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5 Tips for Creating a Successful Facebook Holiday Marketing Campaign

Ken Bowden - Sunday, November 15, 2015

 

5 Tips for Creating a Successful Facebook Holiday Marketing Campaign

You’ve been working all year to build relationships and connect with your audience on Facebook. Your business is growing and you’re in the home-stretch. The major holiday shopping season is here and you’re ready to step up your marketing game by creating a marketing campaign that includes Facebook. Here are some things to consider as you put your plan into action.

Clarify Your Goals

No, your  goal can’t simply be to “sell more.” Your goals for the holiday season need to be specific and tangible.  Provide clarity for each team member and in your promotions, so goals can be accomplished.  Create an enticing holiday package or something that will really draw your audience in. Hopefully they’ve been following you for a while and already trust you. Make sure they’re thinking of you when it’s time to start shopping.  Then you can measure your success by web traffic visitors or mailing list sign-ups and sales receipts, compared to last year.

Run a Contest

Running a contest is an incredible way to gain exposure for the holidays,  but you’re going to need to make sure you familiarize yourself with Facebook’s contest guidelines. You can ask people to answer a question, comment on or like a post, post a photo, or something else that creatively fits within contest guidelines. Once you’ve determined your contest goals, rRun the contest, choose a winner, and make sure you thank everyone else who participated by offering a discount or coupon code. The people who are excited about your product or service will jump on it.

Coupons

That brings us right to coupons. Take advantage of them. You don’t have to run a contest to offer coupons or discount codes. People love discounts and hate feeling like they’re paying full-price – especially during the holiday season. A coupon can be for a discount off of a particular item or even for something as simple as free shipping. You don’t have to break your business or give things away. Facebook has great tools you can use to create coupons or ads.

Local Awareness Ads

Take some time out to read and learn about Local Awareness ads on Facebook. This is an incredible tool that ties in with mobile responsiveness. These ads will only show in a person’s Facebook feed if they are within a certain radius of your business, enticing them to simply stop by see what you have to offer or to call and make an appointment. Timing is everything during the busy holiday season.

Create a Calendar

Keep your fans engaged by creating a content and events  calendar with daily prizes, games, competitions, incentives and things that are fun as well as related to sales. A 12 Days of Christmas calendar or something equally enticing and engaging will keep your fans coming back to look for more – to see if there’s something new that’s fun or enticing. Keep them on their toes and surprise them!

We know it’s not easy to juggle your online marketing campaign with the actual hustle and bustle of the holiday season. Give WSI New Media a call and we’ll help you stay organized and on track well into the New Year.

 

Control Products Inc. Retains WSI For Third Year Of B2B Digital Marketing Program.

Ken Bowden - Tuesday, November 10, 2015

WSI, the worlds largest internet marketing company, announces it has renewed its partnership with Control Products Inc. (http://www.cpi-nj.com). CPI is a manufacturer of switch and sensor products sold throughout the world. CPI designs and manufactures LVDT based Linear Position Sensors, Thermal Switches, and Waterproof Momentary Switches. CPI’s products are made in the USA for over 50 years and serve hundreds of Industrial and military companies in thousands of heavy duty field applications.

WSI was contracted to completely redesign the sprawling CPI website using a WordPress and Woo-Commerce solution to present over 500 products in over 20 different switch and sensor categories. WSI was selected because of the stunning increase in leads and business opportunities brought in the first two years of work.

“In the first year our organic traffic was up 120% on WSI’s program, so we decided to let WSI redo our website. After launch of the website in the second year, we saw another 50% increase in online leads from the site owing to the better conversion rate of the new content written by WSI, the responsive design and the overall site layout” says Mac Stuhler, Vice President of CPI.

WSI has provided B2B marketing services, by using its unique knowledge of how to write and position technical content for CPI’s target audience. With a program that includes blogging, social media, video, and graphic design WSI produces visual content in all the right places, producing the kind of work that both humans and search engines respond to.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free consultation.

This post originally appeared on the blog: http://www.wsinetmarketing.com/control-products-inc-retains-wsi-for-third-year-of-b2b-digital-marketing-program.

WSI Chosen to Help Auburn Storage Company

Ken Bowden - Wednesday, November 4, 2015

Cooper Knoll Mini-Storage Auburn

Copper Knoll Mini Storage in Auburn, California, offers great value for all one’s storage needs. With over 20 different sized storage units, consumers are certain to find the right space. Copper Knoll even offers boat storage and is a convenient location to store a boat en route to Lake Tahoe.

Copper Knoll brought WSI in to help them develop an overall digital marketing strategy. The goals were to increase their presence on Google, drive more leads through their website and secure more self storage customers.

WSI began by performing keyword research and a competitive analysis. We determine to focus on terms such as public storage, storage units, and Auburn self storage units. These keywords acted as an outline for content creation. WSI also created profiles for Copper Knoll Self Storage on sites like Google+, WordPress, Facebook and Twitter. Also, WSI will generate directory listings for Copper Knoll on a monthly basis. All these strategies will work together to enhance Copper Knoll Self Storage’s reputation on the web.

