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5 Things That May Be Wrong With Your Internet Marketing Strategy

Ken Bowden - Wednesday, April 5, 2017

internet-marketing-strategy

Are you sabotaging your brand’s internet marketing strategy without even knowing it? For many SMBs who don’t have the resources needed to hire someone for the job, the answer can be yes. SEO and content marketing are often left to an existing team who may lack the necessary skills to create content that attracts visitors to your website – particularly visitors who will convert to long-term, loyal customers.

If this sounds like your company’s current situation, read on to discover what some of the most common mistakes are, and how you can deal with them.

Reimagine Your Internet Marketing Strategy

Inbound marketing is one of the most effective internet marketing strategies available, but doing it right is no easy feat. If you make some improvements aimed at avoiding these mistakes you, too, can be a force of nature in the world of internet marketing.

Mistake #1: Your Content’s Lacking

Lead nurturing content is key to a successful internet marketing strategy. Churning out irrelevant blog posts will not work to gain you the traffic you need. Better content will get results, but just what is “better” content? To start, it’s original, has great headlines, and offers something of value to the people reading it. To boost SEO rankings and generate leads, you need to create a high-quality site that Google rewards with a higher ranking.

Mistake #2: Your Content’s Not Providing Answers

People use search engines to find the solution to a problem they have. It’s the search engine’s job to deliver that answer to them. If you’re writing great content, your high-ranking site will be one of the first a search engine like Google directs readers to. Once they arrive at your site, your blog posts, infographics, videos, and other marketing content must offer them something of value. Keep in mind that people want that value delivered quickly. Make your content easy to scan and be sure it’s clear what action the reader needs to take to get the help they need.

Mistake #3: Your Website’s Not Equipped to Convert

Many businesses do a great job with their websites and see excellent returns when it comes to those who visit. Many, though, also fail to provide visitors with what they are seeking. Websites that are difficult to navigate, don’t accurately reflect what you have to offer, and do not deliver a strong value proposition tend to leave customers wondering, “What’s here for me?” Don’t let a poorly designed website get in the way of reaching those people who could benefit from your product or service most.

Mistake #4: Your Website’s Not Optimized for Mobile

Today, a flawless responsive website design is absolutely required. Most people – 80% – now use their mobile devices for searches, and if your website does not offer a fantastic user experience on their smart phone or tablet, you can significantly damage your bottom line. Your site should be easy to navigate, offering visitors a superior experience no matter how they access it.

Carol Lynn Resorts East, LLC awards Digital Marketing Campaign to WSI Digital Marketing, Princeton, NJ Firm

Ken Bowden - Wednesday, May 4, 2016

CLR-East

Carol Lynn Resorts, LLC (www.clreast.com) a Park Model seasonal resort in Cape May County, NJ has launched a multi-level digital marketing effort created by DrivenByWSI, a licensed owner of the global brand, WSI Digital Marketing.

DrivenByWSI has created a comprehensive digital marketing campaign including: new website design; PPC and Landing Page campaign to generate leads and build awareness; a six month SEO strategy complete with content development; social and review management programs. The assignment also included a refreshed company logo (shown above). The goal of the campaign is to generate awareness of the value priced seasonal shore homes available in the CLR East resort community, and, to build a database of prospective buyers.

Carol Lynn Resorts, in historic Cape May County NJ, has been in business for over 30 years and is owned an operated by Carol & Smokey Saduk. The resort is nestled in a quiet, serene wooded setting adjacent to the Belleplain State Park and only a short drive to New Jersey’s popular coastal shoreline.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This post originally appeared here: http://drivenbywsi.com/category/new-client-announcement/

 

KCID Engages WSI to Enhance Company’s Online Web Presence

Ken Bowden - Tuesday, March 1, 2016

Katie Campbell Interiors & Design in Oakville, Canada hired the services of WSI e Strategies Ottawa back in May of 2015. KCID’s overall goal was to establish its online presence as a premiere Interior Decorating Service for homeowners within the Greater Toronto Area and Oakville/Halton regions, with a focus on creating a home that tells a story and reflects its owner’s values through a collaborative process.

KCID Key services include:

After a thorough analysis of the clients website, local competitors and rankings, the following was concluded.

1-The client had no existing rank for its most prominent keywords within the industry

2-The website presented itself with major load speed issues which would ultimately cause high bounce rates making overall ranking highly unlikely

3-The clients website was not being properly indexed by the crawlers

OUR SOLUTION

WSI moved the clients existing website over to a custom WordPress CMS and corrected the load speed issues by cleaning up the code and compressing the many images on the website. We also recommended some hosting changes, which moved load speeds into the green and helped Google better index the site.

