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Many businesses today take a digital-first approach to marketing, either de-prioritizing traditional marketing or doing away with it altogether. The reality is that integrated marketing, employing methods from both approaches, is the most effective solution. In fact, the line between traditional and digital is starting to blur, meaning that integration is rapidly becoming the norm.

Mixed media platforms should be considered

A typical marketing campaign will consist of a variety of tactics working together towards a business’s goals. You may post blogs or vlogs on your website, while offering print collateral either in PDF format or in strategically chosen legacy media outlets, while also driving customers towards these through social posts. It is plain to see how traditional media tools are working seamlessly alongside digital ones. Most marketers will use these integrated approaches as a matter of course. Rightly so, since building a marketing plan around one method or platform is extremely limiting. You can still keep your digital platforms at the core of your marketing journey, while making clever use of wide-ranging conventional methods to help build awareness and drive your audience towards your digital platforms. 

Make use of these mixed media approaches carefully, looking for what works and utilizing it fully and thoughtfully. Digital media are rapidly evolving, effective, accurate and wide-ranging. Traditional methods, however, are still very effective for specific, targeted purposes. When you find the right mix, you are sure to enhance the power and effectiveness of your marketing efforts. The key is to find ways to enjoy the agility and versatility of digital media, while employing traditional tools to hit a mass audience and reinforce your brand. Remember that your customers are not limited to either traditional or digital media, but are exposed to varying combinations of both on a daily basis. Your approach should be equally flexible. Know your audience and research their media consumption habits to ensure that you create the ideal mix of digital and traditional media.

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media marketing, and other digital marketing tactics and strategies.

You already know that search engine optimization (SEO) is one of the main pillars of your digital marketing. To help you refine your SEO efforts, it is worth digging a little deeper into what actually makes optimization work – and this brings us to SEO spiders.

Every major search engine has spiders – they are the bots that make SEO happen. It is the actions carried out by these bots that lead to the ranking of your web pages. It is vital, therefore, to understand how SEO spiders work and how to appeal to them. Once you do this, you will have a more thorough understanding of how search engines work, what they look for, and how to optimize your site accordingly.

What are Google SEO spiders and how do they work?

Every search engine uses spiders, but since Google currently dominates the search engine market, we will make it the focus of our discussion. A spider or crawler is a simple piece of software programmed to carry out a very specific purpose, going out across the internet to seek out particular pieces of information. Google has strict criteria regarding what it wants in a website in order to rank it highly. The spider’s job is to seek out these criteria and catalog web pages accordingly. 

Google’s spiders scan websites, gathering and storing data as they go. Their job is to determine the nature of web pages, as well as the quality of their content. Every new site that is launched will be crawled, analyzed and cataloged by one of Google’s myriad spiders. The data is then sent to the search engine to be indexed. When a search query is done, the results and rankings are generated from these indexes.

What do spiders look for? They start by downloading and analyzing the site’s robots.txt files, which tell them what pages can and should be crawled. They then check your links, using the internal ones to navigate around your website, and examining the outbound ones to see if you’re linking to your sources (affecting the search engine’s assessment of your content’s quality) and checking your backlinks from other websites. Then, they check your copy. This step is not simply a matter of scanning for keywords – the bots are programmed to assess the relevance, quality and authority of your content. The spiders then check your images. They are not advanced enough to understand what they are looking at when they see an image, so you need to include alt tags and titles that will explain clearly to the bots what they are looking at.

The importance of optimizing your website for SEO

Your website is in constant competition with those of other businesses in your industry, in a bid to attract audiences and generate leads and sales. Google is like the regulating body of this competition, and SEO spiders are the adjudicators that it sends out to see how the competitors measure up. It is therefore vital to optimize your website and know exactly what the spiders are looking for so that you can fulfill their criteria.  

To sum up, here’s what you need to do to make sure the SEO spiders score your site favorably:

• Structure your site well, with a logical flow and hierarchy that the spiders can navigate easily – which is a good indicator that users will be able to do so too.
• Do your keyword research and work the keywords into your content.
• Focus on creating quality content that is accurate, well-researched, authoritative, and offers your audience value.
• Optimize meta-descriptions and titles.
• Add alt tags for images.
• Make sure that all information regarding the name, address and phone number of your business is consistent throughout your web pages. 
• Update your site regularly. Spiders don’t visit your site only once. They will continue to check and update Google’s indexes.

