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WSI Engaged for Air Charter Company Website Redesign and SEO Initiative

Ken Bowden - Monday, December 5, 2016

WSI announces that it has recently partnered with Air Charters Inc. of Teterboro NJ to provide a digital rebranding and redesign of their website and other digital assets, as well as a comprehensive paid and organic digital marketing initiative.  The new website ca be viewed at http://www.airchartersjets.com 

Air Charters Inc. is a private jet charter company based in Teterboro New Jersey with its own fleet of Learjet and Gulfstream aircraft.  They have been in the aviation industry for more than 30 years and are a full service private jet charter and management company offering private jet rental services and aircraft management in the New York Metro area, but flying globally. Air Charters’ client demographic is corporate executives looking to hire a private jet for convenient and discreet business related travel or for private individuals and groups looking to travel in style and luxury away from the hassles of commercial airline travel.

Air Charters also offers comprehensive and affordable Jet Aircraft Management Services, including charter offset management whereby owners of jets can offset the cost of maintaining and flying their jets by chartering them when they’re not being used. With its unique experience running aircraft, and its presence right on the tarmac at Teterboro Airport, Air Charters represents one of the best value propositions in the jet aircraft management world.

WSI Marketing Program for National Brand Development

WSI consulted on the re-design and development of the Air Charters Inc new website, and constructed a broad national marketing program, which is geared towards executive and private travelers looking to charter private planes for their travel needs or wanting to have their private jets operations managed by a third party.  The program is designed to create awareness on the time saving and convenient advantages of private jet charter for busy business executives as well as for individuals looking for private specialty travel.

Through its elite national branding program, WSI customized a content strategy for Air Charters through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to private jet rental. These key search terms were then correlated into the website through strategically written web copy.  WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger and Weebly in addition to several other content distribution platforms.

“We are extremely pleased with the visuals and content of our new website and social properties and new leads have already started arriving in at 50% more than previously.” Says Susan Bopp, president of the company. “We are confident that combined with the robust marketing strategy presented to us by WSI, our business leads and ROI will continue to increase.”

Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

This report was originally published at http://www.wsinetmarketing.com/wsi-private-jet-charter-company/

WSI Partners with HomeWorks to Deliver Award Winning Senior Care

Ken Bowden -

WSI-Partners-with-Homeworks

 

WSI announces that it has recently been awarded the contract to introduce HomeWorks by United Methodist Communities, an in-home senior care service covering central New Jersey.  The initiative is part of the United Methodist Communities continuing non-profit mission to bring the finest care and support to senior citizens throughout the state.

WSI designed and implemented http://www.homeworks.umcommunities.org as the backbone of the new marketing effort to introduce their home health aid service to seniors and their families. The website retains the branding of the main corporate site at http://www.umcommunities.org, but expands and the type of services provided by the brand as well as their unique non-profit mission.

WSI was engaged to do the web design and implementation, as well a provide all the copywriting and SEO operations for the new business initiative. WSI engaged in a detailed business analysis with its UMC partners and produced substrategies for a number of the most unique aspects of the UMC offering. These marketing treatments seek to differentiate UMC HomeWorks services in a crowded New Jersey home health aide market.

This business discussion informed extremely detailed Search Term research across specific NJ counties and towns. As a result WSI created SEO optimized page content on a number of topics which marry searcher’s intent to the unique service offering of the brand.

The WSI Digital Marketing Program

Through its elite regional branding program, WSI customized a content strategy for HomeWorks through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to the home health care industry in NJ. These key search terms were then correlated into the website through strategically written web copy.  WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

 Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history.  If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

 This blog originally published on http://www.wsinetmarketing.com/WSI-partnership-UMC-HomeWorks/

 

Established Princeton, NJ Dental Practice Engages WSI for Enhanced Web Presence

Ken Bowden - Monday, November 28, 2016

Princeton-Center-for-Dental-Aesthetics-and-Implants

WSI Digital Marketing has recently launched a new website for Princeton Center for Dental Aesthetics and Implants.

In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.

Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care.  The practice has been in operation since 1983, founded by Kirk Huckel, DMD. 

The practice is known for its expertise in restorative, cosmetic and holistic dentistry.

The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns.  The first campaign to launch will be a promotion for Invisalign® orthodontics.

On-page optimization focuses on the main service platforms of the practice: Holistic Dentistry; Restorative Dentistry and Cosmetic Dentistry.  Selected keywords were mapped to the following pages:

https://www.princetondentist.com/services/dental-aesthetics/

https://www.princetondentist.com/services/dental-implants/

https://www.princetondentist.com/services/holistic-dentistry/

https://www.princetondentist.com/services/root-canal-therapy/

https://www.princetondentist.com/services/sedation-dentistry/

https://www.princetondentist.com/services/teeth-whitening/

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+.  As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.

