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How to increase downloads for your mobile app

Ken Bowden - Monday, February 5, 2018

Servicemaster

So you have invented an incredibly innovative and useful mobile application, partnered with mobile app developers to bring it to life, added it to the Google Play and Apple stores and published a link to the app along with announcement to your social media channels. After a few days, you see that only a handful of people have downloaded your app and nobody has left reviews. What’s missing?

Mobile app marketing is as much an art as it is a science. As a digital media company that specializes in mobile marketing, we’ve picked up a few helpful pointers to help clients who want to increase downloads for their mobile apps:

Descriptions and language

You may understand the purpose and features of your app, but you need to make sure this message comes across correctly when speaking to your target audience as well. Include a clear, lengthy description of your app in the stores and get the description translated into all the relevant languages as well. Be sure to include localized terms and languages. Instead of using Google Translate, hire a professional translator or look for one on Fiverr.com.

Power words

As always, you need to consider the Search Engine Optimization side of things. Use Google’s Adwords Keyword Tool to find relevant keywords and include these in your app description. Also check out the lateral keyword suggestions to include a few of those keywords as well.

Be clear about costs and permissions

A person who downloads your app will see the permissions that your app requires anyway, so make sure that you are upfront about the permissions of your app. If the app has a cost model, then also state which features are free and which ones are paid for in your app description.

Show people what your app is about

A video about how your app works is one of the key ways to increase downloads for your mobile app. Not only can you upload this to YouTube (and increase traffic to your app), but it shows people exactly how the app works and what it will do. Hire a professional video editing agency for this and consider hiring a voice over artist as well. Include subtitles and get these subtitles translated to the relevant languages.

New Media Marketing in Greensboro, North Carolina, specializes in mobile content marketing and mobile app marketing. If you want to increase downloads to your app, then get in touch with us today.

WSI Launches Phase Two SEO for Interra International

Ken Bowden - Tuesday, January 23, 2018

Interra-International

WSI has completed phase two of a comprehensive SEO strategy for Interra International. As one of the leaders in the trade and distribution of food products, Interra is committed to increasing their digital footprint by optimizing content and promoting more products on a continuing basis.

WSI has implemented phase two which includes three more categories of food. The initial SEO implementation focused on:

wholesale pork – http://interrainternational.com/proteins/pork/

wholesale chicken – http://interrainternational.com/proteins/chicken-poultry

wholesale turkey – http://interrainternational.com/proteins/turkey/

wholesale dairy – http://interrainternational.com/commodities/milk-dairy/

 

Phase two includes:

 

wholesale sugar – http://interrainternational.com/commodities/sugar/

wholesale rice – http://interrainternational.com/commodities/rice/

wholesale nuts – http://interrainternational.com/commodities/nuts/

 

The newest page optimizations follow the same strategy as the pages in phase one, taking into consideration, industry search keywords aimed toward driving traffic to the Interra International website.

WSI provides monthly content marketing, posting on Interra’s News Blog, as well as their social sites.

Interra News

Facebook

LinkedIn

Twitter

Tracking and analysis continue, and the website is performing nicely with 4x the number of visits to those optimized Landing Page. Most of the keywords are either page 1 of Search or high page 2 and climbing.

This post originally appeared:  http://www.wsicybersmart.com/wsi-launches-phase-two-seo-interra-international/

 

 

New Jersey Commercial HVAC Company Retains WSI For Web Development and Marketing Programs

Ken Bowden -

Tri-tech-HVAC-New-Jersey

WSI has announced that it has recently partnered with Tri-Tech Energy of Montville New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new website can be viewed at be https://www.tritechenergy.com/.

Tri-Tech Energy is one of New Jersey’s largest commercial HVAC and mechanical services companies, serving NJ for over 30 years. Tri-Tech provides 24/7 maintenance and support for some of the largest apartments, office buildings, hotels, and resorts in the state, while also servicing local businesses and complex residential installations.

WSI Marketing Program For Tri-Tech Energy

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey Commercial Heating and Cooling Companies and designed a custom solution that exceeded their marketing potential in every way.

