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Warehouse Automation Software Company Launches SEO Program with WSI

Ken Bowden - Monday, October 1, 2018

WSI Digital Marketing has recently completed our on-site SEO initiative for Numina Group Inc.  Numina Group is a top tier automated warehouse designer and integrator of warehouse automation software solutions and warehouse control and execution systems.

Numina Group provides automated warehouse solutions to companies with order fulfillment distribution centers across North America in many industries including:

  • Consumer Goods
  • E-Commerce
  • Omni-channel
  • Healthcare
  • Third-Party Logistics (3PL)
  • Food and Beverage
  • Electronics
  • Pharmaceuticals

Numina Group has more than thirty years of warehouse automation experience providing all levels of automation software solutions which integrate components in order to provide a lean and highly profitable distribution operation.

On-site SEO for Numina Group is complete, and you can see examples of the optimized pages here:

https://numinagroup.com/

https://numinagroup.com/warehouse-software/

https://numinagroup.com/automated-conveyor-systems/

https://numinagroup.com/warehouse-control-system/

https://numinagroup.com/warehouse-management-systems/

https://numinagroup.com/voice-picking-system/

https://numinagroup.com/print-and-apply-labeling-systems/

https://numinagroup.com/warehouse-design-and-layout/

https://numinagroup.com/automated-warehouse-solutions/

https://numinagroup.com/material-handling-systems/

https://numinagroup.com/warehouse-execution-system/

https://numinagroup.com/warehouse-automation-companies/

 

The off-site optimization is ongoing for Numina Group.  In addition to registering the company in various aggregate business directories, we also optimize on-site blogs for long-tail keywords, as well as off-site blogs posted on: Tumblr, Weebly, WordPress, Medium, Wix, Blogspot

These combined on-site and off-site optimization tactics should move Numina Group up in the rankings and increase their visibility. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/warehouse- automation-software-company-launches-SEO-program

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, September 17, 2018

Today’s consumers want to be able to find what they are looking for or complete an action within the shortest amount of time. Whether your website has been created to sell products online or whether it is an informative website to help people understand what types of services you offer and why they should partner with you, it needs to be user-friendly. If your target audience is not able to achieve whatever goal they had when they clicked on your website’s link, then it is not user-friendly enough and your resources are being wasted. Here are a few tips from a top website design company to keep in mind when you start creating your website:

  • Get Organized

The way your content is structured needs to be carefully planned. This means that your navigation has to be well thought-out from the start. Consider the following:

  • The different product or service categories you will need,
  • the information (or even drop-down options) that will form part of your About Us page,
  • what you are going to do to build trustworthiness and authority (such as testimonials or a secure payment gateway badge), and
  • How many clicks a user will have to make if they simply want to contact you.
  • Keep Your Content Simple

It can be easy to want to go into the finer points of who you are and the products or services you offer, but more content is not necessarily better. Hire a professional copywriter so that you are able to communicate your message in the simplest, most effective way possible.

  • Fonts and Graphics

Some fonts are easier to read than others are, and darker fonts on lighter backgrounds are the standard. In some cases, website designers experiment with fonts, colors, and graphics to create a unique effect and while this can be an impactful way to differentiate yourself from the competition, make sure it is not taking away from the user-friendliness of your site. Keep in mind that some people have impaired eyesight, so anything that is slightly confusing or more difficult for a person with full sight ability may be near impossible for someone with a disablement to complete.

  • Keep Your URL Simple

Your URL should ideally be your company name or the easiest derivative of it. This will make it easier for your customers to remember when they want to visit your website again.

  • Make It Mobile Friendly

Google has started to penalize websites that are not mobile compatible and for good reason. The number of people searching the web from their smartphones continues to rise, so your website’s design needs to be responsive to the various devices a person could be using to browse your site.

WSI New Media Marketing is one of the top website design companies in Greensboro, North Carolina.  Contact us for SEO optimization services, pay per click advertising, web design and more today.

