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How to Get Your Business Started on Twitter

Ken Bowden - Monday, July 1, 2019

Getting-your-business-started-on-Twitter

Twitter, the ever-popular micro blogging social media platform, now boasts approximately 330 million monthly active users. With this statistic in mind, it is no wonder why countless businesses are scurrying to get started and incorporate this social media big-wig into their digital and mobile marketing strategy. If you have yet to jump on the bandwagon, here is some advice from one of the top social media agencies – New Media Marketing.

  • Complete Your Profile

A strong bio is of the utmost importance as it will tell potential followers a bit more about your business. And, this could be the deciding factor in terms of choosing whether to follow you or not. Also, be sure to upload a clear image of your company logo – Twitter profiles that do not have a picture have markedly fewer followers.

  • Keep Up with the Competition

Be sure to keep an eye on your competitors’ Twitter profiles, especially those with a high number of followers and engagement. Pay attention to what they are posting and how they are interacting with other Twitter users, as well as who they are following. This will give you a good idea of what you should be doing and how. Just avoid blatantly copying their efforts as this is not likely to be well-received!

  • Get Active

Aside from Tweeting, sharing others’ tweets and following the right people/businesses, there are other ways in which to get active on Twitter and use it to your advantage. Create helpful Twitter lists, for example. These lists allow you to organize the people you follow into specific groups. You can also save searches, which makes it possible for you to organize content based on a specific topic.

Looking for professional assistance when it comes to mastering the art of social media marketing? Look no further than New Media Marketing. As one of the top social media agencies, we specialize in pay per click (PPC) advertising, mobile marketing, SEO optimization, and are one of the most trusted website design companies in the area. For more info, do not hesitate to contact us today.

 

 

A Beginner’s Guide to Building Your YouTube Presence

Ken Bowden - Tuesday, June 18, 2019

Guide-to-building-your-YouTube-presence

Building a YouTube presence takes time, work, commitment, and creativity. The social media marketing experts atNew Media Marketinghave created a beginner’s guide for building your presence on YouTube:

  • TurnYour Watermark into a Subscribe Button

This strategy is like a cheat code for getting new subscribers. You probably already know that you can add a branded watermark to your YouTube videos. A branded watermark is a little icon that sits on the bottom right-hand corner of your video. These watermarks are a great idea because it allows people to subscribe to your channel without stopping the video or leaving the page.

Make your watermark look like a subscribe button by putting it into a rectangular, red box, similar to the YouTubesubscribe button. This simple change can significantly increase your subscriber count.

  • Use “The Top Formula”

It’s no secret that a YouTube channel trailer can turn random visitors into loyal subscribers. The question is how do you create a trailer that actually works? The answer is “the top formula”. This formula is a three-step process that gets results. Here’s how:

    1. Target Audience:

Address your target audience in the first 10 seconds of your trailer. At this point, the person watching your video isn’t sure if your channel is for them. That’s why they are watching your trailer in the first place, so you want to start your trailer off by saying who your channel is for.

    1. Origin Story:

Here’s your chance to explain why you created your YouTube channel in the first place. Your originstory will help you explain what sets your channel apart from your competitors in your niche. It also helps your viewers relate to you as a person, which makes them more likely to subscribe.

    1. Pitch to subscribe:

At this point, your viewer is very close to subscribing to your channel. All they need is a little push. Don’t be afraid to ask people to subscribe to your channel. In fact, YouTube recommends that you end your trailer with an explicit call to action for your viewers to subscribe. Add a five to ten-second screen at the end of your video that displays a prominent subscribe button.

  • ShareYour Contenton Other Social Media Platforms

YouTube is already the second biggest search engine, but you can make sure your video content travels even further by sharing your videos on other platforms. Add a blog post with a short intro to your blog and embed new videos into posts. Share your YouTube video on Facebook, YouTube, and even on Instagram (by adding the link to your bio page).

  • Engage with Viewers

YouTube users regularly leave comments in the comment section below videos. Check back on your videos regularly and reply to questions and queries below. A good idea is to check the comments for future topic ideas. That way, you can start crafting contentthat appeals to your direct target audience.

Need more information about social media marketing? Then contact our local SEO company today.

 

A Guide to Local SEO and Link-Building Techniques

Ken Bowden - Friday, June 7, 2019

Local-SEO-and-Link-building-with-WSI

You have a local business, but why aren’t you getting more foot-traffic into your local store? As many business owners know, link building is one of the most important steps to increasing your search rankings. The more links you have, the higher you are going to rank.

