OUR BLOG

Go Digital with Your Marketing Strategy This New Year – And Grow

Ken Bowden - Monday, January 8, 2018

Any company’s marketing budget is a closely monitored part of their business expenses. Whether you are a large company with a lot of leeway in terms of marketing or whether you are a young, small business that is looking to get your name out there, digital marketing should be a crucial part of your marketing spend.

Year-on-year annual growth starts with investing in the right tools and vehicles to boost sales. Product innovations, production optimization, and distribution channels do play a big role in making and saving money. But, few things can increase your turnaround as effectively as a well-thought-out and executed digital marketing plan. If you are not already convinced that you should go digital with your marketing strategy this New Year, then here are a few other important factors to keep in mind:

  • Quick-To-Market Solutions

With digital marketing, you can take advantage of unplanned opportunities in your industry. While traditional, above-the-line marketing has its advantages, consider the costly consequences of having stacks of brochures and print ads that are no longer relevant. Or the considerable costs of investing in a television advertisement production only to learn that you could have invested in a much more timely and relevant campaign once it has aired. With social media marketing, content marketing, online communities, and mobile media marketing, you can get your message to the right people at the right time at a fraction of the cost.

  • Targeting the Right People for Less Money

Search Engine Optimization is one of the best ways to make sure that Google users are able to find the products and services they are looking for online. Even if you are in a particularly competitive industry, experienced digital media consultants can refine the keywords that you are using to include specific geographies and long tail keywords that will appeal to a hot lead at the right place and at the right time.

  • Measurable Results

With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and provide reports showing you how you are progressing in achieving these goals. Instead of assuming that your phone is ringing as a result of the billboard space you have purchased, website analytics and Click Through Rates can show you exactly how your digital marketing strategy is performing and how you can improve on it.

WSI New Media Marketing is a full-service digital marketing agency and is one of the top social media agencies around. We will help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.

What Types of Content Lead to Increased Conversions?

Ken Bowden - Monday, December 18, 2017

Content creation can be a lot of work. As a company specializing in social media optimization and SEO services, we know that quality content is much more important than quantity. Here are a few types of content that lead to conversions:

  • Thought Leadership Pieces

If you are sharing helpful information about your industry, then you are showcasing yourself as a thought leader. Many times, business owners are worried that they will be giving away ‘trade secrets’ if they publish ‘How To’ guides or similar type of content, but this couldn’t be farther from the truth.

When you create thought leadership pieces that help a potential client reach their goal, then they will turn to you the moment they are ready to spend money. Being an expert in the industry means that you have to make sure everyone online knows your name and affiliates your name with your industry. Creating compelling thought leadership pieces is one of the ways to achieve this.

  • Infographics

According to this study, infographics are liked and shared three times more often than other content, so their ability to go viral is undisputed. Many people like reading and sharing infographics, however, what business owners don’t always realize is that they are key to engaging early-stage prospects.  Get a designer to take relevant statistics from your business, industry trend numbers or any other type of information and convert it into an infographic that you can share on your social media channels.

  • Whitepapers

Whitepapers may seem like a lot of work, but with the right knowledge and a skilled copywriter, they can be published within a few short days. Whitepapers don’t have to be hundreds of pages long. Similar to thought leadership pieces, this type of content can go a long way in showcasing your brand as an expert in the industry. They are also particularly useful in the follow-up stage of the sales funnel, so if you are meeting potential clients at conferences or industry events, be sure to get their email addresses so that you can send them a link to your downloadable whitepaper.

  • Case Studies and Project Profiles

People need social proof. In the past, a few testimonials on your website would be enough, but if you are selling high ticket items or services, then your potential clients may want to read about your success stories.

Create case studies and project profiles about your successful projects. If you do work in a number of different industries, then it would be a good idea to showcase projects from various industries. List the client name, add photos, and write about the challenge that your client faced and how your business helped them to overcome this challenge.