This post originally appeared at: https://drivenbywsi.com/blog/

 

 

WSI adds Denver Area Community to SEO Project for MorningStar

Ken Bowden - Monday, November 21, 2016

Assisted-living-Centennial-Colorado

WSI Digital Marketing has recently launched SEO efforts for an 8th location of MorningStar Senior Living, a network of over twenty senior living communities located in the Western US. 

So far, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings and Bear Creek locations and all are showing excellent results. The results are leading more and more of the communities to request SEO from WSI, which of course we are happy to oblige with.

The latest community to benefit from WSI’s SEO is MorningStar of Jordan, located in Centennial Colorado, just south of Denver.

For the on-page optimization, we focused on three pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Jordan community here.

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/senior-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/memory-care

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.  Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan that we are seeing at the other seven communities.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-denver-area-community-to-seo-project-for-morningstar

WSI Completes On Page SEO for New Mexico University

Ken Bowden - Thursday, November 17, 2016

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico.  For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

You can see how we accomplished this by visiting the 10 degree pages here:

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not.  These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics.  We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Ken Bowden -

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale’s Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

 

 

C&M Motors Engages WSI for Web Development & SEO

Ken Bowden -

C&M-Motors-Engages-WSI

C&M Motors, a San Diego area full-service truck dealership has engaged WSI to rebuild their website and implement an SEO program to promote their services – truck leasing and rental, truck sales, truck repair & maintenance, fleet management, truck parts & accessories, collision center and custom fabrication.  The goal of the engagement is to improve their online presence, improve lead generation, and improve their overall brand image.

WSI designed the new website and optimized 10 pages for the initial launch in August. The optimization considered search behavior in the greater San Diego area and the key services of provided by C&M Motors. Below are some example pages from the initial SEO implementation:

full service truck leasing

new trucks for sale

truck inventory

truck dealership

collision center

truck fabrication

dry vans

refrigeration trucks

commercial truck parts and accessories

truck service and maintenance

Tracking has begun and the website is performing nicely. Four keywords have made page 1, four more have achieved page 2, and numerous others are on page 3 where there was no website ranking in the past. Organic Traffic has grown 495% and the client is delighted with the progress.

Off page optimization has just been completed which focused on Facebook, Twitter, and Google+. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, and Blogger

About C&M Motors:  C&M Motors Inc, NationaLease of San Diego, is a locally owned and operated family business. C&M Motors is a full-service truck dealership serving San Diego companies since 1982. C&M Motors provided a very personal experience for businesses needing a commercial truck purchase or lease. They offer short term rental options as well as complete fleet service and maintenance. Their customer service is second to none.

This post originally appeared:  http://www.wsicybersmart.com/cm-motors-engages-wsi-web-development-seo/

Why Has Online Marketing Become So Powerful?

Ken Bowden - Thursday, November 3, 2016

online-marketing

Back in the old days, marketing was simple. You put out a few ads, held a few events, and called it a day. (We’re joking, we know none of that was simple.)

But then the Internet stepped in, and with it, a powerful marketing tool that has forever changed the way we promote our businesses. Just a handful of years ago, having a social media profile or a blog for your business seemed kind of silly.

And now? If your business doesn’t have an online presence, your business doesn’t exist. That is how powerful online marketing has become. Consumers research their purchases online before buying, and if they can’t find a website or social media page, or customer reviews for your business, you’ve lost a potential customer.  And if you can’t be found online, you are missing opportunities for lead generation and business sales growth.

Let’s dive into a few other reasons why online marketing has become such a powerful tool in the world of marketing and advertising.

  1. Your customers are online.

78% of Americans have a social media profile and over 1 billion people use Google search every month. Those are some insane statistics that you absolutely cannot ignore.

Needless to say, your people are online. And you should be there to welcome them with open arms with a website, social media presence, and (at the very least) a phone number or contact form for them to get in touch with you.

  1. Your competitors are online.

Now the first point in this article is important. But this one might be even more important. Your competitors are online, and if you aren’t, they are stealing business away from you.

In this day and age, if your business can’t be found online, people are going to assume it doesn’t exist, it has closed down, or even worse, that it’s a scam. Consumers will spend time, researching purchases, especially large ones, and if they can’t find you quickly and easily, they’re going to look elsewhere.

  1. You get better results at a lower cost.

Online marketing is cheap, and sometimes even free. You don’t have to pay anything, except your time, to create a social media profile and start creating content.

