OUR BLOG

Social media influencers: What are they and why do they matter?

Ken Bowden - Monday, July 2, 2018

Social-Media-influencers

Many of the top social media agencies already know that having social media influencers as part of your digital marketing arsenal is one of the best ways to help their brands break free from the noise. Whether you are selling a product or service, working with social media influencers is a great way to help you elevate your message above all the noise.

A social media influencer is someone who creates content and has a following in a specific niche. Many times, these influencers build their target audience by providing authentic advice, interesting opinions and breaking news within a certain sector.

Take a social media influencer who blogs and tweets about makeup, for example. This influencer may have started a blog and YouTube channel to give people makeup tutorials. By posting interesting and unique content, she could have built up a following of hundreds and thousands of loyal fans who are keen to consume her content and listen to her product reviews. A company selling makeup or beauty products could greatly benefit from getting this influencer to review their product or post a tutorial on how to apply their brand of product.

In this case, the beauty company (or the company’s PR or social media agency) would reach out to the influencer, pitch their product, and hope that the influencer would want to partner with them and review their product in a post. In the past, social media influencers may have been willing to post branded content without expecting monetary compensation, but the social media landscape has changed significantly over the past few years. If free products don’t compel an influencer to write about your products (and it usually doesn’t), then the beauty company would pay the influencer for their effort as well as for the value they receive from getting positive PR in front of their audience.

Social media influencers matter because people trust them. It’s one thing for a company or brand to say their product is great and works miracles, but it will have a completely different effect on your target audience if a trusted, reputable social media influencer gives a raving review about the product.

Many times, social media influencers will include the word “Sponsored” or “BrandedTweet” in their updates to let their followers know that they are being paid or receiving some type of reimbursement for their review. This doesn’t take away from the fact that they still endorse the product – it’s only to ensure total transparency with their target audience.

It’s important to do your research and find good social media influencers to partner with. As a leading web design and social media marketing company, WSI New Media Marketing can help make sure you are partnering with the right influencers. Contact us for more information today.

Weston Dentist Stephen J. Pyle Chooses WSI for Website & Marketing

Ken Bowden - Thursday, June 28, 2018

First Weston Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients.  

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Weston’s Top Summer Camp, Broward’s First Rheumatology Practice and Dave’s Best Animal Hospital.

This blog post was first published here: http://www.wsi-onlinesolutions.com/first-weston-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

Tips to help you manage multiple social media accounts

Ken Bowden - Monday, June 18, 2018

Social media

As a social media marketing agency, we know that executing a high impact social media campaign and managing a company’s account can quickly become an all-consuming job. Where things get really tricky, though, is when you need to manage multiple social media accounts.

It’s not only social media managers who need to manage multiple accounts. Companies who have very different audiences and products often have different social accounts so that they can segment their audiences and provide relevant content to their different types of consumers. Here are a few tips to help you manage social media accounts.

Document your strategy for each account

Without a proper strategy and style guide, you can easily start to get the type of content and language that you need to use on each account mixed up. Make sure you have a solid strategy in place and that everything from passwords and login details to the type of content you plan to post on each channel is documented in a central location.

Use a social media management tool

If you’re managing multiple accounts, you will need to invest in a social media management tool such as HootSuite. Social media management tools make it easy to keep track of multiple conversations, brand mentions, and messages between all your accounts.

Create a content calendar

You need to have an editorial plan for the content that you are going to post on the various profiles that you manage. A content calendar for each brand or product will give you an overview of the themes, promotion dates, relevant holidays and the type of content you are going to post each week. This way, you don’t have to start searching for something to post each day.

Monitor and connect

Your target audience will be engaging with you on your social media profiles so make sure you are responding to questions and queries in a timely fashion. Monitor your mentions and messages so that you can get back to people within three or four hours. Also, keep an eye on relevant industry keywords and hashtags so that you can join conversations and engage with your target audience.

Need help with your social media marketing strategy? Then contact WSI New Media Marketing today.

Basin Engineering of Oklahoma City engages WSI for Digital Marketing

Ken Bowden - Thursday, June 7, 2018

Basin-Engineering-Engages-WSI

Basin Engineering, an Oklahoma City based firm providing oilfield engineering, wellsite supervision and contract operations services has retained WSI for SEO, Marketing Automation and website development services. 