WSI New Media Marketing is a social media optimization company in Greensboro, North Carolina. Contact us for digital marketing strategies, local SEO services, and more.

ServiceMaster Clean Hires WSI for their Marketing Success

Ken Bowden - Tuesday, December 5, 2017

Servicemaster

ServiceMaster Clean has been recognized as the leading provider of commercial office cleaning services in Albuquerque, New Mexico. They have been serving our community for 25 years

ServiceMaster Clean uses eco-friendly cleaning materials and the latest technology. They provide custom service tailored for your specific needs. They use a variety of cleaning techniques to leave every corner in your office spotless and free of dirt. Professional-grade vacuums that won’t leave behind moisture or a soapy residue are used while making your carpets look like new. 

Following pages have been optimized with relevant keywords for their website:

 With the SEO optimized pages now up on the site, the off page optimization is now beginning.  Initial off page strategy includes citation building as well high quality syndicated blogging at WordPressWeebly, Blogger, Tumblr and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase their visibility in search engine result pages.

For further details around the marketing strategies and results of WSI including SEO, SEM, and SMO, please feel free to get in touch with us.

The post originally appeared here: https://www.wsiwebenhancers.com/servicemaster-janitorial-hires-wsi-marketing-success/

How to Reduce Abandoned Carts and Increase Sales This Christmas

Ken Bowden - Monday, December 4, 2017

If you have an ecommerce site, then you are undoubtedly getting ready for the big spike in business this December. Online shopping skyrockets during the festive season and you need to make sure that you capitalize on this season by making as much money as possible. Many ecommerce sites struggle with abandoned shopping carts. Here are a few ways to reduce the number of shopping carts that are abandoned and to increase your sales this Christmas:

  • Simplify Your Shipping

According to a study by Forrester Research, 22% of carts are abandoned because shipping carts aren’t mentioned at all during the checkout procedure. The same study showed that 44% of online customers abandon their carts because the shipping costs are too high. If an online shopper has already chosen your product and has continued through the checkout process, don’t let high or ambiguous shipping costs deter them. Offer a flat shipping rate. Even better, consider offering free shipping if more than a certain amount is spent. Also, make sure that your shipping prices or offering is very clear on the website: an online shopper shouldn’t have to read through a bunch of small print to find out what they’re going to have to pay to receive their purchases.

  • Don’t Add Surprise Costs When They Checkout

A survey by WebCredible showed that 49% of online shoppers abandon their carts if extra charges suddenly pop up out of the blue while they’re trying to checkout. The only surprises that a client might accept is a free giveaway or a discount coupon, so make sure you aren’t introducing new fees and charges when they’re trying to buy something!

  • Make It as Easy as Possible to Buy from You

The same study by WebCredible showed that 29% of shoppers online dislike being forced to register in order to complete a purchase. Hire an online experience expert to help you go through the process of purchasing something from your ecommerce site to see where you can cut back on the steps involved in making a purchase.

  • Add on Sales

There are many ways that you can show online shoppers products that they might be interested in while they are shopping. For example, if you are selling tents, consider showing other camping related equipment on the side of the page. Grouping products in this way can lead to more sales for your business this season!

  • Craft A Compelling Social Media Strategy

Make sure that all your existing clients know that you are ready for business this December. Publish your specials, sales, and promotions on your social media profiles to generate more traffic to your website.

WSI New Media Marketing is a social media agency in Greensboro, North Carolina. Contact us to find out how we can help you increase your sales this Christmas.

Marketing 101: Inside marketing automation

Ken Bowden - Monday, November 20, 2017

As a business owner, marketing and especially digital marketing may seem like a very time-intensive task. How do people have time to respond to social media conversations about their brand, schedule follow-up emails after networking events and keep in touch with existing clients on a regular basis without these activities absorbing all of their time? The answer lies in the marketing automation tools that they use.

