Are Google ads worth the investment?

Marianna Muscat - Wednesday, December 2, 2020
Google ads

There is little point in having an amazing website if nobody can find it on the web. Yes, you can spread the word to family and friends and potential clients, but there could literally be thousands of others that would be using or buying your products or services – if only they knew you existed. This is where digital marketing and online advertising can help you.

What are  Google Ads?

Google ads (previously Google Adwords) is a PPC (pay per click) online advertising platform developed by Google, that allows you to advertise on a SERP (search engine results page) by paying for specific keywords that are pertinent to your product or service. Every second, there are around 2.3 million searches performed on Google, and most of the search results pages include Google ads that are paid for by businesses.  Of course, you could also get your business to show up on a SERP organically through SEO, and then your business or service would probably show up a little bit below the paid Google ads – which isn’t too much of a problem. So are Google ads really worth it then?


  • You can do location targeting and zero in on a specific area or niche
  • PPC means you only pay when someone clicks on your website or landing page
  • Easy to track ROI (return on investment) 
  • You can start, stop or adjust your bid at any time giving your business great flexibility
  • It allows you to advertise to thousands (if not millions) of people for a relatively low cost


  • Google ads can be hard to navigate so it is easy to make mistakes
  • Keyword pricing can be heavily influenced by the competition
  • Will need a great website or landing page
  • Ad campaigns need to be managed and adjusted to optimize results
  • May take a while to see long-term benefits

Website or landing page specifications 

If you decide Google ads would be good for your business,  you don’t want to be giving Google your hard-earned cash for nothing. Since you will be sending more potential clients to your website, make sure your website or landing page is easy to navigate, not confusing in any way, and very importantly, actionable. Increased traffic to your website does not automatically mean more clients, so make sure your web page keeps them engaged and motivates your audience to take action.

For cutting-edge digital marketing services and solutions to take your business to new heights contact WSI New Media Marketing in Greensboro today.

How to Build a High-converting Email Funnel for the Festive Retail Season

Ken Bowden - Thursday, November 7, 2019


Email marketing is known to be a low-cost, high-return marketing tool. According to a Campaign Monitor study, roughly $44 is made back on every $1 spent on email marketing. That’s at any regular time during the year. In the holiday season, this increases dramatically.

To really get the best results from your email marketing though, you need to make sure that your mailing strategy builds into an effective, enticing email funnel that draws and converts those clicks. What follows is a fairly foolproof sequence to help you build up your funnel.

  • Start by Expressing Gratitude for Your Halloween Trade

As November begins, send out an email thanking your customers for doing business with you over the Halloween period. This makes them feel appreciated and that they are a part of your brand. Send to all customers, whether they made purchases last month or not.

  • Send a Black Friday and/or Cyber Monday Teaser Email in Mid-November

Don’t jump too soon after 1 November. Give them a couple of days to settle and make sure you’re not bombarding their inboxes. About 5 to 7 days after your “thank you”, send the first teaser of your Black Friday/Cyber Monday deals. Keep it brief and high level, and focus on prime offerings across all niches of your market. However, be sure to hint at, but hold back your leading, most exciting offers. Those are for the next email.

  • Send Your Main Black Friday and/or Cyber Monday Email a Week Later

Give it a week and then drop the main mail about mid-way through November. Now you can unveil your biggest offer, the one that will have them queuing outside your door for hours. Since this is your main offer, put more effort into it: give the graphics a lot of thought, and make them eye-catching and unmissable.

  • Send Offer Reminders Four Days Before Black Friday

Let it rest again. And then, as the week of Thanksgiving starts, send out reminders of that main offer, as well as other major deals. People may have been very excited by your original offer mail, but then they have got on with their busy lives – your offer could slip their minds. This is just to make sure that they don’t forget – and that they know why they shouldn’t forget.

  • As of the Next Day, Send Out Countdown Emails Until Black Friday

Normally you don’t want to overdo the number of emails you send. Now is the time to up the ante, however, by fanning the flames of anticipation. Each day, send out a short, bold reminder of your top deals, and let the customers know that there is a very limited time before the offer will be live.

  • Send Your Post-black Friday/ Cyber Monday ‘thank You’ Emails

If you followed the sequence and focused on great content (as well as incredible offers), you should now be very happy with the results you achieved. Now, as November rolls over into December, there’s only one thing left to do:

  • Repeat the Process for Christmas

WSI can help you build a top converting email marketing funnel. Contact us for help with your campaign.


