Instagram is an excellent marketing tool that delivers great results. Yet, some people don’t know exactly how to use it. For those who are unsure, here are 7 top Instagram tips to integrate into your social media marketing plan.
- Switch to a Business Account
That is… if you haven’t already! Instagram business accounts come with a variety of benefits, including a ‘contact’ button to give your followers direct access to you. You also get access to Instagram’s analytics tools, which allow you to see stats for your content. With a business account, you generally increase the chances of your content coming up in your followers’ news feeds.
- Use Cross-Promotion
Promote your Instagram account and content on your other platforms. Your followers on Facebook, Twitter, LinkedIn, and other platforms may not have access to your Instagram yet, so invite them to check it out. This simply allows more exposure and helps to improve your brand image.
- Be Clever with Your Hashtag Use
There are two kinds of hashtags on Instagram:
- Brand or campaign-specific hashtags, which are used to promote your business, and
- Content-specific hashtags, which are used within your content.
Be sure to strategize the use of these hashtags carefully.
- Focus on Creating a Good Business Bio
A good bio makes a huge difference to users. Make sure you present a good face and explain clearly what you do. Remember to include a profile photo, a good, easy to remember and searchable user name, a link to your website, a short description as well as a call to action.
- Strategize Your Content – And Stick to the Plan
Create content in advance, according to a calendar and your objectives. Map out your marketing objectives first and then plan your content accordingly. Schedule your content and stick to the schedule, making sure that every piece of content is posted at exactly the right time.
- Use Instagram Stories
Instagram stories work a lot like Snapchat, creating a series of limited-life videos that foster engagement and enable you to connect to a wider audience. The 24-hour life of each video encourages people to watch and share them more than they would with content that they can access at any time. Simply put, all the more people will engage with your brand.
- Build a Community Around Your Account
Foster ongoing engagement with your business and your Instagram account by getting to know your audience and engaging with them. Interact with them, ask them questions. Let your audience know that you are not just a business targeting them as customers, but the core of a community in which they have an important stake.
Contact WSI New Media Marketing and let us design a thorough and comprehensive social media marketing plan for your brand.