Mobile marketing is on the up-and-up thanks to the ubiquity of the smartphone. As a savvy marketer, you need to know what your options are, and figure out what is best for your business.
These ubiquitous phones can do more than the phones of yesteryear, so staying updated with the latest trends is essential. However, marketers must remember that not everybody has the very latest phone, so you need to cater to everyone to maximize your campaign’s reach.
Here are five basic tips:
One of the smartest digital marketing strategies of 2021 is Anheuser-Busch’s pivot from brewing beer to manufacturing hand sanitizer during the COVID-19 pandemic: They announced to the Twitterverse, “We have a long history of supporting our communities and employees – this time is no different. That’s why we are using our supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States.” This endeared the brand by reaching the hearts and minds of Americans.
Another ingenious mobile marketing campaign was the collaboration between dating app Tinder and British Football Club, Manchester City. By partnering with the men’s and women’s leagues, Tinder planned to interact with fans using games, AR experiences and stadium events. The global fanbase of the team pairs well with Tinder’s global reach (now in over 200 countries and 40 languages).
Take some inspiration from the brilliant campaigns out there and put your marketing creativity to the test. Anything is possible in today’s digital world.
Get in touch with New Media Marketing to help you set up mobile marketing strategies that deliver real ROI that improves your customer affinity and engages your employees.