WSI created a new website for Copper Knoll Self Storage using WordPress. The responsive website includes newly created pages with content that has been optimized for SEO (Search Engine Optimization.) SEO will be based on the keyword research and competitive analysis initially completed. The content will be shared on a variety of social media and third-party sites to maximize its reach.

WSI set up accounts for Copper Knoll Mini Storage on Google Analytics and Google Webmaster Tools so that they can effectively monitor website traffic and performance. Close monitoring will allow WSI to make any necessary changes to Copper Knoll Mini Storage’s marketing strategy in a timely manner.

WSI expects their efforts will enable swift and efficient improvement in Copper Knoll’s web presence, making them the highest ranking storage facility in Auburn.

This post originally appeared on WSI’s blog at http://info.wsi-connect.com/blog/wsi-chosen-to-help-auburn-storage-company.

 

Stepping Up Your PPC Campaigns for the Holiday Season

Ken Bowden - Sunday, November 1, 2015

 

Stepping Up Your PPC Campaigns for the Holiday Season

The holiday season is is almost here. Sure, we’ve just finished Halloween spending, Thanksgiving has almost been forgotten, and store shelves are overflowing with Christmas stock now. As far as the online world is concerned, anyone who hasn’t started putting his holiday marketing campaign into effect is behind schedule.

Organic versus PPC

Organic campaigns and PPC (pay per click) campaigns both have a lot of merit and each is just as important alone as they are together. Your organic marketing campaign is great for building a slow and steady following, social presence, backlinks, and general awareness throughout the year. Your PPC campaigns are important for driving new traffic to your website, especially if your organic campaign hasn’t put you on the first page of Google yet.

PPC is also great for the launch of new products, new sales, and new campaigns. This is where the holiday season comes into play. You really don’t have time to drive traffic to a holiday campaign via 100% organic efforts. Your PPC campaigns will be critical to your ability to grab your audience’s attention in a very busy and overwhelming holiday marketing world.  And your anticipated results may almost be immediate using paid search.

Updating Your Holiday PPC Campaign

Make sure you take some time now to review your PPC campaign and decide how you’ll modify it for the holiday season. Some important points to consider are:

  • Your keyword research. Make sure it’s fresh and up to date and applies to both your general marketing terms and your holiday focus.
  • You ad copy. The writing needs to be tailored to focus on your special holiday offerings. The more holiday-specific you are, the wider your holiday-shopping audience will be.
  • Mobile takes the front seat. Mobile marketing campaigns are critical, especially this year. Make sure your website is mobile responsive and make sure your ads will show properly on all devices.
  • Testing your ads for effectiveness.  There is still time to see what works best for the audience you are trying to engage.

Of course, there are the numbers and statistics to consider as well. Use your campaign analytics to your advantage. See which of your PPC ads worked best last year, what can be improved upon, and how you can minimize your budget while maximizing your conversion rates.

Does it all sound confusing? If so, contact WSI New Media for help. We’ll focus on the PPC campaigns so you can focus on what you know best – your products and your customers!

Improving Sales Using Web Analytics

Ken Bowden - Tuesday, October 27, 2015

Often overlooked, your web analytics can provide a wealth of knowledge to enable you to convert web visitors into buyers. WSI New Media Marketing can help your business better understand these helpful insights.

WSI Optimizes Phoenix Assisted Living Web Site

Ken Bowden -

Morningstar Assisted Living Phoenix

WSI Digital Marketing has recently launched a SEO initiative for the Phoenix location of MorningStar Senior Living, a network of senior living communities located in the Western US.

The Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, offers seniors assisted living, memory care and respite care. Their community boasts 80 graciously-appointed assisted living suites, as well as 30 beautiful and spacious private suites for those living with Alzheimer’s disease or other forms of dementia.

Using a highly focused strategy for optimizing the Phoenix location pages WSI will be conducting a measurable pilot program for possible future SEO efforts on the other communities’ pages.

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category. URLs were changed or created for new pages and new SEO friendly copy was written.

See the live pages:

Assisted Living Phoenix AZ

Senior Living Scottsdale

Assisted Living Scottsdale AZ

Senior Living Phoenix

Memory Care Phoenix AZ

Senior Living Communities PhoenixW

The optimized pages have been live for only a short time and already the organic footprint of the Phoenix pages is growing stronger.   During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, WordPress and Blogger should accelerate these trends.

This post originally appeared here: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-optimizes-phoenix-assisted-living-web-site

 

Conversion Rate Optimization: The Key to Turning Leads into Buyers

Ken Bowden - Thursday, October 15, 2015

 

Conversion Rate Optimization: The Key to Turning Leads into Buyers

Congratulations!  Your marketing campaign has proven successful and you are getting leads to your website. The problem now is that you’re not seeing a high enough ratio of leads turn into buyers, right? That can be fixed, and that’s where conversion rate optimization comes into play.

What is Conversion Rate Optimization?

Conversion rate optimization (also known as CRO) is a method for boosting the percentage of leads to your website that actually turn (or convert) into paying customers. In some cases, it may just be to entice more people to take a specific action, even if it isn’t necessarily a sale.