Local businesses, however, need to focus on building more localized links. Here are some pointers on how to do this:

  • The first thingyou need to do is check out Moz Local, which has a link of all the localized directories in the world. You can use Moz Local to get more local links, especially from localized directories. Some of the directories may be national or global, but they have localized sections within your city.
  • The next thing you want to do is check out your local Chamber of Commerce. Every city in the US has a Chamber of Commerce that helps promote other businesses within that region. These organizations also have websites, so why not reach out and ask them for the link? If you do business in the city, are paying your taxes, and are providing products or services to people in the community, why not get a link for that site? In most cases, they will say yes.
  • Your third step is to start networking with other businesses in your region. Some of the businesses in your location may be competitors, but many of them won’t be. If you are a plumber offering pool heater and water heater repairs, for example, and there is another company offering electrical or handyman work, you can cross-promote each other and link to each other’s websites. Many people who are hiring an electrician or handyman for household work may also need a plumber, so having your link on their website and your name top of mind can help both your businesses.
  • Go to Ahrefs, put in your competitors’ URLs, and it will show you who is linking to them. Reach out to each of these websites and start networking with them. Tell them that you noticed that they are linking to your competitor and introduce yourself as a company that has a similar business, but that also offers something extra (perhaps you have a warrantyon your products or offer a free quote, for example). Tell them that your service may be of use to their website visitors, invite them to go and check out your website, and tell them they are free to link to your website as well.

Need help with your local SEO? Then contact our SEO company today.

 

 

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

Ken Bowden - Monday, June 3, 2019

heat-timer-corporation-selects-WSI

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:  https://www.heat-timer.com/.

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weeblyand Blogspotin addition to several other WSI proprietary content distributionplatforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Ken Bowden - Wednesday, May 8, 2019

Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.

  • Meta Data Keyword Stuffing

Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that.

  • Creating Countless Landing Pages

The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.

  • Buying Backlinks

Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.

At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.

Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more.

 

A How-To Guide To Using LinkedIn As A Lead Generation Tool

Ken Bowden - Monday, April 22, 2019

Did you know that 2 new professionals sign up to join LinkedIn every single second? No wonder it’s becoming the world wide web’s number one social media portal for lead generation! If you’re eager to add LinkedIn to your social media marketing strategy in an effort to boost business leads, then this is the guide for you. Below, we take a look at four important tips for successfully using LinkedIn as a lead generation tool that you can count on.

 

  1. Make it a Priority 

If you decide that LinkedIn has the potential to take your business to new heights, then it’s essential that you make it a priority. Trying to tackle it as an afterthought just is not going to provide the results that you’re after. Embed the social media platform into your editorial calendar and make use of its ever-popular publishing platform to post your best pieces as often as possible. This will lead to your organization being viewed as an industry thought-leader and trusted authority.

 

  1. Spend Time Scoping Out Connections 

Do you have connections on your LinkedIn profile that you have yet to meet, but are keen to? Make an effort to interact with them and build a relationship. Eventually, when you decide to pitch your business and its offering to them, there’ll be a much higher chance that it will be well-received.

 

  1. Be Active 

Join groups and take part in the discussions taking place within them. Post updates on your profile. Write recommendations for your connections. Celebrate others’ accomplishments. Spend time perfecting your profile. There are so many ways to make your presence known on LinkedIn, and this is a great way in which to encourage more attention to your business.

 

  1. Optimize Your Profile 

Do some research into the best keywords to be using and include as much information as possible without coming across as verbose or boastful. It is important to complete every aspect of your profile, as studies have shown that professionals who do this receive forty times more direct inquiries and leads than those who do not.

 

Here at WSI New Media Marketing, we are a social media marketing agency specializing in social media marketing strategy and many other social media services to help you to make the most of your digital marketing efforts. For more information about how we can assist you in achieving your lead generation goals, do not hesitate to get in touch.

 

Use The Right SEO Tools To Audit And Monitor Website Performance

Ken Bowden - Monday, April 8, 2019

If you are paying for SEO services and putting in that extra time and money to up your rankings, it is important to find a way in which to monitor your performance and see which tactics are paying off. Doing this manually can take a very long time. Hence, the reason why most business owners will utilize SEO optimization tools instead. The good news is that these not only don’t have to cost a fortune, but they are also usually very easy to use. Below, we take a look at some of the best options currently available to you as well as why your organization should be using them to your advantage.

