OUR BLOG

WSI Completes On Page SEO for New Mexico University

Ken Bowden - Thursday, November 17, 2016

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico.  For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

You can see how we accomplished this by visiting the 10 degree pages here:

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not.  These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics.  We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Ken Bowden -

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale’s Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

 

 

C&M Motors Engages WSI for Web Development & SEO

Ken Bowden -

C&M-Motors-Engages-WSI

C&M Motors, a San Diego area full-service truck dealership has engaged WSI to rebuild their website and implement an SEO program to promote their services – truck leasing and rental, truck sales, truck repair & maintenance, fleet management, truck parts & accessories, collision center and custom fabrication.  The goal of the engagement is to improve their online presence, improve lead generation, and improve their overall brand image.

WSI designed the new website and optimized 10 pages for the initial launch in August. The optimization considered search behavior in the greater San Diego area and the key services of provided by C&M Motors. Below are some example pages from the initial SEO implementation:

full service truck leasing

new trucks for sale

truck inventory

truck dealership

collision center

truck fabrication

dry vans

refrigeration trucks

commercial truck parts and accessories

truck service and maintenance

Tracking has begun and the website is performing nicely. Four keywords have made page 1, four more have achieved page 2, and numerous others are on page 3 where there was no website ranking in the past. Organic Traffic has grown 495% and the client is delighted with the progress.

Off page optimization has just been completed which focused on Facebook, Twitter, and Google+. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, and Blogger

About C&M Motors:  C&M Motors Inc, NationaLease of San Diego, is a locally owned and operated family business. C&M Motors is a full-service truck dealership serving San Diego companies since 1982. C&M Motors provided a very personal experience for businesses needing a commercial truck purchase or lease. They offer short term rental options as well as complete fleet service and maintenance. Their customer service is second to none.

This post originally appeared:  http://www.wsicybersmart.com/cm-motors-engages-wsi-web-development-seo/

Why Has Online Marketing Become So Powerful?

Ken Bowden - Thursday, November 3, 2016

online-marketing

Back in the old days, marketing was simple. You put out a few ads, held a few events, and called it a day. (We’re joking, we know none of that was simple.)

But then the Internet stepped in, and with it, a powerful marketing tool that has forever changed the way we promote our businesses. Just a handful of years ago, having a social media profile or a blog for your business seemed kind of silly.

And now? If your business doesn’t have an online presence, your business doesn’t exist. That is how powerful online marketing has become. Consumers research their purchases online before buying, and if they can’t find a website or social media page, or customer reviews for your business, you’ve lost a potential customer.  And if you can’t be found online, you are missing opportunities for lead generation and business sales growth.

Let’s dive into a few other reasons why online marketing has become such a powerful tool in the world of marketing and advertising.

  1. Your customers are online.

78% of Americans have a social media profile and over 1 billion people use Google search every month. Those are some insane statistics that you absolutely cannot ignore.

Needless to say, your people are online. And you should be there to welcome them with open arms with a website, social media presence, and (at the very least) a phone number or contact form for them to get in touch with you.

  1. Your competitors are online.

Now the first point in this article is important. But this one might be even more important. Your competitors are online, and if you aren’t, they are stealing business away from you.

In this day and age, if your business can’t be found online, people are going to assume it doesn’t exist, it has closed down, or even worse, that it’s a scam. Consumers will spend time, researching purchases, especially large ones, and if they can’t find you quickly and easily, they’re going to look elsewhere.

  1. You get better results at a lower cost.

Online marketing is cheap, and sometimes even free. You don’t have to pay anything, except your time, to create a social media profile and start creating content.

Your website design may be one of the only large purchases you make in your online marketing (and believe us, you should make an investment in your website design), but other than that, you’ll pay for web hosting, social media advertising, and perhaps some graphic design here and there. And even social media advertising can cost you pennies per click-through to your landing page.  Your ROI will be well worth the minimal effort and cost needed to get started.

  1. You have so many options.

Just like traditional marketing and advertising, you have a few different options for where you position yourself. However, there are also a variety of options with online marketing, and the best ones are chosen based on your strategy.

