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Digital Marketing Trends for 2019 from Top Social Media Agencies!

Ken Bowden - Wednesday, January 2, 2019

2019

Are you keen to learn more about the upcoming digital marketing trends in 2019? Whom can you trust to know exactly what is to come? Well, the top social media agencies, of course. Here are our predictions for digital marketing trends in 2019, as well as some helpful tips for putting them to use within your organization:

  • Virtual and Augmented Reality 

Virtual and augmented reality definitely are not newcomers to the digital marketing world – but it really looks like they are here to stay. Did you know that both markets are set to surpass $298 billion by 2023?

  • Voice Search 

One of the biggest considerations, when it comes digital marketing, is ensuring the best possible rankings and SEO optimization for your company’s website. That is why we always need to concern ourselves with how our potential clients are searching – whether it is by using Google or other search engines. According to industry experts, 2019 is sure to see a drastic increase in voice search queries. In fact, the figures are already astounding. For instance, one-third of the 3.5 billion searches performed on Google every day are voice searches. How do you cater for this? Simply start including long tail keywords and questions in your content. That is because when people voice search, their queries are usually a lot longer and more detailed.

  • Chatbots 

Ask any of the top social media agencies out there, New Media Marketing included, and they will tell you that the most crucial aspect of social media marketing is implementing an ‘always-on’ approach. Now, unless you plan to man your company’s social pages all day and night, the only way to do this is with a bit of help in the form of chatbots and automated messaging. Most website design companies will be able to implement a chatbot as part of your website design. Personalized responses are a big plus when it comes to using the latest chatbot technology. Thanks to machine learning, chatbots can be designed and developed to give people very personalized responses. Many times, people mistakenly believe they are chatting with a real person. While the idea is not to mislead anyone, you can ensure that customers are being helped in a conversational, individualized way thanks to Natural Language Processing.

Another benefit of chatbots? They allow you to gain actionable business insights. With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy.

When it comes to digital marketing, including pay per click (PPC) advertising and mobile marketing, look no further than New Media Marketing. We are one of the top social media agencies that will be there to help you embrace each and every trend that 2019 brings with it. Contact us today to learn more.

Preparing for the Winter Marketing Slump

Ken Bowden - Wednesday, December 30, 2015

 

Preparing for the Winter Marketing Slump

The holiday season is over. It was over before it got here for many, since; we noticed Christmas displays coming down and Valentine’s displays going up before 12/25 even rolled around. Even worse? Once people have finished running around and making exchanges and using their holiday gift cards, things seem to slow down even more. January, for many, can be pretty sluggish. So what can you and your business do to survive and push through?

Maintain Your Momentum

Don’t let slow sales be an excuse for a lack of marketing. If anything, you need to step things up a notch so that you can stay visible and memorable. This is the time for a clever new ad, but not necessarily for a huge-ticket deal. People have just spent a ton of money on the holidays, so they’re not necessarily looking for new deals but might be enticed by something great or creative. Just don’t take the month off and go to sleep because you think people are “over” the holidays.

January is Boring

It’s sort of true. Think about it. You start with Halloween costumes, plan a gigantic Thanksgiving feast, and spend weeks choosing the perfect gifts and decorating your home. Once it’s all over and the lights come down, you’ve got… well… nothing but grey skies, cold, ice, and snow. There’s nothing to look forward to in January – unless, of course, you make something up. And that’s just what you need to do. Embrace the season, push the New Year, and keep your customers excited. It’s a tough job, but we know you can do it.

Your 2016 Marketing Plan

When designing your 2016 marketing plan, be sure to keep your holiday sale plans realistic. The more you undervalue yourself to give a great deal, the less people will want to buy from you in between great deals. Your brand has value and you need to treat it that way all year long. If you didn’t go over-board in December, you should be able to maintain decent momentum into January and beyond.

Debunk the Myths

Truth? Your business doesn’t have to suffer through a January or winter slump. It’s our motivation levels and efforts that usually take a toll after the holiday season and that can have a negative impact on the way our business runs. Analyze your statistics from years past, know how your customers see your business, and tailor what you have to offer to make it appealing for the winter.

Not sure how to do that? Give WSI New Media a call. We’ll help you analyze your marketing campaigns, create new strategies, and keep your customers interested throughout the entire year!

Reviewing Your 2015 Marketing Plan: Planning for 2016

Ken Bowden - Tuesday, December 15, 2015

Reviewing Your 2015 Marketing Plan: Planning for 2016

We’re about to exit 2015 and and transition into 2016. While we can never truly stop marketing our businesses, we do need to take some time to slow down, reflect on the past year, really study the statistics, and figure out what changes need to be made going forward. The yearly transition offers just that opportunity.

What Did You Learn?

Start by considering what you learned over the course of the past 12 months? What promotions or marketing campaigns did better than you thought they would? Can you improve upon them in 2016? Which didn’t perform as well as you’d hoped? Can they be revamped or should they be completely replaced?

Look at the statistics you’ve (hopefully) been gathering all year. Where were your greatest returns on investment? Did you meet the written goals you set for the year, both short and long term?

Set New Goals

What will your goals for 2016 be? Are you going to increase sales by a certain percentage? Will you have a certain number of new website visitors sign up for your mailing list? You need to know exactly what your goals will be before you can determine the methods you’ll use to achieve them.

Choosing Your Marketing Channels

What marketing methods have you been using and how long have you been using them? If you’ve been using the same methods for more than a couple of years you may need to really shake things up a bit to get better results. You may want to branch out more when it comes to social media, start video or content marketing, expand or create new PPC campaigns. You can delete the ones that are no longer working, too. Don’t be afraid. You really don’t need to pay for a full-color ad in the yellow pages any longer. That money is money you could be spending elsewhere for better results.

Focus on Mobile

Does your marketing campaign focus on mobile users? If not, you’ve ignored the issue long enough. Your 2016 campaign has to be mobile-friendly. There are no exceptions. Your competition is three steps ahead of you. Hire someone to make your website mobile friendly and find someone who can help you to alter your marketing campaign to include mobile components. You’re losing out on a huge segment of your audience.

So… truth? We know statistics and numbers and marketing plans aren’t what you like to work on. That’s why WSI New Media offers so many packages designed to help entrepreneurs like you. We’ll work on your marketing plan while you focus on what you love – your products and your clients. Give us a call to find out how we can help you in the New Year.

Improving Sales Using Web Analytics

Ken Bowden - Tuesday, October 27, 2015

Often overlooked, your web analytics can provide a wealth of knowledge to enable you to convert web visitors into buyers. WSI New Media Marketing can help your business better understand these helpful insights.

5 Digital Trends To Help You Get Ahead In 2015

Ken Bowden - Friday, December 19, 2014

Identifying digital trends and adapting them into your marketing plan is a key factor for a successful strategy in the coming year. Use these steps to improve your buyer’s experience and increase engagement here in North Carolina! Call WSI New Media Marketing if you would like to learn more.

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