As a result of detailed search term analysis across the state of NJ, WSI created SEO optimized page content catering to the unique service offering of Tri-Tech Energy. These include content for:

The marketing program that WSI has implemented for Tri-Tech Energy includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This blog originally published at https://www.wsinetmarketing.com/blog/new-jersey-commercial-hvac-company-retains-wsi/

Why Your Brand Should Invest in Online Communities In 2018

Ken Bowden - Monday, January 22, 2018

A social media marketing plan extends far beyond a Hootsuite posting schedule. Here is why your brand should invest in an active and engaged online community in 2018:

  • Co-Creation

The days where product development and innovations happened in a silo are long gone. Some of the most successful brands today know that they need to include their target audience in their company’s most crucial developments in order to stay relevant. Online communities give you the unique opportunity to tap into the thoughts, preferences, and challenges of your ideal target audience. These insights can help your team collaborate with customers to create products that will truly make a difference in your customers’ lives and that will have the biggest impact on your bottom line.

  • Customer Success

Have you ever had to solve a problem on an Apple computer or fix a component on a Harley Davidson motorcycle? A quick Google search will show you that these customers congregate in online communities and they help each other to solve problems. Instead of investing in a massive customer service department, an online community can go a long way in disseminating the information you need for your clients.

 

  • The Family Factor

Nobody knows who is behind a website chatbot or who the person is on the other end of a telephone line, but an online community can bring greater familiarity towards the people behind your brand. Your product developers and sales teams, for example, can contribute content or answer questions from online community members. Putting a face, a title, and a personality behind your interactions with customers will vastly up the family factor of your brand.

  • It Forces You to Stay Relevant

Once you have an online community, you need to make sure that you are frequently engaging with them. An active online community will force you to stay on top of industry news, insights, and trends. Your community members will be looking to you for thought leadership and opinions. So, staying “in the know” will become a crucial part of your marketing strategy, which can only have a positive impact on other parts of your marketing initiatives, such as social media marketing and content marketing.

  • Boost Sales

Eventually, your sales numbers will improve as a result of your online community. When people regularly turn to you for information and entertainment, you will become the person who they are prepared to spend their money with when they are ready to make a purchase.

WSI New Media will help you with your mobile marketing services, SEO optimization, social media marketing, and more. Contact us for more information today.

Go Digital with Your Marketing Strategy This New Year – And Grow

Ken Bowden - Monday, January 8, 2018

Any company’s marketing budget is a closely monitored part of their business expenses. Whether you are a large company with a lot of leeway in terms of marketing or whether you are a young, small business that is looking to get your name out there, digital marketing should be a crucial part of your marketing spend.

Year-on-year annual growth starts with investing in the right tools and vehicles to boost sales. Product innovations, production optimization, and distribution channels do play a big role in making and saving money. But, few things can increase your turnaround as effectively as a well-thought-out and executed digital marketing plan. If you are not already convinced that you should go digital with your marketing strategy this New Year, then here are a few other important factors to keep in mind:

  • Quick-To-Market Solutions

With digital marketing, you can take advantage of unplanned opportunities in your industry. While traditional, above-the-line marketing has its advantages, consider the costly consequences of having stacks of brochures and print ads that are no longer relevant. Or the considerable costs of investing in a television advertisement production only to learn that you could have invested in a much more timely and relevant campaign once it has aired. With social media marketing, content marketing, online communities, and mobile media marketing, you can get your message to the right people at the right time at a fraction of the cost.

  • Targeting the Right People for Less Money

Search Engine Optimization is one of the best ways to make sure that Google users are able to find the products and services they are looking for online. Even if you are in a particularly competitive industry, experienced digital media consultants can refine the keywords that you are using to include specific geographies and long tail keywords that will appeal to a hot lead at the right place and at the right time.

  • Measurable Results

With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and provide reports showing you how you are progressing in achieving these goals. Instead of assuming that your phone is ringing as a result of the billboard space you have purchased, website analytics and Click Through Rates can show you exactly how your digital marketing strategy is performing and how you can improve on it.

WSI New Media Marketing is a full-service digital marketing agency and is one of the top social media agencies around. We will help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.

What Types of Content Lead to Increased Conversions?

Ken Bowden - Monday, December 18, 2017

Content creation can be a lot of work. As a company specializing in social media optimization and SEO services, we know that quality content is much more important than quantity. Here are a few types of content that lead to conversions:

  • Thought Leadership Pieces

If you are sharing helpful information about your industry, then you are showcasing yourself as a thought leader. Many times, business owners are worried that they will be giving away ‘trade secrets’ if they publish ‘How To’ guides or similar type of content, but this couldn’t be farther from the truth.

When you create thought leadership pieces that help a potential client reach their goal, then they will turn to you the moment they are ready to spend money. Being an expert in the industry means that you have to make sure everyone online knows your name and affiliates your name with your industry. Creating compelling thought leadership pieces is one of the ways to achieve this.