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media marketing, and other digital marketing tactics and strategies.

Mobile marketing is on the up-and-up thanks to the ubiquity of the smartphone. As a savvy marketer, you need to know what your options are, and figure out what is best for your business.

These ubiquitous phones can do more than the phones of yesteryear, so staying updated with the latest trends is essential. However, marketers must remember that not everybody has the very latest phone, so you need to cater to everyone to maximize your campaign’s reach.

How To Optimize Your Mobile Marketing

Here are five basic tips:

1. “Horses for courses” applies to social media marketing too. Every platform has its own limitations so don’t try to use the same material across channels that work differently. Also remember that social media marketing should be concise and instantly understandable. Consider data limitations for some users so have optional extensions for rich content.
2. Create a clear call to action (CTA) so viewers can be converted to clients. Conversion rates can be improved by using only one CTA and avoiding navigation links that could be distracting. Go back to basics and use contrasting colours.
3. Make your message stand out from the many others on every channel by being relevant and personal as well as designed for SEO. Use information you know about your customer like their names, previous purchasing data, etc. Add your personal signature too.
4. Encourage two-way communication by enabling the receiver to instantly and easily reply to the campaign. In this way, you have opened a conversation from which you can glean data, receive valuable feedback and encourage loyalty.
5. Use the data you obtain to continually test, measure, and improve.

Some Very Successful Mobile Marketing Campaigns Listed

One of the smartest digital marketing strategies of 2021 is Anheuser-Busch’s pivot from brewing beer to manufacturing hand sanitizer during the COVID-19 pandemic: They announced to the Twitterverse, “We have a long history of supporting our communities and employees – this time is no different. That’s why we are using our supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States.” This endeared the brand by reaching the hearts and minds of Americans.

Another ingenious mobile marketing campaign was the collaboration between dating app Tinder and British Football Club, Manchester City. By partnering with the men’s and women’s leagues, Tinder planned to interact with fans using games, AR experiences and stadium events. The global fanbase of the team pairs well with Tinder’s global reach (now in over 200 countries and 40 languages).

Take some inspiration from the brilliant campaigns out there and put your marketing creativity to the test. Anything is possible in today’s digital world.

Get in touch with New Media Marketing to help you set up mobile marketing strategies that deliver real ROI that improves your customer affinity and engages your employees.

Here’s what you need to know about how Clubhouse can enhance your social media marketing business.

What Is Clubhouse?

Clubhouse is a live audio app that works by invitation only. It works on both Android and IOS devices. It makes it possible for a user to go into a room and listen to what is being said and even participate in the conversation with up to 5000 participants. The feature that people really love about the app is that it does not save conversations. Once the conversation is over, the data disappears.

According to The Guardian, “The exclusive invitation-only social networking app is a hybrid of conference calls, talkback radio and Houseparty.”

How To Use Clubhouse For Your Business

It is great for networking and learning. When you are an audience member, it is easy to find like-minded people.

Meetings are simplified using this app and because it is audio, it doesn’t eat up too much data for those who are on the move.

By clicking on a person’s icon in a meeting, you can see the person’s bio. You are able to see how many followers they have, who those followers are and what interests the person has. You can also see what CLUBS this person is in. This type of easy-to-access data is invaluable for advertising and marketers.

There is an algorithm which makes a decision about what content to show you based on who you are following.

There is no private messaging on this app. A lot of the networking from Clubhouse happens off-platform, for example on Instagram and Twitter.

There are two ways to start a conversation: you can schedule one or spontaneously start one up. For marketers, this is a great way to be instantly responsive to happenings in the industry or the world at large. Social media marketing can be boosted by hosting talks by industry experts or launches without even having to go to the effort of planning a full-scale event.

Celebrities such as Elon Musk and Mark Zuckerberg have made appearances on Clubhouse. While in Europe,  its popularity was boosted when German podcast hosts Philipp Klöckner and Philipp Gloeckler started an invite-chain over a Telegram group, bringing German influencers, journalists and politicians to Clubhouse.  Reuters has reported that the demand for membership is now so high that a market for them has sprung up on platforms like Reddit, Craigslist and eBay.

