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A Beginner’s Guide to Building Your YouTube Presence

Ken Bowden - Friday, September 6, 2019

Building-your-YouTube-presence

With YouTube being the second largest search engine after Google, many business owners and marketers are focused on growing their influence on YouTube. But, how do you do that if you are starting from scratch with zero subscribers? In this blog, we will share some key tips on how to build your business’ YouTube presence.

  • Tip No. 1: Get Started

Don’t wait until you have all the skills to create a Steven Spielburg-like video. The sooner you start uploading your own videos, the sooner people will have something to subscribe to. Remember that your first videos will probably be your worst videos. Everyone starts somewhere, but the important part is that you get started.

  • Tip No. 2: Tell People About Your Channel

The first people you will want to alert are your friends, family, clients, and employees. Consider a YouTube launch campaign where you send out an email newsletter to your database announcing your YouTube channel and your latest blogs. Be sure to add the YouTube logo to your website and other social media profiles.

  • Tip No. 3: Create Compelling Content

As you start creating videos, gaining subscribers, and interacting with them, you will learn what type of content elicits the most responses and engagement from your audience.

  • Tip No.4: Share Your Content

Every time you post a video, you need to make sure it is reaching as many people as possible. Share your YouTube on Facebook, Twitter, SnapChat, and LinkedIn. Also, create a blog post with an introduction to the video and host the videos on your website.

  • Tip No. 5: Optimize Your Videos

Just like you optimize your blogs with keywords and optimize images with keywords in your ALT tags, you need to focus on optimizing your YouTube videos as well. Find smart ways to incorporate the keywords your business is targeting into the title and the description of the video. At the end of videos, include a call to action for viewers to subscribe to your channel.

  • Tip No. 6: Create a Content Calendar

Once you have gotten used to video creation, plan a content calendar so that you regularly film and upload videos. Consider filming interviews with key people at your company, product assembly demonstrations, FAQs or anything else that may be valuable to your viewers.

Need help with your SEO optimization and social media marketing? Then get in touch with WSI New Media Marketing, a local SEO company in Greensboro.

Chatbots: Are They Really Worth It?

Ken Bowden - Saturday, August 31, 2019

are-chatbots-worth-it

So, you are considering getting in touch with a few website design companies to request quotes on installing a chatbot on your company website. The question is, are customer service chatbots really worth the investment? We investigate below: 

  • What Are Chatbots?

Chatbots are essentially artificial intelligence software. They are created to be able to simulate a conversation with a customer on your website or mobile app. They can be programmed to provide answers to frequently asked questions, or direct customers to specific pages on your website depending on what they are looking for. 

  • The Benefits of Chatbots 

Chatbots can save you quite a bit of time and money in the long run, especially considering that you probably will not have to employ as many customer service agents to deal with customer queries and complaints. Chatbots also help your business to seem super responsive to customer needs, and this can assist in building brand loyalty and trust. 

Chatbots will ultimately lead to improved customer satisfaction and may also help to cut down on human error. Plus, you can always count on a chatbot to be in a good mood – no need to worry about a grumpy employee giving a dissatisfied customer an attitude and losing them as a result!

In our current day and age where instant gratification is a must and an always-on approach to doing business is expected, there is no denying the value of being able to get a quick response from an intelligent chatbot when you are looking for answers. In short, a chatbot is definitely worth the initial investment cost!  

If you have decided that a chatbot is the right decision for your company, you may be on the lookout for website design companies for small businesses that can assist you in creating and installing one at a budget-friendly price. Get in touch with New Media Marketing! We specialize in chatbots and website design. And, we are known for being one of the most reputable responsive website design companies out there. We look forward to helping you boost your business! 

 

What is Google’s Mobile-First Indexing?

Ken Bowden - Monday, August 26, 2019

Google's-mobile-first-indexing

If you ever needed a reason to embrace mobile marketing with open arms, Google’s new mobile-first indexing is it! Below, we explain what this type of indexing actually is and what it means for your company’s website going forward. 

