for a new website? One thing we can say is that you need to know exactly what
you want. The more specific you are with your brief, the better your web design
company can build the perfect new website for you. This blog will give you a
guide to enable you to draw up the best possible brief to give to your
designers. It will help you answer all the questions they are likely to ask
before you even make contact for the first time. This will make you more able
to explain exactly what you need when the time comes for the briefing.
with a short but relatively detailed description of the company. Give the
designers a full idea of the following:
What it is
of the company,
of staff you have, and
and long-term business goals.
designers need to know who they are dealing with and how they can add value. Be
sure to include your main contacts and their details, so these can be included
in the Contact section of the website.
What Do You Want From the Website?
why you want the new website:
to stay the same?
What has to
industries do you serve?
your main existing customers and who are the new ones you want to target?
Who is the
How do you
want your customers to interact with your site – inquiries, more info, make
Your Current Website
your designers as much information as you can about your existing site (if you
have one). Include information such as:
has it been up?
your traffic like?
devices are your site designed for?
happy with the current traffic/sales, and so on?
you like these to change?
What are your
concerns about the current website?
the website do you like and want to keep as it is?
The New Website
what your goals are with the new site, for instance:
Is it just
a redesign, is it a rebranding, or is it a bit of both?
Do you want
increased traffic or sales?
pages do you want?
the key features you need?
of frequent updates will you need – newsfeed, blog, and so on?
Will you do
this in-house or would you want the agency to offer it as an additional
the main call to action be, for instance, ‘buy now’ or ‘make contact’ or
perhaps other options?
remember to consider the future:
How are you
planning to grow the business?
How can the
website be future-proofed to keep up with the coming changes?
simply want to transfer the content from the old site to the new or do you want
to create brand-new content? The agency can offer you copywriting services if
you need them.
Do you have
videos, downloadable documents and other content that you would like to add?
would you like to create some?
designers a few links to websites you would like to emulate in some way.
them what you want to come through in the visual elements, for instance, give
them some key descriptors of your company that they can keep in mind when
designing your look and feel.
Deadline and Budget
the designers exactly what you need
in terms of deadlines and tell them what budget you have to work with. You both
then have a good idea of what can and can’t be done and how much leeway there
might be with regard to money and time.