The world is currently facing a challenge like never before with the COVID-19 pandemic. Because this virus has permeated every part of our lives, SEO will definitely be influenced by the pandemic. If you’re trying to understand how you can switch gears to rank for the SEO keywords during the pandemic, here’s a list of our top tips.
During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes toemail marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing efforts, take a look at our guide.
When it comes to improving your pay per click advertising, you’ve probably heard it all. Some marketers advocate for the sole use of content marketing, while others support the exclusive use of pay per click (PPC) to grow your business.
pay per click advertising can be a powerful tool that allows you to capitalize
on your content marketing while waiting for search engines to start delivering
high-quality and relevant content should be your long-term strategy to boost
your SEO ranking, improve the quality of your landing page and to build your
We’ve listed four tips for you to do just this.
Zone in on Your Audience
Know your audience.
Depending on the type of business you do online, some audiences prefer using
social media platforms and others prefer the more formal mediums such as
e-commerce stores, blogs or online discussion forums.
Once you know which channels to target, you can hone your content to suit your various audiences.
Brainstorm Your PPC Plan
In order to build a successful PPC plan, you need to determine your campaign structure. The next step would be to build and to refine your campaign’s landing pages. In addition, you need to build a keyword strategy and plan based on your research. Once you’ve completed these three steps, go on to create ads. Think it through and take the time to focus on this; most marketers fail at their PPC campaigns, which costs them more for underwhelming lead generation results.
Amalgamate Calls to Action
Calls to Action are used in written content, blog posts and Meta descriptions as well as advertisement banners. These are woven into your PPC advertising. When conceptualizing your headings and Metadata, you don’t want to provide all the information or answers in your PPC promoted content – it’s a fine balance. Instead, try to ‘persuade’ your audience to click on your website links.
Keep Your Finger on Your PPC’s Pulse
There’s no point in
spending time and money on a perfectly crafted PPC and content campaign if you
don’t keep on top of it. Follow up on your PPC advertising. In order to
maintain your credibility, ensure that you always provide accurate, up to date,
valuable and high-quality content to your audiences.
New Media, we provide a holistic approach to increasing online sales and leads.
We specialize in designing and managing PPC campaigns by assisting our clients
to see how this valuable resource will capitalize on your content marketing
through improved click-through rates, conversions, and profit.
There is nothing more frustrating than
navigating a website with a poor load speed or inadequate performance. Every
aspect of our daily lives is fast paced, and a rapid, effortless user
experience is essential to stay ahead in the business world of today.
A website’s load speed is crucial to your
online presence, conversion rates and even sales and it has a major impression
on SEO rankings. All top website design companies will tell you that slow
websites all have low conversion rates, high bounce back rates and unimpressive
amounts of visits per page.
For your website to lead your digital
presence, you need to avoid this at all costs:
First impressions always count
Your website speed is the first impression
you will make. It is vital that your customers (or readers) make a positive
instant judgement about your business. In your customers’ minds, you are
efficient, trustworthy and confident if your website proves to be professional
Your Users’ experience
One of the few ways you can set your
website apart from others is through your users’ experience. With an efficient
website load speed, this can be achieved by giving your visitors what they want
and giving it to them quickly.
Website speed effects your Google ranking
Google takes website speed into account when
ranking websites with a very small ‘signal’. This means that the average
website won’t see much change but if your website lags, you will suffer. If
your server is slower than two seconds, the chances that Google will pick up
your content (or any other relevant changes) are slim and this could be harmful
to your ranking.
Your site’s speed impact on paid searching
Google views a slow website’s speed as a
poor user experience which in turn, brings down your quality score. When it
comes to pay per click advertising (PPC), paying the most affordable rate for
your keyword bidding is determined by your quality score. In paid media terms,
your quality score is determined on how relevant Google finds your website’s
landing page to a search term.
Your quality score determines what your
cost per click is and your average position on the Search Engine Results Page.
With a slow website speed or quality score, it will be hard for your website to
show up in the top positions on the Search Engine Results Page. Your ranking
also depends on how competitive the keywords are.
