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Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services. 

Until now Controlgo’s reputation as been mainly in the Credit Control and Debt Services, so their management decided to give more focus to their Condominium Services, and nowhere better to start than with Digital Marketing. 

To accomplish that task, Controlgo hired no less than the leading digital marketing agency in the world, WSI, showing their determination in achieving results and increasing their online reputation as a completely transparent and trustworthy partner for managing condominiums in the great Lisbon area.

WSI was hired to apply SEO to the condominium section of their website, to generate more local potential customers channelling organic search traffic to Controlgo.

The work focused on the most relevant keywords searched by their target audience divided into 2 main areas:

1. The practical side of the services provided: such as Main Differentiators, Condominium Management, and Rules and Regulations
2. Important Laws and Legislation including Civil Code

The next step in WSI’s SEO implementation is to focus on Off-Page Optimization to complement the On-Page and establish a solid base for consistent improvement in the search rankings for the selected keywords.

Altogether, WSI’s SEO program will bring Controlgo more qualified leads for condominium services and in turn help more potential customers find the perfect company to partner with to manage their condominiums, someone truly trustworthy, Controlgo.

The Micromanipulator Company is a leading global semiconductor test probe manufacturer with extensive experience in leading edge applications ranging from low current, to high speed testing. The company’s probe stations and probes tips are used by leading semiconductor wafer manufacturers around the world to test at the wafer level to ensure the highest possible quality.

WSI was selected to optimize Micromanipulator’s web site to rank for key words that are relevant to their product line, and that have significant search volume to drive large numbers of potential customers to their web site.

The keywords WSI selected cover two categories of searches. The first category contains keywords relevant to what the company is, such as wafer prober manufacturer, or probe pin manufacturer. The second category of keywords selected contains keywords relevant to what the company makes, such as wafer probers, and wafer chucks. In all, WSI optimized 16 pages, covering a total of 30 keywords.

The next step for this SEO implementation will be the creation and syndication of content relevant to the optimized keywords. In order to accomplish this, WSI set up three off-page blogs accounts on WordPress, Blogger and Tumblr. Over the coming months, WSI plans to create informative blogs on topics relevant to the semiconductor testing industry and post them on these blog sites, with links back to the relevant pages in the Micromanipulator site.

The combined effect of the on-page and off-page SEO optimization will increase the company’s rankings, which will in turn drive more qualified traffic, which will in turn increase leads and sales for Micromanipulator.

Did you know that about 50% of your potential clients browse your site up to four times before making a purchase? Keep the conversation going with remarketing. Call WSI New Media Marketing in North Carolina today to find out more!

Identifying digital trends and adapting them into your marketing plan is a key factor for a successful strategy in the coming year. Use these steps to improve your buyer’s experience and increase engagement here in North Carolina! Call WSI New Media Marketing if you would like to learn more.

Marketing your business today can be an overwhelming challenge! Getting a return on your investment and growing your business online can be an even bigger challenge. Are you looking for some help from someone who understands today’s complex marketing landscape? Call us! We’d appreciate the opportunity to discuss your business plans and strategies with you.