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SEO is all about trial and error, patience and dedication. There is no denying, however, that the work you put into your company’s SEO marketing is worth it! The question is, what are the key areas where you should focus your SEO marketing campaigns in order to see the best possible results? We shed some light on the topic below.

• PPC Advertising

Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.

• Mobile Marketing

It is so important that you make sure your website is properly optimized for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people that are viewing your website using their mobile device than they are their laptop or desktop.

• Social Media

Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.

• Website Design

Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.

Sometimes it helps to get a professional on board when it comes to successful SEO marketing. Here at New Media Marketing, our team specializes in effective social media marketing, pay per click advertising, and mobile content marketing. Contact us now to learn more.

As a company specializing in SEO services, we stay updated with all of Google’s algorithm updates, so that our clients don’t have to. Google continuously tweaks its SEO algorithm to optimize Google users’ experience when searching for information online. In August, the search engine giant released a broad core algorithm update that impacted both local and organic rankings.

Unlike other major algorithm updates such as Panda and Penguin, the recent update did not send shockwaves through the digital marketing community. One of the reasons for this could be the way that Google referred to the update. The same name, “broad core algorithm update” was used for another update the company made in March.

The latest update was focused on demoting advice pages with questionable trustworthiness, expertise, and authoritativeness in rankings. YMYL (Your Money or Your Life) websites and pages seem to be hit the hardest, with financial and medical companies seeing the biggest drops in their organic search rankings.

The update has been coined the “medic update” by a few digital marketers because it seems like the industry or segment that was most affected is medical and financial industries. We initially saw some shift in medical and financial clients’ rankings in the early to mid-August, with some of the rankings being restored towards the end of the month. With Google updates, what we often see is an initial big drop in website traffic due to the algorithm change, followed by an uptake, which could be indicative of Google pulling back on how hard it hits certain sites.

As was the case with the algorithm update in March, Google did not supply information or context about the function of the update, but instead advised website owners to focus on ‘building great content’. Google has a very long Search Quality Guideline that can be used for content creation purposes.

If you have noticed a lot of volatility in your website traffic over the course of August, it could be due to the broad core algorithm update. While many companies’ website traffic started to rebound and level out towards the end of August, it is possible that you will have to relook your SEO strategy if your website and pages have been impacted by the update. Our digital marketers can help you check your website rankings and tailor a plan to help you to continue to rank well in Google following the latest update.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in SEO services. Contact us to help you with your digital marketing campaigns.

WSI Digital Marketing has recently launched a total new website and a SEO initiative for the Roteiro dos Sabores, a company dedicated to Christmas Baskets.

Roteiro dos Sabores, at Lisbon, Portugal, offers their main product which are Christmas Baskets, along with a multiple option for gourmet baskets and personalized baskets.

All the gourmet baskets presented by Roteiro dos Sabores, are made with the finest Portuguese traditional products, a unique temptation.

Using a highly focused strategy for optimizing the main product page, which are the Christmas Baskets, WSI is also completing the SEO effort with a short but focused PPC campaign  

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. Five keywords were chosen along with innumerous stemmed phrases. URLs were changed or created for new pages and new SEO friendly copy was written.

Check the five optimized pages:

O Cabaz de Natal só para si

Cabazes Gourmet Qualidade e Requinte

Cabaz de Natal Experiência e Qualidade

Cabazes de Natal Preparados a Pensar em Si

Cabazes Natal Roteiro Qualidade e Tradição

The optimized pages have been live for only a short time and some signs of presence are already showing up. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, Blogger e Sapo should accelerate these trends.

This post originally appeared here: https://wsidigitalrevolution.wordpress.com/2015/11/11/wsi-cria-e-optimiza-o-website-da-roteiro-dos-sabores/

Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California.   They have been in business over 8 years and have a staff of twelve stylists, two estheticians and three nail technicians.

Problem: Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele. Their website was not mobile-friendly nor was it ranking for any keywords. In addition, the old site did not have a clear way to contact Salon Elite.

Solution: WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website. In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business. Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.

Results: The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love. Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use.  They can also modify the site to update images and add special event information. WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.

About WSI:

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.

Originally posted on:   www.wsiventura.com/2015/06/digtial-makeover-for-salon-elite-engages-wsi/

JCH Group is a Senior Housing & Skilled Nursing Brokerage Firm acting nationally to facilitate buying and selling Assisted Living Facilities. The senior population is growing at exponential speeds, making the owning and operation of senior living facilities a burgeoning business.

JCH works with buyers as well as sellers, and has inventory in all areas of the United States. The Group also has expertise in resolving bankruptcy issues for owners of assisted living facilities.

WSI has been a provider of SEO services for JCH, who has been operating with a build in place website with limited SEO capability. We have been engaged to update the website in order to enhance marketing and bring the look, feel and function of the website up to modern capabilities.

WordPress will be used as a platform, using responsive web design to enhance mobile search capability, and in light of new Google search practices, to enhance ranking. A number of features will be implemented to aid in conversion, including the consideration of a Live Chat function. An updated URL is being considered as well, and since SEO is in place, the use of 301 redirects will be extensively implemented in order not to disturb work already done.

The site will be up and functional in about 6 weeks, at which time we will update information.

Current site links are:

https://shepjch.com/Home.html

https://shepjch.com/Featured-Listings.html

https://shepjch.com/Inventory.html

https://shepjch.com/Bankruptcy.html

https://shepjch.com/Seller-Info.html

https://shepjch.com/Buyer-Info.html

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared here: http://wsi-techmarketing.com/wsi-updates-website-for-jch-consulting-group/

March 9, 2015 LOS ANGELES — WSI is proud to announce the company’s engagement with Rick Norris CPA Accountancy Corporation, a Los Angeles entertainment CPA, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communications plan for Rick Norris CPA, Accountancy Corporation.  Rick Norris, owner of Rick Norris CPA, based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic on their website. 

The campaign will entail writing entertainment business accounting articles, social media marketing, and promoting a podcast called, Improv-ing Business.

Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for traffic generation. These techniques are critical Internet business solutions that will bring clients to Rick Norris, Accountancy Corporation.   WSI and Rick Norris, Accountancy Corporation  look forward to the results these changes will bring to the business. 

A website’s visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines.  WSI – We Simplify the Internet, works with clients to create a strategic digital media marketing plan for a successful campaign.  The Rick Norris, Accountancy Corporation website (http://www.ricknorriscpa.com ) offers information about the services they offer including Basic Services and their Specialty Expertise.  The website also contains links to free publications, financial calculators and a blog where viewers can read and respond to various posts.

About Rick E. Norris An Accountancy Corporation:

Rick Norris founded the Rick E. Norris, Accountancy Corporation in 1992.  They are based in Los Angeles, CA.  Mr. Norris’ company focuses on business and personal financial management, consulting and tax planning.  They offer Basic Services such as bookkeeping and accounting to Specialty Expertise in entertainment business management and music royalty analysis to name a few.