At WSI New Media, we will help you to
benchmark your website and to improve it. We will analyze your website’s
performance, eliminate all unnecessary elements ‘weighing’ it down and, optimize
your website to ensure that you have the best and most efficient website speed
to stay ahead of your game.
all know we need to select appropriate keywords to make our SEO strategies
effective. There’s nothing new about that. However, you may not be using
keywords to their fullest potential and, therefore, your website or blog may be
lagging behind as a result. The problem with most keywords is that they tend to
be generic and broad. Thousands of other websites will be using these
short-tail keywords, and this means greater competition. If you rely only on
short-tail keywords, you will be just one of many competitors, all fighting for
attention from the same readers and possibly getting lost in the process.
solution to reducing competition in this arena is to get more specific. This
involves using long-tail keywords. Long-tail keywords enable you to tailor
search items specific to your
business, as opposed to those that would be common across your industry.
example, say you operate a heating and
air conditioning business in the Greensboro area, and you specialize in heat
pump installations. If you use a keyword like “heating services,” you are
unlikely to get the specific search engine hits you need. If you extend it to
something like “heat pump installer,” you’re being more specific and, in so
doing, narrowing your offering. The result is that your website is more likely
to come up in search results. If you go even further and create a keyword like
“heat pump installer Greensboro,” you have now created a long-tail keyword that
is especially likely to bring your website up near the top of the search
this means is that you’ve reduced your search competition by a pretty
respectable order of magnitude. If people in your area want your services, they
are not likely to type in a generic search phrase that brings up results from
elsewhere in the state or possibly from around the country – depending on which
of your colleagues in other towns are putting more into their SEO and PPC
strategies. Somebody searching for a heating technician in Greensboro is likely
to be specific in their search. So, you’ve given yourself a competitive edge.
this really comes down to is focusing on your unique selling point (USP). This is an old idea in marketing. The concept
of the long-tail keyword takes the USP into the digital realm, enabling you to
differentiate yourself from your hordes of competitors. It requires you to
think deeper about your business and refine your offerings, an effort that is
sure to be rewarded with higher search engine rankings .
Contact New Media
Marketing to assist you in creating a winning SEO strategy.
for a new website? One thing we can say is that you need to know exactly what
you want. The more specific you are with your brief, the better your web design
company can build the perfect new website for you. This blog will give you a
guide to enable you to draw up the best possible brief to give to your
designers. It will help you answer all the questions they are likely to ask
before you even make contact for the first time. This will make you more able
to explain exactly what you need when the time comes for the briefing.
with a short but relatively detailed description of the company. Give the
designers a full idea of the following:
What it is
of the company,
of staff you have, and
and long-term business goals.
designers need to know who they are dealing with and how they can add value. Be
sure to include your main contacts and their details, so these can be included
in the Contact section of the website.
What Do You Want From the Website?
why you want the new website:
to stay the same?
What has to
industries do you serve?
your main existing customers and who are the new ones you want to target?
Who is the
How do you
want your customers to interact with your site – inquiries, more info, make
Your Current Website
your designers as much information as you can about your existing site (if you
have one). Include information such as:
has it been up?
your traffic like?
devices are your site designed for?
happy with the current traffic/sales, and so on?
you like these to change?
What are your
concerns about the current website?
the website do you like and want to keep as it is?
The New Website
what your goals are with the new site, for instance:
Is it just
a redesign, is it a rebranding, or is it a bit of both?
Do you want
increased traffic or sales?
pages do you want?
the key features you need?
of frequent updates will you need – newsfeed, blog, and so on?
Will you do
this in-house or would you want the agency to offer it as an additional
the main call to action be, for instance, ‘buy now’ or ‘make contact’ or
perhaps other options?
remember to consider the future:
How are you
planning to grow the business?
How can the
website be future-proofed to keep up with the coming changes?
simply want to transfer the content from the old site to the new or do you want
to create brand-new content? The agency can offer you copywriting services if
you need them.