  • Mobile-First Indexing 

In December of last year, Google made a big announcement that detailed how over half of the pages shown in search results globally are from mobile-first indexing. In other words, the vast majority of the pages that you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.

  • What Does This Mean for My Business? 

Ultimately, what it means is that if you are not paying attention to mobile marketing and making doubly sure that your company website is mobile-friendly, you are likely losing out on half the traffic that you could be getting to your site if you were. 

In order to maximize your mobile marketing and SEO going forward, you should keep the following guidelines in mind:

    • Your mobile site should contain the same content as your desktop site. It is not recommended trimming your content for your mobile site. 
    • Structured data should be present on both versions of your site.
    • You should include metadata on both versions of your site. Meta titles and meta descriptions, in particular, are of the utmost importance. 
    • Make sure that all images have alt tags on both versions of your website. 

Need help with mobile marketing, mobile app marketing, and mobile content marketing? When it comes to expert mobile marketing services, you cannot go wrong with New Media Marketing! For more information on how we can aid you in improving your Google rankings, do not hesitate to get in touch with our team.

A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

5 tips for creating a successful YouTube campaign

Ken Bowden - Monday, June 4, 2018

YouTube-Advertising

Did you know that YouTube is the second largest search engine after Google? People increasingly want to consume content in more digestible formats so if you’re not already including YouTube as a part of your social media marketing strategy, you’re missing out on connecting with a large part of your target audience.

Many times, people assume that a good or quirky video will go viral and bring them tonnes of traffic. More often than not, they miss the mark. Here are a few tips to help you on your journey of creating a successful YouTube marketing campaign:

  1. Tell a story

For a video to go viral, you need to focus on telling a story, not making a sale. People are tired of being ‘sold to’ and they actively avoid content that is centered around marketing messages and sales speak. Tell a story that entertains your audience as well as speaks to their needs or desires.

  1. Make every second count

Most people will never make it to the end of a video they start watching and research shows that the majority of people click away in under 10 seconds. One way to make sure your audience keeps watching after the first few seconds is to make every second count. Be upfront about what your video is about and spark the viewer’s curiosity by asking questions that get them thinking.

  1. Make it FUN

Dull elevator pitches and videos filled with sales speak don’t spread. Your audience wants to be entertained and engaged. They want to be educated and enlightened. People click on videos because they want to escape from the minutiae so make sure your video is worth their while. Even a B2B audience appreciates humor, so keep it light and fun.

  1. Use SEO principles

You want your video to come up in search results when people type in relevant keywords, so include the keywords in the title of your video and your video description. Also include links back to your website for more information.

  1. Consider distribution

Where will you be posting your video besides YouTube? Share your video on all your social media profiles, your website, and embed it into an email newsletter.

Do you need help with your social media marketing strategy? Then contact WSI New Media Marketing today.

Go Digital with Your Marketing Strategy This New Year – And Grow

Ken Bowden - Monday, January 8, 2018

Any company’s marketing budget is a closely monitored part of their business expenses. Whether you are a large company with a lot of leeway in terms of marketing or whether you are a young, small business that is looking to get your name out there, digital marketing should be a crucial part of your marketing spend.

Year-on-year annual growth starts with investing in the right tools and vehicles to boost sales. Product innovations, production optimization, and distribution channels do play a big role in making and saving money. But, few things can increase your turnaround as effectively as a well-thought-out and executed digital marketing plan. If you are not already convinced that you should go digital with your marketing strategy this New Year, then here are a few other important factors to keep in mind:

  • Quick-To-Market Solutions

With digital marketing, you can take advantage of unplanned opportunities in your industry. While traditional, above-the-line marketing has its advantages, consider the costly consequences of having stacks of brochures and print ads that are no longer relevant. Or the considerable costs of investing in a television advertisement production only to learn that you could have invested in a much more timely and relevant campaign once it has aired. With social media marketing, content marketing, online communities, and mobile media marketing, you can get your message to the right people at the right time at a fraction of the cost.

