Many of our web design clients have started to ask us whether it is worth it to incorporate a chatbot into their website designs. So, are chatbots just a fad?
If you have ever seen a chatbot on a website, then you have probably seen just how much potential a chatbot can offer. Whether or not you incorporate chatbots into your site will depend on your business and the industry you are in. Here are a few of the basic benefits that most companies will receive from using a chatbot:
- Instant Marketing Channel
A chatbot is an instant marketing channel that allows you to sell to your customers in real-time while they are on your website. Instead of running the risk of your potential customer not finding what they are looking for or clicking away because they are not convinced, a chatbot can help you to close more deals.
You can even take this instant marketing channel one step further if you have an e-commerce website. With Facebook Messenger, your business will be able to sell and directly take payments inside the app, enabling you to quickly close deals and boost your bottom line.
Even if you are not selling physical products, chatbots are still very useful in marketing to your target audience. In the same way that you use email marketing, you can send messages directly to your audience about new content on your website, for example. This is a great option for companies in the B2B sector.
- Build Relationships
Chatbots are a great channel for building relationships and selling to your audience. In today’s day and age, customers expect instant responses from clients. Investing in a chatbot will help you to meet this need.
- Automated Customer Responses
If you are not planning on using chatbots for your sales and marketing, there are still uses that you should consider. You can give clients instant feedback with automated responses, which will help you up the engagement you have with clients. You can create automated quick, simple and repetitive responses to frequently asked questions. These predefined responses can significantly reduce the number of messages and queries that you need to respond to on a daily or weekly basis.
WSI New Media Marketing is a digital marketing agency and website design company for small businesses in Greensboro, North Carolina. Contact us for more information about chatbots and responsive website design today.