Want to know what separates good website design companies from awful ones? The good ones understand what makes a user interface successful. The user interface (or UI) of a website is the most vital aspect of any website, and if it is poorly designed, users will not stick around for long. Here are some tips on improving the UI design for your next website project.
Creating a stunning UI starts with understanding the people who will be using it. It should be the first step in designing a UI because if you get it wrong here, your UI will never provide users with a positive experience.
Get ready to research your audience and figure who they are, what they need, common behaviors to expect from this group, how they use websites, and what they will expect from the interface. When you combine this knowledge with your target audience’s demographics, you will have the best shot at designing a UI that will impress them.
Make navigation easy for your users by putting everything they need at a glance. If your users need to scroll endlessly or click through multiple pages to find what they are looking for, they’ll go looking for it somewhere else. This step is especially important if your audience does not consist of digital-natives. People who grew up without digital media may take a little longer to adapt to changes, and they might not have the same intuition for digital interfaces as a younger audience. By making everything accessible, you’re casting the widest net possible.
There is beauty in simplicity, and it is convenient too. If you can make your interface simple, you’ll have fewer complaints and issues to deal with. Simplify your UI by using visual cues and elements to break up sections, use dark text on light backgrounds (and vice-versa) and implement white space to keep your designs from looking cluttered and becoming visually overwhelming.
Nobody likes being left to guess what is going on, so be sure to design your UI to give feedback quickly and respond immediately. If your UI doesn’t indicate when it is busy processing something, or when input is needed, your users will wonder what is going on and either duck out of the process, or resubmit information. This could lead to higher bounce rates, and it could break parts of the process if the system is overloaded with submissions.
Consistency in your design will help your users to react more intuitively to your design. If you keep rearranging and changing elements, you will confuse even the most digital-savvy user. Consistency also extends to the fonts, logos, and general design aesthetic on your site and should be aligned with the overall brand identity of the website you are creating.