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Why website load speed matters

Ken Bowden - Thursday, March 19, 2020

There is nothing more frustrating than navigating a website with a poor load speed or inadequate performance. Every aspect of our daily lives is fast paced, and a rapid, effortless user experience is essential to stay ahead in the business world of today.  

A website’s load speed is crucial to your online presence, conversion rates and even sales and it has a major impression on SEO rankings. All top website design companies will tell you that slow websites all have low conversion rates, high bounce back rates and unimpressive amounts of visits per page.

For your website to lead your digital presence, you need to avoid this at all costs:

  1. First impressions always count

Your website speed is the first impression you will make. It is vital that your customers (or readers) make a positive instant judgement about your business. In your customers’ minds, you are efficient, trustworthy and confident if your website proves to be professional and reliable.

  1. Your Users’ experience

One of the few ways you can set your website apart from others is through your users’ experience. With an efficient website load speed, this can be achieved by giving your visitors what they want and giving it to them quickly.

  1.  Website speed effects your Google ranking

Google takes website speed into account when ranking websites with a very small ‘signal’. This means that the average website won’t see much change but if your website lags, you will suffer. If your server is slower than two seconds, the chances that Google will pick up your content (or any other relevant changes) are slim and this could be harmful to your ranking.  

  1. Your site’s speed impact on paid searching

Google views a slow website’s speed as a poor user experience which in turn, brings down your quality score. When it comes to pay per click advertising (PPC), paying the most affordable rate for your keyword bidding is determined by your quality score. In paid media terms, your quality score is determined on how relevant Google finds your website’s landing page to a search term.

Your quality score determines what your cost per click is and your average position on the Search Engine Results Page. With a slow website speed or quality score, it will be hard for your website to show up in the top positions on the Search Engine Results Page. Your ranking also depends on how competitive the keywords are.

At WSI New Media, we will help you to benchmark your website and to improve it. We will analyze your website’s performance, eliminate all unnecessary elements ‘weighing’ it down and, optimize your website to ensure that you have the best and most efficient website speed to stay ahead of your game.

Contact us today for more information.

Your Small Business SEO Strategy Needs Long-Tail Keywords

Ken Bowden - Tuesday, March 10, 2020

We all know we need to select appropriate keywords to make our SEO strategies effective. There’s nothing new about that. However, you may not be using keywords to their fullest potential and, therefore, your website or blog may be lagging behind as a result. The problem with most keywords is that they tend to be generic and broad. Thousands of other websites will be using these short-tail keywords, and this means greater competition. If you rely only on short-tail keywords, you will be just one of many competitors, all fighting for attention from the same readers and possibly getting lost in the process.

The solution to reducing competition in this arena is to get more specific. This involves using long-tail keywords. Long-tail keywords enable you to tailor search items specific to your business, as opposed to those that would be common across your industry.

For example, say you operate  a heating and air conditioning business in the Greensboro area, and you specialize in heat pump installations. If you use a keyword like “heating services,” you are unlikely to get the specific search engine hits you need. If you extend it to something like “heat pump installer,” you’re being more specific and, in so doing, narrowing your offering. The result is that your website is more likely to come up in search results. If you go even further and create a keyword like “heat pump installer Greensboro,” you have now created a long-tail keyword that is especially likely to bring your website up near the top of the search results.

What this means is that you’ve reduced your search competition by a pretty respectable order of magnitude. If people in your area want your services, they are not likely to type in a generic search phrase that brings up results from elsewhere in the state or possibly from around the country – depending on which of your colleagues in other towns are putting more into their SEO and PPC strategies. Somebody searching for a heating technician in Greensboro is likely to be specific in their search. So, you’ve given yourself a competitive edge.

What this really comes down to is focusing on your unique selling point (USP).  This is an old idea in marketing. The concept of the long-tail keyword takes the USP into the digital realm, enabling you to differentiate yourself from your hordes of competitors. It requires you to think deeper about your business and refine your offerings, an effort that is sure to be rewarded with higher search engine rankings .

Contact New Media Marketing to assist you in creating a winning SEO strategy.

A Beginner’s Guide to Building Links for SEO

Ken Bowden - Wednesday, December 18, 2019

Beginners-guide-to-SEO-link-building

Creating content that search engines can not only understand, but which also answers questions, unfortunately, doesn’t necessarily mean that your content will rank. In order to outrank competitive sites, you must earn links from authoritative websites by nurturing your audience who will assist in boosting your content.

  • What is Link Building?