Do you have
videos, downloadable documents and other content that you would like to add?
would you like to create some?
designers a few links to websites you would like to emulate in some way.
them what you want to come through in the visual elements, for instance, give
them some key descriptors of your company that they can keep in mind when
designing your look and feel.
Deadline and Budget
the designers exactly what you need
in terms of deadlines and tell them what budget you have to work with. You both
then have a good idea of what can and can’t be done and how much leeway there
might be with regard to money and time.
Instagram is an excellent marketing tool that delivers great results. Yet, some people don’t know exactly how to use it. For those who are unsure, here are 7 top Instagram tips to integrate into your social media marketing plan.
Switch to a Business Account
That is… if you haven’t already! Instagram business accounts come with a variety of benefits, including a ‘contact’ button to give your followers direct access to you. You also get access to Instagram’s analytics tools, which allow you to see stats for your content. With a business account, you generally increase the chances of your content coming up in your followers’ news feeds.
Promote your Instagram account and content on your other platforms. Your followers on Facebook, Twitter, LinkedIn, and other platforms may not have access to your Instagram yet, so invite them to check it out. This simply allows more exposure and helps to improve your brand image.
Be Clever with Your Hashtag Use
There are two kinds of hashtags on Instagram:
Brand or campaign-specific hashtags, which are used to promote your business, and
Content-specific hashtags, which are used within your content.
Be sure to strategize the use of these hashtags carefully.
Focus on Creating a Good Business Bio
A good bio makes a huge difference to users. Make sure you present a good face and explain clearly what you do. Remember to include a profile photo, a good, easy to remember and searchable user name, a link to your website, a short description as well as a call to action.
Strategize Your Content – And Stick to the Plan
Create content in advance, according to a calendar and your objectives. Map out your marketing objectives first and then plan your content accordingly. Schedule your content and stick to the schedule, making sure that every piece of content is posted at exactly the right time.
Use Instagram Stories
Instagram stories work a lot like Snapchat, creating a series of limited-life videos that foster engagement and enable you to connect to a wider audience. The 24-hour life of each video encourages people to watch and share them more than they would with content that they can access at any time. Simply put, all the more people will engage with your brand.
Build a Community Around Your Account
Foster ongoing engagement with your business and your Instagram account by getting to know your audience and engaging with them. Interact with them, ask them questions. Let your audience know that you are not just a business targeting them as customers, but the core of a community in which they have an important stake.
Contact WSI New Media Marketing and let us design a thorough and comprehensive social media marketing plan for your brand.
Time waits for nobody. 2020 is already rushing ahead regardless, and digital media marketing is running with it. Digital marketing moves as quickly as the technology it uses, so all the world’s top social media agencies need to keep up with the latest trends in order to stay on top of their game. Here are four of the top trends in the practice of digital marketing in 2020.
Marketers are using AI to create personalized experiences. Customized content can be delivered to users based on their search history, location, and interests. You can also create product recommendations and content suggestions as well as automate advertising. AIs can also be very effective in automating your email lists. This enables you to hone your targeted emails to a fine edge with mail campaigns that are personalized to the extreme.
Do you want to better understand how customers feel about your products? Social media mentions aren’t always as clear cut as you would want them to be, but now you can analyze their tone with the use of AIs. The AIs analyze posts relating to your brand to understand whether people have positive, negative or neutral feelings about what you do. They can even flag and prioritize negative responses so that you can act on them quicker and take steps to manage your brand’s public image.
Chatbots are nothing new. They have been used for some time already as a way to provide customer support quickly and without putting any strain on your staff. They are getting more and more sophisticated now, however, able to provide ever more involved assistance with increasingly more complex queries. Chatbots also streamline customer service and make it not only quicker but also more effective. They can also be used to gather data from their interactions, putting them in a database, which you can then use for marketing purposes, providing information on your customers. You can then use this to perfect your marketing efforts.
Video Content for Social Media Marketing
Video content simply attracts more views than any other format. People would rather watch a video than read through even a single paragraph of copy. You can strategize the way you use videos by posting them for limited periods of time – leveraging your audience’s FOMO and prompting a customer to take action. Make use of Instagram Stories for example. You can also add hashtags and get users to engage, thus creating and developing a relationship with your audience and fostering brand loyalty.