Chatbots: Are They Really Worth It?

Ken Bowden - Saturday, August 31, 2019


So, you are considering getting in touch with a few website design companies to request quotes on installing a chatbot on your company website. The question is, are customer service chatbots really worth the investment? We investigate below: 

  • What Are Chatbots?

Chatbots are essentially artificial intelligence software. They are created to be able to simulate a conversation with a customer on your website or mobile app. They can be programmed to provide answers to frequently asked questions, or direct customers to specific pages on your website depending on what they are looking for. 

  • The Benefits of Chatbots 

Chatbots can save you quite a bit of time and money in the long run, especially considering that you probably will not have to employ as many customer service agents to deal with customer queries and complaints. Chatbots also help your business to seem super responsive to customer needs, and this can assist in building brand loyalty and trust. 

Chatbots will ultimately lead to improved customer satisfaction and may also help to cut down on human error. Plus, you can always count on a chatbot to be in a good mood – no need to worry about a grumpy employee giving a dissatisfied customer an attitude and losing them as a result!

In our current day and age where instant gratification is a must and an always-on approach to doing business is expected, there is no denying the value of being able to get a quick response from an intelligent chatbot when you are looking for answers. In short, a chatbot is definitely worth the initial investment cost!  

If you have decided that a chatbot is the right decision for your company, you may be on the lookout for website design companies for small businesses that can assist you in creating and installing one at a budget-friendly price. Get in touch with New Media Marketing! We specialize in chatbots and website design. And, we are known for being one of the most reputable responsive website design companies out there. We look forward to helping you boost your business! 


A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018
Mobile marketing - 1

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

Why Your Brand Should Invest in Online Communities In 2018

Ken Bowden - Monday, January 22, 2018

A social media marketing plan extends far beyond a Hootsuite posting schedule. Here is why your brand should invest in an active and engaged online community in 2018:

  • Co-Creation

The days where product development and innovations happened in a silo are long gone. Some of the most successful brands today know that they need to include their target audience in their company’s most crucial developments in order to stay relevant. Online communities give you the unique opportunity to tap into the thoughts, preferences, and challenges of your ideal target audience. These insights can help your team collaborate with customers to create products that will truly make a difference in your customers’ lives and that will have the biggest impact on your bottom line.

  • Customer Success

Have you ever had to solve a problem on an Apple computer or fix a component on a Harley Davidson motorcycle? A quick Google search will show you that these customers congregate in online communities and they help each other to solve problems. Instead of investing in a massive customer service department, an online community can go a long way in disseminating the information you need for your clients.


  • The Family Factor

Nobody knows who is behind a website chatbot or who the person is on the other end of a telephone line, but an online community can bring greater familiarity towards the people behind your brand. Your product developers and sales teams, for example, can contribute content or answer questions from online community members. Putting a face, a title, and a personality behind your interactions with customers will vastly up the family factor of your brand.

  • It Forces You to Stay Relevant

Once you have an online community, you need to make sure that you are frequently engaging with them. An active online community will force you to stay on top of industry news, insights, and trends. Your community members will be looking to you for thought leadership and opinions. So, staying “in the know” will become a crucial part of your marketing strategy, which can only have a positive impact on other parts of your marketing initiatives, such as social media marketing and content marketing.

  • Boost Sales

Eventually, your sales numbers will improve as a result of your online community. When people regularly turn to you for information and entertainment, you will become the person who they are prepared to spend their money with when they are ready to make a purchase.

WSI New Media will help you with your mobile marketing services, SEO optimization, social media marketing, and more. Contact us for more information today.

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Ken Bowden - Thursday, November 17, 2016

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale’s Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127



Why Has Online Marketing Become So Powerful?

Ken Bowden - Thursday, November 3, 2016


Back in the old days, marketing was simple. You put out a few ads, held a few events, and called it a day. (We’re joking, we know none of that was simple.)

But then the Internet stepped in, and with it, a powerful marketing tool that has forever changed the way we promote our businesses. Just a handful of years ago, having a social media profile or a blog for your business seemed kind of silly.

And now? If your business doesn’t have an online presence, your business doesn’t exist. That is how powerful online marketing has become. Consumers research their purchases online before buying, and if they can’t find a website or social media page, or customer reviews for your business, you’ve lost a potential customer.  And if you can’t be found online, you are missing opportunities for lead generation and business sales growth.

Let’s dive into a few other reasons why online marketing has become such a powerful tool in the world of marketing and advertising.

