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America’s Industrial Gasket Superstore Engages WSI for SEO Project

Ken Bowden - Monday, October 12, 2015

The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007. We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer’s needs and requirements.

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking. The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

http://gasketsuperstore.com/buna-n

http://gasketsuperstore.com/durlon-gaskets

http://gasketsuperstore.com/garlock-gaskets

http://gasketsuperstore.com/EPDM-gasket-material

http://gasketsuperstore.com/Neoprene

http://gasketsuperstore.com/PTFE-Gaskets

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II.

This effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog: http://www.wsiexpertsolutions.com/americas-industrial-gasket-superstore-engages-wsi-for-seo-project/

 

Web Architecture: Why It’s Important to Your Small Business

Ken Bowden - Wednesday, September 30, 2015

 

Web Architecture: Why It’s Important to Your Small Business

It’s easy for anyone to just throw a website online these days. The problem is that the ease that comes with drag and drop systems or simplistic designs doesn’t necessarily mean your website will be functional, informational, or even aesthetically appealing to the eye of the user. There’s a lot more to consider than you may have initially expected.

What is Web Architecture?

Much like an architect would design the layout of a home or commercial building, a web consultant spends a great deal of time designing the layout for a business website. Why is this important? In many cases – especially in today’s Internet shopping climate – the first contact a person may have with your business is online.  Furthermore, a great number of those online contacts will come from people searching the web on a mobile device.  Site navigation and placement of relevant content and information then becomes key in quickly engaging potential customers, in response to their queries.  This also means your website needs to look professional, be responsive to different viewing devices, be optimized to generate leads or convert visitors to buyers, and generally be user-friendly.

What to Consider When Designing Your Website

Brand awareness is key when building a website. Just as important though, is your visitor’s need for quick access, relevant information, a way to engage and a great user experience.  We take a number of important features into consideration when designing websites. These include but are not limited to:

  • The way your design will be used to promote your brand;
  • Whether or not your website is an ecommerce site, in total or in part;
  • How can we leverage mobile responsive to give the user the best experience;
  • Placement of CTA’s (Calls to action elements) to get the best user response;
  • Incorporation of the appropriate tools so your website will be indexed by the search engines (search engine optimization), including the proper utilization of keywords, meta tags, and tools that will help to naturally increase your site’s search engine rankings;
  • The type of engaging content that will be included on your site’s information pages, product pages, and even on your blog.

 

What Does It Really Mean in the End?

The better your overall website architecture, the more likely you are to see increased exposure on the web at a faster rate, starting the moment your website is launched. You’ll have more email sign-ups, lower bounce rates, more returning visitors, increased engagement, more social interaction, and – we certainly hope – a higher conversation rate when it comes to turning visitors into happy customers.

Want to learn more about web architecture? Call WSI New Media Marketing today at 855-856-4980. We’re here to help you make the most of your web presence.

5 Steps to Securing Top of Mind Brand Loyalty

Ken Bowden - Wednesday, September 23, 2015

The goal of any business is to grow a loyal customer base that actively engages with your brand. This five step plan and combination of web strategies will ultimately help you stand out from the crowd and realize increases in repeat business.

WSI Expands Tentickle Tents’ International Presence

Ken Bowden -

Tentickle Tents digital marketingTentickle tents partner with WSI

Tentickle, the South African based stretch tent manufacturer has asked WSI in Cape Town, South Africa, to further expand their international marketing campaign into Germany.

In the eventing industry, Tentickle is well-known around the globe as one of the most forward thinking stretch tent companies in the world. At WSI we are proud of the fact that Tentickle have chosen WSI as their digital marketing partner for 7 consecutive years and it’s a great example of the kind of client/consultant relationship we enjoy building and delivering on. Since October 2008, WSI has worked closely with Tentickle to increase visitors, conversion rates and to target a growing number of international markets. The services provided include both local and international Search Engine Optimisation campaigns, Paid Search marketing, Email marketing and Social media. More recently we have started to leverage WSI’s global network, working with WSI’s top French consultants, to assist with onsite Optimisation and translation into French. There’s no doubt that WSI’s network gives us the capacity to assist global clients on a scale that few local agencies would be able to match.