If you’re uncertain how to make good use of these trends, you can always hand the work over to a top social media agency that can use all of these methods and technologies to promote your brand. Contact WSI New Media Marketing and let us follow the trends for the good of your brand, through social media marketing, PPC advertising, website design, and mobile marketing among other methods.
Creating content that search engines can not only understand, but which also answers questions, unfortunately, doesn’t necessarily mean that your content will rank. In order to outrank competitive sites, you must earn links from authoritative websites by nurturing your audience who will assist in boosting your content.
What is Link Building?
Simply put, link building is the process of getting other websites to link back to your website. One of the many tactics used in SEO marketing, these links inform Google that your site is a quality resource. Google’s algorithms are not only quite complex, but they are also always evolving and, therefore, sites with more backlinks, tend to earn higher rankings.
How Do I Go About Building these Links?
To ensure the long-term viability of your website, you need to engage natural link building, in other words, earning these links rather than buying them. However, organic link building is not easy and it has been proven to be a time-consuming process.
Internal Link Building
There is a relatively easy way to build your links for free – internal link building. You need to consider the following when attempting to get your web page to rank:
Anchor text is one of the most important things that the search engines consider when ranking a page. It tells Google what your page’s topic is about. If many links point to a webpage with a variation of a word or a phrase, the page has a higher chance of ranking well for these types of phrases. Be careful not to use too many backlinks with the same anchor text, as this could indicate to search engines that you are trying to manipulate your site’s ranking. Be precise about the anchor text you want to use.
The quality of the linking page is considered too. Search engines favor links from high-quality pages in boosting rankings over questionable sites. Ensure that your content is unique and engaging so that people will want to reference and link to your site.
Naturally, people will share the link of your home page, which makes it difficult for your other pages to achieve their own high rankings and to generate their own link equity. So, single out the page you’d like the anchor text to point to.
Set up a system for interlinking your pages by using a keyword research tool, which will provide numerous relevant and popular keywords. Assign keywords to your content and link your pages using targeted anchor text. This is the most important step as you need to ensure that you are linking the right pages with the right anchor text.
Place your site in front of your industry. Invite like-minded bloggers or individuals with a large social media following to review and to share your site.
Need help with your SEO? Contact us today for more information.
With global mobile commerce sales expected to increase by 20% for the remainder of 2019, 30% of consumers say they would like the option of purchasing directly on social media platforms.
Instagram jumped on this social media marketing bandwagon with their recently launched checkout – a feature which enhances the shopping experience by making purchases simple, convenient and secure. Gone are the days of navigating to the browser when wanting to make a purchase.
So, How Will Instagram’s Checkout Work?
As a retailer, implementing the checkout feature is quite simple. Once you’ve created an Instagram post, you can tag the product(s) featured. Your customers will be able to click on the post to view the product and to select a color, size, and shipping options. The first time the Instagram user makes a purchase, he/she will need to enter personal and billing information, which is securely saved, making every purchase following almost instantly.
Why Is Checkout so Important for my Business?
The visual contender, Instagram, has become a fast favorite for discovering millions of new products. It has – and continues to be – a very powerful social media marketing tool. Now, with the option to check out directly in the app, you will have the ability to shift more potential customers to actual customers.
With the ability to check out directly on Instagram, you’ll increase the chances of sales, which otherwise might be lost. That being said, you shouldn’t forget about your own e-commerce website. By making your products available on various platforms, you will not only increase your customer base but also your overall sales.
How Do I Use Checkout Successfully in my Business?
Start focusing on your Instagram community and grow your follower base. The more followers you have, the more users will see and share your products.
Ensure that your Instagram feed is aesthetically pleasing and that the images you use are of high quality.
Use product tabs to ensure that your account is set up properly to allow for the checkout feature to be implemented.
This new feature is exciting for anyone in retail. By offering your customers a seamless and convenient shopping experience, you’ll create a larger, more loyal audience in the long run.
Are you ready to take the next step in your social media marketing strategy? Contact us for more information.