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Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Ken Bowden - Thursday, November 17, 2016

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale’s Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

 

 

Why Has Online Marketing Become So Powerful?

Ken Bowden - Thursday, November 3, 2016

online-marketing

Back in the old days, marketing was simple. You put out a few ads, held a few events, and called it a day. (We’re joking, we know none of that was simple.)

But then the Internet stepped in, and with it, a powerful marketing tool that has forever changed the way we promote our businesses. Just a handful of years ago, having a social media profile or a blog for your business seemed kind of silly.

And now? If your business doesn’t have an online presence, your business doesn’t exist. That is how powerful online marketing has become. Consumers research their purchases online before buying, and if they can’t find a website or social media page, or customer reviews for your business, you’ve lost a potential customer.  And if you can’t be found online, you are missing opportunities for lead generation and business sales growth.

Let’s dive into a few other reasons why online marketing has become such a powerful tool in the world of marketing and advertising.

  1. Your customers are online.

78% of Americans have a social media profile and over 1 billion people use Google search every month. Those are some insane statistics that you absolutely cannot ignore.

Needless to say, your people are online. And you should be there to welcome them with open arms with a website, social media presence, and (at the very least) a phone number or contact form for them to get in touch with you.

  1. Your competitors are online.

Now the first point in this article is important. But this one might be even more important. Your competitors are online, and if you aren’t, they are stealing business away from you.

In this day and age, if your business can’t be found online, people are going to assume it doesn’t exist, it has closed down, or even worse, that it’s a scam. Consumers will spend time, researching purchases, especially large ones, and if they can’t find you quickly and easily, they’re going to look elsewhere.

  1. You get better results at a lower cost.

Online marketing is cheap, and sometimes even free. You don’t have to pay anything, except your time, to create a social media profile and start creating content.

Your website design may be one of the only large purchases you make in your online marketing (and believe us, you should make an investment in your website design), but other than that, you’ll pay for web hosting, social media advertising, and perhaps some graphic design here and there. And even social media advertising can cost you pennies per click-through to your landing page.  Your ROI will be well worth the minimal effort and cost needed to get started.

  1. You have so many options.

Just like traditional marketing and advertising, you have a few different options for where you position yourself. However, there are also a variety of options with online marketing, and the best ones are chosen based on your strategy.

There’s social media marketing, where you’ll choose a few of the most popular platforms that will put your business in front of your target audience. There’s content marketing, which helps to position you as a thought leader, give your website a better search engine ranking, and increase traffic to your website. There’s search engine marketing, which promotes your website and puts you on one of the first pages of search results on a search engine like Google or Bing. There’s email marketing, where you collect emails and send marketing materials directly to their inboxes.

And there are even more types of marketing that you might want to dive into as you get more and more experienced. There are so many ways to find new customers online and direct them immediately to a sales page that you simply can’t ignore the power of online marketing.

 

How to Choose the Best Online Marketing Consultant

Ken Bowden - Wednesday, October 19, 2016

 

Online-Marketing-Greensboro

When you’re looking to work with an online marketing consultant, you want to make sure that you’re careful with the agency or contractor you choose, or you could end up starting your search over again after things don’t work out a few months in. Find your online marketing consultant on the first try with these tips.

  1. Start your search with a goal in mind.

What are you trying to get out of your online marketing? Better brand recognition? More customers? Streamlining your sales funnel? Understand what you want to gain from your consultant and tell them exactly what you’re looking for.

  1. Ask for specifics.

Many companies send out sales reps who aren’t as well-versed in the actual work that gets done as their marketers are. However, you still want to be speaking to someone who understands the industry they’re selling and how it can specifically benefit you and your business. So after telling the consultant your goals, ask for a few specifics on how they’ll actually get you there.

  1. Look at their online presence.

A lot of companies will use the excuse that they’re too busy working on their clients’ online presences to put much effort into their own. Yes, you want to feel assured that they’re putting their best work towards your account, but you also want to see that the company is getting results from their own online marketing. 

  1. Search for a consultant who specializes in your industry.

Some marketing firms or contractors specialize in a particular industry, such as local restaurants, real estate agents, or B2B. Look around to see if you can find a consultant who deals specifically with your industry. Chances are, they’re going to be able to help you in particular over an agency or contractor who works with a zoo of companies.

  1. Ask for case studies.

Can the company provide proven results and instances where they have helped to grow a company through their online marketing endeavors? Ask for the consultant’s case studies on brands similar to your own to ensure they have the track record to back up their claims.

  1. Decide if you want full-service or collaborative consulting.

Some consultants and agencies offer full-service account management, others offer consulting only, and some offer a combination of both. Determine if you want your marketing consultant to manage your online marketing for you or if you’d prefer to be hands on. Full-service management can be ideal if you don’t have the time to manage your online marketing, and a collaborative consulting package works better if you don’t have the know-how to run your online marketing but would still like to be in charge of how things are managed. 

  1. Understand what tools, analytics, and reporting will be used.

Make sure that you’re getting enough bang for your buck and will be able to ask your marketing consultant for full reports and analytics on how your online marketing has been performing.  A professional agency or contractor should also be well-versed in more in-depth reporting and should be able to give you return on your investment details along with your performance results.

Hiring a marketing consultant isn’t a job to take lightly. Make sure that you put in the time and research to find a company or contractor that is going to work for you and get you the results you’re looking for.

 

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