Tips for Combining Content Marketing With Pay per Click Advertising

Tips for Combining Content Marketing With Pay per Click Advertising

Ken Bowden - Tuesday, March 31, 2020

When it comes to improving your pay per click advertising, you’ve probably heard it all. Some marketers advocate for the sole use of content marketing, while others support the exclusive use of pay per click (PPC) to grow your business.

Combined, pay per click advertising can be a powerful tool that allows you to capitalize on your content marketing while waiting for search engines to start delivering search results.

Creating high-quality and relevant content should be your long-term strategy to boost your SEO ranking, improve the quality of your landing page and to build your brand’s standing.

We’ve listed four tips for you to do just this.

  1. Zone in on Your Audience

Know your audience. Depending on the type of business you do online, some audiences prefer using social media platforms and others prefer the more formal mediums such as e-commerce stores, blogs or online discussion forums.

Once you know which channels to target, you can hone your content to suit your various audiences.

  1. Brainstorm Your PPC Plan

In order to build a successful PPC plan, you need to determine your campaign structure. The next step would be to build and to refine your campaign’s landing pages. In addition, you need to build a keyword strategy and plan based on your research. Once you’ve completed these three steps, go on to create ads. Think it through and take the time to focus on this; most marketers fail at their PPC campaigns, which costs them more for underwhelming lead generation results.

  1. Amalgamate Calls to Action

Calls to Action are used in written content, blog posts and Meta descriptions as well as advertisement banners. These are woven into your PPC advertising. When conceptualizing your headings and Metadata, you don’t want to provide all the information or answers in your PPC promoted content – it’s a fine balance. Instead, try to ‘persuade’ your audience to click on your website links.

  1. Keep Your Finger on Your PPC’s Pulse

There’s no point in spending time and money on a perfectly crafted PPC and content campaign if you don’t keep on top of it. Follow up on your PPC advertising. In order to maintain your credibility, ensure that you always provide accurate, up to date, valuable and high-quality content to your audiences.

At WSI New Media, we provide a holistic approach to increasing online sales and leads. We specialize in designing and managing PPC campaigns by assisting our clients to see how this valuable resource will capitalize on your content marketing through improved click-through rates, conversions, and profit.

Contact us today for more information.

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