  • Targeting the Right People for Less Money

Search Engine Optimization is one of the best ways to make sure that Google users are able to find the products and services they are looking for online. Even if you are in a particularly competitive industry, experienced digital media consultants can refine the keywords that you are using to include specific geographies and long tail keywords that will appeal to a hot lead at the right place and at the right time.

  • Measurable Results

With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and provide reports showing you how you are progressing in achieving these goals. Instead of assuming that your phone is ringing as a result of the billboard space you have purchased, website analytics and Click Through Rates can show you exactly how your digital marketing strategy is performing and how you can improve on it.

WSI New Media Marketing is a full-service digital marketing agency and is one of the top social media agencies around. We will help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.

5 Things That May Be Wrong With Your Internet Marketing Strategy

Ken Bowden - Wednesday, April 5, 2017

internet-marketing-strategy

Are you sabotaging your brand’s internet marketing strategy without even knowing it? For many SMBs who don’t have the resources needed to hire someone for the job, the answer can be yes. SEO and content marketing are often left to an existing team who may lack the necessary skills to create content that attracts visitors to your website – particularly visitors who will convert to long-term, loyal customers.

If this sounds like your company’s current situation, read on to discover what some of the most common mistakes are, and how you can deal with them.

Reimagine Your Internet Marketing Strategy

Inbound marketing is one of the most effective internet marketing strategies available, but doing it right is no easy feat. If you make some improvements aimed at avoiding these mistakes you, too, can be a force of nature in the world of internet marketing.

Mistake #1: Your Content’s Lacking

Lead nurturing content is key to a successful internet marketing strategy. Churning out irrelevant blog posts will not work to gain you the traffic you need. Better content will get results, but just what is “better” content? To start, it’s original, has great headlines, and offers something of value to the people reading it. To boost SEO rankings and generate leads, you need to create a high-quality site that Google rewards with a higher ranking.

Mistake #2: Your Content’s Not Providing Answers

People use search engines to find the solution to a problem they have. It’s the search engine’s job to deliver that answer to them. If you’re writing great content, your high-ranking site will be one of the first a search engine like Google directs readers to. Once they arrive at your site, your blog posts, infographics, videos, and other marketing content must offer them something of value. Keep in mind that people want that value delivered quickly. Make your content easy to scan and be sure it’s clear what action the reader needs to take to get the help they need.

Mistake #3: Your Website’s Not Equipped to Convert

Many businesses do a great job with their websites and see excellent returns when it comes to those who visit. Many, though, also fail to provide visitors with what they are seeking. Websites that are difficult to navigate, don’t accurately reflect what you have to offer, and do not deliver a strong value proposition tend to leave customers wondering, “What’s here for me?” Don’t let a poorly designed website get in the way of reaching those people who could benefit from your product or service most.

Mistake #4: Your Website’s Not Optimized for Mobile

Today, a flawless responsive website design is absolutely required. Most people – 80% – now use their mobile devices for searches, and if your website does not offer a fantastic user experience on their smart phone or tablet, you can significantly damage your bottom line. Your site should be easy to navigate, offering visitors a superior experience no matter how they access it.

Carol Lynn Resorts East, LLC awards Digital Marketing Campaign to WSI Digital Marketing, Princeton, NJ Firm

Ken Bowden - Wednesday, May 4, 2016

CLR-East

Carol Lynn Resorts, LLC (www.clreast.com) a Park Model seasonal resort in Cape May County, NJ has launched a multi-level digital marketing effort created by DrivenByWSI, a licensed owner of the global brand, WSI Digital Marketing.

DrivenByWSI has created a comprehensive digital marketing campaign including: new website design; PPC and Landing Page campaign to generate leads and build awareness; a six month SEO strategy complete with content development; social and review management programs. The assignment also included a refreshed company logo (shown above). The goal of the campaign is to generate awareness of the value priced seasonal shore homes available in the CLR East resort community, and, to build a database of prospective buyers.