It is time to add Clubhouse to your digital marketing repertoire. Contact New Media Marketing for more information on how this new social media marketing platform can create the emotional connections that improve customer affinity and retention and engage employees.

One of the primary benefits of digital marketing, as opposed to traditional marketing methods, is that it enables accurate, data-driven strategies, in which marketing tactics respond directly to insights gathered directly from the measurement and assessment of consumer behavior. Data-driven marketing predicts the behavior of the public in relation to specific brands and products. Technological advancements allow for the collection of massive amounts of data, as well as the finely detailed sorting and analysis of that data which, in turn, can be used to plan and execute future marketing strategies.

The rapid development of data-driven strategies is continuously forcing marketing methods to develop, evolve and change course. The emphasis has always been on refining and even personalizing marketing efforts in order to reach specific groups, individuals and marketing personas. This remains the case, but the need to gather the necessary data must be balanced with consumers’ demand for privacy.

The expiration of the third-party cookie

Tracking tools, particularly third-party cookies, have been an important part of data-driven marketing. However, because consumers have protested so vehemently against the possible invasions of privacy that cookies enable, all of the leading search engines are withdrawing their support for these tracking tools. Google has announced that it will no longer support third-party cookies as of 2021.

Firefox has introduced advanced privacy protection tools, and Apple has hinted that its upcoming operating systems will do the same. Since cookies will soon be a thing of the past, digital marketers will have to find other ways to access customer data. Marketers will have to find ways to collect data with customers’ express consent. We will also have to tweak our content and segmentation strategies and demonstrate better care in our management and stewardship of customers’ data.

The benefits of an optimized marketing strategy

Considering the ongoing evolution of digital marketing and the changes that will continue to come as technology, consumer behavior, and data regulations shift, it is vital to have a responsive, optimized marketing strategy. Digital marketing allows you to reach your ideal customers through data-driven strategies. Every step of the way, you can optimize and adjust your strategy in line with the latest data. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, and other digital marketing tactics and strategies.

One of the most important goals of digital marketing is to boost search engine rankings through creative SEO strategies. There are several ways to do this, and the various methods are being constantly improved upon. While it is important to improve SEO rankings organically to a certain extent, by developing strong, relevant content, you can also use a variety of tools to help push your rankings on search engine results pages (SERPs). Let’s take a look at five of the best SEO tools currently available.

SEMRush SEO toolkit overview

SEMRush is a well-rounded toolkit for the overall management of digital marketing platforms. It contains tools that enable you to manage content, conduct competitive research, manage social media and carry out strategic and precise SEO strategies. The SEO component can be used to conduct market research and competitive analyses on your closest competition. You can get accurate reporting on what your competitors are doing with regard to rankings, keywords, and other factors, and develop your own SEO strategy accordingly. The toolkit includes several useful functionalities, including site auditing, position tracking, keyword research tools, backlink analytics, and more. 

Google search console overview

The Google search console overview provides the best way for you to track your SERP performance at a glance. It gives you a summary of all the most important metrics, including search performance, index coverage, and mobile usability metrics. Using this high-level overview, you can get an accurate picture of your performance and the areas in which you need to improve.

SEO Spider overview

SEO Spider was developed by a UK-based website search agency called Screaming Frog. It enables you to “crawl” through web pages and extract key information for SEO analysis. It is highly user-friendly and compiles and presents complex SEO information in a way that is easy to understand and interpret. Analyzing web pages with SEO Spider helps you to create and modify SEO strategies for best results.

Majestic SEO tools overview

Majestic SEO is a tool that specializes in link analysis. If your main aim is to analyze and understand backlinks with respect to your website, then Majestic SEO is the tool you need. In fact, Majestic claims to have the world’s best backlink checker. Unlike other tools on this list, Majestic SEO is not a comprehensive, all-in-one SEO tool; it is exclusively dedicated to link building. You can analyze your backlinks and devise a strategy to build more – and better – links. It measures backlinks with five different metrics: Trust Flow, which measures the quality of links to a particular website, Citation Flow, which measures the number of links connecting the website, Visibility Flow, which helps you find editorial-style links on sites with high Trust Flow rankings (as opposed to simple, directory-style links), and Topical Trust Flow, which measures the site against others with similar subject matter.

