OUR BLOG

Amstan Logistics chooses WSI for a New Digital Presence: Website and SEO

Ken Bowden - Wednesday, October 11, 2017

 

Amstan Logistics Inc. of Hamilton, Ohio has delivered American products, goods and personal belongings around the globe.  In fact, they have been managing the delivery of American Standard’s products for decades.  They also offer logistics solutions to other growing companies.  Very simply, Amstan is a full service logistics service to any sized transportation need between any two points with experience and technology for the lowest cost.  Their new website uses the domain of www.Amstan.com.  Three main customer personas are targeted; Logistics Managers, Operations Managers and C-Level Executives each with different needs within the supply chain management.  Amstan Logistics rewards companies with risk and cost containment within the supply chain for improved business results.

WSI delivered a WordPress website and is executing an SEO campaign.  The goal of both is to cultivate lead generation and share Amstan’s expertise at using technology to deliver logistics excellence within the supply chain. 

The SEO implementation is focusing on their core competencies:

Third Party Logistics Provider |Logistics Company |Transport Companies

http://amstan.com/

Flatbed Trucking Companies in the USA | Amstan Logistics

http://amstan.com/why-ship-for-us/

Less Than Load (LTL) Shipping with Tracking in the USA with Amstan

http://amstan.com/why-ship-with-us/

Freight Management Logistics Services in the USA | Amstan Logistics

http://amstan.com/become-a-customer/

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: satisfying more customers with their supply chain management and logistics solutions to improve their bottom line.

This marketing strategy includes directory listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared:  https://www.wsiworld.com/nicholasgantenberg/2017/10/10/amstan-logistics-chooses-wsi-new-digital-presence-website-seo/

 

 

 

 

 

Imperial Mortgage & Real Estate Services Engages WSI for SEO

Ken Bowden - Friday, October 6, 2017

Imperial-Mortgage-and-Real-Estate

Imperial Mortgage & Real Estate Services, a local independent realtor and mortgage broker, has engaged WSI to implement an SEO program to promote their knowledge and services in the Placer County, Sacramento County, and Nevada County areas. The goal of the engagement is to improve their online presence through optimized and engaging content, thus improving search ranking and lead generation.

WSI has begun the process by optimizing the 4 key services for Imperial Mortgage & Real Estate Services:

Real Estate

Homes for Sale

Home Loans

Reverse Mortgages

The optimization considered search behavior of a variety of target personas, from first-time homeowners to aging seniors who are downsizing for retirement.

In addition to onsite page optimizations, WSI is also be providing monthly content marketing to support Imperial Mortgage & Real Estate Services News Blog and Social sites.

Imperial News Blog

Facebook

Google+

Twitter

YouTube

LinkedIn

Tracking has begun and the website is performance has been accurately benchmarked. Activity is beginning to increase with the addition of quality content. WSI is excited to be part of the growth of Imperial Mortgage & Real Estate Services.

This post originally appeared: http://www.wsicybersmart.com/imperial-mortgage-real-estate-services-engages-wsi-seo/

 

Essential tips for increasing your website’s rankings

Ken Bowden - Monday, October 2, 2017

Improving-website-rankings-Greensboro

So you’ve thought about your branding, your logo and your corporate colors. You’ve created an intriguing website that showcases what you have to offer…but the calls aren’t coming in. What could be wrong?

Many times, your target audience simply isn’t able to find your website and content. One way to fix this is to invest in Search Engine Optimization. While some digital marketers try to sell SEO as a ‘smoke and mirrors’, complicated solution, there are a few straightforward things that you can do to increase your website’s rankings.

Do keyword research

It’s possible that you aren’t focusing on the right keywords. Perhaps you are a plumber in Greensboro, but the content on your site isn’t telling Google about the types of services that you offer. A digital marketer can help you zone in on related keywords that you should be including in your content, meta titles, meta data and alt tags. These words could be anything from ‘hot water heater repairs’ to ‘swimming pool pump plumber’.

Many times, clients are able to offer the services or products that keyword research displays, they just didn’t think about adding the content to the site. Keyword research is a very important exercise that any business owner should invest in.