Since 1995, Basin Engineering has built a reputation in the oil industry for providing investors and operating companies with top notch consulting and engineering services for everything from prospect evaluation to production.

With the growth in private equity ownership of mineral properties, Basin Engineering has expanded their capabilities in contract operations to provide investors and non-operating companies with complete turn-key solutions for drilling, completion and production as well as back-office capabilities. 

The goal of engaging WSI for digital marketing is to make it easier for Basin customers and prospects to find the services to meet their needs and connect with the experts best able to help them. 

As part of the Search Engine Optimization strategy, WSI has developed and optimized website content related to Basin’s primary services.  You can see examples of the on-page optimization at:

https://www.basinengineering.com/drilling-engineering

https://www.basinengineering.com/completion-engineering

https://www.basinengineering.com/production-engineering

https://www.basinengineering.com/reservoir-engineering

https://www.basinengineering.com/contract-operations

https://www.basinengineering.com/water-management-and-recycling

With the content developed and the on-page optimization complete, work continues to optimize the off-page elements for greater search visibility.  These efforts include directory listings, citations and blogging accounts.  Blogging activity will be found on WordPress, Weebly and Blogger.

Key performance indicators have been established to measure and manage progress. 

Marketing automation services have been developed to improve lead tracking capabilities and provide prospects with the type of information they need to evaluate Basin Engineering’s service offerings and connect with the Basin team.

This post originally appeared:  http://www.wsi-summit.com/basin-engineering-of-oklahoma-city-engages-wsi-for-digital-marketing/

5 tips for creating a successful YouTube campaign

Ken Bowden - Monday, June 4, 2018

YouTube-Advertising

Did you know that YouTube is the second largest search engine after Google? People increasingly want to consume content in more digestible formats so if you’re not already including YouTube as a part of your social media marketing strategy, you’re missing out on connecting with a large part of your target audience.

Many times, people assume that a good or quirky video will go viral and bring them tonnes of traffic. More often than not, they miss the mark. Here are a few tips to help you on your journey of creating a successful YouTube marketing campaign:

  1. Tell a story

For a video to go viral, you need to focus on telling a story, not making a sale. People are tired of being ‘sold to’ and they actively avoid content that is centered around marketing messages and sales speak. Tell a story that entertains your audience as well as speaks to their needs or desires.

  1. Make every second count

Most people will never make it to the end of a video they start watching and research shows that the majority of people click away in under 10 seconds. One way to make sure your audience keeps watching after the first few seconds is to make every second count. Be upfront about what your video is about and spark the viewer’s curiosity by asking questions that get them thinking.

  1. Make it FUN

Dull elevator pitches and videos filled with sales speak don’t spread. Your audience wants to be entertained and engaged. They want to be educated and enlightened. People click on videos because they want to escape from the minutiae so make sure your video is worth their while. Even a B2B audience appreciates humor, so keep it light and fun.

  1. Use SEO principles

You want your video to come up in search results when people type in relevant keywords, so include the keywords in the title of your video and your video description. Also include links back to your website for more information.

  1. Consider distribution

Where will you be posting your video besides YouTube? Share your video on all your social media profiles, your website, and embed it into an email newsletter.

Do you need help with your social media marketing strategy? Then contact WSI New Media Marketing today.

WSI hired to manage SEO for Dedicated Commercial Recovery Inc

Ken Bowden - Tuesday, May 29, 2018

WSI has partnered with Dedicated Commercial Recovery Inc. to implement a digital marketing program.  Dedicated Commercial Recovery Inc. is a commercial collections agency, dedicated to Alternative Financing, Working Capital and Equipment Finance Collections. Visit their website for details.

WSI’s Internet Marketing Program for Dedicated Commercial Recovery Inc.

WSI performed search engine optimization for Dedicated Commercial Recovery’s website. The initial On-Page SEO is completed, and the following pages have been optimized to grow their online visibility and prominence in search engines:

https://www.dedicatedcri.com/commercial-collections-services/

https://www.dedicatedcri.com/commercial-debt-collection-services/

https://www.dedicatedcri.com/6-top-issues-equipment-finance-industry-collections/

https://www.dedicatedcri.com/use-dedicated-commercial-collections/

https://www.dedicatedcri.com/commercial-collection-agency/

https://www.dedicatedcri.com/business-collection-services/

https://www.dedicatedcri.com/commercial-alternative-financing-working-capital/

WSI will now begin Off-page optimization which includes registering the company in various directories along with building quality backlinks. Regular blog posting will also be done on various platforms including Medium, Blogspot, Weebly and Tumblr.