Moz Pro overview

Moz Pro is a comprehensive SEO toolkit with a range of functionalities for analyzing and improving SERP. Open Site Explorer and Keyword Explorer are two of the tools offered in the Moz Pro package, and they are particularly good for addressing the main issues of SEO. These tools enable you to gain valuable insights into your rankings and boost your SEO efforts in a strategic and targeted way. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, and other digital marketing tactics and strategies.

The effects of the COVID-19 pandemic have revolutionized global commerce. Mobile marketing, which has been on the rise for several years, has seen a steep rise in adoption during 2020. Marketers need to stay up to date with these trends as they accelerate into the latter half of 2021. 

How COVID-19 is changing human behavior

COVID-19 has proven to be the most significant life and society-changing event of our times. Within one short year, we have all shifted our behavior – not always consciously – to new ways of living, being, and doing due to the disease and its various fallouts. Many of these behaviors were already on the rise, and the pandemic accelerated their ascendency. Others have been more of a surprise. The five main tenets of the new normal are:

• Reduced trust and confidence: The pandemic has fostered a belief that all people and places carry an implicit threat. People are ever more on guard about who they deal with and how – whether individuals or companies. Decisions about purchases and other daily actions are loaded with more anxiety and are thus taken with far more care and time than was previously the case.
• The health economy: Preoccupation with health, safety, and hygiene permeates every part of society, from government to individual households. Every business needs to show that they make health a priority, regardless of the specific products and services they specialize in.
• The increased importance of the home: Enforced isolation has made the home the center of life and even work. People will start to spend more on making their homes ready for the increased time they spend there. 
• The changing role of authority: The pandemic has polarized views on institutional authority. While dependence on authority has increased under enforced lockdowns and tighter regulations around travel and commerce, there is also a rising uncertainty about the competence and intentions of authority figures. This trend could go either way, depending on the handling of the COVID crisis. On the whole, increased dependence on government, corporations, and collective opinion and behavior may drive private and commercial behavior.
• Accelerated virtualization: The crisis has sped up the move towards the virtual world that was already well underway before the pandemic began. Communications, education, work, and commerce are all becoming ever more centered in the online world. Mobile devices are becoming more critical as access nodes to the virtual arena, equipped to enable every aspect of virtual life from socializing to consuming and more.

WSI New Media is taking brands to the next level

With these trends in mind, leading digital marketers, WSI New Media Marketing among them, are adapting their approach to digital marketing, especially social media marketing and mobile marketing. Here are some of the main trends we are watching this year:

Internet of things (IoT) app integration

The combination of IOT and mobile apps will have a marked impact on most aspects of commerce. Everything from production management to the retail experience is transforming due to the integration of devices with the virtual realm. Easier online shopping, automated checkout systems at actual brick-and-mortar stores, home automation and wearables, are all transforming the commercial landscape irreversibly.

Beacon technology

Beacons are among the latest developments in proximity marketing and location technology. These Bluetooth devices transmit information to devices in their vicinity, making location-based search and interaction more straightforward. From the marketer’s point of view, beacons improve offline attribution with GoogleAds, assist with data gathering that can be used to access and target local markets and facilitate out-of-store marketing. 

Mobile commerce

Sales from smartphones are likely to dominate eCommerce this year. In addition, more and more consumers are turning to mobile apps to do their shopping. Mobile devices also facilitate social commerce, closely linking mobile and social media marketing. As people turn increasingly to virtual shopping, it is mostly via their mobile devices that they will be accessing their products and services.

 Artificial intelligence (AI)

The emergence of search tools such as Siri and Alexa are the most obvious examples of how AI has penetrated the mobile arena, but they are just the beginning of developments in this regard. AI is likely to affect app and mobile device development at every level, resulting in smarter, better performing technology that adapts more quickly and more accurately to consumer tastes and demands. 

WSI New Media Marketing is a full-service digital marketing company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media marketing, mobile marketing, and other digital marketing tactics and strategies.