Your Guide to Gmail’s Sponsored Promotions Ads

Ken Bowden - Monday, September 3, 2018

Pay per Click advertising has become highly intricate, complex, and also effective. The strategy and platforms you choose will depend on your business goals and target market. Whether you are already using Google AdWords, Facebook Ads or another type of pay per click strategy, many businesses can benefit from Gmail Sponsored Promotions, which refer to the pay per click ads that appear in a Gmail user’s inbox.

The reason why Gmail Sponsored Promotions are so effective is that:

  • Virtually everyone has an email account,
  • Many people use Gmail for their personal emails, and
  • Many people also route their work emails through this account.

It is also one of the least invasive ways to advertise because people are happy to spend a lot of time with an internet tab open and dedicated to their inbox (while Facebook is often seen as more of a distraction and Google only gets used when a person is searching for something specific).

The layout of Gmail ads can be either ‘collapsed’ or ‘expanded’. With a collapsed ad, the advertisement will look like an unread message in a person’s email account. If someone clicks on the ‘new message’, which is essentially your ad, you will pay for that click.

The targeting is based on a person’s email activity and you can set your targeting options for interests, demographics, keywords, topics and Customer Matches. A strategy that many people have started to follow is to bid on a competitor’s keywords. This way, if a person receives emails from your direct competitors, they will also receive a message (advertisement) from you. Targeting a Customer Match means that if you have a customer’s email address, you can use it to make your ad appear in his or her inbox. As with any pay per click campaign, the best way to get the most return on investment is to experiment with different strategies.

To get started with Gmail Sponsored Promotions, you will need a Google Ads (formerly Google AdWords) Account. If you log in and click on “Campaign”, then you will choose the “Display Network Only” option. From here, you can start to create your bidding strategy. If it is the first time you are setting up Gmail Sponsored Promotions, then it is advisable to manually set your bids for clicks so that you have control over what you are spending. As you start getting results, you can continue to tweak your strategy.

WSI New Media Marketing is a digital marketing agency specializing in SEO marketing and PPC marketing in Greensboro, North Carolina. If you want to start using pay per click advertising to amplify your message and connect with more potential customers, get in touch with us today.

Weston Dentist Stephen J. Pyle Chooses WSI for Website & Marketing

Ken Bowden - Thursday, June 28, 2018

First Weston Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients.  

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Weston’s Top Summer Camp, Broward’s First Rheumatology Practice and Dave’s Best Animal Hospital.

This blog post was first published here: http://www.wsi-onlinesolutions.com/first-weston-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

Basin Engineering of Oklahoma City engages WSI for Digital Marketing

Ken Bowden - Thursday, June 7, 2018

Basin-Engineering-Engages-WSI

Basin Engineering, an Oklahoma City based firm providing oilfield engineering, wellsite supervision and contract operations services has retained WSI for SEO, Marketing Automation and website development services. 

Since 1995, Basin Engineering has built a reputation in the oil industry for providing investors and operating companies with top notch consulting and engineering services for everything from prospect evaluation to production.

With the growth in private equity ownership of mineral properties, Basin Engineering has expanded their capabilities in contract operations to provide investors and non-operating companies with complete turn-key solutions for drilling, completion and production as well as back-office capabilities. 

The goal of engaging WSI for digital marketing is to make it easier for Basin customers and prospects to find the services to meet their needs and connect with the experts best able to help them. 

As part of the Search Engine Optimization strategy, WSI has developed and optimized website content related to Basin’s primary services.  You can see examples of the on-page optimization at:

https://www.basinengineering.com/drilling-engineering

https://www.basinengineering.com/completion-engineering

https://www.basinengineering.com/production-engineering

https://www.basinengineering.com/reservoir-engineering

https://www.basinengineering.com/contract-operations

https://www.basinengineering.com/water-management-and-recycling

With the content developed and the on-page optimization complete, work continues to optimize the off-page elements for greater search visibility.  These efforts include directory listings, citations and blogging accounts.  Blogging activity will be found on WordPress, Weebly and Blogger.

Key performance indicators have been established to measure and manage progress. 

