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5 Ways That Marketing Automation Can Boost Your Sales

Ken Bowden - Monday, December 17, 2018

marketing automation

Marketing automation is a proven way to streamline your business and make more money. Here are five ways in which marketing automation can boost your sales:

  1. Strike While The Iron Is Hot

If you are ready to buy something and you are struggling to close the deal, how easy is it for you to ditch the first company and go to their competitor? Companies need to be more responsive than ever before, with many brands employing full-time community managers and even using chat bots to make sure their potential clients are being engaged when they want to close a deal.

Marketing automation helps you respond to inquiries quickly. If you want to ensure that inquiries are always responded to within an hour, then talk to a digital marketer to include automatic lead notifications in your CRM system.

  1. Lead Scoring

You need to separate your hot leads from your cold ones. A lead scoring system can give you an objective way to automatically assess how urgent a lead is and how the leads should be prioritized. This eliminates the problem of hot leads slipping through the cracks due to human error.

  1. Better Insights About Your Potential Buyers

Marketing automation tools can give you greater insights about your potential buyer’s interactions with your brand. Regardless of whether the prospect met a sales representative at a conference, found your website on Google or downloaded a free white paper, you will be able to track what they know about your business and see which pages on your website they have interacted with before. This can give your sales team powerful insights about the products or services they may be interested in, the industry they are in, and what problems you could potentially solve for them. From here, you can tailor your responses with content tailored to their needs.

  1. Lead Nurturing

Getting a person to trust you and do business with you online is no small feat. One of the most powerful ways that marketing automation can boost your sales is through lead nurturing.

A digital marketer can work with you to create a steady stream of content that is tailored at educating readers about your business, showcasing you as a helpful thought leader, and building a solid relationship that can result in a sale. The content will have carefully scattered calls to action and if a client does not schedule a call, then a second round of educational emails with a ‘schedule to call’, call-to-action can be sent out.

  1. Personalized Communication

Instead of writing the same emails over and over again, personalized emails can easily be created with automation. It is a simple but highly effective way to boost your sales.

WSI New Media Marketing is a digital marketing company in Greensboro, North Carolina. Contact us if you need help with your marketing automation.

How to Use Facebook for Your Retail or E-Commerce Business

Ken Bowden - Monday, December 3, 2018

Facebook marketing 

Facebook ads are a great way to drive Facebook users to your online store. Anytime you are creating Facebook ads for an e-commerce site, you are going to want to start by selecting a large audience and then carefully narrowing it down to get the most bang for your buck.

If you are in the health and fitness niche, for example, then you can start by selecting ‘fitness and wellness’ as your targeted group on Facebook’s ad manager. This will show you that the ads are targeting over 100-million people, so your goal is to drive this audience down. If you are selling yoga mats, then you can choose to zone in on Facebook users who have listed yoga as an interest. This will show you that you now have an audience of 40 million people, but you can’t just go and market yoga mats to 40 million people.

You need to find a way to further narrow this audience down. One way to do this is segment it down to ‘yoga mats’, which will lead you to a group of 210 000 people, which is a much more reasonably sized audience. This is where a lot of beginners start to struggle. They think because they have found their product niche on Facebook that they are ready to start marketing but showing ads of yoga mats to people who have said they are interested in yoga mats likely will not yield the results you were expecting. If you change your target audience to people who are interested in yoga as well as online shopping and certain yoga brands (such as yoga clothing brands), then you already have a more relevant target audience.

Another great way to use Facebook to market your retail business is to announce promotions and events exclusively on Facebook. If your audience knows that you run promotions and sales on Facebook, then they will have a reason to check out your page regularly. You can also use your Facebook page to share relevant and timely content online. The fact that Facebook doesn’t have a character limit or that your post doesn’t have a timeframe attached to it means you can combine your social media strategy and content strategy and share links to your company’s blog posts or other thought leadership pieces on your site.

WSI New Media Marketing is a social media marketing company in Greensboro, North Carolina.  Contact us if you need help with your social media marketing strategy.