Regular reporting will be done to track the website’s progress. The combined effect of the on-page and off-page optimization will help increase the company’s rankings & bring relevant traffic to the site.

If you are looking for a reputable digital marketing company, visit WSI today!

This post was originally posted at:  https://wsidignet.com/wsi-manages-seo-dedicated-commercial-recovery-inc/

5 Ways to Get the Most Out Of Pay Per Click Advertising Programs

Ken Bowden - Monday, May 28, 2018

Pay per click advertising programs

Whether you have already experimented with pay per click advertising campaigns or whether you are just getting started, it is important to make sure you are getting the best bang for your buck. Here are the top five ways to get the most out of your PPC programs:

  1. Plan Your Campaign

It is not enough to have a broad goal such as ‘sell more of product X’ for your paid Google advertising campaign. Your campaign’s structure needs to be planned as opposed to setting it up haphazardly. Determine the following:

  • How many keywords are you going to have in each ad group?
  • How many ads will be in each ad group?
  • Make sure that you are putting the right ads in the right ad group.
  1. Have Options To Experiment With

As most digital marketers will know, your best bet is to have a few different campaigns focused on the geographic area and product you are targeting. This will give you options when it comes to tweaking your campaigns and ads for better results.

  1. Determine Your Metrics

The metrics that you are tracking will depend on your business as well as the goals of your campaign. If you are tracking click-through rates and conversions, for example, you can go through the historical performance of your keywords to see which keywords can be considered ‘high performing’ so you can really zone in on those keywords.

  1. Experiment With A Tiered Bidding Strategy

After you have determined the high performing keywords that you want to focus on, bid on the same keyword within the different match types, namely Broad, Modified Broad, Phrase, and Exact. If you are going to spend more money on one of the match types, let it be the Exact match type as this ensures you know exactly what a Google user has typed into the search engine. With broad match types, the person could be looking for information relating to the keyword phrase and the interpretation could be much broader, which could potentially lead to a lower return on investment.

  1. Keep Adding To Your Negative Keyword List

Without a solid and comprehensive negative keyword list, you could be throwing away a lot of money. While you may have a few negative keywords to include right off the bat, it is important to continuously evaluate your results so that you can keep adding to that list.

New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

Don’t Forget Your SEO Competitive Analysis Checklist

Ken Bowden - Monday, May 7, 2018

SEO marketing

When it comes to SEO marketing, there are so many different things to consider and do that it can be very easy to start operating in a ‘bubble’. While it is great to be focused on your own business, do not neglect to keep on top of what your competitors are doing.

Here is a quick checklist for an effective SEO competitive analysis:

  1. Choose Your Competitors Wisely

There is no point analyzing the SEO strategies of a company that isn’t taking your slice of the competitive pie. Choose to do a competitive analysis on companies who are in direct competition with you. If you are not sure who your competition is, type in some of the keywords you are trying to rank for in Google and see what comes up. Your competition could be outperforming you without you even knowing it!

  1. Take A Stroll Through Their Online Presence

Once you have 2 to 5 competitors that you will be analyzing, start doing your online research. What do their websites look like? How quickly do their pages load? Are they using social media? And if so, which platforms? How often are they publishing content and what keywords are they optimizing for? Make a list of the things you like about their website, content, and social strategy.

  1. Talk To Your Target Audience

Even if your competitors have the prettiest websites with all the bells and whistles, a killer content strategy and a massive email marketing list, ultimately it is the customers who decide who they are going to do business with. Check out online rating sites like Yelp as well as customer complaint forums like Hello Peter to see what’s being said about you as well as your competitors. Use social listening tools to find out what is important to your target audience and where they prefer to spend their money.

  1. Analyze The Finer Details

What type of titles and headers do your competitors use in their content and what type of calls to action are they using online? Are they asking for email addresses so that they can send customers more information or are they trying to get website visitors to ‘buy’ now’? These are all things that should be considered when you are crafting your own SEO strategy.

