OUR BLOG

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, September 17, 2018

Today’s consumers want to be able to find what they are looking for or complete an action within the shortest amount of time. Whether your website has been created to sell products online or whether it is an informative website to help people understand what types of services you offer and why they should partner with you, it needs to be user-friendly. If your target audience is not able to achieve whatever goal they had when they clicked on your website’s link, then it is not user-friendly enough and your resources are being wasted. Here are a few tips from a top website design company to keep in mind when you start creating your website:

  • Get Organized

The way your content is structured needs to be carefully planned. This means that your navigation has to be well thought-out from the start. Consider the following:

  • The different product or service categories you will need,
  • the information (or even drop-down options) that will form part of your About Us page,
  • what you are going to do to build trustworthiness and authority (such as testimonials or a secure payment gateway badge), and
  • How many clicks a user will have to make if they simply want to contact you.
  • Keep Your Content Simple

It can be easy to want to go into the finer points of who you are and the products or services you offer, but more content is not necessarily better. Hire a professional copywriter so that you are able to communicate your message in the simplest, most effective way possible.

  • Fonts and Graphics

Some fonts are easier to read than others are, and darker fonts on lighter backgrounds are the standard. In some cases, website designers experiment with fonts, colors, and graphics to create a unique effect and while this can be an impactful way to differentiate yourself from the competition, make sure it is not taking away from the user-friendliness of your site. Keep in mind that some people have impaired eyesight, so anything that is slightly confusing or more difficult for a person with full sight ability may be near impossible for someone with a disablement to complete.

  • Keep Your URL Simple

Your URL should ideally be your company name or the easiest derivative of it. This will make it easier for your customers to remember when they want to visit your website again.

  • Make It Mobile Friendly

Google has started to penalize websites that are not mobile compatible and for good reason. The number of people searching the web from their smartphones continues to rise, so your website’s design needs to be responsive to the various devices a person could be using to browse your site.

WSI New Media Marketing is one of the top website design companies in Greensboro, North Carolina.  Contact us for SEO optimization services, pay per click advertising, web design and more today.

5 Ways to Get the Most Out Of Pay Per Click Advertising Programs

Ken Bowden - Monday, May 28, 2018

Pay per click advertising programs

Whether you have already experimented with pay per click advertising campaigns or whether you are just getting started, it is important to make sure you are getting the best bang for your buck. Here are the top five ways to get the most out of your PPC programs:

  1. Plan Your Campaign

It is not enough to have a broad goal such as ‘sell more of product X’ for your paid Google advertising campaign. Your campaign’s structure needs to be planned as opposed to setting it up haphazardly. Determine the following:

  • How many keywords are you going to have in each ad group?
  • How many ads will be in each ad group?
  • Make sure that you are putting the right ads in the right ad group.
  1. Have Options To Experiment With

As most digital marketers will know, your best bet is to have a few different campaigns focused on the geographic area and product you are targeting. This will give you options when it comes to tweaking your campaigns and ads for better results.

  1. Determine Your Metrics

The metrics that you are tracking will depend on your business as well as the goals of your campaign. If you are tracking click-through rates and conversions, for example, you can go through the historical performance of your keywords to see which keywords can be considered ‘high performing’ so you can really zone in on those keywords.

  1. Experiment With A Tiered Bidding Strategy

After you have determined the high performing keywords that you want to focus on, bid on the same keyword within the different match types, namely Broad, Modified Broad, Phrase, and Exact. If you are going to spend more money on one of the match types, let it be the Exact match type as this ensures you know exactly what a Google user has typed into the search engine. With broad match types, the person could be looking for information relating to the keyword phrase and the interpretation could be much broader, which could potentially lead to a lower return on investment.

  1. Keep Adding To Your Negative Keyword List

Without a solid and comprehensive negative keyword list, you could be throwing away a lot of money. While you may have a few negative keywords to include right off the bat, it is important to continuously evaluate your results so that you can keep adding to that list.

New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

Pay-Per-Click Advertising

Ken Bowden - Monday, April 16, 2018

Pay-per-click advertising

What do you know about pay-per-click (PPC) advertising? Very little? Or do you already know that you want to use PPC to market your business? But you aren’t sure where to start? Well, you have come to the right place! WSI New Media Marketing in Greensboro, North Carolina, specializes in designing and managing PPC campaigns for our clients.

  • What Is Pay-Per-Click Advertising? 

PPC advertising is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign:

  • Researching and selecting the right keywords,
  • Organizing those keywords into well-organized campaigns and ad groups, and
  • Setting up PPC landing pages that are optimized for conversions.
  • Search Engine Marketing 

Search Engine Marketing (SEM) is one of the most popular forms of Internet marketing. It involves the promotion of websites by increasing their visibility in search engine results pages; primarily through paid advertising (PPC).

SEM may incorporate search engine optimization (SEO), which aims to adjust or rewrite website content and site architecture to achieve a higher ranking in search engine results pages to enhance PPC listings. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering.

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. So, if your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Obviously, this means that if you want to launch a successful PPC campaign, it’s vital to choose the right SEO company. Enter WSI, who is expert in:

  • Managing keyword and content optimization,
  • Driving high-quality traffic to clients’ websites,
  • Customizing paid search campaigns and overall paid advertising strategy, and
  • Maximizing on ROI.
  • Search Engine Optimization 

The only constant in SEO is change. Google makes anywhere between 500 and 600 algorithm updates each year. Most of these changes are minor. However, some can have serious effects on your rankings – businesses have been built and conquered on the search giant’s shifts in algorithm changes in the past – and no one wants to fall behind.

