OUR BLOG

Email marketing is known to be a low-cost, high-return marketing tool. According to a Campaign Monitor study, roughly $44 is made back on every $1 spent on email marketing. That’s at any regular time during the year. In the holiday season, this increases dramatically.

To really get the best results from your email marketing though, you need to make sure that your mailing strategy builds into an effective, enticing email funnel that draws and converts those clicks. What follows is a fairly foolproof sequence to help you build up your funnel.

• Start by Expressing Gratitude for Your Halloween Trade
  

As November begins, send out an email thanking your customers for doing business with you over the Halloween period. This makes them feel appreciated and that they are a part of your brand. Send to all customers, whether they made purchases last month or not.

• Send a Black Friday and/or Cyber Monday Teaser Email in Mid-November
  

Don’t jump too soon after 1 November. Give them a couple of days to settle and make sure you’re not bombarding their inboxes. About 5 to 7 days after your “thank you”, send the first teaser of your Black Friday/Cyber Monday deals. Keep it brief and high level, and focus on prime offerings across all niches of your market. However, be sure to hint at, but hold back your leading, most exciting offers. Those are for the next email.

• Send Your Main Black Friday and/or Cyber Monday Email a Week Later
  

Give it a week and then drop the main mail about mid-way through November. Now you can unveil your biggest offer, the one that will have them queuing outside your door for hours. Since this is your main offer, put more effort into it: give the graphics a lot of thought, and make them eye-catching and unmissable.

• Send Offer Reminders Four Days Before Black Friday
  

Let it rest again. And then, as the week of Thanksgiving starts, send out reminders of that main offer, as well as other major deals. People may have been very excited by your original offer mail, but then they have got on with their busy lives – your offer could slip their minds. This is just to make sure that they don’t forget – and that they know why they shouldn’t forget.

• As of the Next Day, Send Out Countdown Emails Until Black Friday
  

Normally you don’t want to overdo the number of emails you send. Now is the time to up the ante, however, by fanning the flames of anticipation. Each day, send out a short, bold reminder of your top deals, and let the customers know that there is a very limited time before the offer will be live.

• Send Your Post-black Friday/ Cyber Monday ‘thank You’ Emails
  

If you followed the sequence and focused on great content (as well as incredible offers), you should now be very happy with the results you achieved. Now, as November rolls over into December, there’s only one thing left to do:

• Repeat the Process for Christmas
  

WSI can help you build a top converting email marketing funnel. Contact us for help with your campaign.

WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500^®” list, moving up 32 positions over last year.  It marks the 13^th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WSI Marketing Program for National Real Estate Franchise Brand Development

The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This  dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

1. A sophisticated, high technology online lead generation system for real estate agencies.
2. Best in class systems for real estate agent marketing and real estate broker marketing.
3. A proprietary real estate CRM system called WeichertPRO®
4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do.  For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/

If you are using digital advertising to send visitors to your home page as the starting point for your sales funnel, then you might want to think again. WSI New Media Marketing can help your business better understand how landing pages are more likely to convert visitors into leads.

For Immediate Release

NurseRegistry.com, an employment placement specialist hired WSI to improve local search engine optimization and pay-per-click management.

By Tabitha Middendorf

January 5, 2016

Palo Alto, CA – NurseRegistry.com an employment placement company for registered nurses and licensed vocational nurses, has contracted with WSI for their Internet marketing needs.

Nurse Registry has been in business since 2009 and has grown from in-home nursing care placement to private individuals and facility employee placement. There is a growing need for nurses, such as travel nurses, pediatric nurses, in the health care industry and WSI will help NurseRegistry.com attract new leads and optimize their online advertising campaign (PPC).

Using Targeted Keyword

By researching targeted keywords and utilizing negative keywords, Nurse Registry will be able to optimize their PPC campaign. Negative keywords play an important part in PPC management as they help ensure your ads only appear to those who are looking for them. WSI implemented Google Analytics and Google Search Console to track ad and campaign performance.

Creating New Content to Attract Visitors

Keywords also need to be integrated into content within a website. WSI created new search engine optimized (SEO) pages around the following key words:

• Registered Nurse Staffing,
• Licensed Vocational Nurses,
• Intravenous (IV) Therapy
• In-home Nursing Care,
• Private Duty Nursing, and
• Post-Surgical Home Care Nursing.

With new pages describing the comprehensive services NurseRegistry.com provides, it will be easier for visitors to locate their services. They also have a blog, allowing for additional detail on topics of interest such as How to Pick a Good Palo Alto Nursing Home Agency.

WSI looks forward to continued work with NurseRegsitry.com and helping them meet the nursing care needs of their community.