There’s social media marketing, where you’ll choose a few of the most popular platforms that will put your business in front of your target audience. There’s content marketing, which helps to position you as a thought leader, give your website a better search engine ranking, and increase traffic to your website. There’s search engine marketing, which promotes your website and puts you on one of the first pages of search results on a search engine like Google or Bing. There’s email marketing, where you collect emails and send marketing materials directly to their inboxes.

And there are even more types of marketing that you might want to dive into as you get more and more experienced. There are so many ways to find new customers online and direct them immediately to a sales page that you simply can’t ignore the power of online marketing.

 

How to Choose the Best Online Marketing Consultant

Ken Bowden - Wednesday, October 19, 2016

 

Online-Marketing-Greensboro

When you’re looking to work with an online marketing consultant, you want to make sure that you’re careful with the agency or contractor you choose, or you could end up starting your search over again after things don’t work out a few months in. Find your online marketing consultant on the first try with these tips.

  1. Start your search with a goal in mind.

What are you trying to get out of your online marketing? Better brand recognition? More customers? Streamlining your sales funnel? Understand what you want to gain from your consultant and tell them exactly what you’re looking for.

  1. Ask for specifics.

Many companies send out sales reps who aren’t as well-versed in the actual work that gets done as their marketers are. However, you still want to be speaking to someone who understands the industry they’re selling and how it can specifically benefit you and your business. So after telling the consultant your goals, ask for a few specifics on how they’ll actually get you there.

  1. Look at their online presence.

A lot of companies will use the excuse that they’re too busy working on their clients’ online presences to put much effort into their own. Yes, you want to feel assured that they’re putting their best work towards your account, but you also want to see that the company is getting results from their own online marketing. 

  1. Search for a consultant who specializes in your industry.

Some marketing firms or contractors specialize in a particular industry, such as local restaurants, real estate agents, or B2B. Look around to see if you can find a consultant who deals specifically with your industry. Chances are, they’re going to be able to help you in particular over an agency or contractor who works with a zoo of companies.

  1. Ask for case studies.

Can the company provide proven results and instances where they have helped to grow a company through their online marketing endeavors? Ask for the consultant’s case studies on brands similar to your own to ensure they have the track record to back up their claims.

  1. Decide if you want full-service or collaborative consulting.

Some consultants and agencies offer full-service account management, others offer consulting only, and some offer a combination of both. Determine if you want your marketing consultant to manage your online marketing for you or if you’d prefer to be hands on. Full-service management can be ideal if you don’t have the time to manage your online marketing, and a collaborative consulting package works better if you don’t have the know-how to run your online marketing but would still like to be in charge of how things are managed. 

  1. Understand what tools, analytics, and reporting will be used.

Make sure that you’re getting enough bang for your buck and will be able to ask your marketing consultant for full reports and analytics on how your online marketing has been performing.  A professional agency or contractor should also be well-versed in more in-depth reporting and should be able to give you return on your investment details along with your performance results.

Hiring a marketing consultant isn’t a job to take lightly. Make sure that you put in the time and research to find a company or contractor that is going to work for you and get you the results you’re looking for.

 

Castlebrook Media Teams up with WSI to provide SEO for Ohio Personal Injury Law Firm

Ken Bowden - Wednesday, October 5, 2016

schiff-law

Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO services to one of Ohio’s’ leading personal injury law firms.  Since 1982, Schiff & Associates have provided their clients with outstanding representation in areas of personal injury and wrongful death. Schiff & Associates’ clients benefit from the combined skills of seven of the most distinguished personal injury attorneys in Ohio. In seeking to provide Schiff & Associates a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Schiff’s visibility in the search engines.