The Easiest Ways to Draw Traffic to Your E-commerce Website

Ken Bowden - Monday, November 12, 2018

ecommerce tips

It is an all too familiar story: you have created a great new online store and you are carrying products that you know people will love, but nobody is coming to your store. Why is that? There could be several reasons, but the most likely one is that you are not doing a good enough job of driving visitors to your online store. Here are a few practical and proven methods to drive traffic to your website:

  1. Partner With Instagram Influencers

Instagram influencers have thousands and thousands of followers and these followers are very interested in the products they are promoting. As a company specializing in social media for business, we often advise clients with e-commerce websites to send free product samples to Instagram influencers. Instagram is quickly becoming one of the most effective marketing channels for e-commerce merchants. A recent study showed that Instagram provides brands with 25% more engagement than any other social platform.

  1. Reach Out To Bloggers

Start thinking outside the box with your content marketing strategy. One of the best ways to drive traffic to your e-commerce website is by being featured in a blog or in the press. You do not have to target the biggest and most successful people. In fact, your chances of being featured are better if you aim for bloggers and media outlets with smaller audiences – because they are not constantly bombarded with pitches from companies. Target journalists who have written about your industry and bloggers who have a big following of people who would be interested in the products that you are selling.

  1. Post Your Store On Reddit

The whole of the internet hangs out on Reddit and in addition to its front page that aggregates the most popular content on the web; there are also thousands of category-specific sub-Reddits. You can find a sub-Reddit on nearly every subject. Define sub-Reddits that are relevant to your industry by typing in the keywords you are targeting in Reddit’s search feature. Look at ways that you can contribute content to sub-Reddits without coming off as too salesy and spammy. This could involve posting a link to a blog that you have written or a video tutorial for a product that you are selling.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina, specializing in marketing strategy and social media for businesses. Contact us for digital marketing services such as pay per click advertising programs and SEO today.

Essential Online Marketing Tips to Boost Your Retail Strategy This Festive Season

Ken Bowden - Saturday, November 3, 2018

ecommerce 101

In the peak season leading up to Christmas, your SEO marketing and digital strategies become even more important. To make the most out of the spending frenzy, here are a few essential online marketing tips to boost your retail strategy:

Remarketing Is Key

Remarketing is an indispensable technique for retailers during the festive season. The retargeted customer spends close to 50% more than the average customer does during the peak spending season and retailers see an average increase of over 21% on peak days such as Cyber Monday. Some tips to optimize your remarketing strategy include:

  • Optimizing the copy in your ads, graphics, and calls-to-action in line with the big spending days, promotions or sales that you are offering. Encourage direct response through compelling copy.
  • Drill down into segmented audiences and avoid retargeting shoppers with product categories that they have already bought. For personalization to work, you need to make sure you are displaying products that they would want to buy, not things that they already own.
  • Create long tail campaigns by using your peak database to cross and up-sell after Christmas. Many people will be looking for great offers during January when many retailers have big sales. You can use this as an opportunity to remarket products that customers showed interest in during the festive season.
  • Retarget customers who have added items into your website’s shopping cart with personalized reminders, delivery deals and extra discounts.
  • Re-engage customers who have bought products or have taken up special discounts and deals during the festive season. Offer them new, even more compelling deals.

For effective social media marketing during the festive season, make use of social media automation tools such as Hootsuite. That way, you can schedule your content, promotions, and sales content in advance. Research the peak times on the different social media platforms to get your time scheduling right, but do not schedule all your content in advance. You need to be able to respond to customer feedback in real time and advertise relevant promotions on the fly, so be sure you have a social media manager who is keeping track of your social engagements during this time.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina, specializing in SEO marketing, pay per click advertising, and mobile content marketing. Contact us to help you boost your retail strategy this festive season.

How the Latest Google Algorithm Update Affected Medical and Financial Clients

Ken Bowden - Monday, October 22, 2018

SEO services

As a company specializing in SEO services, we stay updated with all of Google’s algorithm updates, so that our clients don’t have to. Google continuously tweaks its SEO algorithm to optimize Google users’ experience when searching for information online. In August, the search engine giant released a broad core algorithm update that impacted both local and organic rankings.

Unlike other major algorithm updates such as Panda and Penguin, the recent update did not send shockwaves through the digital marketing community. One of the reasons for this could be the way that Google referred to the update. The same name, “broad core algorithm update” was used for another update the company made in March.

The latest update was focused on demoting advice pages with questionable trustworthiness, expertise, and authoritativeness in rankings. YMYL (Your Money or Your Life) websites and pages seem to be hit the hardest, with financial and medical companies seeing the biggest drops in their organic search rankings.