About NurseRegistry.com:

Nurse Registry seeks to match professional, licensed, compassionate nurses with clients in hospitals, facilities, medical clinics, or the comfort of the client’s own home. We endeavor to promote health, independence, and to enrich the quality of life and compassionate end-of-life care, while maintaining patient safety and privacy. Each person’s situation is unique, so we are committed to matching the best nurses to meet our clients’ individual needs. To learn more about NurseRegistry.com please visit their website or call <a href=”tel:8669168773”>(866) 91-Nurse</a>.

About WSI:

WSI is the global leader in digital marketing. Offering a full suite of Internet solutions, WSI is equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This article originally appeared here

http://info.wsi-connect.com/blog/nurse-registry-hires-wsi-connect-expand-online-marketing-efforts

###

WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants. In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-by-wcm-industries-for-fourth-year-of-digital-marketing-services

With the help of the marketing experts at WSI, Rockwood Natural Medicine Clinic has launched an online marketing and search engine optimization (SEO) campaign to boost its web presence. Rockwood Natural Medicine Clinic offers functional, integrative care for the whole family with a unique combination of alternative medicine in Scottsdale practiced alongside conventional medical care.

The Phoenix naturopathic doctors at Rockwood offer top-notch services with a focus on wellness and preventative care, their caring, highly-skilled staff addressing and eliminating the root cause of issues rather than simply managing symptoms. Rockwood Natural Medicine Clinic offers everything from routine lab work and wellness exams to homeopathy, acupuncture, and chelation, treating asthma and allergies, cardiology, systemic diseases, men’s and women’s health issues, pediatric and geriatric concerns, and more. Its proven treatment therapies and unique, interdisciplinary approach to naturopathic medicine are sure to get the attention of the Phoenix and Scottsdale web community.

To improve Rockwood’s digital marketing strategy and help introduce one of their new Scottsdale naturopathic physicians, Dr Shawna Eischens, WSI began by performing a competitive analysis and keyword research to determine the best way to profitably generate leads. WSI then began the process of optimizing content around chosen keywords to increase Rockwood Natural Medicine Clinic’s presence on Google and other search engines, drive more leads through their website, and boost the naturopathic medicine practice’s clientele. WSI also added to Rockwood’s social media arsenal optimizing existing profiles including their WordPress, Tumblr, Blogger, Weebly and individual naturopath blog.

WSI also improved and enhanced Rockwood Natural Medicine Clinic’s existing website, optimizing content to boost its ranking in online keyword searches using Search Engine Optimization (SEO) techniques, as well shared content to maximize Rockwood’s audience. In the three months since the start of the campaign, Rockwood Natural Medicine Clinic has experienced an increase in search traffic by 50 percent year over year! That number is only expected to rise as WSI’s new marketing efforts broaden its consumer base.

Ready to build your reputation on the web the right way? Contact WSI, the world leader in internet marketing and web development and design, today.

This blog was originally posted on http://www.wsiworld.com/valeriemarbach/eSpark-Marketing-Blog

Conversion Rate Optimization: The Key to Turning Leads into Buyers

Congratulations!  Your marketing campaign has proven successful and you are getting leads to your website. The problem now is that you’re not seeing a high enough ratio of leads turn into buyers, right? That can be fixed, and that’s where conversion rate optimization comes into play.

What is Conversion Rate Optimization?

Conversion rate optimization (also known as CRO) is a method for boosting the percentage of leads to your website that actually turn (or convert) into paying customers. In some cases, it may just be to entice more people to take a specific action, even if it isn’t necessarily a sale.

In short, you need to make sure that you not only have traffic and leads, but that your leads are as targeted to your chosen audience as possible. It’s a waste of your efforts if you entice 1,000 people to click through to your website selling a specific product – if only 25 prospects in the audience expect to buy it. It’s also a waste of your money.

Why Your Conversion Rate is Important

Higher conversion rates mean a better return on your investment. You will allot a certain dollar budget to your marketing campaigns each month and you of course expect that money to bring results. It’s ultimately cheaper to find more targeted leads than it is to simply find more leads. In other words, quality over quantity is important.

Improving Your Conversion Rate

There are a number of things you can do to increase your conversion rate. As with most marketing elements, you’re going to want to test each campaign and see which performs best.

• A/B Testing is when you run your campaigns towards two similar yet different landing pages. If each gets the same amount of traffic but one results in 100 sales and the other 200, you’ll know which one is the winner. Keep the ones with the most conversions and attempt to improve on that result for your next A/B test.
• Clarify your value proposition in your marketing content. Chances are, you are probably not the only one selling a product like yours. Your potential customers want to know why they should buy from you instead of seller-X on another website and will want to see what value you can provide them. What makes your offer clearly different? At least one element needs to exceed what your competitors are offering.
• Avoid technical jargon. Chances are, whichever landing page is converting better, is the one where you’ve used the most simplistic language possible.
• Build trust. The #1 reason someone won’t buy from you is because he doesn’t trust you. Make sure your information is personal and accurate.  Do your best to show you are a real organization; highlight your areas of expertise; make contacting your organization easy; and make sure your website is absolutely professional.