Who is Tentickle Tents?

Tentickle Tents is a global market leader in the supply of Bedouin inspired stretch tents and stretch fabric canopies to the African, European, Australian and US eventing industry. They have supplied private party tents, stunning wedding tents, corporate event tents and mega-stage tents to some of the biggest functions on the global events calendar. Society weddings, international sports events, global music festivals, high-end fashion shows and multicultural outdoor festivals – you name it, Tentickle has the right tent for the event.

What Makes Tentickle’s Tents Different?

Tentickle’s stretch tents offer an event tent solution that is nothing short of spectacular. Combine smooth sexy curves with even more stunning fabrics. Add their renowned stretch decor and bring it all to life with expertly positioned lighting and you’ll have a recipe that’s going to time and again leave your guests gasping with delight. The fact that their tents are amongst the most versatile, easy to pitch, and pitchable on any gradient, simply adds to an already award winning eventing solution. And yes, here’s one more pitch… Tentickle’s tent fabric is robust, weatherproof and IFR (International Fire Regulations) compliant – a first for the industry when released.

The Way Forward

WSI looks forward to further expanding Tentickle’s international target market with the implementation of additional country specific sub-sites. At the same time, the off-site effort will focus on the syndication of a variety of content, including blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Tentickle expects to see their brand at the top of the results for all keywords.

To ensure that these strategies bear fruit WSI analyzes key performance indicators and prepares regular transparent marketing reports. These not only keep Tentickle Stretch Tents informed about monthly activities but also help us to ensure our clients get the required Return on Investment from their marketing. It’s a tough, competitive industry online and our WSI Cape Town based Digital Marketing team are proud of the results achieved thus far.

 

This blog was originally posted on: http://blog.wsiwebmarketing.co.za/wsi-expands-tentickle-tents-international-presence/

Does Your Business Have a True Content Marketing Strategy?

Ken Bowden - Tuesday, September 15, 2015

 

Does Your Business Have a True Content Marketing Strategy?

Content marketing. We’ve all heard of it, but not everyone has the same ideas when it comes to what the term actually means. Some people think it means making sure there is content, even new and revolving content on your website. Others think it means writing articles to drive links back to your website. Let’s take a closer look at what content marketing is and how to better utilize it in your business.

What is Content Marketing?

Content marketing is strategic. It means taking valuable information – information that is relevant, practical, and accurate – and finding ways to distribute it to the intended audience in order to drive profitable action. While in the past marketing meant mere text, it now extends to video, podcasts, infographics, social posts, ebooks, product reviews, lists of curated content, and so much more.

A good content marketing strategy is also developed by listening to what your potential customers are saying online.  Then develop content that meets the wants and needs of their enquiries.

Developing a Content Marketing Strategy

The trick to a good content marketing strategy is having a set, consistent plan. You need to know who your target audience is, the type of content they respond to most, where they generally look for it and determine how to use it to drive visitors to your landing pages for engagement.

Consistency is important because the longer you go between putting out new pieces of content, the more likely it is your audience will forget about you or be drawn towards another source with more frequent pieces of valuable information. You want to draw your audience’s attention and then keep it.

So how do you develop a strong strategy?

  1. Make sure you have someone within your organization who is the lead content manager. While everyone may be able to contribute, there should be one point person in charge of assigning, editing, and ultimately distributing your content.
  2. Decide what type of content you want to use and figure out who will create it. Will you need a social media manager or SEO consultant? Will you need a blogger? Will you need a graphic designer? Will you need someone with some basic YouTube skills? Is there someone within your office who can efficiently handle these tasks (without compromising his actual job role within your business), or should you outsource?
  3. If you’re going to handle the above in your office, do you have the tools and technology necessary to do so?
  4. Do you have a content calendar that outlines: a) the purpose for each piece of or that month’s content; b) the places you’d like to distribute content each month; c) the types of content you’ll put in each place; and d) deadlines for having each piece of content created?
  5. Once you’ve published your content, use your analytics reports to test and measure the effectiveness of your posts or campaign and revise accordingly.