The update has been coined the “medic update” by a few digital marketers because it seems like the industry or segment that was most affected is medical and financial industries. We initially saw some shift in medical and financial clients’ rankings in the early to mid-August, with some of the rankings being restored towards the end of the month. With Google updates, what we often see is an initial big drop in website traffic due to the algorithm change, followed by an uptake, which could be indicative of Google pulling back on how hard it hits certain sites.

As was the case with the algorithm update in March, Google did not supply information or context about the function of the update, but instead advised website owners to focus on ‘building great content’. Google has a very long Search Quality Guideline that can be used for content creation purposes.

If you have noticed a lot of volatility in your website traffic over the course of August, it could be due to the broad core algorithm update. While many companies’ website traffic started to rebound and level out towards the end of August, it is possible that you will have to relook your SEO strategy if your website and pages have been impacted by the update. Our digital marketers can help you check your website rankings and tailor a plan to help you to continue to rank well in Google following the latest update.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in SEO services. Contact us to help you with your digital marketing campaigns.

A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

Warehouse Automation Software Company Launches SEO Program with WSI

Ken Bowden - Monday, October 1, 2018

WSI Digital Marketing has recently completed our on-site SEO initiative for Numina Group Inc.  Numina Group is a top tier automated warehouse designer and integrator of warehouse automation software solutions and warehouse control and execution systems.

Numina Group provides automated warehouse solutions to companies with order fulfillment distribution centers across North America in many industries including:

  • Consumer Goods
  • E-Commerce
  • Omni-channel
  • Healthcare
  • Third-Party Logistics (3PL)
  • Food and Beverage
  • Electronics
  • Pharmaceuticals

Numina Group has more than thirty years of warehouse automation experience providing all levels of automation software solutions which integrate components in order to provide a lean and highly profitable distribution operation.

On-site SEO for Numina Group is complete, and you can see examples of the optimized pages here:

https://numinagroup.com/

https://numinagroup.com/warehouse-software/

https://numinagroup.com/automated-conveyor-systems/

https://numinagroup.com/warehouse-control-system/

https://numinagroup.com/warehouse-management-systems/

https://numinagroup.com/voice-picking-system/

https://numinagroup.com/print-and-apply-labeling-systems/

https://numinagroup.com/warehouse-design-and-layout/

https://numinagroup.com/automated-warehouse-solutions/

https://numinagroup.com/material-handling-systems/

https://numinagroup.com/warehouse-execution-system/

https://numinagroup.com/warehouse-automation-companies/

 

The off-site optimization is ongoing for Numina Group.  In addition to registering the company in various aggregate business directories, we also optimize on-site blogs for long-tail keywords, as well as off-site blogs posted on: Tumblr, Weebly, WordPress, Medium, Wix, Blogspot

These combined on-site and off-site optimization tactics should move Numina Group up in the rankings and increase their visibility. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/warehouse- automation-software-company-launches-SEO-program

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, September 17, 2018

Today’s consumers want to be able to find what they are looking for or complete an action within the shortest amount of time. Whether your website has been created to sell products online or whether it is an informative website to help people understand what types of services you offer and why they should partner with you, it needs to be user-friendly. If your target audience is not able to achieve whatever goal they had when they clicked on your website’s link, then it is not user-friendly enough and your resources are being wasted. Here are a few tips from a top website design company to keep in mind when you start creating your website:

  • Get Organized

The way your content is structured needs to be carefully planned. This means that your navigation has to be well thought-out from the start. Consider the following:

  • The different product or service categories you will need,
  • the information (or even drop-down options) that will form part of your About Us page,
  • what you are going to do to build trustworthiness and authority (such as testimonials or a secure payment gateway badge), and
  • How many clicks a user will have to make if they simply want to contact you.
  • Keep Your Content Simple

It can be easy to want to go into the finer points of who you are and the products or services you offer, but more content is not necessarily better. Hire a professional copywriter so that you are able to communicate your message in the simplest, most effective way possible.

  • Fonts and Graphics

Some fonts are easier to read than others are, and darker fonts on lighter backgrounds are the standard. In some cases, website designers experiment with fonts, colors, and graphics to create a unique effect and while this can be an impactful way to differentiate yourself from the competition, make sure it is not taking away from the user-friendliness of your site. Keep in mind that some people have impaired eyesight, so anything that is slightly confusing or more difficult for a person with full sight ability may be near impossible for someone with a disablement to complete.

  • Keep Your URL Simple

Your URL should ideally be your company name or the easiest derivative of it. This will make it easier for your customers to remember when they want to visit your website again.

