Pay-Per-Click Advertising

Pay-Per-Click Advertising

Ken Bowden - Monday, April 16, 2018

Pay-per-click advertising

What do you know about pay-per-click (PPC) advertising? Very little? Or do you already know that you want to use PPC to market your business? But you aren’t sure where to start? Well, you have come to the right place! WSI New Media Marketing in Greensboro, North Carolina, specializes in designing and managing PPC campaigns for our clients.

  • What Is Pay-Per-Click Advertising? 

PPC advertising is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign:

  • Researching and selecting the right keywords,
  • Organizing those keywords into well-organized campaigns and ad groups, and
  • Setting up PPC landing pages that are optimized for conversions.
  • Search Engine Marketing 

Search Engine Marketing (SEM) is one of the most popular forms of Internet marketing. It involves the promotion of websites by increasing their visibility in search engine results pages; primarily through paid advertising (PPC).

SEM may incorporate search engine optimization (SEO), which aims to adjust or rewrite website content and site architecture to achieve a higher ranking in search engine results pages to enhance PPC listings. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering.

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. So, if your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Obviously, this means that if you want to launch a successful PPC campaign, it’s vital to choose the right SEO company. Enter WSI, who is expert in:

  • Managing keyword and content optimization,
  • Driving high-quality traffic to clients’ websites,
  • Customizing paid search campaigns and overall paid advertising strategy, and
  • Maximizing on ROI.
  • Search Engine Optimization 

The only constant in SEO is change. Google makes anywhere between 500 and 600 algorithm updates each year. Most of these changes are minor. However, some can have serious effects on your rankings – businesses have been built and conquered on the search giant’s shifts in algorithm changes in the past – and no one wants to fall behind.

If your website has stale or irrelevant content, a heavy sales pitch and too many keywords, it could be damaging to your SEO efforts and directly impact your rankings. What is worse, the damage may already be done by the time you notice a decline in conversions and profits!

  • You Need the Help of an SEO Company That Will Keep You Ranking High 

2018 is but an infant and already the “Speed Update” has everyone at the edge of their seats. The expectation is that it is going to be even harder to achieve and maintain high search engine rankings. What you need is a fool-proof digital marketing strategy to keep ahead of the constant changes and updates; while gaining a competitive advantage in your marketplace.

WSI New Media Marketing in Greensboro, North Carolina, is an SEO Company specializing in adaptive search engine optimization services that will help you maintain web integrity while attracting more visitors and achieving higher conversion rates. As a dedicated, hands-on SEO company, we not only aim to get more targeted visitors to your website, we convert them into paying clients. We have been assisting businesses large and small to conquer the world. Now it’s your turn!

Give the experts at WSI a call today to find out how PPC and paid advertising can drive your brand forward. Speak to our friendly team now at 336.279.7000.

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