An SEO competitor analysis puts a spotlight on the areas you should be focusing on. Perhaps you need many more backlinks to start competing with competitors or maybe you need to completely update the keywords that you have been targeting. Either way, you will need an experienced Internet marketing consultant on your side. New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

Pay-Per-Click Advertising

Ken Bowden - Monday, April 16, 2018

Pay-per-click advertising

What do you know about pay-per-click (PPC) advertising? Very little? Or do you already know that you want to use PPC to market your business? But you aren’t sure where to start? Well, you have come to the right place! WSI New Media Marketing in Greensboro, North Carolina, specializes in designing and managing PPC campaigns for our clients.

  • What Is Pay-Per-Click Advertising? 

PPC advertising is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign:

  • Researching and selecting the right keywords,
  • Organizing those keywords into well-organized campaigns and ad groups, and
  • Setting up PPC landing pages that are optimized for conversions.
  • Search Engine Marketing 

Search Engine Marketing (SEM) is one of the most popular forms of Internet marketing. It involves the promotion of websites by increasing their visibility in search engine results pages; primarily through paid advertising (PPC).

SEM may incorporate search engine optimization (SEO), which aims to adjust or rewrite website content and site architecture to achieve a higher ranking in search engine results pages to enhance PPC listings. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering.

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. So, if your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Obviously, this means that if you want to launch a successful PPC campaign, it’s vital to choose the right SEO company. Enter WSI, who is expert in:

  • Managing keyword and content optimization,
  • Driving high-quality traffic to clients’ websites,
  • Customizing paid search campaigns and overall paid advertising strategy, and
  • Maximizing on ROI.
  • Search Engine Optimization 

The only constant in SEO is change. Google makes anywhere between 500 and 600 algorithm updates each year. Most of these changes are minor. However, some can have serious effects on your rankings – businesses have been built and conquered on the search giant’s shifts in algorithm changes in the past – and no one wants to fall behind.

If your website has stale or irrelevant content, a heavy sales pitch and too many keywords, it could be damaging to your SEO efforts and directly impact your rankings. What is worse, the damage may already be done by the time you notice a decline in conversions and profits!

  • You Need the Help of an SEO Company That Will Keep You Ranking High 

2018 is but an infant and already the “Speed Update” has everyone at the edge of their seats. The expectation is that it is going to be even harder to achieve and maintain high search engine rankings. What you need is a fool-proof digital marketing strategy to keep ahead of the constant changes and updates; while gaining a competitive advantage in your marketplace.

WSI New Media Marketing in Greensboro, North Carolina, is an SEO Company specializing in adaptive search engine optimization services that will help you maintain web integrity while attracting more visitors and achieving higher conversion rates. As a dedicated, hands-on SEO company, we not only aim to get more targeted visitors to your website, we convert them into paying clients. We have been assisting businesses large and small to conquer the world. Now it’s your turn!

Give the experts at WSI a call today to find out how PPC and paid advertising can drive your brand forward. Speak to our friendly team now at 336.279.7000.

Production Automation Company Reinitiates SEO with WSI

Ken Bowden - Monday, April 9, 2018

systematic-automation

WSI Digital Marketing has recently re-established our SEO initiative with Systematic Automation Inc., the industry leader in production automation for over 35 years.

Systematic Automation manufactures and designs screen printing machines, UV curing systems, flame treatment systems and vacuum tables.  They offer customized solutions that ensure the machines fit the specific needs of the client.  All systems are manufactured and designed at the Systematic Automation headquarters in Farmington, CT.  Their products are made to last a lifetime and are sold to companies around the world.

The high quality of Systematic Automation products is the result of truly innovative design, strict process control, and continual product improvement.  Systematic Automation produces more models of screen printing machines than any other company in the world.

On page SEO for Systematic Automation is complete and you can see examples of SA’s optimized pages here:

https://www.systauto.com/screen-printing-machines/

https://www.systauto.com/screen-printing-machines/automatic-screen-printing-machines/

https://www.systauto.com/vacuum-tables/

https://www.systauto.com/vacuum-tables/cnc-vacuum-table/

https://www.systauto.com/vacuum-tables/vacuum-chuck

https://www.systauto.com/vacuum-tables/vacuum-chuck/vacuum-chuck-system

https://www.systauto.com/products/flame-treatment-systems/flame-treatment-machine

The off-page optimization is ongoing for Systematic Automation.  In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features of products, how to find the right value for the product you are looking for, to even how to find the right machine for your use case. 

These combined on-page and off-page optimization efforts should continue to move Systematic Automation up in the rankings, just as it has in the past. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/production-automation-company-reinitiates-seo-wsi/

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