Your website design may be one of the only large purchases you make in your online marketing (and believe us, you should make an investment in your website design), but other than that, you’ll pay for web hosting, social media advertising, and perhaps some graphic design here and there. And even social media advertising can cost you pennies per click-through to your landing page.  Your ROI will be well worth the minimal effort and cost needed to get started.

  1. You have so many options.

Just like traditional marketing and advertising, you have a few different options for where you position yourself. However, there are also a variety of options with online marketing, and the best ones are chosen based on your strategy.

There’s social media marketing, where you’ll choose a few of the most popular platforms that will put your business in front of your target audience. There’s content marketing, which helps to position you as a thought leader, give your website a better search engine ranking, and increase traffic to your website. There’s search engine marketing, which promotes your website and puts you on one of the first pages of search results on a search engine like Google or Bing. There’s email marketing, where you collect emails and send marketing materials directly to their inboxes.

And there are even more types of marketing that you might want to dive into as you get more and more experienced. There are so many ways to find new customers online and direct them immediately to a sales page that you simply can’t ignore the power of online marketing.

 

How to Choose the Best Online Marketing Consultant

Ken Bowden - Wednesday, October 19, 2016

 

Online-Marketing-Greensboro

When you’re looking to work with an online marketing consultant, you want to make sure that you’re careful with the agency or contractor you choose, or you could end up starting your search over again after things don’t work out a few months in. Find your online marketing consultant on the first try with these tips.

  1. Start your search with a goal in mind.

What are you trying to get out of your online marketing? Better brand recognition? More customers? Streamlining your sales funnel? Understand what you want to gain from your consultant and tell them exactly what you’re looking for.

  1. Ask for specifics.

Many companies send out sales reps who aren’t as well-versed in the actual work that gets done as their marketers are. However, you still want to be speaking to someone who understands the industry they’re selling and how it can specifically benefit you and your business. So after telling the consultant your goals, ask for a few specifics on how they’ll actually get you there.

  1. Look at their online presence.

A lot of companies will use the excuse that they’re too busy working on their clients’ online presences to put much effort into their own. Yes, you want to feel assured that they’re putting their best work towards your account, but you also want to see that the company is getting results from their own online marketing. 

  1. Search for a consultant who specializes in your industry.

Some marketing firms or contractors specialize in a particular industry, such as local restaurants, real estate agents, or B2B. Look around to see if you can find a consultant who deals specifically with your industry. Chances are, they’re going to be able to help you in particular over an agency or contractor who works with a zoo of companies.

  1. Ask for case studies.

Can the company provide proven results and instances where they have helped to grow a company through their online marketing endeavors? Ask for the consultant’s case studies on brands similar to your own to ensure they have the track record to back up their claims.

  1. Decide if you want full-service or collaborative consulting.

Some consultants and agencies offer full-service account management, others offer consulting only, and some offer a combination of both. Determine if you want your marketing consultant to manage your online marketing for you or if you’d prefer to be hands on. Full-service management can be ideal if you don’t have the time to manage your online marketing, and a collaborative consulting package works better if you don’t have the know-how to run your online marketing but would still like to be in charge of how things are managed. 

  1. Understand what tools, analytics, and reporting will be used.

Make sure that you’re getting enough bang for your buck and will be able to ask your marketing consultant for full reports and analytics on how your online marketing has been performing.  A professional agency or contractor should also be well-versed in more in-depth reporting and should be able to give you return on your investment details along with your performance results.

Hiring a marketing consultant isn’t a job to take lightly. Make sure that you put in the time and research to find a company or contractor that is going to work for you and get you the results you’re looking for.

 

Castlebrook Media Teams up with WSI to provide SEO for Ohio Personal Injury Law Firm

Ken Bowden - Wednesday, October 5, 2016

schiff-law

Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO services to one of Ohio’s’ leading personal injury law firms.  Since 1982, Schiff & Associates have provided their clients with outstanding representation in areas of personal injury and wrongful death. Schiff & Associates’ clients benefit from the combined skills of seven of the most distinguished personal injury attorneys in Ohio. In seeking to provide Schiff & Associates a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Schiff’s visibility in the search engines.

The SEO will focus on the most active practice areas the firm is engaged in. After comprehensive keyword research, specific keywords were selected and mapped to the various pages of the Schiff & Associates web site.  Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized for pages on the Schiff & Associates site:

Personal Injury

Car Accidents

Workers Comp

Motorcycle Accidents

Truck Accidents

Brain Injuries

Spinal Cord Injuries

Slip and Fall

Dog Bites

Wrongful Death

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing program. This program will include registering Schiff & Associates Columbus location in local business directories, posting on its Google+ page, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at http://www.wsiexpertinternetmarketing.com/our-blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-ohio-personal-injury-law-firm

 

 

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