You have a local business, but why aren’t you getting more foot-traffic into your local store? As many business owners know, link building is one of the most important steps to increasing your search rankings. The more links you have, the higher you are going to rank.
Local businesses, however, need to focus on building more localized links. Here are some pointers on how to do this:
- The first thingyou need to do is check out Moz Local, which has a link of all the localized directories in the world. You can use Moz Local to get more local links, especially from localized directories. Some of the directories may be national or global, but they have localized sections within your city.
- The next thing you want to do is check out your local Chamber of Commerce. Every city in the US has a Chamber of Commerce that helps promote other businesses within that region. These organizations also have websites, so why not reach out and ask them for the link? If you do business in the city, are paying your taxes, and are providing products or services to people in the community, why not get a link for that site? In most cases, they will say yes.
- Your third step is to start networking with other businesses in your region. Some of the businesses in your location may be competitors, but many of them won’t be. If you are a plumber offering pool heater and water heater repairs, for example, and there is another company offering electrical or handyman work, you can cross-promote each other and link to each other’s websites. Many people who are hiring an electrician or handyman for household work may also need a plumber, so having your link on their website and your name top of mind can help both your businesses.
- Go to Ahrefs, put in your competitors’ URLs, and it will show you who is linking to them. Reach out to each of these websites and start networking with them. Tell them that you noticed that they are linking to your competitor and introduce yourself as a company that has a similar business, but that also offers something extra (perhaps you have a warrantyon your products or offer a free quote, for example). Tell them that your service may be of use to their website visitors, invite them to go and check out your website, and tell them they are free to link to your website as well.