The SEO will focus on the most active practice areas the firm is engaged in. After comprehensive keyword research, specific keywords were selected and mapped to the various pages of the Schiff & Associates web site.  Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized for pages on the Schiff & Associates site:

Personal Injury

Car Accidents

Workers Comp

Motorcycle Accidents

Truck Accidents

Brain Injuries

Spinal Cord Injuries

Slip and Fall

Dog Bites

Wrongful Death

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing program. This program will include registering Schiff & Associates Columbus location in local business directories, posting on its Google+ page, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at http://www.wsiexpertinternetmarketing.com/our-blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-ohio-personal-injury-law-firm

 

 

Sacramento Area Telecom Company Engages WSI for SEO

Ken Bowden - Monday, October 3, 2016

fortis-telecom-internet-voip-and-managed-it-services

Fortis Telecom, a Sacramento area telecommunications company has engaged WSI to implement an SEO program to promote their 3 key services – High Speed Internet, VoIP, and IT Services.  The goal of the engagement is to improve their online presence, improve lead generation, and automate the flow of leads into Salesforce.

WSI has optimized 8 pages so far focusing on carefully selected keywords that describe Fortis Telecom and its 3 key service offerings. Since some of the Fortis services are targeted toward local businesses, such as their IT Services, WSI will be optimizing additional pages that are geo-modified for local search to improve rankings in target cities where they offer those services. Below are some example pages from the initial SEO implementation:

business communications

high speed internet

cloud based hosted VoIP

IT services

fiber optic broadband

fixed wireless broadband

WSI also optimized Fortis Telecom’s home page, and set up tracking to measure the results.  The tracking will measure links to the new SEO pages, rankings on the selected keywords, organic visitors to the new SEO pages, as well as lead tracking and conversions. Lead tracking includes form submissions, as well as phone calls from organic visitors.

In addition, WSI implemented a WordPress-to-Salesforce integration which sends all leads captured on the website into salesforce.com where they can be managed by the sales team at Fortis. This integration is key to filling their funnel with active leads, and provides for database segmentation by area of interest.

Off page optimization has just been completed which not only focused on Facebook, Twitter, and Google+, but additionally included LinkedIn to support their B2B presence. The off page optimization plan includes ongoing content creation and syndication on a monthly basis. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, and Blogger

About Fortis Telecom:  Fortis Telecom is a full-service communications provider offering High Speed Internet, VoIP, and managed IT Services. Their hosted VoIP phone service utilizes proprietary software and fixed wireless technology to provide a cost-effective alternative to traditional land based services. Their High Speed Internet business broadband is several times faster than T1 and DSL lines and equivalent to cable company internet speeds. They recently purchased Creative Networks Solutions and now offer managed IT services across the greater Sacramento area.

This post originally appeared:  http://www.wsicybersmart.com/sacramento-area-telecom-company-engages-wsi-seo/

Arizona Allergy & Asthma Medical Practice hires WSI to Expand Brand with SEO

Ken Bowden - Monday, September 26, 2016

allergy-asthma-clinic-anthem-az-adult-pediatric-allergy-associates-pc-copytop-phoenix-doctors-2012-adult-pediatric-allergy-associatesglendale-az-allergy-asthma-clinic

Adult & Pediatric Associates, P.C. specializes in the treatment of allergies and asthma for children and adults in Phoenix Metro. In order to improve knowledge of their  five allergy and asthma clinics in Phoenix, AZ they hired WSI to provide digital marketing services

In early 2015, WSI took over the web marketing, and made immediate changes to their website functionality to make it more consumer and mobile friendly.As part of their strategic optimization techniques to increase visibility AAPA, WSI conducted indepth keyword research and site planning, and created unique SEO landing pages optimized for specific services and specific specific clinic locations such as their:  Phoenix allergy and asthma clinic, Glendale allergy clinic, Avondale allergy clinic, Anthem Allergy Asthma clinic and its Scottsdale Allergy & Asthma clinic.

The on-page optimization was followed up with organic link building and patient review generation.  Activities included on site content creation, social media posting as well as  linking back to the targeted pages with blog sites at Blogger, WordPress, Weebly and Tumblr as well as their branded Google+ pages.