  • Make It Mobile Friendly

Google has started to penalize websites that are not mobile compatible and for good reason. The number of people searching the web from their smartphones continues to rise, so your website’s design needs to be responsive to the various devices a person could be using to browse your site.

WSI New Media Marketing is one of the top website design companies in Greensboro, North Carolina.  Contact us for SEO optimization services, pay per click advertising, web design and more today.

Industrial Baking Equipment Supply Company Partner’s With WSI for SEO

Ken Bowden - Monday, September 10, 2018

Artisan Capital Partners, an industrial baking equipment supplier, has partnered with WSI to implement an SEO program to deliver their message to a greater audience. Artisan Capital Partner aims to create liquidity events for companies from industrial bakery assets. Industrial baking equipment is capital intensive to install and requires specific skills to resell. Artisan Capital Partners help companies identify the value of their equipment, assist in dismantling, then refurbish and resell the equipment.  Their experience and strategic partnerships help to maximize value, simplify the process, and reduce the risk to bakeries. As a buyer and seller of industrial baking equipment, Artisan Capital Partners also provides a quality secondary market, allowing other companies to access baking production line equipment at a high value.

WSI’s custom SEO program aims to improve website performance and long-term search engine rankings. This started with on-page optimization, including an audit of the website’s SEO optimization, keyword research and selection, and developing SEO optimized pages.  This work is followed by an ongoing link building program including off-site blog and social media creation and syndication. After discussing business goals with Artisan Capital Partners and completing the website audit and extensive keyword research, the following 3 SEO page themes were developed:

WSI will continue SEO efforts to elevate Artisan Capital Partners search engine page ranks and lead captures onsite. This work will include keyword optimized blogs and social media content development that highlight Artisan Capital Partners benefits. This content will assist to create direct and indirect traffic to the site to boost the page rank. These blogs will be posted on Weebly, WordPress and Blogger

This work has already begun to be tracked and website performance benchmarks well-characterized. WSI is encouraged by initial results and excited to be part of the growth of Artisan Capital Partners.

This blog was originally posted at: https://wsiconnect.com/blog/industrial-baking-equipment-supply-company-partners-with-wsi-for-seo/  

Your Guide to Gmail’s Sponsored Promotions Ads

Ken Bowden - Monday, September 3, 2018

Pay per Click advertising has become highly intricate, complex, and also effective. The strategy and platforms you choose will depend on your business goals and target market. Whether you are already using Google AdWords, Facebook Ads or another type of pay per click strategy, many businesses can benefit from Gmail Sponsored Promotions, which refer to the pay per click ads that appear in a Gmail user’s inbox.

The reason why Gmail Sponsored Promotions are so effective is that:

  • Virtually everyone has an email account,
  • Many people use Gmail for their personal emails, and
  • Many people also route their work emails through this account.

It is also one of the least invasive ways to advertise because people are happy to spend a lot of time with an internet tab open and dedicated to their inbox (while Facebook is often seen as more of a distraction and Google only gets used when a person is searching for something specific).

The layout of Gmail ads can be either ‘collapsed’ or ‘expanded’. With a collapsed ad, the advertisement will look like an unread message in a person’s email account. If someone clicks on the ‘new message’, which is essentially your ad, you will pay for that click.

The targeting is based on a person’s email activity and you can set your targeting options for interests, demographics, keywords, topics and Customer Matches. A strategy that many people have started to follow is to bid on a competitor’s keywords. This way, if a person receives emails from your direct competitors, they will also receive a message (advertisement) from you. Targeting a Customer Match means that if you have a customer’s email address, you can use it to make your ad appear in his or her inbox. As with any pay per click campaign, the best way to get the most return on investment is to experiment with different strategies.

To get started with Gmail Sponsored Promotions, you will need a Google Ads (formerly Google AdWords) Account. If you log in and click on “Campaign”, then you will choose the “Display Network Only” option. From here, you can start to create your bidding strategy. If it is the first time you are setting up Gmail Sponsored Promotions, then it is advisable to manually set your bids for clicks so that you have control over what you are spending. As you start getting results, you can continue to tweak your strategy.

WSI New Media Marketing is a digital marketing agency specializing in SEO marketing and PPC marketing in Greensboro, North Carolina. If you want to start using pay per click advertising to amplify your message and connect with more potential customers, get in touch with us today.

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