 

This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.

 

Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.

 

When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.

Looking for world-class SEO services, including link building services to soar your way to number one on Google? WSI New Media Marketing can help! Contact us today for more information about our offering.

Common Reasons Why Your Pay Per Click Strategy Isn’t Delivering

Ken Bowden - Monday, March 11, 2019

Pay-per-click advertising

Pay per click advertising is a great way to get immediate traffic to your website, landing page, or e-commerce product page. But what happens when you log in to your AdWords account and see that your impressions are through the roof, but your click-through rate is lower than 1%? Besides panic, what is the first thing you should do?

  • Not Checking Your Settings

Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It is possible that an ad group did not get turned on. The first thing you need to do if you notice that a PPC campaign is not working is to check your settings.

  • Redirecting Your Audience To Your Home Page

If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high-impact landing page that is professionally written, compelling, and that gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know.

  • Neglecting Local Factors

All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas.

  • Not Tracking Fraud Networks

Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors.

  • Not Using Negative Keywords

There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you do not want to rank for to prevent your ad from being triggered by these words.

WSI New Media Marketing is a search engine optimization company in Greensboro, North Carolina. Contact us if you need help with your pay per click advertising strategy or campaign today.

What Are Trust Factors And Why Are They Essential To Your Website

Ken Bowden - Monday, March 4, 2019

website

“Trust is built when no one is looking” – Seth Godin

Trust factors are subliminal keys that your website sends out to users. Here are some of the most important trust factors to include on your site:

  • Social Media Icons

Having your social media profile icons visible on your website is good for local SEO and PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.

  • Site Navigation

Your site structure should be designed with users in mind. Not only does it help search engine crawlers to index pages, but it shows users that your website (and business) has been carefully planned and executed.

  • Contact Information

Include your phone number, email address, and full street address. This will help users to get in touch with you and to assure them that you are a legitimate business. It will also help to drive leads.

  • Reviews

People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.

  • Blogs

Blogs are a great tool to drive traffic to your website and to drive leads to your website. If you have educational and helpful blogs on your website, it can also help to create trust with your website visitors.

  • Returns Policy And Warranties

If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.

  • Secure Payment Gateway Symbols

Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.

WSI New Media Marketing is one of the top web design companies in Greensboro, North Carolina. Contact us for SEO Optimization services, pay per click advertising, and more.

Can Your Website Benefit From A Chatbot?

Ken Bowden - Monday, February 18, 2019

chatbot

Many of our web design clients have started to ask us whether it is worth it to incorporate a chatbot into their website designs. So, are chatbots just a fad?

If you have ever seen a chatbot on a website, then you have probably seen just how much potential a chatbot can offer. Whether or not you incorporate chatbots into your site will depend on your business and the industry you are in. Here are a few of the basic benefits that most companies will receive from using a chatbot:

  • Instant Marketing Channel

A chatbot is an instant marketing channel that allows you to sell to your customers in real-time while they are on your website. Instead of running the risk of your potential customer not finding what they are looking for or clicking away because they are not convinced, a chatbot can help you to close more deals.

You can even take this instant marketing channel one step further if you have an e-commerce website. With Facebook Messenger, your business will be able to sell and directly take payments inside the app, enabling you to quickly close deals and boost your bottom line.

Even if you are not selling physical products, chatbots are still very useful in marketing to your target audience. In the same way that you use email marketing, you can send messages directly to your audience about new content on your website, for example. This is a great option for companies in the B2B sector.

  • Build Relationships

Chatbots are a great channel for building relationships and selling to your audience. In today’s day and age, customers expect instant responses from clients. Investing in a chatbot will help you to meet this need.

  • Automated Customer Responses

If you are not planning on using chatbots for your sales and marketing, there are still uses that you should consider. You can give clients instant feedback with automated responses, which will help you up the engagement you have with clients. You can create automated quick, simple and repetitive responses to frequently asked questions. These predefined responses can significantly reduce the number of messages and queries that you need to respond to on a daily or weekly basis.

WSI New Media Marketing is a digital marketing agency and website design company for small businesses in Greensboro, North Carolina. Contact us for more information about chatbots and responsive website design today.

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