Group 1 Renault Launch Virtual Showroom and Digital Marketing campaign

Group 1 Renault Launch Virtual Showroom and Digital Marketing campaign

Ken Bowden - Friday, March 4, 2016

renault-clio

When people think of Renault they think of a dynamic brand that offers exuberant French flair and plenty of European luxury and excitement. So when they are looking online to purchase a New Renault Vehicle they expect a digital presence that offers them exactly the same experience.

This is why when Group 1 Renault launched their new showroom in Stellenbosch, they called upon their well-established working relationship with WSI in Cape Town and together these two industry leaders helped create a digital marketing strategy that promotes Brand Growth, Measurable Marketing Objectives and Actionable Sales Leads. This trust in our ability to deliver the best digital marketing strategy is the kind of working environment that WSI thrives in, because it gives us the chance to successfully tap into new automotive markets and help create brand recognition both for Group 1 and Renault as we do so. This literally allows Group 1 Renault to operate a “virtual showroom”, one that translates directly into bottom line financial viability for Group 1, as it allows them to:

  • Successfully launch the Group 1 and Renault Brands into untapped markets
  • Sell more new cars at both a local and national levels
  • Increase regional brand awareness through newsletter subscriptions
  • Improve one on one and social media customer communication
  • Create upsell opportunities in both the new and used vehicle markets

WSI has been able to achieve all of these set objectives within a very short period of time thanks to our diverse team of Digital Marketing professionals. In fact, our integrated approach to building websites ensures that everything is covered before the official launch and the step by step approach to creating a digital marketing showpiece includes everything from website architecture, conversion optimisation and ongoing Google friendly Search Marketing strategies that turn websites into powerful lead generation and brand building assets.

What Makes Group 1 Renault Different?

As part of one of the world’s most exciting automotive brands Group 1 Renault prides itself on their ability to provide exceptional service, the biggest range of Renault Cars and some of the best Renault Specials and Promotions in the country. To top it all off, they are also able to use their Group 1 National Automotive Network to deliver cars to almost anywhere in the country and not just in the surrounding Western Cape towns like Stellenbosch, Paarl, Somerset West, Strand and Franschhoek. This means that you the consumer can benefit by taking advantage of the Group 1 Renault prices on all of the following vehicles no matter where in SA you might find yourself:

The Way Forward
Our digital marketing agency provides Group 1 Renault with a full range of digital marketing services including Social Media, Paid Search and Search Engine Optimisation. The latter includes a comprehensive combination of onsite and offsite strategies, such as press releases, directory listings, blogging on industry related websites, and the sharing of authority building content on Tumblr, WordPress, Blogger, Google+, Weebly, Github and Postach.  

We have also just completed the integration of the Group 1 Renault’s used car database with the website. Not only does this ensure that their used cars get additional exposure on all of Group 1’s websites, but it integrates with more than 20 of South Africa’s top automotive retail sites such as carfind.co.za, Surf4Cars.co.za and Gumtree.co.za. This is powerful! Aside from it completely removing the hassle factor from the dealership’s used car team, it ensures consistent pricing, descriptions and the use of professional images across all South African car websites. We are excited about the impact this will have on Group 1 Renault’s used car sales, and we look forward to watching Group 1 Renault’s sales going from strength to strength in the foreseeable future.

Originally posted on: http://blog.wsiwebmarketing.co.za/group-1-renault-launch-virtual-showroom/

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