Social media remains one of the most influential forces in the world today, and this situation is unlikely to change during the course of 2021. If anything, social media will continue to ascend as the most popular, immediate and most far-reaching mode of communication. As we are now nearly halfway through the year, the dominant trends have already become apparent. Some of the most notable are the increased popularity of ephemeral content, the continued growth of social commerce, the dominance of video content, recycling of user-generated content and the role of social media in the realm of “fake news.” 

Recycling user-generated content

The power of user-generated content (UGC) has become readily apparent over the past few years. It works so well because it encourages engagement and makes users feel that they are contributing members of a community, rather than just a passive audience. Marketers can leverage UGC to great effect, using it to deepen their current audience member’s engagement and draw in new members through reshares. Viewers want social currency, a feeling and perception that they are insiders in a community that matters to them. The best thing marketers can do is provide them with opportunities to do so. Offering a platform for their content and sharing the best examples of it is a perfect means to that end. Make sure that the content also serves your brand, of course. Then both you and your users can enjoy the benefits. 

Fake news acceleration on social networks discussed

“Fake news” became something of a buzzword over the past four years, and the controversy came to a head in 2020 with all kinds of false allegations surfacing on social media about the COVID-19 pandemic and vaccines, and the presidential election, among other things. Social media became a way for fake news to spread like wildfire. The accelerated spread that social media facilitates meant that unverified  claims could go from one side of the world to another in record time – and rapidly become accepted by millions of audience members as undisputed fact. Social media platforms and governments have been forced to take action. Facebook and Twitter have ramped up their moderation efforts.. Social media marketers will need to be cognizant of the stricter regulations on content.

Social media’s usage predicted for 2021

From the point of view of the social media marketer, there are several emerging trends that may well be game-changers this year. We will focus on three of them:

• Social commerce is ascending: Social commerce has already been around for quite some time, but not all marketers have leveraged it successfully. In fact, digital marketers continue to plan and implement excellent online strategies that don’t involve social commerce at all. In 2021, social, conversational and live commerce is set to become central marketing strategies. The tools are already available on social media platforms. It’s time to learn to take full advantage of them.

• Social messaging is becoming the standard for customer service: As a result of the COVID-19 pandemic, various types of remote communications, from Zoom meetings to conversational marketing, are becoming the norm. Customer conversations have quickly moved away from call centers and emails to social media platforms and messaging apps. It is vital that marketers take full control of these platforms and use them to enhance their customer experience.
• Micro-influencer marketing is becoming more important: As far as influencer marketing is concerned, brands are becoming more interested in influencers with smaller followings, who speak to focused niche audiences. These micro-influencers offer greater value for tighter marketing budgets.

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, mobile marketing and other digital marketing tactics and strategies.

Thanks to the unexpected changes in the global economy during 2020, commerce, particularly retail, is taking a direction we could not have foreseen a year ago. Digital marketing is adapting to keep up with these changes, which is why you can expect to see the following key trends in 2021.

Marketing trends predictions and expectations

With the rapid growth of online retail and virtual platforms during the lockdowns of 2020, what can you expect to see from digital marketing in the next few months? Here are just a handful of the trends we expect to dominate the coming year:

• Short-form videos are set to dominate social media. People have developed a much lower tolerance to boredom over the past year. They want content they can consume quickly and without the effort of reading, which is why short videos are becoming the best way to reach your market.

• New privacy laws will change the way you target your audiences: California’s new privacy laws, signed into state legislation in 2020, are set to act as a blueprint for similar regulations in other states and at the federal level. These laws, such as the California Consumer Privacy Act (CCPA), give consumers increased rights and protection when it comes to their online privacy. Online marketers will not be able to target them as easily as they did formerly and will have to adapt their tactics. It is recommended that you acquaint yourself with your state’s privacy laws and shift your tactics accordingly. You should also start creating messaging that explains the value of data collection to your customers.

• Automation will grow in both implementation and efficiency. Automation is here already, but it will become more efficient and sophisticated and will be adopted by more and more marketers, quickly taking over the digital marketing mainstream. You will be empowered to convert leads, generate personalized content and track your results more accurately.