There are a lot of things you can do to increase your conversion rate, but we also know you’d rather spend your time working with your customers and developing your products and services. Call WSI New Media Marketing at 855-856-4980 to discuss how we can help you with your online campaigns.

Tentickle, the South African based stretch tent manufacturer has asked WSI in Cape Town, South Africa, to further expand their international marketing campaign into Germany.

In the eventing industry, Tentickle is well-known around the globe as one of the most forward thinking stretch tent companies in the world. At WSI we are proud of the fact that Tentickle have chosen WSI as their digital marketing partner for 7 consecutive years and it’s a great example of the kind of client/consultant relationship we enjoy building and delivering on. Since October 2008, WSI has worked closely with Tentickle to increase visitors, conversion rates and to target a growing number of international markets. The services provided include both local and international Search Engine Optimisation campaigns, Paid Search marketing, Email marketing and Social media. More recently we have started to leverage WSI’s global network, working with WSI’s top French consultants, to assist with onsite Optimisation and translation into French. There’s no doubt that WSI’s network gives us the capacity to assist global clients on a scale that few local agencies would be able to match.

Who is Tentickle Tents?

Tentickle Tents is a global market leader in the supply of Bedouin inspired stretch tents and stretch fabric canopies to the African, European, Australian and US eventing industry. They have supplied private party tents, stunning wedding tents, corporate event tents and mega-stage tents to some of the biggest functions on the global events calendar. Society weddings, international sports events, global music festivals, high-end fashion shows and multicultural outdoor festivals – you name it, Tentickle has the right tent for the event.

What Makes Tentickle’s Tents Different?

Tentickle’s stretch tents offer an event tent solution that is nothing short of spectacular. Combine smooth sexy curves with even more stunning fabrics. Add their renowned stretch decor and bring it all to life with expertly positioned lighting and you’ll have a recipe that’s going to time and again leave your guests gasping with delight. The fact that their tents are amongst the most versatile, easy to pitch, and pitchable on any gradient, simply adds to an already award winning eventing solution. And yes, here’s one more pitch… Tentickle’s tent fabric is robust, weatherproof and IFR (International Fire Regulations) compliant – a first for the industry when released.

The Way Forward

WSI looks forward to further expanding Tentickle’s international target market with the implementation of additional country specific sub-sites. At the same time, the off-site effort will focus on the syndication of a variety of content, including blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Tentickle expects to see their brand at the top of the results for all keywords.

To ensure that these strategies bear fruit WSI analyzes key performance indicators and prepares regular transparent marketing reports. These not only keep Tentickle Stretch Tents informed about monthly activities but also help us to ensure our clients get the required Return on Investment from their marketing. It’s a tough, competitive industry online and our WSI Cape Town based Digital Marketing team are proud of the results achieved thus far.

This blog was originally posted on: http://blog.wsiwebmarketing.co.za/wsi-expands-tentickle-tents-international-presence/

The ultimate goal for online marketing is to generate more leads and convert them into paying customers. Here are 5 ways to target, personalize and automate your marketing messages across multiple channels.

WSI, the world’s largest internet marketing company, announces it has partnered with CM Furnaces (http://www.cmfurnaces.com), a worldwide manufacturer of lab and production furnaces for over 70 years.

CM Furnaces has established itself as the “Cadillac manufacturer” of furnaces for serious scientific research and production work. Used throughout labs and universities as well as in the metal injection molding and ceramics industries, all CM furnaces provide advanced features and a “no-shorcuts” design mindset making them quality and reliability standouts among all high temperature furnaces manufactured today.

WSI consulted on the design and development of this highly targeted website and online marketing program which is focused on brand recognition and lead generation for the 70 year old company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.

CM Furnace Marketing Challenges

CM Furnaces had an extremely outdated, non-mobile friendly website, and no sophisticated understanding of digital marketing. Increased competition from lower priced offshore manufacturers convinced them that they needed to reinvigorate their brand and pursue a wider variety of marketing options.

Types of furnaces manufactured include:

• Lab Furnaces
• Pusher Furnaces
• Muffle Furnaces
• Ceramic Kilns

WSI Brand development services for this client include a new mobile-friendly website designed to speak to customers in each industry that uses their many furnace lines. Also SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to hundreds of other social media and content hubs.

WSI’s Elite National Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

Preliminary Results

Only a month after launching the new website and completing preliminary Search Engine placements, CM has seen their contact rate go from 2 or 3 per month to 2 or three per week. They have appeared now in top 50 search results for relevant terms for which they previously had no exposure like, “continuous furnace”, “muffle furnace”, and “pusher furnace” among many others. As our search placement program progresses, we expect this contact rate to rise much further.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.