Next, a competitive analysis and comprehensive keyword research was done to determine what services KCID wanted to rank for and within which local cities. Once determined, we began by fully optimizing 10 pages including new content and the creation of additional web pages centered around our targeted keywords/phrases. In addition, the creation of a Google my Business page and optimized social media profiles were also completed.

RESULTS

The last 6 months (Aug 2015 – Jan 2016) have proven challenging within the clients competitive industry which was expected before we began our SEO campaign. However, despite certain adversities, we have made significant progress in increasing what was once non-existent rank of many GEO targeted keywords to being just within reach of Google’s 1st page. Our Social Media strategies and increased content marketing have also driven much needed traffic back to the website which has undoubtedly helped improve our positions in the Search Engines Results Pages (SERP’s).

As we move into 2016, WSI will also include additional link building strategies by syndicating content to the high profiled blog sites like Tumblr, Weebly, Blogger and WordPress as well as working with KCID to increase the number of positive reviews on their Google my business page. We will continue our current SEO efforts and off page optimization by claiming local citation, increasing our directory submissions as well as video optimization and syndication.

This post originally appeared here http://www.wsiestrategies.com/kcid-engages-wsi-to-enhance-companies-online-web-presence/

 

WSI Begins SEO Campaign For Prominent West Los Angeles Psychiatrist

Ken Bowden - Wednesday, February 3, 2016

Well known West Los Angeles psychiatrist Katherine Watkins, MD, has recently retained WSI to implement a digital marketing strategy on behalf of her practice. WSI developed a website for the practice in 2014 in order to project an image that truly reflected her professionalism.

During the development of the website, KatherineWatkinsMD.com, WSI licensed on behalf of the practice, the rights to photographic images from renowned nature photographer Jim Brendenburg. The images on the website communicate a feeling of serenity that patients strive for in therapy.

The current phase of work on behalf of the practice will involve search engine optimization for the key phrases “psychiatrist West Los Angeles,” “psychiatrist Beverly Hills,” “psychiatrist Santa Monica” and “psychiatrist Culver City.”

In addition to managing her private practice, the doctor is a senior scientist at the RAND Corporation. In that capacity, she conducts mental health policy research and writes about how our country can improve the quality of mental health and substance abuse treatment. Her writings in particular will help with WSI’s search engine optimization campaign, as it will form the foundation of additional content to be added to the website, and to blog posts at Blogger, WordPress and Tumblr. These off-site blog posts will focus on the doctor’s expertise with anxiety, depression, bipolar disorders, ADD and women’s mental health.

In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign, and complement that with social posts on the practice’s Google Plus page.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Founded in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

This blog originally appeared on http://www.wsiepro.com/west-los-angeles-psychiatrist/

Stepping Up Your PPC Campaigns for the Holiday Season

Ken Bowden - Sunday, November 1, 2015

 

Stepping Up Your PPC Campaigns for the Holiday Season

The holiday season is is almost here. Sure, we’ve just finished Halloween spending, Thanksgiving has almost been forgotten, and store shelves are overflowing with Christmas stock now. As far as the online world is concerned, anyone who hasn’t started putting his holiday marketing campaign into effect is behind schedule.

Organic versus PPC

Organic campaigns and PPC (pay per click) campaigns both have a lot of merit and each is just as important alone as they are together. Your organic marketing campaign is great for building a slow and steady following, social presence, backlinks, and general awareness throughout the year. Your PPC campaigns are important for driving new traffic to your website, especially if your organic campaign hasn’t put you on the first page of Google yet.

PPC is also great for the launch of new products, new sales, and new campaigns. This is where the holiday season comes into play. You really don’t have time to drive traffic to a holiday campaign via 100% organic efforts. Your PPC campaigns will be critical to your ability to grab your audience’s attention in a very busy and overwhelming holiday marketing world.  And your anticipated results may almost be immediate using paid search.

Updating Your Holiday PPC Campaign

Make sure you take some time now to review your PPC campaign and decide how you’ll modify it for the holiday season. Some important points to consider are:

  • Your keyword research. Make sure it’s fresh and up to date and applies to both your general marketing terms and your holiday focus.
  • You ad copy. The writing needs to be tailored to focus on your special holiday offerings. The more holiday-specific you are, the wider your holiday-shopping audience will be.
  • Mobile takes the front seat. Mobile marketing campaigns are critical, especially this year. Make sure your website is mobile responsive and make sure your ads will show properly on all devices.
  • Testing your ads for effectiveness.  There is still time to see what works best for the audience you are trying to engage.