  • Infographics

According to this study, infographics are liked and shared three times more often than other content, so their ability to go viral is undisputed. Many people like reading and sharing infographics, however, what business owners don’t always realize is that they are key to engaging early-stage prospects.  Get a designer to take relevant statistics from your business, industry trend numbers or any other type of information and convert it into an infographic that you can share on your social media channels.

  • Whitepapers

Whitepapers may seem like a lot of work, but with the right knowledge and a skilled copywriter, they can be published within a few short days. Whitepapers don’t have to be hundreds of pages long. Similar to thought leadership pieces, this type of content can go a long way in showcasing your brand as an expert in the industry. They are also particularly useful in the follow-up stage of the sales funnel, so if you are meeting potential clients at conferences or industry events, be sure to get their email addresses so that you can send them a link to your downloadable whitepaper.

  • Case Studies and Project Profiles

People need social proof. In the past, a few testimonials on your website would be enough, but if you are selling high ticket items or services, then your potential clients may want to read about your success stories.

Create case studies and project profiles about your successful projects. If you do work in a number of different industries, then it would be a good idea to showcase projects from various industries. List the client name, add photos, and write about the challenge that your client faced and how your business helped them to overcome this challenge.

WSI New Media Marketing is a social media optimization company in Greensboro, North Carolina. Contact us for digital marketing strategies, local SEO services, and more.

ServiceMaster Clean Hires WSI for their Marketing Success

Ken Bowden - Tuesday, December 5, 2017

Servicemaster

ServiceMaster Clean has been recognized as the leading provider of commercial office cleaning services in Albuquerque, New Mexico. They have been serving our community for 25 years

ServiceMaster Clean uses eco-friendly cleaning materials and the latest technology. They provide custom service tailored for your specific needs. They use a variety of cleaning techniques to leave every corner in your office spotless and free of dirt. Professional-grade vacuums that won’t leave behind moisture or a soapy residue are used while making your carpets look like new. 

Following pages have been optimized with relevant keywords for their website:

 With the SEO optimized pages now up on the site, the off page optimization is now beginning.  Initial off page strategy includes citation building as well high quality syndicated blogging at WordPressWeebly, Blogger, Tumblr and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase their visibility in search engine result pages.

For further details around the marketing strategies and results of WSI including SEO, SEM, and SMO, please feel free to get in touch with us.

The post originally appeared here: https://www.wsiwebenhancers.com/servicemaster-janitorial-hires-wsi-marketing-success/

How to Reduce Abandoned Carts and Increase Sales This Christmas

Ken Bowden - Monday, December 4, 2017

If you have an ecommerce site, then you are undoubtedly getting ready for the big spike in business this December. Online shopping skyrockets during the festive season and you need to make sure that you capitalize on this season by making as much money as possible. Many ecommerce sites struggle with abandoned shopping carts. Here are a few ways to reduce the number of shopping carts that are abandoned and to increase your sales this Christmas:

  • Simplify Your Shipping

According to a study by Forrester Research, 22% of carts are abandoned because shipping carts aren’t mentioned at all during the checkout procedure. The same study showed that 44% of online customers abandon their carts because the shipping costs are too high. If an online shopper has already chosen your product and has continued through the checkout process, don’t let high or ambiguous shipping costs deter them. Offer a flat shipping rate. Even better, consider offering free shipping if more than a certain amount is spent. Also, make sure that your shipping prices or offering is very clear on the website: an online shopper shouldn’t have to read through a bunch of small print to find out what they’re going to have to pay to receive their purchases.

  • Don’t Add Surprise Costs When They Checkout

A survey by WebCredible showed that 49% of online shoppers abandon their carts if extra charges suddenly pop up out of the blue while they’re trying to checkout. The only surprises that a client might accept is a free giveaway or a discount coupon, so make sure you aren’t introducing new fees and charges when they’re trying to buy something!

  • Make It as Easy as Possible to Buy from You

The same study by WebCredible showed that 29% of shoppers online dislike being forced to register in order to complete a purchase. Hire an online experience expert to help you go through the process of purchasing something from your ecommerce site to see where you can cut back on the steps involved in making a purchase.

  • Add on Sales

There are many ways that you can show online shoppers products that they might be interested in while they are shopping. For example, if you are selling tents, consider showing other camping related equipment on the side of the page. Grouping products in this way can lead to more sales for your business this season!

