“Trust is built when no one is looking” – Seth Godin
Trust factors are subliminal keys that your website sends out to users. Here are some of the most important trust factors to include on your site:
Having your social media profile icons visible on your website is good for local SEO and PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.
Your site structure should be designed with users in mind. Not only does it help search engine crawlers to index pages, but it shows users that your website (and business) has been carefully planned and executed.
Include your phone number, email address, and full street address. This will help users to get in touch with you and to assure them that you are a legitimate business. It will also help to drive leads.
People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.
Blogs are a great tool to drive traffic to your website and to drive leads to your website. If you have educational and helpful blogs on your website, it can also help to create trust with your website visitors.
If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.
Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.