Building a YouTube presence takes time, work, commitment, and creativity. The social media marketing experts atNew Media Marketinghave created a beginner’s guide for building your presence on YouTube:
- TurnYour Watermark into a Subscribe Button
This strategy is like a cheat code for getting new subscribers. You probably already know that you can add a branded watermark to your YouTube videos. A branded watermark is a little icon that sits on the bottom right-hand corner of your video. These watermarks are a great idea because it allows people to subscribe to your channel without stopping the video or leaving the page.
Make your watermark look like a subscribe button by putting it into a rectangular, red box, similar to the YouTubesubscribe button. This simple change can significantly increase your subscriber count.
- Use “The Top Formula”
It’s no secret that a YouTube channel trailer can turn random visitors into loyal subscribers. The question is how do you create a trailer that actually works? The answer is “the top formula”. This formula is a three-step process that gets results. Here’s how:
- Target Audience:
Address your target audience in the first 10 seconds of your trailer. At this point, the person watching your video isn’t sure if your channel is for them. That’s why they are watching your trailer in the first place, so you want to start your trailer off by saying who your channel is for.
- Origin Story:
Here’s your chance to explain why you created your YouTube channel in the first place. Your originstory will help you explain what sets your channel apart from your competitors in your niche. It also helps your viewers relate to you as a person, which makes them more likely to subscribe.
- Pitch to subscribe:
At this point, your viewer is very close to subscribing to your channel. All they need is a little push. Don’t be afraid to ask people to subscribe to your channel. In fact, YouTube recommends that you end your trailer with an explicit call to action for your viewers to subscribe. Add a five to ten-second screen at the end of your video that displays a prominent subscribe button.
- ShareYour Contenton Other Social Media Platforms
YouTube is already the second biggest search engine, but you can make sure your video content travels even further by sharing your videos on other platforms. Add a blog post with a short intro to your blog and embed new videos into posts. Share your YouTube video on Facebook, YouTube, and even on Instagram (by adding the link to your bio page).
- Engage with Viewers
YouTube users regularly leave comments in the comment section below videos. Check back on your videos regularly and reply to questions and queries below. A good idea is to check the comments for future topic ideas. That way, you can start crafting contentthat appeals to your direct target audience.