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Is Search Engine Optimization an effective Internet Marketing strategy?

Ken Bowden - Wednesday, February 1, 2017

As a small business owner looking to build an effective Internet marketing strategy, you must tailor your website to the algorithms search engines use to rank websites. This is done through search engine optimization, or SEO, a powerful way to increase inbound leads, grow your business, and bring you the confidence you need to compete in today’s challenging online world. Long gone are the days when all it took was stuffing a website full of keywords. Today’s search technology demands sophisticated content creation and distribution, big data analysis, and a thorough understanding of conversion.

Internet Marketing & SEO

SEO may be only one part of your Internet marketing strategy, but it’s the most fundamental one. For decades brands targeted their audiences with crafted messages, using print and mass media to deliver messages they hoped would convince people to buy. Today, it’s about inbound marketing, where the audience is searching the internet for the products and services they need to solve a problem or answer a question.

As the forward drive into the IOT (Internet of Things) age continues, your Internet marketing strategy must also evolve with the times. Otherwise, you risk falling behind the competition, or getting stuck in a marketing rut. Not incorporating SEO as part of your strategy is detrimental to your online success. And, if you’re in an especially crowded or competitive industry, it can be even more difficult to rank without it.

SEO Done Right

SEO is not a static solution – as online behavior and capabilities evolve, the rules constantly change. But there are some core reasons for making it a priority:

  • It’s Cost Effective. Unlike pay per click or social media advertising, SEO is typically a fixed-price, less costly service.
  • It Produces Results. One study shows that organic search drives 51% of users to websites as opposed to paid search, which drives 10%. Social media drives 5%. It’s true that in the past SEO received bad press, but search engines have gotten far more adept at weeding out the keyword stuffers.
  • It Gets You Found. Without a carefully crafted SEO strategy, the chances of your website ranking above the competition is slim. While other methods such as email marketing and social media also deliver decent amounts of traffic, neither of them compare to the ROI of SEO.
  • It Drives Your Mobile Game. Searches from mobile devices now outnumber those made from desktops. Being optimized for mobile is essential to your online marketing success. And if your business has a local element, local optimization is key to your overall marketing strategy.
  • It Keeps You on Top. If you see your competitors ranking above you in search results, the odds are good it’s because of their SEO efforts. If you want to be in the top three positions, optimization is key.
  • It Increases ROI. Websites that rank in the top three position receive 33% of all clicks for a search. Even if you’re currently ranking at positions 6-10 for most of your keywords, just a little optimization can push you up the results page and increase your traffic and conversion rate.

The Bottom Line

Just as every brand is unique, every SEO campaign is different. Whether you own a local brick-and-mortar storefront, or are a rapidly expanding online business, you need an Internet marketing strategy that includes effective SEO. It’s the proven way to connect with your audience and build brand awareness. While you can’t control how prospective buyers search for solutions, you can increase the likelihood of them finding you – and your solutions – through the proper use of SEO.

Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver

Ken Bowden -

WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch

 

Denver-Pergola-and-WSI

 

Denver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

With a launch in a new market where traditional wooden pergola and shade structures are the norm, there is a steep branding curve to this relatively new, but highly innovative shade structure system. The first marketing challenge WSI is providing for Denver Pergola is increasing their SEO efforts.  Implementing a strategy that will increase visibility and brand recognition in a new market are top priorities for this company.

With such a unique and new product, WSI got creative with the keyword research. 

  • We determined “What types of other products compare to the function of a pergola?”
  • We examined the natural vernacular people of this region use.
  • We evaluated what the competition was using for their websites.
  • We did actual geo-located (via proxy server) searches for possible keywords, and we researched the content that garnered the top positions in SERPs.

Denver-Pergola

As with all our SEO campaigns, WSI developed buyer’s personas to identify, not just demographics, but buyer behaviors, determining what are prospective customers’ interests? What kinds of content do they find appealing? What are the motivational factors that would drive them to make such a big investment in their outdoor living spaces? Along with a high degree of visual elements, WSI designed its campaign to provide content that Denver Pergola’s buyer personas will find helpful, interesting, and compelling enough to click through and convert.  