Truth be told, content marketing can be a little overwhelming – especially if you run a busy business. Give WSI New Media Marketing a call if you’d like help with your content marketing strategy. We’ll take some of the burden off of your shoulders so you can focus on your clients.

Improve Customer Engagement with Inbound Marketing

Ken Bowden - Friday, September 4, 2015

It is harder than ever to stand out in your marketplace. Inbound Marketing helps you stand out because you are really helping the customer rather than selling a product. Here are five tips to help you engage your customers in North Carolina and across the globe.

La Red Floral, an alternative healthcare company, relies on WSI for SEO

Ken Bowden -

La Red Floral is an organization that promotes health, personal development and life quality through training, therapies, and products related to alternative therapies, such as therapy of past lives, floral therapy or Bach flower therapy, Ho’oponopono, emotional reading of the body and therapy for bipolar disorder.

WSI was hired by La Red Floral to develop a SEO strategy. The first phase of on-page optimization has been completed. It consisted in optimizing 5 web pages and make some adjustments to the site in order to make it able to be positioned. These 5 pages are focused on 5 main services offered by La Red Floral:

Also WSI is running the off-page optimization phase in order to increase the popularity of La Red Floral, which also includes the creation of profiles in business directories, customer reviews, external blogs (like Google+, WordPress, Tumblr, Weebly y gHost) and producing signals in social networks.

La Red Floral goal is to organize training, entertaining and educational activities about disciplines and holistic technics for health and well-being. La red Floral also aims for the creation of healthcare spaces and personal development. They also promote their services through related publications about knowledge and tools for health and well-being. Finally, they investigate, design, develop and promote related products.

This post originally appeared on http://www.wsiwebdeal.com/la-red-floral-salud-alternativa-se-apoya-en-wsi-para-seo/

John The Plumber Retains WSI for a Second Year of Extensive Digital Marketing Services

Ken Bowden -

John the Plumber

John The Plumber is one of Ottawa’s largest independently owned full service plumbing companies. John The Plumber offers the highest level of service that you can get from plumbers in Ottawa specializing in Emergency Plumbing Services, general plumbing services, commercial plumbing services and home water filtration systems. Over the last year, WSI’s focus was to increase John The Plumber’s online visibility and search engine rankings through strategic SEO tactics.

Our solution:

WSI developed a well-rounded online marketing campaign composed of a Website revamp, Adaptive Search Engine Optimization, Content Development Strategies for all of JTP’s Geo-Locations, a comprehensive link building strategy and the creation of several new Google Places listings for his new markets.

The results:

Keyword Rankings have increased significantly in all geo-targets while moving the needle forward and achieving higher rankings organically and in his Google Places listings. Traffic has strikingly increased by 180% in Google Organic Traffic and a 183% in Search Traffic (ALL Search Engines).

Summary:

The client has expanded significantly and is now reaching new untapped markets. John The Plumber has recently expanded their Plumbing Services to Kingston, Ontario in order to accommodate increased demand.

WSI eStrategies and John The Plumber have agreed to continue building on the current success and momentum generated by our Adaptive SEO efforts into 2015-2016. John the Plumber’s current online results are allowing him the opportunity to continue is expansion efforts in the Canadian Marketplace.

Our next steps are to focus on the new Kingston, Ontario market while we continue to monitor and improve our ranking positions in Ottawa, Ontario. John The Plumber and WSI eStrategies are looking forward to a mutually beneficial relationship for many years to come.

 

This post originally appeared on:

http://www.wsiestrategies.com/john-the-plumber-retains-wsi-for-a-second-year-of-extensive-digital-marketing-services

 

 

 

 

 

 

PPC Advertising is Practical and Effective

Ken Bowden - Monday, August 31, 2015

 

PPC Advertising is Practical and Effective

By now you understand the importance of good website SEO, organic search engine results, and PPC advertising. Despite this, a lot of people still balk a bit at the thought of spending money on Pay Per Click advertising. It’s the unknown. It’s a little bit scary and takes a bit of trial and error to get just right. That said, it is an incredibly practical and effective method of advertising you simply shouldn’t ignore.