If your website has stale or irrelevant content, a heavy sales pitch and too many keywords, it could be damaging to your SEO efforts and directly impact your rankings. What is worse, the damage may already be done by the time you notice a decline in conversions and profits!

  • You Need the Help of an SEO Company That Will Keep You Ranking High 

2018 is but an infant and already the “Speed Update” has everyone at the edge of their seats. The expectation is that it is going to be even harder to achieve and maintain high search engine rankings. What you need is a fool-proof digital marketing strategy to keep ahead of the constant changes and updates; while gaining a competitive advantage in your marketplace.

WSI New Media Marketing in Greensboro, North Carolina, is an SEO Company specializing in adaptive search engine optimization services that will help you maintain web integrity while attracting more visitors and achieving higher conversion rates. As a dedicated, hands-on SEO company, we not only aim to get more targeted visitors to your website, we convert them into paying clients. We have been assisting businesses large and small to conquer the world. Now it’s your turn!

Give the experts at WSI a call today to find out how PPC and paid advertising can drive your brand forward. Speak to our friendly team now at 336.279.7000.

SEO Vs. Paid Search – What’s the Best Choice for Your Brand?

Ken Bowden - Monday, March 19, 2018

 

Pay per click advertising

Although SEO (also known as Search Engine Optimization) and Pay Per Click Advertising have a lot in common, they are very different forms of digital marketing. The one that you will choose for your brand will depend on a number of factors, including:

  • Your internet marketing goals,
  • How your website pages are currently performing on Google for certain search terms,
  • Your digital marketing budget, and
  • How quickly you want to see results.

To best understand which option you should choose, it is important to understand some of the key differences between Search Engine Optimization and Pay Per Click Advertising.

  • Search Engine Optimization

SEO refers to certain on-page and off-page tactics that a digital marketer employs to get your website pages ranking in Google’s search results ‘organically’ (in other words, without paying for ad space). These tactics include everything from internal and external link building and content marketing to keyword placement in your content, writing keyword rich ALT tags for your images, checking the loading times of your pages and ‘optimizing’ the way people use your site and consume your content. SEO is an ongoing and long-term strategy: the more you do consistently, the better it will be for your brand in the long run.

  • Pay Per Click Advertising

PPC, on the other hand, refers to the ad space on the top and bottom of the Google search results page. These advertisement spots, which usually include a heading and a short description, can be purchased by bidding on certain keywords. The benefit of PPC campaigns is that, when expertly planned and executed, it can bring you immediate results. Instead of spending months writing content to try to get your pages ranked on Google, you can bid on keywords and be in front of your potential customers’ eyes immediately.

The drawback of PPC is that you will be paying for each click, which means that you need to think carefully about the keywords that you want to bid on (and make sure that you have content on your site or a separate landing page that will compel a potential customer to contact you or buy something directly off your site). You can set a daily budget, but when your budget has been reached, the ads will disappear off Google.

Both Search Engine Optimization and Pay Per Click have their uses and major benefits for any brand. Many times, both strategies are used in conjunction with each other for maximum results.

If you are considering investing in SEO or PPC, get in touch with WSI New Media Marketing in Greensboro, Carolina. We can guide you through the process and make sure that you get the most bang for your buck.

Marketing 101: Inside marketing automation

Ken Bowden - Monday, November 20, 2017

As a business owner, marketing and especially digital marketing may seem like a very time-intensive task. How do people have time to respond to social media conversations about their brand, schedule follow-up emails after networking events and keep in touch with existing clients on a regular basis without these activities absorbing all of their time? The answer lies in the marketing automation tools that they use.

Many processes can be streamlined and automated thanks to intuitive marketing automation systems. Whether you want to improve conversation rates, get the most bang for your digital marketing buck, track traffic or tap into social media channels more efficiently, marketing automation can help you. The type of tools and solutions that you use will depend on your goals. Consider the following options and scenarios:

Email marketing automation

If you are regularly publishing blog posts or have a whitepaper on your website, then you ideally want to keep in contact with people who are reading your content or downloading your whitepaper. You can create an email marketing campaign that follows up with people who have contacted you at certain times. These messages can be customized to mention the touch-point that the potential customer had with your business and give them more information, content or product suggestions based on these interactions. Email marketing automation software helps you to create a database of your contacts and send them the right message at the right time.

Social media listening tools

Not everyone has time to post on social media every day, which is why social media scheduling platforms like Hootsuite and Tweetdeck are such a huge success. Social media tools take this type of automation one step further by notifying you when people are discussing your product, brand or topics in your industry. This gives you the opportunity to become a part of the conversation without having to do daily searches on each social media channel.

Tracking metrics

Marketing automation goes beyond process automation to help gain marketing insights into the programs that you are launching. You can prove and improve marketing ROI with solid metrics that are produced in these platforms.

Automating key processes can reduce your campaign budget because fewer human resources are needed. You can also measure and optimize your marketing investments by figuring out your conversation rates and your digital marketing’s effect on your sales pipeline.

WSI New Media Marketing in Greensboro, North Carolina is an SEO service provider that can guide you through the process of automating key marketing processes. Contact us for more information today.

Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

Ken Bowden - Wednesday, February 22, 2017

Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.

For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.

Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.

WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).

In addition to adjusting the optimization on their prime website pages for the best keyword phrases:

                  new cars

                  used cars

                  car dealership

                  car repair

                  vehicle financing

WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:

Our Vehicles

Sedans

Convertibles

Hatchbacks

Minivans

SUVs

Trucks

Cars Under $10K

New Car Specials

Used Car Specials­

The Lincoln Line Up

The Mazda Line Up

PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.

This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/

 

 

 

Stay Connected

© 2014 WSI New Media Marketing. All rights reserved.