land on your home page and not be able to find any text, images, links or buttons. The ‘hamburger menu’ isn’t just something that we’re not a fan of, it’s hard for visually impaired people and non-web savvy web users to find and navigate websites with this navigation structure and menu. If users can’t easily find what they are looking for on the front page of your site, they are probably not going to stick around for very long.

Missing search bars

Regardless of the navigation structure and menu options that you choose for your website design, make sure you have a search bar. Website visitors know that if they are struggling to find something on a website, they will usually be able to type a keyword, product or service into a search bar and find relevant pages within the site, so make sure you are offering people this functionality. Every page on your website should have a search bar that is up top and easy to find.

A common web design trend these days is to replace the search bar with an icon of a magnifying glass. So instead of needing a lot of space for the search bar, you only need to dedicate a small space for the image of the magnifying icon.

Odd fonts

Somewhere along the way, people decided that black text on a white background is overrated. There is plenty of room to experiment with a warmer hue background and a softer black font, but don’t stray too far from the norm.

It’s understandable that people want their website to stand out from the millions of other sites online, but using dark grey fonts on a light grey background, for example, isn’t the way to go. Make sure that the readability of your website’s content is very good, or you won’t have anyone reading your content.

Carousels

Carousels, also known as slideshows, don’t really remove functionality from the site but make sure that you’re not adding a slideshow that doesn’t provide any functionality, either. Slideshows can easily become distracting for website visitors and a lot of extra images can add to the load time of your web pages.

WSI New Media Marketing is a leading web design company in Greensboro, North Carolina.  Contact us for responsive web design services today.

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, April 2, 2018

SEO optimization services

User Experience (usability or UX) is the art of making your website user-friendly and easy to use. With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s essential if you want to make sure your customers keep coming back.

WSI New Media Marketing in Greensboro, North Carolina, gives a few basic tips to instantly transform your website into a user-friendly, responsive and well-optimized website, designed for conversion.

  • Speed It Up 

Today’s consumers are used to instant gratification and being able to click and view without a moment’s hesitation. Slow load times may result in people being more likely to go to the next site rather than wait for yours to load – lowering your conversion rates.

  • Pay-Per-Click Advertising 

Make sure your Google PPC ad is consistent with the content on your website, lest you have a disgruntled visitor because the content and the PPC ad are not congruous. Always check for consistency before you post.

  • Remember Mobile Visitors 

There are over 114 million smartphone users in the U.S. alone! Having a responsive website that gives every user a flawless online experience, whether they’re viewing your site from a desktop, tablet or mobile device is essential. The benefits are numerous:

  • Google will start rewarding you.
  • Mobile or responsive websites will keep the interest of people who check out your website on-the-go, and
  • You won’t lose potential leads and customers.
  • Include Contact Information 

You want visitors to contact you!  So, don’t forget the obvious: include your contact information on your website!

  • A good place for your e-mail and/or phone number is in the top right corner or in the footer. It should be easily seen on every page.
  • The more information you include, the better. Include your hours of business so people know when they can reach you.
  • Add a contact form to your website so that potential customers can fill out their name, email addresses, and other basic information.
  • Logos Go Left 

Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo – this is where people’s eyes go first. The logo should serve as a direct link to the homepage, allowing the visitor to return to it no matter where they are on the site.

Not clearly displaying your logo clearly on your website may result in missing a prime branding opportunity! And, to add injury to insult, visitors may think they’ve stumbled on the wrong company’s website.

  • Searches Go Right 

Make it easy for all visitors to find the information they are looking for, by adding a search bar. The best place for the search bar icon is on the top right of your website for easy use.

Staying ahead of competitors is all about user experience. There are so many other websites out there for potential customers to see, it is vital that yours stand out. Give the experts at WSI New Media Marketing a call today to find out more about our wide range SEO services. Speak to our friendly team now at 336.279.7000.

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