PPC is Practical

PPC is great for businesses with budgets of any size. We already know that individuals looking for a product or service will use a series of keywords or phrases when using the search engines. This means you’re really simply bidding with other companies to make sure your website shows in the search result ad box. The better your keyword research, the more you can do with less competitive phrases that still drive a ton of traffic.

Even better is the ability to modify your budget and needs. For example, if you know the average person spends $100 on products your business offers, you can also determine what percentage of that amount you’re willing to spend to drive a customer towards your store. If you pay $50 on an ad campaign that drives 10 people to your landing page and only one makes a purchase, you still profit (a little). If you pay $50 on an ad campaign that drives 20 people to your page and 2 make a purchase, you’re doing better. PPC is about being able to generate leads, practically assess your results, make changes, and enhance your ads.

PPC is Effective

A lot of businesses think it’s OK to focus on organic search results while skipping PPC. As a matter of fact, people are more likely to click on your website if they see your business in both the organic results and the ad box. It is as if Google is giving your business a stamp of approval by showing it in both places on the same screen.

PPC is also great for when you have a new promotion or product to promote but don’t want to wait for organic search results to pick up. Your holiday marketing campaigns can start immediately, will be more successful with a solid PPC campaign, and you can more effectively spread the word about your new inventory.

Not sure how to get started? Contact us to find out how we can help you with SEO, paid search advertising, and more. We’ll take your business to the next level, now and throughout the year.

ARP engages WSI for their Web Positioning with SEO

Ken Bowden - Friday, August 28, 2015

ARP Engages WSI for Website SEO

Analistas en Riesgos Patrimoniales, Agente de Seguros y Fianzas S. A. de C. V. (ARP), aware of the commercial explosion that happened in the field of risk prevention and the insurance market, strengthens its advertising presence on the Internet by entrusting its SEO to WSI.

ARP is a company whose mission is to ensure that its customers have a scheme to deal with financial losses or requirements of significant expense, unless they endanger their financial, physical or emotional stability, and in this way contribute to the safe and consistent development of their patrimony.

Attentive to the increase in the potential market that represents the insurance market on the Internet, ARP has begun its online advertising strategy taking advantage of the change in customer behavior that has been observed in the insurance sector for the recent years.

ARP is supporting in WSI, a digital marketing solutions company, to develop its advertising strategy on the Internet so that they will gain market share in this online potential market.

In the first step, nine new optimized web pages were added for SEO, and one existing page was updated. Some URLs were redirected via 301 redirections in order to match the keywords. These pages are the following:

http://www.segurosarp.com.mx/asesor-de-seguros.html

http://www.segurosarp.com.mx/tipos-de-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-gastos-medicos-mayores.html

http://www.segurosarp.com.mx/seguro-de-viaje1.html

http://www.segurosarp.com.mx/cual-es-el-mejor-seguro-de-autos.html

http://www.segurosarp.com.mx/cotizar-seguro-de-auto.html

http://www.segurosarp.com.mx/seguro-empresarial.html

http://segurosarp.com.mx/seguro-para-casa-habitacion.html

http://www.segurosarp.com.mx/seguro-para-mascotas.html

On the other hand, an off-page optimization strategy has been started by posting some articles in external blogs to build back links, so we will increase the popularity of ARP’s website, such as: Google Blogger, WordPress, Tumblr, Weebly y GHost. Also, we are working on a content plan in order to create social signals in ARP’s social networks.

Each month WSI will provide to ARP a detailed report of the performance of the SEO campaign that shows the results, activities and in depth analysis of their Google Analytics data to assess the effectiveness of the SEO campaign as a result of the on-page and off-page optimizations.

ARP offers services that are differentiated by their professionalism, great customer service and honesty, focused on providing the best solution for the prevention of financial risks of companies or persons served by ARP.

This post originally appeared on this WSI blog: http://www.wsiwebdeal.com/arp-contrata-a-wsi-para-su-posicionamiento-web-con-seo/ and was translated to English Language

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