It is an all too familiar story: you have created a great new online store and you are carrying products that you know people will love, but nobody is coming to your store. Why is that? There could be several reasons, but the most likely one is that you are not doing a good enough job of driving visitors to your online store. Here are a few practical and proven methods to drive traffic to your website:
Instagram influencers have thousands and thousands of followers and these followers are very interested in the products they are promoting. As a company specializing in social media for business, we often advise clients with e-commerce websites to send free product samples to Instagram influencers. Instagram is quickly becoming one of the most effective marketing channels for e-commerce merchants. A recent study showed that Instagram provides brands with 25% more engagement than any other social platform.
Start thinking outside the box with your content marketing strategy. One of the best ways to drive traffic to your e-commerce website is by being featured in a blog or in the press. You do not have to target the biggest and most successful people. In fact, your chances of being featured are better if you aim for bloggers and media outlets with smaller audiences – because they are not constantly bombarded with pitches from companies. Target journalists who have written about your industry and bloggers who have a big following of people who would be interested in the products that you are selling.
The whole of the internet hangs out on Reddit and in addition to its front page that aggregates the most popular content on the web; there are also thousands of category-specific sub-Reddits. You can find a sub-Reddit on nearly every subject. Define sub-Reddits that are relevant to your industry by typing in the keywords you are targeting in Reddit’s search feature. Look at ways that you can contribute content to sub-Reddits without coming off as too salesy and spammy. This could involve posting a link to a blog that you have written or a video tutorial for a product that you are selling.
WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina, specializing in marketing strategy and social media for businesses. Contact us for digital marketing services such as pay per click advertising programs and SEO today.