Using SEO to sustain your presence during COVID-19

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Using SEO to sustain your presence during COVID-19

Ken Bowden - Tuesday, May 5, 2020

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.

How SEO can help you sustain your presence online during COVID-19: 

Stay visible 

Now is not the time to relax and forget about your SEO strategy- your competitors won’t! Now is the best time to clarify what you want to achieve and how to use your SEO strategy to accomplish your digital marketing goals. The topics listed below can further help you to develop your SEO strategy. The effort you make during the pandemic will help you to establish your reputation in your industry, which will help you to outrank your competitors when the pandemic blows over.

Provide your expertise 

Even if your products or services are not directly related to the pandemic, or deemed to be essential, you can still share your knowledge and improve your SEO ranking. The best way to approach the task of providing your expertise is to think about how your offerings can improve the lives of consumers right now. If you’re a restaurant owner, you might now be able to receive clients at the moment, but you can share some of your recipes or cooking tips that people can try at home. It won’t sell meals during the pandemic, but it will show your audience that you can impact their lives positively and that builds loyalty. Now is the time to serve your audience with your expertise and knowledge instead of trying to merely sell products. 

Be sincere in showing empathy 

If you’ve received an email from every brand you’ve ever interacted with, you will understand how awful some of the digital marketing efforts can be. Ensure that your content is positive, hopeful and most importantly, sincere in showing empathy. It’s one thing to tell consumers that you care, but a whole different thing to prove that you are sincere.

Extend a lifeline for other businesses 

If you can help out other brands during the pandemic, create an offer and use your SEO strategy to reach the largest possible audience. If you’re considering an offer that provides a discount on your services or products during the pandemic, think strategically about how you can share the message with the largest group of people, including the use of SEO tactics to generate interest in your offering.

Stay on top of trends 

Keyword research is always essential, but staying aware of the changing trends should be a fundamental part of your SEO strategy at the moment. Because changes are happening rapidly in the digital marketing industry, you need to stay up to date to edge out your competition. Look for trends in digital marketing, including social media marketing, web design and email marketing and implement these trends in your digital marketing strategy to improve your business’s SEO ranking.

If you need help to sustain your presence during COVID-19 with a good SEO strategy, contact WSI for a quote. 

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