Carol Lynn Resorts, in historic Cape May County NJ, has been in business for over 30 years and is owned an operated by Carol & Smokey Saduk. The resort is nestled in a quiet, serene wooded setting adjacent to the Belleplain State Park and only a short drive to New Jersey’s popular coastal shoreline.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This post originally appeared here: http://drivenbywsi.com/category/new-client-announcement/

 

KCID Engages WSI to Enhance Company’s Online Web Presence

Ken Bowden - Tuesday, March 1, 2016

Katie Campbell Interiors & Design in Oakville, Canada hired the services of WSI e Strategies Ottawa back in May of 2015. KCID’s overall goal was to establish its online presence as a premiere Interior Decorating Service for homeowners within the Greater Toronto Area and Oakville/Halton regions, with a focus on creating a home that tells a story and reflects its owner’s values through a collaborative process.

KCID Key services include:

After a thorough analysis of the clients website, local competitors and rankings, the following was concluded.

1-The client had no existing rank for its most prominent keywords within the industry

2-The website presented itself with major load speed issues which would ultimately cause high bounce rates making overall ranking highly unlikely

3-The clients website was not being properly indexed by the crawlers

OUR SOLUTION

WSI moved the clients existing website over to a custom WordPress CMS and corrected the load speed issues by cleaning up the code and compressing the many images on the website. We also recommended some hosting changes, which moved load speeds into the green and helped Google better index the site.

Next, a competitive analysis and comprehensive keyword research was done to determine what services KCID wanted to rank for and within which local cities. Once determined, we began by fully optimizing 10 pages including new content and the creation of additional web pages centered around our targeted keywords/phrases. In addition, the creation of a Google my Business page and optimized social media profiles were also completed.

RESULTS

The last 6 months (Aug 2015 – Jan 2016) have proven challenging within the clients competitive industry which was expected before we began our SEO campaign. However, despite certain adversities, we have made significant progress in increasing what was once non-existent rank of many GEO targeted keywords to being just within reach of Google’s 1st page. Our Social Media strategies and increased content marketing have also driven much needed traffic back to the website which has undoubtedly helped improve our positions in the Search Engines Results Pages (SERP’s).

As we move into 2016, WSI will also include additional link building strategies by syndicating content to the high profiled blog sites like Tumblr, Weebly, Blogger and WordPress as well as working with KCID to increase the number of positive reviews on their Google my business page. We will continue our current SEO efforts and off page optimization by claiming local citation, increasing our directory submissions as well as video optimization and syndication.

This post originally appeared here http://www.wsiestrategies.com/kcid-engages-wsi-to-enhance-companies-online-web-presence/

 

WSI Begins SEO Campaign For Prominent West Los Angeles Psychiatrist

Ken Bowden - Wednesday, February 3, 2016

Well known West Los Angeles psychiatrist Katherine Watkins, MD, has recently retained WSI to implement a digital marketing strategy on behalf of her practice. WSI developed a website for the practice in 2014 in order to project an image that truly reflected her professionalism.

During the development of the website, KatherineWatkinsMD.com, WSI licensed on behalf of the practice, the rights to photographic images from renowned nature photographer Jim Brendenburg. The images on the website communicate a feeling of serenity that patients strive for in therapy.

The current phase of work on behalf of the practice will involve search engine optimization for the key phrases “psychiatrist West Los Angeles,” “psychiatrist Beverly Hills,” “psychiatrist Santa Monica” and “psychiatrist Culver City.”

In addition to managing her private practice, the doctor is a senior scientist at the RAND Corporation. In that capacity, she conducts mental health policy research and writes about how our country can improve the quality of mental health and substance abuse treatment. Her writings in particular will help with WSI’s search engine optimization campaign, as it will form the foundation of additional content to be added to the website, and to blog posts at Blogger, WordPress and Tumblr. These off-site blog posts will focus on the doctor’s expertise with anxiety, depression, bipolar disorders, ADD and women’s mental health.

In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign, and complement that with social posts on the practice’s Google Plus page.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Founded in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

This blog originally appeared on http://www.wsiepro.com/west-los-angeles-psychiatrist/

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