Many processes can be streamlined and automated thanks to intuitive marketing automation systems. Whether you want to improve conversation rates, get the most bang for your digital marketing buck, track traffic or tap into social media channels more efficiently, marketing automation can help you. The type of tools and solutions that you use will depend on your goals. Consider the following options and scenarios:

Email marketing automation

If you are regularly publishing blog posts or have a whitepaper on your website, then you ideally want to keep in contact with people who are reading your content or downloading your whitepaper. You can create an email marketing campaign that follows up with people who have contacted you at certain times. These messages can be customized to mention the touch-point that the potential customer had with your business and give them more information, content or product suggestions based on these interactions. Email marketing automation software helps you to create a database of your contacts and send them the right message at the right time.

Social media listening tools

Not everyone has time to post on social media every day, which is why social media scheduling platforms like Hootsuite and Tweetdeck are such a huge success. Social media tools take this type of automation one step further by notifying you when people are discussing your product, brand or topics in your industry. This gives you the opportunity to become a part of the conversation without having to do daily searches on each social media channel.

Tracking metrics

Marketing automation goes beyond process automation to help gain marketing insights into the programs that you are launching. You can prove and improve marketing ROI with solid metrics that are produced in these platforms.

Automating key processes can reduce your campaign budget because fewer human resources are needed. You can also measure and optimize your marketing investments by figuring out your conversation rates and your digital marketing’s effect on your sales pipeline.

WSI New Media Marketing in Greensboro, North Carolina is an SEO service provider that can guide you through the process of automating key marketing processes. Contact us for more information today.

Is your brand ready for Black Friday and Cyber Monday?

Ken Bowden - Monday, November 6, 2017

seo-marketing

The holiday season is just around the corner and Black Friday and Cyber Monday are huge events that every business should capitalize on. The sales figures from last year’s retailers show remarkable spikes in purchases.

In 2016, American and UK-based online retailers alike saw their traffic explode on Black Friday, with 220% more sessions than a normal day (according to research by econsultancy.com). Statistics by Techcrunch.com showed that despite significant discounts, Black Friday sales totalled $3.34-billion spent online (a 21.6% increase year over year). Fortune Magazine reported that Cyber Monday sales in 2016 broke records, reeling in $3.25-billion.

Instead of taking a back seat and watching your competitors make money, be proactive and consider the following ways to give your sales a massive boost:

Slash your prices

Consumers are used to being able to rake in mega savings on Black Friday and Cyber Monday, so make sure your products are also available at discounted prices. While a below-average price tag isn’t necessarily a great idea for a random promotion, you can move a lot of stock during this time of year so it’s worthwhile to jump on the bandwagon and offer lower prices than usual.

Come up with a freebie

Everyone loves to get something for nothing. If you have products that simply aren’t selling, consider adding them as an extra freebie upon a purchase. You could also consider offering free shipping if a certain number of products are purchased.

Service-based savings

If your business is service based or based on a subscription model, then you can also tap into the Black Friday and Cyber Monday frenzy. Offer a free trial of your software or a free consultation.

Run a competition

Competitions are a great way to boost engagement with your brand and increase your number of social media followers and newsletter subscribers. Host a contest that will excite both your existing and potential customers. If you can incorporate a social-sharing element, where people generate their own content and share it across their networks, even better!

Create comprehensive campaigns

A solid digital marketing strategy means that you have to hit a number of touchpoints. Instead of a single email blast, work with a social media or internet marketing expert to create a steady stream of content related to your Black Friday and Cyber Monday offerings. Your target audience should be seeing what you have to offer on their phones, social media feeds, on your website and in their inboxes.

You will need effective social media marketing and SEO marketing for your Black Friday and Cyber Monday initiatives, so contact WSI New Media Marketing in Greensboro, North Carolina for everything from Pay Per Click advertising and mobile content marketing today.

B2B and B2C content marketing – What’s the difference?

