The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down.
During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.
The world is currently facing a challenge like never before with the COVID-19 pandemic. Because this virus has permeated every part of our lives, SEO will definitely be influenced by the pandemic. If you’re trying to understand how you can switch gears to rank for the SEO keywords during the pandemic, here’s a list of our top tips.
There is nothing more frustrating than
navigating a website with a poor load speed or inadequate performance. Every
aspect of our daily lives is fast paced, and a rapid, effortless user
experience is essential to stay ahead in the business world of today.
A website’s load speed is crucial to your
online presence, conversion rates and even sales and it has a major impression
on SEO rankings. All top website design companies will tell you that slow
websites all have low conversion rates, high bounce back rates and unimpressive
amounts of visits per page.
For your website to lead your digital
presence, you need to avoid this at all costs:
First impressions always count
Your website speed is the first impression
you will make. It is vital that your customers (or readers) make a positive
instant judgement about your business. In your customers’ minds, you are
efficient, trustworthy and confident if your website proves to be professional
Your Users’ experience
One of the few ways you can set your
website apart from others is through your users’ experience. With an efficient
website load speed, this can be achieved by giving your visitors what they want
and giving it to them quickly.
Website speed effects your Google ranking
Google takes website speed into account when
ranking websites with a very small ‘signal’. This means that the average
website won’t see much change but if your website lags, you will suffer. If
your server is slower than two seconds, the chances that Google will pick up
your content (or any other relevant changes) are slim and this could be harmful
to your ranking.
Your site’s speed impact on paid searching
Google views a slow website’s speed as a
poor user experience which in turn, brings down your quality score. When it
comes to pay per click advertising (PPC), paying the most affordable rate for
your keyword bidding is determined by your quality score. In paid media terms,
your quality score is determined on how relevant Google finds your website’s
landing page to a search term.
Your quality score determines what your
cost per click is and your average position on the Search Engine Results Page.
With a slow website speed or quality score, it will be hard for your website to
show up in the top positions on the Search Engine Results Page. Your ranking
also depends on how competitive the keywords are.
At WSI New Media, we will help you to
benchmark your website and to improve it. We will analyze your website’s
performance, eliminate all unnecessary elements ‘weighing’ it down and, optimize
your website to ensure that you have the best and most efficient website speed
to stay ahead of your game.
all know we need to select appropriate keywords to make our SEO strategies
effective. There’s nothing new about that. However, you may not be using
keywords to their fullest potential and, therefore, your website or blog may be
lagging behind as a result. The problem with most keywords is that they tend to
be generic and broad. Thousands of other websites will be using these
short-tail keywords, and this means greater competition. If you rely only on
short-tail keywords, you will be just one of many competitors, all fighting for
attention from the same readers and possibly getting lost in the process.
solution to reducing competition in this arena is to get more specific. This
involves using long-tail keywords. Long-tail keywords enable you to tailor
search items specific to your
business, as opposed to those that would be common across your industry.
example, say you operate a heating and
air conditioning business in the Greensboro area, and you specialize in heat
pump installations. If you use a keyword like “heating services,” you are
unlikely to get the specific search engine hits you need. If you extend it to
something like “heat pump installer,” you’re being more specific and, in so
doing, narrowing your offering. The result is that your website is more likely
to come up in search results. If you go even further and create a keyword like
“heat pump installer Greensboro,” you have now created a long-tail keyword that
is especially likely to bring your website up near the top of the search
this means is that you’ve reduced your search competition by a pretty
respectable order of magnitude. If people in your area want your services, they
are not likely to type in a generic search phrase that brings up results from
elsewhere in the state or possibly from around the country – depending on which
of your colleagues in other towns are putting more into their SEO and PPC
strategies. Somebody searching for a heating technician in Greensboro is likely
to be specific in their search. So, you’ve given yourself a competitive edge.
this really comes down to is focusing on your unique selling point (USP). This is an old idea in marketing. The concept
of the long-tail keyword takes the USP into the digital realm, enabling you to
differentiate yourself from your hordes of competitors. It requires you to
think deeper about your business and refine your offerings, an effort that is
sure to be rewarded with higher search engine rankings .
Contact New Media
Marketing to assist you in creating a winning SEO strategy.
Creating content that search engines can not only understand, but which also answers questions, unfortunately, doesn’t necessarily mean that your content will rank. In order to outrank competitive sites, you must earn links from authoritative websites by nurturing your audience who will assist in boosting your content.
What is Link Building?
Simply put, link building is the process of getting other websites to link back to your website. One of the many tactics used in SEO marketing, these links inform Google that your site is a quality resource. Google’s algorithms are not only quite complex, but they are also always evolving and, therefore, sites with more backlinks, tend to earn higher rankings.
How Do I Go About Building these Links?
To ensure the long-term viability of your website, you need to engage natural link building, in other words, earning these links rather than buying them. However, organic link building is not easy and it has been proven to be a time-consuming process.