Why will short-form videos dominate this year?

The growth in popularity of platforms such as TikTok and Snapchat is proof that the global market, in general, has an appetite for bite-sized pieces of video content that communicate their points quickly and in an entertaining manner. Marketers looking to capture a large, younger audience will have to start creating content for these types of platforms. Doing so effectively will become an area of specialized marketing expertise in its own right.

User privacy protections – a new marketing challenge

The new legislation in California, and the laws like it that are likely to follow throughout the country andlimit marketers’ ability to collect data as they did before. Automatic background data collection will become a thing of the past, and all information gathering will have to be done with the audience member’s express consent. Naturally, this means that marketers will have to develop ways to solicit that consent while respecting customers’ privacy and keeping them informed of their rights.

Marketing automation and personalization practicalities and affordability

Marketing automation and personalization are becoming the only ways to do digital marketing and social media marketing in the coming year. You may wonder what it will take to make the necessary adaptations.

Marketing automation platforms are nothing new, but they are rapidly developing in sophistication, with new features and add-ons being developed all the time. These developments are likely to pick up speed in 2021. The customer journey is becoming more intricate, with numerous touchpoints and metrics. Marketing teams will have to automate their analytics and responses to keep up. Outcomes and return on investment cannot be predicted and tracked manually anymore.

Automation is closely linked to personalization because the more you seek to create personalized communications for individuals and market segments, the more you will have to lean on machine learning to help you understand and speak to specific customer needs. Personalization and automation are thus growing together. You will not be able to personalize without automation. Customers will not engage with your content unless they can see its personal relevance. You will not be able to convey those personal messages across large audiences without automated gathering and interpretation of data.  

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media and other digital marketing tactics and strategies.

Like all aspects of digital marketing, SEO does not stay the same for very long. Each year brings in a new set of trends, and you need to keep on top of them if you want to ensure that you keep up and improve your search rankings. Let’s take a look at some of the SEO trends and statistics emerging for 2021.

Compelling marketing and SEO statistics for 2021

To get the best idea of how digital marketing and SEO are changing during 2021, consider the following stats:

• Between 2019 and 2020, 95% of organic traffic on Google in the US came  from mobile devices. Thanks to this, Google and other search engines have gone mobile-first in their ranking criteria. You should do the same with your SEO.
• Voice search is on the rise. In 2020, 16.8 million voice search devices were shipped by Apple, Google, Amazon and others. This means you need to create more content for voice search and make better use of long-tail keywords.
• Video content can boost your search engine rankings by as much as 157%.
• 30% of mobile searches are related to location, which means optimizing your content for local searches is essential.

A broad overview of SEO statistics

The above statistics are just a few of the indicators that show us where SEO is going in 2021. In terms of implementing strategies for increasing your rankings, these stats mean the following:

• While SEO for searches on desktop and laptop devices is still as important as ever, optimizing content and design for mobile is a critical goal for all companies in 2021.
• If you have ignored voice search and video up to this point or treated them only as occasional add-ons to your SEO strategies, you need to know that you can’t afford to do that anymore. These two aspects of SEO need to move increasingly into focus over the coming year.
• The best SEO comes from specifics: location-based searches and long-tail keywords that will serve both text and voice search functions.

SEO trends to achieve favourable marketing results

What are the SEO experts doing in the coming year to take full advantage of the trends and stay ahead of the curve? Here are three crucial tactics you must implement this year:

• Focus on E.A.T, not just pushing the numbers: This is not necessarily a new trend, but it is increasingly important. The days of just throwing in the right keywords to boost your rankings are long gone. Your rankings depend upon the quality of your content. You must focus on developing material that is effective, authoritative and trustworthy (E.A.T) if you want users and search engines to pay attention to you.

• Organize your content for passage rankings: Google will continue to rank your pages in their entirety, but it will also scan specific passages on each page for relevance in relation to search terms. You will need to continue optimizing each page, but you can take advantage of this new, deeper search methodology by organizing your content into focused sections. 
• Focus on optimizing for video search: You can do this by improving the mobile-friendliness of your content, to optimize for Google Lens searches, and optimizing file names and alt text images. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your social media marketing and SEO marketing campaigns.