Marketing automation services have been developed to improve lead tracking capabilities and provide prospects with the type of information they need to evaluate Basin Engineering’s service offerings and connect with the Basin team.

This post originally appeared:  http://www.wsi-summit.com/basin-engineering-of-oklahoma-city-engages-wsi-for-digital-marketing/

Don’t Forget Your SEO Competitive Analysis Checklist

Ken Bowden - Monday, May 7, 2018

SEO marketing

When it comes to SEO marketing, there are so many different things to consider and do that it can be very easy to start operating in a ‘bubble’. While it is great to be focused on your own business, do not neglect to keep on top of what your competitors are doing.

Here is a quick checklist for an effective SEO competitive analysis:

  1. Choose Your Competitors Wisely

There is no point analyzing the SEO strategies of a company that isn’t taking your slice of the competitive pie. Choose to do a competitive analysis on companies who are in direct competition with you. If you are not sure who your competition is, type in some of the keywords you are trying to rank for in Google and see what comes up. Your competition could be outperforming you without you even knowing it!

  1. Take A Stroll Through Their Online Presence

Once you have 2 to 5 competitors that you will be analyzing, start doing your online research. What do their websites look like? How quickly do their pages load? Are they using social media? And if so, which platforms? How often are they publishing content and what keywords are they optimizing for? Make a list of the things you like about their website, content, and social strategy.

  1. Talk To Your Target Audience

Even if your competitors have the prettiest websites with all the bells and whistles, a killer content strategy and a massive email marketing list, ultimately it is the customers who decide who they are going to do business with. Check out online rating sites like Yelp as well as customer complaint forums like Hello Peter to see what’s being said about you as well as your competitors. Use social listening tools to find out what is important to your target audience and where they prefer to spend their money.

  1. Analyze The Finer Details

What type of titles and headers do your competitors use in their content and what type of calls to action are they using online? Are they asking for email addresses so that they can send customers more information or are they trying to get website visitors to ‘buy’ now’? These are all things that should be considered when you are crafting your own SEO strategy.

An SEO competitor analysis puts a spotlight on the areas you should be focusing on. Perhaps you need many more backlinks to start competing with competitors or maybe you need to completely update the keywords that you have been targeting. Either way, you will need an experienced Internet marketing consultant on your side. New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

Production Automation Company Reinitiates SEO with WSI

Ken Bowden - Monday, April 9, 2018

systematic-automation

WSI Digital Marketing has recently re-established our SEO initiative with Systematic Automation Inc., the industry leader in production automation for over 35 years.

Systematic Automation manufactures and designs screen printing machines, UV curing systems, flame treatment systems and vacuum tables.  They offer customized solutions that ensure the machines fit the specific needs of the client.  All systems are manufactured and designed at the Systematic Automation headquarters in Farmington, CT.  Their products are made to last a lifetime and are sold to companies around the world.

The high quality of Systematic Automation products is the result of truly innovative design, strict process control, and continual product improvement.  Systematic Automation produces more models of screen printing machines than any other company in the world.

On page SEO for Systematic Automation is complete and you can see examples of SA’s optimized pages here:

https://www.systauto.com/screen-printing-machines/

https://www.systauto.com/screen-printing-machines/automatic-screen-printing-machines/

https://www.systauto.com/vacuum-tables/

https://www.systauto.com/vacuum-tables/cnc-vacuum-table/

https://www.systauto.com/vacuum-tables/vacuum-chuck

https://www.systauto.com/vacuum-tables/vacuum-chuck/vacuum-chuck-system

https://www.systauto.com/products/flame-treatment-systems/flame-treatment-machine

The off-page optimization is ongoing for Systematic Automation.  In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features of products, how to find the right value for the product you are looking for, to even how to find the right machine for your use case. 

These combined on-page and off-page optimization efforts should continue to move Systematic Automation up in the rankings, just as it has in the past. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/production-automation-company-reinitiates-seo-wsi/

SEO Vs. Paid Search – What’s the Best Choice for Your Brand?