  • Craft A Compelling Social Media Strategy

Make sure that all your existing clients know that you are ready for business this December. Publish your specials, sales, and promotions on your social media profiles to generate more traffic to your website.

WSI New Media Marketing is a social media agency in Greensboro, North Carolina. Contact us to find out how we can help you increase your sales this Christmas.

Marketing 101: Inside marketing automation

Ken Bowden - Monday, November 20, 2017

As a business owner, marketing and especially digital marketing may seem like a very time-intensive task. How do people have time to respond to social media conversations about their brand, schedule follow-up emails after networking events and keep in touch with existing clients on a regular basis without these activities absorbing all of their time? The answer lies in the marketing automation tools that they use.

Many processes can be streamlined and automated thanks to intuitive marketing automation systems. Whether you want to improve conversation rates, get the most bang for your digital marketing buck, track traffic or tap into social media channels more efficiently, marketing automation can help you. The type of tools and solutions that you use will depend on your goals. Consider the following options and scenarios:

Email marketing automation

If you are regularly publishing blog posts or have a whitepaper on your website, then you ideally want to keep in contact with people who are reading your content or downloading your whitepaper. You can create an email marketing campaign that follows up with people who have contacted you at certain times. These messages can be customized to mention the touch-point that the potential customer had with your business and give them more information, content or product suggestions based on these interactions. Email marketing automation software helps you to create a database of your contacts and send them the right message at the right time.

Social media listening tools

Not everyone has time to post on social media every day, which is why social media scheduling platforms like Hootsuite and Tweetdeck are such a huge success. Social media tools take this type of automation one step further by notifying you when people are discussing your product, brand or topics in your industry. This gives you the opportunity to become a part of the conversation without having to do daily searches on each social media channel.

Tracking metrics

Marketing automation goes beyond process automation to help gain marketing insights into the programs that you are launching. You can prove and improve marketing ROI with solid metrics that are produced in these platforms.

Automating key processes can reduce your campaign budget because fewer human resources are needed. You can also measure and optimize your marketing investments by figuring out your conversation rates and your digital marketing’s effect on your sales pipeline.

WSI New Media Marketing in Greensboro, North Carolina is an SEO service provider that can guide you through the process of automating key marketing processes. Contact us for more information today.

Is your brand ready for Black Friday and Cyber Monday?

Ken Bowden - Monday, November 6, 2017

seo-marketing

The holiday season is just around the corner and Black Friday and Cyber Monday are huge events that every business should capitalize on. The sales figures from last year’s retailers show remarkable spikes in purchases.

In 2016, American and UK-based online retailers alike saw their traffic explode on Black Friday, with 220% more sessions than a normal day (according to research by econsultancy.com). Statistics by Techcrunch.com showed that despite significant discounts, Black Friday sales totalled $3.34-billion spent online (a 21.6% increase year over year). Fortune Magazine reported that Cyber Monday sales in 2016 broke records, reeling in $3.25-billion.

Instead of taking a back seat and watching your competitors make money, be proactive and consider the following ways to give your sales a massive boost:

Slash your prices

Consumers are used to being able to rake in mega savings on Black Friday and Cyber Monday, so make sure your products are also available at discounted prices. While a below-average price tag isn’t necessarily a great idea for a random promotion, you can move a lot of stock during this time of year so it’s worthwhile to jump on the bandwagon and offer lower prices than usual.

Come up with a freebie

Everyone loves to get something for nothing. If you have products that simply aren’t selling, consider adding them as an extra freebie upon a purchase. You could also consider offering free shipping if a certain number of products are purchased.

Service-based savings

If your business is service based or based on a subscription model, then you can also tap into the Black Friday and Cyber Monday frenzy. Offer a free trial of your software or a free consultation.

Run a competition

Competitions are a great way to boost engagement with your brand and increase your number of social media followers and newsletter subscribers. Host a contest that will excite both your existing and potential customers. If you can incorporate a social-sharing element, where people generate their own content and share it across their networks, even better!

Create comprehensive campaigns

A solid digital marketing strategy means that you have to hit a number of touchpoints. Instead of a single email blast, work with a social media or internet marketing expert to create a steady stream of content related to your Black Friday and Cyber Monday offerings. Your target audience should be seeing what you have to offer on their phones, social media feeds, on your website and in their inboxes.

You will need effective social media marketing and SEO marketing for your Black Friday and Cyber Monday initiatives, so contact WSI New Media Marketing in Greensboro, North Carolina for everything from Pay Per Click advertising and mobile content marketing today.

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