Internal Link Building
There is a relatively easy way to build your links for free – internal link building. You need to consider the following when attempting to get your web page to rank:
Anchor text is one of the most important things that the search engines consider when ranking a page. It tells Google what your page’s topic is about. If many links point to a webpage with a variation of a word or a phrase, the page has a higher chance of ranking well for these types of phrases. Be careful not to use too many backlinks with the same anchor text, as this could indicate to search engines that you are trying to manipulate your site’s ranking. Be precise about the anchor text you want to use.
The quality of the linking page is considered too. Search engines favor links from high-quality pages in boosting rankings over questionable sites. Ensure that your content is unique and engaging so that people will want to reference and link to your site.
Naturally, people will share the link of your home page, which makes it difficult for your other pages to achieve their own high rankings and to generate their own link equity. So, single out the page you’d like the anchor text to point to.
Set up a system for interlinking your pages by using a keyword research tool, which will provide numerous relevant and popular keywords. Assign keywords to your content and link your pages using targeted anchor text. This is the most important step as you need to ensure that you are linking the right pages with the right anchor text.
Place your site in front of your industry. Invite like-minded bloggers or individuals with a large social media following to review and to share your site.
Need help with your SEO? Contact us today for more information.
Local SEO is about offering your website visitors a great user experience and having a strong visibility across as many local terms search terms and phrases as possible. In local SEO, local terms carry a lot of weight. So, your primary goal is to get links from popular websites, directories and businesses in the same area as you.
The best advice for building links is to build relationships with the local community. Another tip is to create content on your website that is helpful and educational. That way, you are contributing to education in your industry while simultaneously adding content that can be linked to by other websites.
The Importance of Business Citations
A business citation is simply the mention of your business on another website. Most of the time, a business citation will feature your business name, address, and phone number. It may also include a link to your website.
Business citations are important because they are used by search engines to help them decide how to rank businesses in their local search results. Search engines, and Google specifically, use business citations to verify the accuracy of a business. It is important that wherever your business is mentioned, the details are always accurate and the same.
There are many places that you can get business citations from, but the best and easiest place to start is online business directories such as Yell.com, Yelp, ThomsonLocal, and so on. Think of these directories as the modern version of the Yellow Pages that you used to keep by your phone. Only, now it is online and available on everything from a smartphone and tablet to a desktop computer.
As a small business owner, you may have been harassed by a media company promising to raise the profile of your business in search engines in exchange for a fee. Many times, these companies will simply submit your business to directories such as those mentioned above and charge you for it. With a bit of time and effort, you can achieve the exact same results by submitting your company’s information to relevant local directories yourself.
Need help with your social media marketing strategy or digital marketing? Then contact New Media Marketing in Greensboro today.
SEO is all about trial and error, patience and dedication. There is no denying, however, that the work you put into your company’s SEO marketing is worth it! The question is, what are the key areas where you should focus your SEO marketing campaigns in order to see the best possible results? We shed some light on the topic below.
Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.
It is so important that you make sure your website is properly optimized for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people that are viewing your website using their mobile device than they are their laptop or desktop.
Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.
Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.
Sometimes it helps to get a professional on board when it comes to successful SEO marketing. Here at New Media Marketing, our team specializes in effective social media marketing, pay per click advertising, and mobile content marketing. Contact us now to learn more.
You have a local business, but why aren’t you getting more foot-traffic into your local store? As many business owners know, link building is one of the most important steps to increasing your search rankings. The more links you have, the higher you are going to rank.
Local businesses, however, need to focus on building more localized links. Here are some pointers on how to do this:
The first thingyou need to do is check out Moz Local, which has a link of all the localized directories in the world. You can use Moz Local to get more local links, especially from localized directories. Some of the directories may be national or global, but they have localized sections within your city.
The next thing you want to do is check out your local Chamber of Commerce. Every city in the US has a Chamber of Commerce that helps promote other businesses within that region. These organizations also have websites, so why not reach out and ask them for the link? If you do business in the city, are paying your taxes, and are providing products or services to people in the community, why not get a link for that site? In most cases, they will say yes.
Your third step is to start networking with other businesses in your region. Some of the businesses in your location may be competitors, but many of them won’t be. If you are a plumber offering pool heater and water heater repairs, for example, and there is another company offering electrical or handyman work, you can cross-promote each other and link to each other’s websites. Many people who are hiring an electrician or handyman for household work may also need a plumber, so having your link on their website and your name top of mind can help both your businesses.
Go to Ahrefs, put in your competitors’ URLs, and it will show you who is linking to them. Reach out to each of these websites and start networking with them. Tell them that you noticed that they are linking to your competitor and introduce yourself as a company that has a similar business, but that also offers something extra (perhaps you have a warrantyon your products or offer a free quote, for example). Tell them that your service may be of use to their website visitors, invite them to go and check out your website, and tell them they are free to link to your website as well.
WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at: https://www.heat-timer.com/.
Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.
“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”
WSI Marketing Program For Heat-Timer®.
WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.
As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:
The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weeblyand Blogspotin addition to several other WSI proprietary content distributionplatforms.
Call WSI for a Digital Branding Overview
For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.