The marketing project also includes local elements. While Denver Pergola can and will service the entire Colorado area, their focus is Denver. So, it is important to make certain that all NAP throughout the Internet is correct and accurate.

With such a visual, high-end product, WSI also is utilizing all the possible social channels and off site platforms. We set up various channels to highlight the product as well as provide content relevant to our buyer personas on Google Plus, Blogger, WordPress, Pinterest, Weebly and Tumblr.

In the six months since starting the Denver Pergola Systems campaign, the URL www.denverpergolas.com has reached page one in SERP for a number of high search volume outdoor living industry keywords.  For a superior organic SEO approach, contact WSI and discuss the conversion opportunities that await you.

 

This post originally published on http://www.wsiwebwisemarketing.com/denver-pergola-systems-introduces-aluminum-louvered-pergola-system-denver/

 

 

WSI in Ottawa Removes Traffic Barriers for ReferralMortgages.com

Ken Bowden -

ReferralMortgages.com are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for ReferralMortgages.com.

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! ReferralMortages.co received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. ReferralMortgages.com works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers
Commercial Mortgages
Investment Properties
Bad Credit Mortgages

Both WSI and ReferralMortgages.com look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.

This post originally appeared here @ http://wsiestrategies.com/wsi-in-ottawa-removes-traffic-barriers-for-referralmortgages-com/

 

Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO

Ken Bowden - Friday, January 20, 2017

Lightsources-Connecticut

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.  Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords. 

Over the last 2 years, the LightSources engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.

These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions.  In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions.  To that end, WSI created a new section of optimized pages for these new opportunities as follows:

UV air purification systems

Industrial air purification systems

UVC air purification systems

UV light air purification systems

Industrial air cleaning systems

Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships.  As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase.  In order to capitalize on that demand, WSI created the following set of pages:

USCG approved ballast water treatment systems

Ballast water treatment methods

Ballast water treatment technologies

Water ballast treatment system

With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need.  Contact LightSources to learn more.

Originally posted at: http://www.wsiexpertinternetmarketing.com/our-blog/global-specialty-lamp-manufacturer-retains-wsi-for-third-year-of-seo

WSI Engaged for Air Charter Company Website Redesign and SEO Initiative

Ken Bowden - Monday, December 5, 2016

WSI announces that it has recently partnered with Air Charters Inc. of Teterboro NJ to provide a digital rebranding and redesign of their website and other digital assets, as well as a comprehensive paid and organic digital marketing initiative.  The new website ca be viewed at http://www.airchartersjets.com 

Air Charters Inc. is a private jet charter company based in Teterboro New Jersey with its own fleet of Learjet and Gulfstream aircraft.  They have been in the aviation industry for more than 30 years and are a full service private jet charter and management company offering private jet rental services and aircraft management in the New York Metro area, but flying globally. Air Charters’ client demographic is corporate executives looking to hire a private jet for convenient and discreet business related travel or for private individuals and groups looking to travel in style and luxury away from the hassles of commercial airline travel.

Air Charters also offers comprehensive and affordable Jet Aircraft Management Services, including charter offset management whereby owners of jets can offset the cost of maintaining and flying their jets by chartering them when they’re not being used. With its unique experience running aircraft, and its presence right on the tarmac at Teterboro Airport, Air Charters represents one of the best value propositions in the jet aircraft management world.

WSI Marketing Program for National Brand Development

WSI consulted on the re-design and development of the Air Charters Inc new website, and constructed a broad national marketing program, which is geared towards executive and private travelers looking to charter private planes for their travel needs or wanting to have their private jets operations managed by a third party.  The program is designed to create awareness on the time saving and convenient advantages of private jet charter for busy business executives as well as for individuals looking for private specialty travel.

Through its elite national branding program, WSI customized a content strategy for Air Charters through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to private jet rental. These key search terms were then correlated into the website through strategically written web copy.  WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger and Weebly in addition to several other content distribution platforms.