Of course, there are the numbers and statistics to consider as well. Use your campaign analytics to your advantage. See which of your PPC ads worked best last year, what can be improved upon, and how you can minimize your budget while maximizing your conversion rates.

Does it all sound confusing? If so, contact WSI New Media for help. We’ll focus on the PPC campaigns so you can focus on what you know best – your products and your customers!

5 Key Components for Building Better Brand Authority

Ken Bowden - Friday, March 27, 2015

You can build better brand authority by implementing a customized marketing strategy with includes content marketing, social media marketing, video marketing, personalized marketing and reputation marketing.  To learn more about building your brand, call WSI New Media Marketing in Greensboro.

WSI Partners with United Methodist Homes of NJ – Assisted Living Services

Ken Bowden - Tuesday, March 10, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with United Methodist Homes (http://www.umh-nj.com) of New Jersey to represent its corporate web presence and all 5 of its full service Assisted Living Communities across NJ. 

WSI consulted on the design and development of the new online marketing program, which is focused on brand recognition and development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

UMH Assisted Living communities

UMH has a non-profit mission backed by a 100 year history of Christian care. Communities are dispersed throughout the state and cover the full range of assisted living services.

  1. UMH at Bristol Glen (http://www.bristol-glen.umh-nj.org) – The Bristol Glen community is based in Newton NJ and is the only UMH community approved to feature Independent Living options as well as the full spectrum of assisted living services on a beautiful 75 acre wooded campus.
  2. The Shores at Wesley Manor (http://www.the-shores.umh-nj.org )Full service assisted living in beautiful Atlantic county only minutes from the Jersey Shore.
  3. Francis Asbury Manor (http://www.francis-asbury-manor.umh-nj.org)Based in Ocean Grove and serving greater Monmouth county inside a beautiful full service assisted living community.
  4. Collingswood Manor (http://www.collingswood-manor.umh-nj.org ) – Based in Collingswood NJ, providing a full complement of services in beautiful downtown Collingswood in Camden County NJ
  5. Pitman Manor (http://www.pitman-manor.umh-nj.org ) – Serving greater Gloucester County.

 WSI Brand development services for this client include advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of localized search demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media, business, and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility. 

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.

 

 

WSI Partners with ANS Solutions – B2B Medical Cost Containment Provider

Ken Bowden -

WSI, the world’s largest internet marketing company, announces it has partnered with ANS Solutions INC. (http://www.ans-solutions.com) a leading provider of Medical Cost Containment programs for high loss workers compensation payers, based in New Jersey. ANS drug utilization reviews save workers compensation insurers millions of dollars in unnecessary and overprescribed pharmaceuticals each year, while dramatically improving patient outcomes for the injured worker. 

WSI consulted on the design and development of this highly targeted online marketing program, which is focused on brand recognition and awareness development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

ANS’ Primary Services

ANS provides services that allow insurer’s to control runaway pharmaceutical costs while simultaneously improving health outcomes for injured workers.

  1. Drug Utilization Review – ANS calls this their Pharmacotherapy Review, a comprehensive medication review so successful that they offer a 1 million dollar savings guarantee.
  2. Medical Cost Projection – To properly set reserves in a complex claim, you need comprehensive, accurate analysis of the projected medical needs of the injured.
  3. Legal Nurse Consulting – With legal nurses in all 50 states ANS is uniquely positioned to provide jurisdictionally informed recommendations and expert analysis.

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs.

 WSI’s Elite National Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility. 

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation. 

http://www.wsinetmarketing.com

 

5 Steps to Successfully Gaining a Competitive Advantage

Ken Bowden - Tuesday, February 24, 2015

How do you stack up against your competitors? Today, our newest WSI New Media Marketing video will help you gain a competitive advantage in your marketplace. Once armed with this information, and while making improvements to your own web presence, you can gain the competitive advantage you need and insure you are meeting your business, sales and revenue goals. For additional help, get in touch with New Media Marketing in Greensboro today.

6 Essential Elements for a Successful Digital Marketing Strategy

Ken Bowden - Wednesday, January 21, 2015

This latest in a series of WSI New Media Marketing videos will help you develop a customer focused digital marketing strategy for the year ahead. For additional help, get in touch with New Media Marketing in Greensboro today.

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