Social media marketing: Facebook Ads Best Practice

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Social media marketing: Facebook Ads Best Practice

Ken Bowden - Monday, June 15, 2020

Facebook ads are a crucial part of any social media marketing strategy, and as a social media marketing agency, WSI New Media Marketing in Greensboro, North Carolina, has a lot of experience with Facebook advertising. With the complexities behind Facebook Ads, it is increasingly important to understand what you’d like to accomplish with your advertisements on Facebook and how to best achieve the goals you have set for yourself. 

5 Best Practices for Your Facebook Ads from a Social Media Marketing Agency 

1. Set the correct goals to drive value 

With so many different advertising objectives available to your business, it can become difficult to pick the correct goals to aim for in Facebook advertising. The best plan is to determine which goals will produce the most value for your business, and aim for those objectives. Value-driving objectives no longer just include likes on your page or clicks to your website but should include conversions and brand awareness. Being popular on Facebook may help your business to reach more audience members, but if those views don’t convert into sales, they are not worth the advertising budget. 

2. Make use of Facebook’s Placement Optimization 

Placement options on Facebook include Facebook and Instagram feeds, the Audience Network, and Facebook Messenger. If you choose to activate all the placement options available to you, the Facebook Ad platform will learn which placements are the best at achieving your objectives in a cost-effective manner, enhancing your campaign performances without all the research effort from your side.

3. Choose the Campaign Budget Optimization option 

Similar to the Placement Optimization process, the Campaign Budget Optimization lets the Facebook Ad platform find opportunities to achieve your set goals across your ad sets and give priority in the budget allocation to the ads that are performing well. This option takes away some of the control you have over your ads but can help you to spend your budget more effectively across your Facebook Ads. 

4. Understand when broader targeting might be better 

For a long time, Facebook Ads that targeted small, niche groups performed better than broader target groups. Due to the increase in targeting and competition, it may cost more to target a smaller group with your Facebook Ad. This aspect of the Facebook Ad platform makes it crucial to understand when targeting a broader audience may be more cost-effective. If you’re trying to make your budget go further, set your audience broader so Facebook Ads can reach different people at a lower cost. 

5. Create for mobile, always 

The statistics for mobile use of social media platforms alone should indicate that mobile-first creation is key to achieving success in social media marketing. If your advertisement doesn’t load correctly on a mobile device, it won’t go down well with social media users. 

If you need assistance with your social media marketing, SEO optimization, and Facebook Ads, contact WSI New Media Marketing in Greensboro, North Carolina, your local SEO company and marketing agency today. 

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