“We are extremely pleased with the visuals and content of our new website and social properties and new leads have already started arriving in at 50% more than previously.” Says Susan Bopp, president of the company. “We are confident that combined with the robust marketing strategy presented to us by WSI, our business leads and ROI will continue to increase.”

Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

This report was originally published at http://www.wsinetmarketing.com/wsi-private-jet-charter-company/

WSI Partners with HomeWorks to Deliver Award Winning Senior Care

Ken Bowden -

WSI-Partners-with-Homeworks

 

WSI announces that it has recently been awarded the contract to introduce HomeWorks by United Methodist Communities, an in-home senior care service covering central New Jersey.  The initiative is part of the United Methodist Communities continuing non-profit mission to bring the finest care and support to senior citizens throughout the state.

WSI designed and implemented http://www.homeworks.umcommunities.org as the backbone of the new marketing effort to introduce their home health aid service to seniors and their families. The website retains the branding of the main corporate site at http://www.umcommunities.org, but expands and the type of services provided by the brand as well as their unique non-profit mission.

WSI was engaged to do the web design and implementation, as well a provide all the copywriting and SEO operations for the new business initiative. WSI engaged in a detailed business analysis with its UMC partners and produced substrategies for a number of the most unique aspects of the UMC offering. These marketing treatments seek to differentiate UMC HomeWorks services in a crowded New Jersey home health aide market.

This business discussion informed extremely detailed Search Term research across specific NJ counties and towns. As a result WSI created SEO optimized page content on a number of topics which marry searcher’s intent to the unique service offering of the brand.

The WSI Digital Marketing Program

Through its elite regional branding program, WSI customized a content strategy for HomeWorks through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to the home health care industry in NJ. These key search terms were then correlated into the website through strategically written web copy.  WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

 Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

 This blog originally published on http://www.wsinetmarketing.com/WSI-partnership-UMC-HomeWorks/

 

Established Princeton, NJ Dental Practice Engages WSI for Enhanced Web Presence

Ken Bowden - Monday, November 28, 2016

Princeton-Center-for-Dental-Aesthetics-and-Implants

WSI Digital Marketing has recently launched a new website for Princeton Center for Dental Aesthetics and Implants.

In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.

Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care.  The practice has been in operation since 1983, founded by Kirk Huckel, DMD. 

The practice is known for its expertise in restorative, cosmetic and holistic dentistry.

The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns.  The first campaign to launch will be a promotion for Invisalign® orthodontics.

On-page optimization focuses on the main service platforms of the practice: Holistic Dentistry; Restorative Dentistry and Cosmetic Dentistry.  Selected keywords were mapped to the following pages:

https://www.princetondentist.com/services/dental-aesthetics/

https://www.princetondentist.com/services/dental-implants/

https://www.princetondentist.com/services/holistic-dentistry/

https://www.princetondentist.com/services/root-canal-therapy/

https://www.princetondentist.com/services/sedation-dentistry/

https://www.princetondentist.com/services/teeth-whitening/

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+.  As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.

This post originally appeared at: https://drivenbywsi.com/blog/

 

 

WSI adds Denver Area Community to SEO Project for MorningStar

Ken Bowden - Monday, November 21, 2016

Assisted-living-Centennial-Colorado

WSI Digital Marketing has recently launched SEO efforts for an 8th location of MorningStar Senior Living, a network of over twenty senior living communities located in the Western US. 

So far, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings and Bear Creek locations and all are showing excellent results. The results are leading more and more of the communities to request SEO from WSI, which of course we are happy to oblige with.

The latest community to benefit from WSI’s SEO is MorningStar of Jordan, located in Centennial Colorado, just south of Denver.

For the on-page optimization, we focused on three pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Jordan community here.

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/senior-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/memory-care

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.  Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan that we are seeing at the other seven communities.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-denver-area-community-to-seo-project-for-morningstar

WSI Completes On Page SEO for New Mexico University

Ken Bowden - Thursday, November 17, 2016

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico.  For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

You can see how we accomplished this by visiting the 10 degree pages here:

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not.  These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics.  We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Ken Bowden -

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale’s Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

 

 

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