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Marketing 101: Inside marketing automation

Ken Bowden - Monday, November 20, 2017

As a business owner, marketing and especially digital marketing may seem like a very time-intensive task. How do people have time to respond to social media conversations about their brand, schedule follow-up emails after networking events and keep in touch with existing clients on a regular basis without these activities absorbing all of their time? The answer lies in the marketing automation tools that they use.

Many processes can be streamlined and automated thanks to intuitive marketing automation systems. Whether you want to improve conversation rates, get the most bang for your digital marketing buck, track traffic or tap into social media channels more efficiently, marketing automation can help you. The type of tools and solutions that you use will depend on your goals. Consider the following options and scenarios:

Email marketing automation

If you are regularly publishing blog posts or have a whitepaper on your website, then you ideally want to keep in contact with people who are reading your content or downloading your whitepaper. You can create an email marketing campaign that follows up with people who have contacted you at certain times. These messages can be customized to mention the touch-point that the potential customer had with your business and give them more information, content or product suggestions based on these interactions. Email marketing automation software helps you to create a database of your contacts and send them the right message at the right time.

Social media listening tools

Not everyone has time to post on social media every day, which is why social media scheduling platforms like Hootsuite and Tweetdeck are such a huge success. Social media tools take this type of automation one step further by notifying you when people are discussing your product, brand or topics in your industry. This gives you the opportunity to become a part of the conversation without having to do daily searches on each social media channel.

Tracking metrics

Marketing automation goes beyond process automation to help gain marketing insights into the programs that you are launching. You can prove and improve marketing ROI with solid metrics that are produced in these platforms.

Automating key processes can reduce your campaign budget because fewer human resources are needed. You can also measure and optimize your marketing investments by figuring out your conversation rates and your digital marketing’s effect on your sales pipeline.

WSI New Media Marketing in Greensboro, North Carolina is an SEO service provider that can guide you through the process of automating key marketing processes. Contact us for more information today.

Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

Ken Bowden - Wednesday, February 22, 2017

Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.

For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.

Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.

WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).

In addition to adjusting the optimization on their prime website pages for the best keyword phrases:

                  new cars

                  used cars

                  car dealership

                  car repair

                  vehicle financing

WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:

Our Vehicles

Sedans

Convertibles

Hatchbacks

Minivans

SUVs

Trucks

Cars Under $10K

New Car Specials

Used Car Specials­

The Lincoln Line Up

The Mazda Line Up

PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.

This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/

 

 

 

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