Ken Bowden - Monday, October 16, 2017

Content-marketing-Greensboro

Content marketing strategies can benefit every aspect of your digital marketing strategy, from social media marketing and link building to raising brand awareness and showcasing your thought leadership in the industry. When we say ‘content marketing’, however, we don’t necessarily mean the same thing for both B2B and B2C businesses or purposes.

When creating content for the B2B and B2C markets, there are a few important things to be kept in mind:

Building loyalty vs compelling someone to buy

If you are selling products to consumers (B2C), then you need to write compelling copy that will not only convince someone to buy products from you, but also create a sense of urgency to do so. B2B marketing is a whole different ball game. With B2B content marketing, you need to build loyalty and trust. Some of the ways to do this is to showcase your knowledge and experience in the industry, provide helpful information, and use your content to start building familiarity with your readers.

The difference between B2B content marketing and B2C content marketing will become increasingly apparent when you start setting goals. Work with a digital marketer to establish clear goals and measurement strategies for your content and social media campaigns.

Types of content

The types of content that you create will also be different with B2B content marketing and B2C content marketing. Articles, whitepapers, how to guides and webinars, for example, work well in the B2B realm, while B2C content may take other forms, such as pictures, product demonstration videos, and infographics. Visuals and images get more views on social media, so if you want your potential customers to see what you have to offer, then be sure to include attention-grabbing pictures in as part of your content and social media strategy.

Distribution channels

Once you’ve created your content, you need to think long and hard about the distribution channels that you will use to get your content seen and read. With B2B content marketing, things like LinkedIn Pulse blogs, guest blogging, articles on your website and thought leadership pieces in online publications would be a good idea. Content that has been created for the B2C market may benefit more from social media marketing strategies that include platforms like Instagram, Snapchat, Twitter and Facebook.

WSI New Media Marketing in Greensboro, North Carolina is a social media agency that can help you with content marketing and related social media services. Contact us for more information today.

Chicago Law Firm Hires WSI for SEO Digital Marketing

Ken Bowden - Wednesday, October 11, 2017

McKenna Storer, top-rated insurance defense and corporate law firm located in Chicago, hired WSI for implementation of a search engine optimization (SEO) and digital marketing program. WSI’s personalized and holistic approach to online marketing and law firm SEO was an important factor in the hiring decision. 

For more than 60 years, the attorneys at McKenna Storer have been delivering outstanding legal representation to their clients in a broad range of practice areas that include insurance defense, complex and toxic torts, construction litigation, professional and medical malpractice defense, banking and commercial finance, bankruptcy, trusts, and probate. Fortune 500 companies and large corporations, as well as small businesses and individuals, have come to rely on McKenna Storer attorneys to help resolve difficult disputes, handle complex litigation, seal critical deals and provide sound legal advice.

Because McKenna Storer is located in one of the most competitive legal markets in the United States, WSI crafted a digital marketing program using a lean approach.  With a primary focus on long-term results, some of the services in this legal marketing plan included a new professional design for the firm website (implemented by the firm’s web developer), persona research and development, content marketing, social media optimization, and SEO plan.

Implementing Law Firm SEO

The SEO program created for McKenna Storer focuses on increasing visibility for the firm’s web pages that focus on some of the key areas of law practiced by their attorneys. The keyword topics for those practice areas include:

 

Content Marketing for Lawyers

Because the content marketing plan is important to increasing online visibility for lawyers and a law firm, McKenna Storer wasted no time before implementing a blogging schedule for designated attorneys. To kick off the process, WSI held a blogging workshop to provide guidance on reaching prospective clients, target audiences and blogging best practices.  

To complement the content marketing and SEO efforts, WSI completed some social media optimization with the existing Facebook page and built profiles on LinkedIn, twitter, and Google+. Helpful content relevant to latest developments in the firm’s various practice areas will also be shared on WordPress, Tumblr, Blogger, and Weebly.

WSI is the largest organization of digital marketing consultants in the world, with offices in more than 80 countries. Offering a full range of digital marketing services including website design and development, search engine optimization, search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more. WSI eMarketer is the local WSI office in the Aiken, SC – Augusta, GA metro area. 