Inbound and outbound links

In the past, ‘black hat’ SEO tactics included paying for low quality links in order to indicate to Google that other sites were pointing to a client’s website. Google regularly updates their SEO algorithms and they now check that links pointing to your site are from legitimate websites. Links from popular, high quality websites will also boost your website’s rankings considerably.

Some of the ways to go about getting inbound links to your website is to list your company’s name, profile and URL in relevant directories and to publish guest blogs on relevant industry websites. A strategic link building strategy and content marketing strategy can help you get started with acquiring the links you need to rank well.

It’s also important to make sure that you have internal links (linking the various pages on your website to each other) on your site. Not only does this make your website more ‘sticky’ so that users can read more about what you have to offer, but it also helps to show Google what your website is about.

Name the images on your website

Google also draws images in the calculation of the ranking. Instead of having a random file name for your image, such as DSC163653.jpg, you could rather name images as Plumbing-Services-Greensboro, for example.

WSI New Media Marketing in Greensboro, North Carolina can help you with SEO optimization and link building services. Contact us for more information today.

OEM Air Compressor Selects WSI for SEO

Ken Bowden - Thursday, September 21, 2017

OEM-Air-Compressor

WSI Digital Marketing has recently launched new SEO efforts for OEM Air Compressor located in Chicago, IL. OEM Air Compressor supplies Industrial Air Compressors, Parts, Filters, Pumps, Lubricants, Air Dryers, and everything else related to Air Compressor Equipment to the entire continental United States. The company offers hard to find replacement parts for all makes of compressors and offers the lowest prices and the best guarantee in the business. They also offer industrial air-end rebuilding services.

WSI, a global leader in digital marketing services, was engaged to assist OEM Air Compressor to improve the online visibility of their air-end rebuilding services, which allow companies to save thousands of dollars by repairing their compressors instead of replacing them. Companies can ship their out of life air-ends to OEM, who rebuilds them to original specifications.

WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.

OEM Air Compressor and WSI will start the process by updating the air-end rebuilding pages on their website, which will be optimized for their market with the WSI’s on-page optimization process which includes copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.

Some of the specific pages that will be optimized are:

http://oemaircompressor.com/aircompressorairendrebuilding.aspx
http://oemaircompressor.com/airendrebuildingforingersoll-randaircompressors.aspx
http://oemaircompressor.com/airendrebuildingforatlascopcoaircompressors.aspx

The next step in the local search optimization will be the off-page optimization. WSI will be expanding OEM Air Compressor’s online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, TumblrWordPress, Weebly, and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/oem-air-compressor-selects-wsi-seo/

 

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Ken Bowden -

Mt.-pleasant-blacktopping

Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years.  While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio.  This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.  The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects.  Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption.  They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts.  As an added value, decorative asphalt is impressive in performance and aesthetic appeal.  Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects. 

WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns.  The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise. 

The SEO implementation is focusing on their core competencies:

Asphalt paving company

Commercial asphalt and paving

Residential asphalt and blacktop paving

Hot mix asphalt

Stamped asphalt

Paid Search (PPC) has focused on three campaigns: 

Commercial Solutions for Site Development, Paving, and Resurfacing

Residential Paving, Decorative Asphalt and Resurfacing

Premium Hot Mix Asphalt

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix.  Who knew blacktop could be so hot and exciting?

This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

 

 

Schedule My Rent Engages WSI for SEO Services

Ken Bowden -

schedule-my-rent

Schedule My Rent hired WSI Web Enhancers for a search engine optimization campaign. Both companies are based in Albuquerque New Mexico.

Schedule My Rent is a FinTech company making it easy for landlords to collect rent online. Millions of small landlords still collect rent the old way, collecting with paper checks and keeping track of everything with a spreadsheet.