Ken Bowden - Monday, March 19, 2018

 

Pay per click advertising

Although SEO (also known as Search Engine Optimization) and Pay Per Click Advertising have a lot in common, they are very different forms of digital marketing. The one that you will choose for your brand will depend on a number of factors, including:

  • Your internet marketing goals,
  • How your website pages are currently performing on Google for certain search terms,
  • Your digital marketing budget, and
  • How quickly you want to see results.

To best understand which option you should choose, it is important to understand some of the key differences between Search Engine Optimization and Pay Per Click Advertising.

  • Search Engine Optimization

SEO refers to certain on-page and off-page tactics that a digital marketer employs to get your website pages ranking in Google’s search results ‘organically’ (in other words, without paying for ad space). These tactics include everything from internal and external link building and content marketing to keyword placement in your content, writing keyword rich ALT tags for your images, checking the loading times of your pages and ‘optimizing’ the way people use your site and consume your content. SEO is an ongoing and long-term strategy: the more you do consistently, the better it will be for your brand in the long run.

  • Pay Per Click Advertising

PPC, on the other hand, refers to the ad space on the top and bottom of the Google search results page. These advertisement spots, which usually include a heading and a short description, can be purchased by bidding on certain keywords. The benefit of PPC campaigns is that, when expertly planned and executed, it can bring you immediate results. Instead of spending months writing content to try to get your pages ranked on Google, you can bid on keywords and be in front of your potential customers’ eyes immediately.

The drawback of PPC is that you will be paying for each click, which means that you need to think carefully about the keywords that you want to bid on (and make sure that you have content on your site or a separate landing page that will compel a potential customer to contact you or buy something directly off your site). You can set a daily budget, but when your budget has been reached, the ads will disappear off Google.

Both Search Engine Optimization and Pay Per Click have their uses and major benefits for any brand. Many times, both strategies are used in conjunction with each other for maximum results.

If you are considering investing in SEO or PPC, get in touch with WSI New Media Marketing in Greensboro, Carolina. We can guide you through the process and make sure that you get the most bang for your buck.

New Mexico University continues partnership with WSI for SEO and content marketing

Ken Bowden - Friday, March 9, 2018

New-Mexico-University-chooses-WSI-as-partner

WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

ENMU has worked with WSI for over two years to improve its online visibility to prospective students.  WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus.  After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:

ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This blog was originally posted at:  https://wsiconnect.com/blog/new-mexico-university-continues-partnership-wsi-seo-content-marketing/

WSI Launches Phase Two SEO for Interra International

Ken Bowden - Tuesday, January 23, 2018

Interra-International

WSI has completed phase two of a comprehensive SEO strategy for Interra International. As one of the leaders in the trade and distribution of food products, Interra is committed to increasing their digital footprint by optimizing content and promoting more products on a continuing basis.

WSI has implemented phase two which includes three more categories of food. The initial SEO implementation focused on:

wholesale pork – http://interrainternational.com/proteins/pork/

wholesale chicken – http://interrainternational.com/proteins/chicken-poultry

wholesale turkey – http://interrainternational.com/proteins/turkey/

wholesale dairy – http://interrainternational.com/commodities/milk-dairy/

 

Phase two includes:

 

wholesale sugar – http://interrainternational.com/commodities/sugar/

wholesale rice – http://interrainternational.com/commodities/rice/

wholesale nuts – http://interrainternational.com/commodities/nuts/

 

The newest page optimizations follow the same strategy as the pages in phase one, taking into consideration, industry search keywords aimed toward driving traffic to the Interra International website.

WSI provides monthly content marketing, posting on Interra’s News Blog, as well as their social sites.

Interra News

Facebook

LinkedIn

Twitter

Tracking and analysis continue, and the website is performing nicely with 4x the number of visits to those optimized Landing Page. Most of the keywords are either page 1 of Search or high page 2 and climbing.

This post originally appeared:  http://www.wsicybersmart.com/wsi-launches-phase-two-seo-interra-international/

 

 

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