WSI’s design and SEO team reconfigured their website to improve the usability for patients and allergy sufferers who are on a mobile device; and in addition adding extra security and website management services in order to keep the website secure and live 24/7                              

This holistic online marketing  strategy has dramatically increased the visibility for all of their locations in Phoenix Metro,  and has resulted in a significant increase in QUALIFIED patients for those who are looking for comprehensive Phoenix allergy testing, pediatric allergy doctor, asthma specialist and a Phoenix allergy doctor.

About our Web Marketing SEO Agency

WSI is the world’s largest digital marketing agencies and leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing with a local Digital Marketing office based in Scottsdale, AZ. eSpark Marketing partners with a network of over 1000 WSI agencies in countries around the globe helping a multitude of companies develop and execute comprehensive lead generating digital marketing strategies. Please contact us today to discuss your business goals, or to get started on your SEO plan.

This blog originally appeared on: http://www.esparkmarketingwsi.com/eSpark-Marketing-Blog/articleType/ArticleView/articleId/2992/Arizona-Allergy-Asthma-Medical-Practice-hires-eSpark-Marketing-for-Web-Marketing–SEO

 

Offshore Software Development Company Engages WSI for SEO

Ken Bowden -

custom-web-application-development

Velocity Partners, a Seattle-based offshore software development company has engaged WSI to implement a broad based SEO program for them.  The goal of the engagement is to increase lead flow from companies needing low-cost, high quality development.

The implementation covers 20+ keywords that focus on what Velocity does, and what Velocity is.  WSI added a total of 13 pages to the site designed to rank for specific terms.  The following pages and keywords are good examples:  

custom software development services

web application development services

offshore software development company

software outsourcing company

WSI also optimized Velocity’s home page, and set up tracking to measure the results.  The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly.  As this effort unfolds, Velocity expects to see their brand at the top of the results for all keywords.

 

About Velocity Partners:  Velocity Partners has earned a reputation as the go-to company for outsource software development.  For over a decade, they have been providing custom web application development for clients including US Bank, Blue Nile, Comcast, Microsoft, razorfish, TransCanada, eHarmony and many, many more. Their reputation is built on providing customers with superior products that incorporate the latest, emerging technology using Agile/Scrum methodologies.  

To ensure clients’ needs are met or exceeded, Velocity Partner’s delivery centers are nearshore in advanced technology centers in Latin America where they have discovered that the culture, talent and business mindset is ideal for providing clients optimal solutions. Velocity’s team consists of highly talented professionals in the software development community. They bring to each project extensive expertise in architectural design, development, testing and an all-inclusive mastery of information technology as well as a strong background in working with multicultural teams.  

This post originally appeared:  http://www.wsiexpertinternetmarketing.com/our-blog/offshore-software-development-company-engages-wsi-for-seo

 

Kerlin Walsh Law Expands Local Presence With WSI

Ken Bowden -

Kerlin Walsh Law, a legal firm dedicated to family estate planning, continues to expand its local web presence to the communities throughout Chicagoland it serves through extended online services provided by WSI. Educational seminars and television shows on estate planning are offered through the firm’s website at www.kerlinwalshlaw.com.

estate-planning-with-kerlin-walsh-law

Estate planning can involve sensitive family matter discussions which are sometimes difficult for clients.  Eileen Kerlin Walsh, the firm’s President and Principle Attorney, has practiced in this area for nearly 20 years.  She brings warmth and competence to estate planning with clients to provide them the peace of mind which comes with a thorough and well done estate plan.

Everyone has an estate, and whether your family situation is simple or complicated, an estate planning lawyer with Kerlin Walsh Law can create the plan that is best for you and your family.  This may be simply a Last Will and Testament or may involve a trust, living trust, power of attorney for property or health care, or guardianship among many legal options.

WSI, a global leader in digital marketing services, was engaged to assist Kerlin Walsh Law to improve online visibility to better serve local communities.  WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online.  As a global company assisting companies engaged in different industries, WSI consultants are able to bring experience and a knowledge base to more effectively serve clients in local markets.

Should you have questions concerning your family estate planning contact Kerlin Walsh Law today at 708-448-5169 or online at www.kerlinwalshlaw.com.

This post was originally published at:

Kerlin Walsh Law Expands Local Presence With WSI

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