Schedule My Rent is a landlord software that:

  • Does Online rent collectionfrom a tenant’s bank account
  • Makes is easy for the tenant to do online rent payments
  • Minimize need to collect rentby reminding tenants every time a payment is due
  • Stops the hassle of lost mail and risk of cash
  • Splits rent between roommates
  • Sends rent to your bank account
  • Keeps landlords and tenants updated every step of the way with the best dashboards in the industry

In the first phase of the SEO campaign, WSI optimized their new website for search engines and improved the conversion architecture of the site.

In the second Phase of the SEO campaign WSIwill build backlinks to the website to improve it’s rankings in the search results. Blogging will be an important part of the backlink strategy and WSI has created a professional business profile for Schedule My rent in TumblrWeeblyBlogger, Medium or WordPress.

Monthly reporting will be conducted with the client to keep them informed of the progress we are making.With the help of WSI, Schedule My Rent will only continue to experience growth and top rankings.

Originally published at: http://www.wsiwebenhancers.com/schedule-rent-engages-wsi-seo/

Private Equity Group Engages WSI

Ken Bowden - Monday, August 21, 2017

physical-therapy-business-florida

Alliance Physical Therapy Partners, LLC, a Florida-based acquisition company has engaged WSI to implement an SEO program designed to attract growth-minded physical therapy practice owners to its web site.  Alliance is backed by GPB Capital, a New York based global asset management firm with a focus on income-producing private equity. GPB provides their portfolio company operators with the strategic planning, managerial insight, and capital needed to enable strong businesses to achieve new levels of growth and profitability.

The SEO implementation covers 20 keywords that focus on what physical therapists might be searching for if they are looking to grow, sell or improve their practice.  The following pages are covered in this phase of the implementation:  

http://www.allianceptp.com/physical-therapy-business-solutions/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-billing/

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-software/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-business-plan/  

http://www.allianceptp.com/physical-therapy-business-solutions/physical-therapy-marketing/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/starting-a-physical-therapy-clinic/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/physical-therapy-franchise/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/owning-your-own-physical-therapy-practice/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/physical-therapy-practice-for-sale/  

http://www.allianceptp.com/how-to-start-a-physical-therapy-business/opening-your-own-physical-therapy-practice/  

http://www.allianceptp.com/selling-a-physical-therapy-practice/

 

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 12 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly. As this effort unfolds, Alliance expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/private-equity-group-engages-wsi

USA Vein Clinics selects WSI for SEO/PPC

Ken Bowden - Friday, August 18, 2017

USA-Vein-ClinicsWSI Digital Marketing has recently launched new localized SEO and paid search engine marketing efforts for USA Vein Clinics, a nationwide network of state of the art facilities dedicated to the treatment of venous insufficiency. In each vein center, cardiovascular doctors specialize exclusively in problems with circulation and provide comprehensive evaluation and treatment plans utilizing the most modern equipment and an individual approach to each client. WSI is tasked with SEO for local clinic location as well as paid search in 4 major markets.

The most common offering is for varicose vein treatment, which can end the pain of varicose veins and reduce the risks of having them. Most insurance carriers cover the procedures, which are done by cardiovascular specialists and usually take under an hour with minimal recovery times. They treat all types of venous insufficiencies and offer EVLT treatment, sclerotherapy treatment, micro-phlebectomy treatment, as well as treatment for varicose veins, spider veins, and reticular veins. Symptoms are not always visible. Instead, people may suffer from tiredness, heaviness, swelling, aching pains, burning, itching, cramps, restless leg syndrome, and even non-healing ulcers. While some people develop varicose veins, the others have so-called “spider” veins, yet other ones have swollen legs as a single sign of vein disease. Eventually and regardless of the type of venous disorder, the condition can lead to serious complications, including trophic ulcers, bleeding, infection and even blood clot formation.

Some of the local clinic locations are:                                       

Varicose Vein Treatment in Chicago, Illinois
Varicose Vein Treatment in Seattle, Washington
Varicose Vein Treatment in Boston, Massachusetts
Varicose Vein Treatment in Los Angeles, California

USA Vein clinics can be found at www.usaveinclinics.com for more information.

WSI Digital Marketing is the largest organization of digital marketing consultants in the world, with offices in over 80 countries.