Simply put, link building is the process of getting other websites to link back to your website. One of the many tactics used in SEO marketing, these links inform Google that your site is a quality resource. Google’s algorithms are not only quite complex, but they are also always evolving and, therefore, sites with more backlinks, tend to earn higher rankings.

  • How Do I Go About Building these Links?

To ensure the long-term viability of your website, you need to engage natural link building, in other words, earning these links rather than buying them. However, organic link building is not easy and it has been proven to be a time-consuming process.

  • Internal Link Building

There is a relatively easy way to build your links for free – internal link building. You need to consider the following when attempting to get your web page to rank:

    • Anchor text is one of the most important things that the search engines consider when ranking a page. It tells Google what your page’s topic is about. If many links point to a webpage with a variation of a word or a phrase, the page has a higher chance of ranking well for these types of phrases. Be careful not to use too many backlinks with the same anchor text, as this could indicate to search engines that you are trying to manipulate your site’s ranking. Be precise about the anchor text you want to use.  
    • The quality of the linking page is considered too. Search engines favor links from high-quality pages in boosting rankings over questionable sites. Ensure that your content is unique and engaging so that people will want to reference and link to your site.
    • Naturally, people will share the link of your home page, which makes it difficult for your other pages to achieve their own high rankings and to generate their own link equity. So, single out the page you’d like the anchor text to point to.
    • Set up a system for interlinking your pages by using a keyword research tool, which will provide numerous relevant and popular keywords. Assign keywords to your content and link your pages using targeted anchor text. This is the most important step as you need to ensure that you are linking the right pages with the right anchor text.
    • Place your site in front of your industry. Invite like-minded bloggers or individuals with a large social media following to review and to share your site.

Need help with your SEO? Contact us today for more information.

 

A Guide to Local SEO and Link-Building Techniques

Ken Bowden - Thursday, September 12, 2019

Local-SEO-and-Link-building-techniques

Local SEO is about offering your website visitors a great user experience and having a strong visibility across as many local terms search terms and phrases as possible. In local SEO, local terms carry a lot of weight. So, your primary goal is to get links from popular websites, directories and businesses in the same area as you.

The best advice for building links is to build relationships with the local community. Another tip is to create content on your website that is helpful and educational. That way, you are contributing to education in your industry while simultaneously adding content that can be linked to by other websites.

The Importance of Business Citations

A business citation is simply the mention of your business on another website. Most of the time, a business citation will feature your business name, address, and phone number. It may also include a link to your website.

Business citations are important because they are used by search engines to help them decide how to rank businesses in their local search results. Search engines, and Google specifically, use business citations to verify the accuracy of a business. It is important that wherever your business is mentioned, the details are always accurate and the same.

There are many places that you can get business citations from, but the best and easiest place to start is online business directories such as Yell.com, Yelp, ThomsonLocal, and so on. Think of these directories as the modern version of the Yellow Pages that you used to keep by your phone. Only, now it is online and available on everything from a smartphone and tablet to a desktop computer.

As a small business owner, you may have been harassed by a media company promising to raise the profile of your business in search engines in exchange for a fee. Many times, these companies will simply submit your business to directories such as those mentioned above and charge you for it. With a bit of time and effort, you can achieve the exact same results by submitting your company’s information to relevant local directories yourself.

Need help with your social media marketing strategy or digital marketing? Then contact New Media Marketing in Greensboro today.

 

These Are the Key Areas Where You Should Focus Your SEO Marketing Campaign

Ken Bowden - Wednesday, July 10, 2019

SEO-marketing-campaign-focus

SEO is all about trial and error, patience and dedication. There is no denying, however, that the work you put into your company’s SEO marketing is worth it! The question is, what are the key areas where you should focus your SEO marketing campaigns in order to see the best possible results? We shed some light on the topic below.

  • PPC Advertising

Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.

  • Mobile Marketing

It is so important that you make sure your website is properly optimized for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people that are viewing your website using their mobile device than they are their laptop or desktop.

  • Social Media

Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.

  • Website Design

Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.

Sometimes it helps to get a professional on board when it comes to successful SEO marketing. Here at New Media Marketing, our team specializes in effective social media marketing, pay per click advertising, and mobile content marketing. Contact us now to learn more.

A Guide to Local SEO and Link-Building Techniques

Ken Bowden - Friday, June 7, 2019

Local-SEO-and-Link-building-with-WSI

You have a local business, but why aren’t you getting more foot-traffic into your local store? As many business owners know, link building is one of the most important steps to increasing your search rankings. The more links you have, the higher you are going to rank.