For more information on WSI’s capabilities and strategies around SEO, Search Engine Marketing, Paid Search (Google AdWords, Facebook ads, etc), Marketing Automation, and online marketing opportunities in general, please email us for a free analysis and consultation.

This post was first published at:  http://www.wsiemarketer.com/blog/mckenna-hires-wsi-law-firm-seo/

Eye-bot Aerial Solutions Sees SEO from a New Perspective

Ken Bowden -

Since the FAA has allowed for the widespread commercial use of drones, Eye-bot Aerial Solutions has been providing the Tristate area industries the opportunity to gain a competitive advantage through enhanced data collection via the latest in cutting-edge drone photography and 3D modeling services.

The aerial photography business has been providing fully insured, FAA-certified aerial assistance to a number of industries, to include:

With custom-designed solutions, the services of Eye-bot are designed to deliver highly accurate data on the state and position of company assets. Unlike other drone service companies, with Eye-bot, customers do not have to buy or lease equipment, making the use of drone services faster, safer, and more economical. Services include but not limited to aerial photography services, aerial photogrammetry, drone inspection services, drone mapping services, and other UAV services.

To bring Eye-bot’s web presence to a higher level, the digital marketing experts at WSI custom-tailored an SEO marketing plan designed around essential keywords integral in boosting the drone aerial photography firm’s search ranking and web presence. To ensure the company website was aligned with the company’s high-tech brand image, a mobile device friendly website was designed to increase ease-of-use and visibility.

Giving it an edge over other UAV companies, WSI also helped the drone service company enact a blog campaign designed around the benefits of drone use and its service specialties. Published on and off-site via WordPress, Tumblr, Blogger and Weebly, page ranking and site traffic will earn a much-appreciated boost via the easy addition of such syndicated, shareable content.

WSI looks forward to helping Eye-bot continue to achieve new levels of success as the drone service industry grows.

About WSI – We Simplify the Internet:

WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

The blog was originally posted on https://www.wsiebranding.com/eye-bot-aerial-solutions-sees-seo-from-a-new-perspective/

Amstan Logistics chooses WSI for a New Digital Presence: Website and SEO

Ken Bowden -

 

Amstan Logistics Inc. of Hamilton, Ohio has delivered American products, goods and personal belongings around the globe.  In fact, they have been managing the delivery of American Standard’s products for decades.  They also offer logistics solutions to other growing companies.  Very simply, Amstan is a full service logistics service to any sized transportation need between any two points with experience and technology for the lowest cost.  Their new website uses the domain of www.Amstan.com.  Three main customer personas are targeted; Logistics Managers, Operations Managers and C-Level Executives each with different needs within the supply chain management.  Amstan Logistics rewards companies with risk and cost containment within the supply chain for improved business results.

WSI delivered a WordPress website and is executing an SEO campaign.  The goal of both is to cultivate lead generation and share Amstan’s expertise at using technology to deliver logistics excellence within the supply chain. 

The SEO implementation is focusing on their core competencies:

Third Party Logistics Provider |Logistics Company |Transport Companies

http://amstan.com/

Flatbed Trucking Companies in the USA | Amstan Logistics

http://amstan.com/why-ship-for-us/

Less Than Load (LTL) Shipping with Tracking in the USA with Amstan

http://amstan.com/why-ship-with-us/

Freight Management Logistics Services in the USA | Amstan Logistics

http://amstan.com/become-a-customer/

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: satisfying more customers with their supply chain management and logistics solutions to improve their bottom line.

This marketing strategy includes directory listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared:  https://www.wsiworld.com/nicholasgantenberg/2017/10/10/amstan-logistics-chooses-wsi-new-digital-presence-website-seo/

 

 

 

 

 

Stay Connected

© 2014 WSI New Media Marketing. All rights reserved.