This post originally appeared here: http://www.onlinewsimarketing.com/usa-vein-clinics-selects-wsi-seoppc/

Interra International Engages WSI for SEO

Ken Bowden - Wednesday, July 26, 2017

interra-international

Interra International, a global leader in trade and distribution of food products, has engaged WSI to implement an SEO program to promote their food products and trade solutions. The goal of the engagement is to improve their online presence through optimized content, thus improving search ranking and lead generation.

WSI has begun the process by optimizing the top 4 wholesale food pages that are the mainstay for Interra International:

Chicken

Pork

Turkey

Dairy

The optimization considered search behavior of global businesses in the food industry and the wholesale, distribution, and supply chain services provided by Interra International.

In addition to onsite page optimizations, WSI is also providing monthly content marketing to support Interra’s News Blog and Social sites.

Interra News

Facebook

LinkedIn

Twitter

The content centers around food industry topics and events.

Tracking has begun and the website is performing nicely. Visits and Conversions have increased over 15% and traffic to the optimized pages is up almost 40%. Nine keywords are beginning to rank and 2 of those have already hit page 1 of search.

This post originally appeared: http://www.wsicybersmart.com/interra-international-engages-wsi-seo/

 

How to Create Highly Shareable Content

Ken Bowden - Wednesday, June 7, 2017

highly-shareable-content

Whatever you call it, digital, inbound or content marketing, for small business owners, it can seem a puzzle. Like all puzzles, though, once you get the first piece in place, the others follow more quickly. That first piece in content marketing is creating highly shareable content. Why? Just 15% of customers trust what companies post on social media. The good news is 83% of people trust those same posts if shared by friends and family.

All the other rules of content marketing, like writing relevant copy and using social media platforms apply, but shared content is what will build trust in your brand. Here are three ways to get started on creating original, relevant content that drives engagement and encourages people to share.

  1. Understand Why People Share

A steady stream of relevant information on a variety of topics brings people in the door. SEO, advertising, PPC, and social media efforts all need content to promote. People may click the first time, but if what they land on doesn’t give them a reason to come back, they won’t. Obviously, it means they also won’t be motivated to share.  

At its core, shareable content is about making an emotional connection. Understanding the psychology of social media and shareable content is critical to the success of any small business content marketing plan. So, what makes people click the “Share” button?

Emotional engagement is the number one factor in getting more likes, comments, and shares.  People love to gather on social media and share their common ideas and interests with others.

Ever notice how many photos people posts of their pet causes like homeless animals, or links to feel-good videos (like the Ice Bucket Challenge)? When people see an image, quote, or product that makes them think of someone they know – or that they think everyone should know about – they want to immediately share it. Make people feel involved with the content you create and you will encourage them to share.

  1. Focus on Data-Driven, Engaging Topics

Great content reflects thought leadership, and thought leadership occurs when you offer content that recognizes current problems and offers real solutions. Analyze your data and create shareable content by:

  • Using interesting and engaging formats that include videos, infographics, and bulleted copy. These easy-to-digest elements offer instant appeal and gratification.
  • Make sharing easy. Your website should have social media share buttons prominently displayed on every page. Use “Tweet this” to create pull quote, tweetable links.
  1. Delight and Inform

If you want content that people can’t help but share, you need to create a compelling story that’s instantly relatable. Like all storytelling, that means opening with a narrative hook – or first sentence – that motivates people to keep reading. Catchy or funny headlines are good for this purpose. Remember to keep self-promotion or hard selling to a minimum. Delivering the unexpected, making it timely, and keeping it conversational will keep your audience engaged and inspired to share.

The Takeaway

When a small business communicates with its customers by providing relevant, useful information instead of offering a sales pitch, those customers will listen. A content marketing strategy that includes creating shareable content will build trust with your customers, lets them know you’re an expert in your industry, and that you understand their needs. The bottom line? Stay focused on creating high-quality original content in engaging formats that’s easy to share, and your customers will take it from there!

Stay Connected

© 2014 WSI New Media Marketing. All rights reserved.