Local businesses, however, need to focus on building more localized links. Here are some pointers on how to do this:

  • The first thingyou need to do is check out Moz Local, which has a link of all the localized directories in the world. You can use Moz Local to get more local links, especially from localized directories. Some of the directories may be national or global, but they have localized sections within your city.
  • The next thing you want to do is check out your local Chamber of Commerce. Every city in the US has a Chamber of Commerce that helps promote other businesses within that region. These organizations also have websites, so why not reach out and ask them for the link? If you do business in the city, are paying your taxes, and are providing products or services to people in the community, why not get a link for that site? In most cases, they will say yes.
  • Your third step is to start networking with other businesses in your region. Some of the businesses in your location may be competitors, but many of them won’t be. If you are a plumber offering pool heater and water heater repairs, for example, and there is another company offering electrical or handyman work, you can cross-promote each other and link to each other’s websites. Many people who are hiring an electrician or handyman for household work may also need a plumber, so having your link on their website and your name top of mind can help both your businesses.
  • Go to Ahrefs, put in your competitors’ URLs, and it will show you who is linking to them. Reach out to each of these websites and start networking with them. Tell them that you noticed that they are linking to your competitor and introduce yourself as a company that has a similar business, but that also offers something extra (perhaps you have a warrantyon your products or offer a free quote, for example). Tell them that your service may be of use to their website visitors, invite them to go and check out your website, and tell them they are free to link to your website as well.

Need help with your local SEO? Then contact our SEO company today.

 

 

Heat-Timer® Corporation Awards WSI Digital Marketing and Website Re-engineering Contract

Ken Bowden - Monday, June 3, 2019

heat-timer-corporation-selects-WSI

WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at:  https://www.heat-timer.com/.

Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet-based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.

“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”

WSI Marketing Program For Heat-Timer®.

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.

As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:

The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including WordPress, Weeblyand Blogspotin addition to several other WSI proprietary content distributionplatforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly intelligent and comprehensive marketing solution looks like, please give WSI a call today.

This blog originally published at https://wsinetmarketing.com/wsi-heat-timer-partnership

These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Ken Bowden - Wednesday, May 8, 2019

Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.

  • Meta Data Keyword Stuffing

Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that.

  • Creating Countless Landing Pages

The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.

  • Buying Backlinks

Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.

At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.

Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more.

 

Use The Right SEO Tools To Audit And Monitor Website Performance

Ken Bowden - Monday, April 8, 2019

If you are paying for SEO services and putting in that extra time and money to up your rankings, it is important to find a way in which to monitor your performance and see which tactics are paying off. Doing this manually can take a very long time. Hence, the reason why most business owners will utilize SEO optimization tools instead. The good news is that these not only don’t have to cost a fortune, but they are also usually very easy to use. Below, we take a look at some of the best options currently available to you as well as why your organization should be using them to your advantage.

 

This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.

 

Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.

 

When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.

Looking for world-class SEO services, including link building services to soar your way to number one on Google? WSI New Media Marketing can help! Contact us today for more information about our offering.

Hill Point Montessori Engages WSI for a New Website and SEO Campaign

Ken Bowden - Friday, February 8, 2019

Hill Point Montessori

Hill Point Montessori is a locally owned and operated Montessori preschool and elementary school. Founded in 2011, the authentic Montessori school serves children from preschool through sixth grade. As part of their Montessori program, Hill Point allows students the freedom to explore their curiosities within the curriculum as well as learn from older children as well. This encourages children to love learning both academics as well as everyday life skills such as cleaning up after themselves. Through ongoing assessment, teachers guide students to turn their weaknesses into strengths as they develop their interests and social skills.

To help Hill Point Montessori reach parents interested in alternative schools and finding a match for developing their children’s education, Hill Point Montessori has partnered with the SEO experts at WSI Connect to develop their internet presence.  

After collaborating on Hill Point Montessori to understand their programs unique attributes, WSI conducted keyword research to understand content areas of interest to prospective parents. This lead to the development of an SEO program for Hill Point Montessori, including a new, SEO optimized and mobile friendly website highlighting their programs for prospective students and featuring an overview video with parents and student testimonials, as well as an ongoing SEO program aimed at off-page optimization. This off-page SEO optimization program will include including link building, and blog development. From this work the following SEO pages have been identified as key pages for increasing their online presence:

The offsite SEO program will focus on creating unique content about Hill Point Montessori and the Montessori method.  The offsite blogs will be published on BloggerWordPress, and Weebly websites.

WSI Connect is looking forward to the continued success with developing the internet presence of this local Montessori School and assisting them in celebrating children’s intellectual curiosity and social developing.

This blog was originally posted at: https://blog.wsiconnect.com/hill-point-montessori-engages-wsi-for-a-new-website-and-seo-campaign

 

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