  1. Your customers are online.

78% of Americans have a social media profile and over 1 billion people use Google search every month. Those are some insane statistics that you absolutely cannot ignore.

Needless to say, your people are online. And you should be there to welcome them with open arms with a website, social media presence, and (at the very least) a phone number or contact form for them to get in touch with you.

  1. Your competitors are online.

Now the first point in this article is important. But this one might be even more important. Your competitors are online, and if you aren’t, they are stealing business away from you.

In this day and age, if your business can’t be found online, people are going to assume it doesn’t exist, it has closed down, or even worse, that it’s a scam. Consumers will spend time, researching purchases, especially large ones, and if they can’t find you quickly and easily, they’re going to look elsewhere.

  1. You get better results at a lower cost.

Online marketing is cheap, and sometimes even free. You don’t have to pay anything, except your time, to create a social media profile and start creating content.

Your website design may be one of the only large purchases you make in your online marketing (and believe us, you should make an investment in your website design), but other than that, you’ll pay for web hosting, social media advertising, and perhaps some graphic design here and there. And even social media advertising can cost you pennies per click-through to your landing page.  Your ROI will be well worth the minimal effort and cost needed to get started.

  1. You have so many options.

Just like traditional marketing and advertising, you have a few different options for where you position yourself. However, there are also a variety of options with online marketing, and the best ones are chosen based on your strategy.

There’s social media marketing, where you’ll choose a few of the most popular platforms that will put your business in front of your target audience. There’s content marketing, which helps to position you as a thought leader, give your website a better search engine ranking, and increase traffic to your website. There’s search engine marketing, which promotes your website and puts you on one of the first pages of search results on a search engine like Google or Bing. There’s email marketing, where you collect emails and send marketing materials directly to their inboxes.

And there are even more types of marketing that you might want to dive into as you get more and more experienced. There are so many ways to find new customers online and direct them immediately to a sales page that you simply can’t ignore the power of online marketing.


How to Choose the Best Online Marketing Consultant

Ken Bowden - Wednesday, October 19, 2016



When you’re looking to work with an online marketing consultant, you want to make sure that you’re careful with the agency or contractor you choose, or you could end up starting your search over again after things don’t work out a few months in. Find your online marketing consultant on the first try with these tips.

  1. Start your search with a goal in mind.

What are you trying to get out of your online marketing? Better brand recognition? More customers? Streamlining your sales funnel? Understand what you want to gain from your consultant and tell them exactly what you’re looking for.

  1. Ask for specifics.

Many companies send out sales reps who aren’t as well-versed in the actual work that gets done as their marketers are. However, you still want to be speaking to someone who understands the industry they’re selling and how it can specifically benefit you and your business. So after telling the consultant your goals, ask for a few specifics on how they’ll actually get you there.

  1. Look at their online presence.

A lot of companies will use the excuse that they’re too busy working on their clients’ online presences to put much effort into their own. Yes, you want to feel assured that they’re putting their best work towards your account, but you also want to see that the company is getting results from their own online marketing. 

  1. Search for a consultant who specializes in your industry.

Some marketing firms or contractors specialize in a particular industry, such as local restaurants, real estate agents, or B2B. Look around to see if you can find a consultant who deals specifically with your industry. Chances are, they’re going to be able to help you in particular over an agency or contractor who works with a zoo of companies.

  1. Ask for case studies.

Can the company provide proven results and instances where they have helped to grow a company through their online marketing endeavors? Ask for the consultant’s case studies on brands similar to your own to ensure they have the track record to back up their claims.

  1. Decide if you want full-service or collaborative consulting.

Some consultants and agencies offer full-service account management, others offer consulting only, and some offer a combination of both. Determine if you want your marketing consultant to manage your online marketing for you or if you’d prefer to be hands on. Full-service management can be ideal if you don’t have the time to manage your online marketing, and a collaborative consulting package works better if you don’t have the know-how to run your online marketing but would still like to be in charge of how things are managed. 

  1. Understand what tools, analytics, and reporting will be used.

Make sure that you’re getting enough bang for your buck and will be able to ask your marketing consultant for full reports and analytics on how your online marketing has been performing.  A professional agency or contractor should also be well-versed in more in-depth reporting and should be able to give you return on your investment details along with your performance results.

Hiring a marketing consultant isn’t a job to take lightly. Make sure that you put in the time and research to find a company or contractor that is going to work for you and get you the results you’re looking for.


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