In short, you need to make sure that you not only have traffic and leads, but that your leads are as targeted to your chosen audience as possible. It’s a waste of your efforts if you entice 1,000 people to click through to your website selling a specific product – if only 25 prospects in the audience expect to buy it. It’s also a waste of your money.

Why Your Conversion Rate is Important

Higher conversion rates mean a better return on your investment. You will allot a certain dollar budget to your marketing campaigns each month and you of course expect that money to bring results. It’s ultimately cheaper to find more targeted leads than it is to simply find more leads. In other words, quality over quantity is important.

Improving Your Conversion Rate

There are a number of things you can do to increase your conversion rate. As with most marketing elements, you’re going to want to test each campaign and see which performs best.

  • A/B Testing is when you run your campaigns towards two similar yet different landing pages. If each gets the same amount of traffic but one results in 100 sales and the other 200, you’ll know which one is the winner. Keep the ones with the most conversions and attempt to improve on that result for your next A/B test.
  • Clarify your value proposition in your marketing content. Chances are, you are probably not the only one selling a product like yours. Your potential customers want to know why they should buy from you instead of seller-X on another website and will want to see what value you can provide them. What makes your offer clearly different? At least one element needs to exceed what your competitors are offering.
  • Avoid technical jargon. Chances are, whichever landing page is converting better, is the one where you’ve used the most simplistic language possible.
  • Build trust. The #1 reason someone won’t buy from you is because he doesn’t trust you. Make sure your information is personal and accurate.  Do your best to show you are a real organization; highlight your areas of expertise; make contacting your organization easy; and make sure your website is absolutely professional.

There are a lot of things you can do to increase your conversion rate, but we also know you’d rather spend your time working with your customers and developing your products and services. Call WSI New Media Marketing at 855-856-4980 to discuss how we can help you with your online campaigns.

WSI Implements SEO for Fremont Investment Group

Ken Bowden - Monday, October 12, 2015

Fremont Investment Group SEO

WSI was retained by Fremont Investment Group, LLC , a real estate investment company which helps home owners who need to sell their home quickly through their website “We Buy Your Austin Home”, to increase their leads with search engine optimization strategies. The architecture of the new site was optimized for researched and defined personas.  Once the sites launched, on page SEO was started with extensive keyword research.

The new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project. WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger , WordPress, and Weebly. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and the local office in Austin, Texas.

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation. These KPIs include the number of links to the new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions. Monthly reporting will be conducted with the owners of the Fremont Investment Group, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. On average, there are over two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry. If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: 

http://www.wsipremiermarketing.com/wsi-implements-seo-for-fremont-investment-group

 

America’s Industrial Gasket Superstore Engages WSI for SEO Project

Ken Bowden -

The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007. We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer’s needs and requirements.

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking. The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

http://gasketsuperstore.com/buna-n

http://gasketsuperstore.com/durlon-gaskets

http://gasketsuperstore.com/garlock-gaskets

http://gasketsuperstore.com/EPDM-gasket-material

http://gasketsuperstore.com/Neoprene

http://gasketsuperstore.com/PTFE-Gaskets

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II.

This effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog: http://www.wsiexpertsolutions.com/americas-industrial-gasket-superstore-engages-wsi-for-seo-project/

 

Web Architecture: Why It’s Important to Your Small Business

Ken Bowden - Wednesday, September 30, 2015

 

Web Architecture: Why It’s Important to Your Small Business

It’s easy for anyone to just throw a website online these days. The problem is that the ease that comes with drag and drop systems or simplistic designs doesn’t necessarily mean your website will be functional, informational, or even aesthetically appealing to the eye of the user. There’s a lot more to consider than you may have initially expected.

What is Web Architecture?

Much like an architect would design the layout of a home or commercial building, a web consultant spends a great deal of time designing the layout for a business website. Why is this important? In many cases – especially in today’s Internet shopping climate – the first contact a person may have with your business is online.  Furthermore, a great number of those online contacts will come from people searching the web on a mobile device.  Site navigation and placement of relevant content and information then becomes key in quickly engaging potential customers, in response to their queries.  This also means your website needs to look professional, be responsive to different viewing devices, be optimized to generate leads or convert visitors to buyers, and generally be user-friendly.

What to Consider When Designing Your Website

Brand awareness is key when building a website. Just as important though, is your visitor’s need for quick access, relevant information, a way to engage and a great user experience.  We take a number of important features into consideration when designing websites. These include but are not limited to:

  • The way your design will be used to promote your brand;
  • Whether or not your website is an ecommerce site, in total or in part;
  • How can we leverage mobile responsive to give the user the best experience;
  • Placement of CTA’s (Calls to action elements) to get the best user response;
  • Incorporation of the appropriate tools so your website will be indexed by the search engines (search engine optimization), including the proper utilization of keywords, meta tags, and tools that will help to naturally increase your site’s search engine rankings;
  • The type of engaging content that will be included on your site’s information pages, product pages, and even on your blog.

 

What Does It Really Mean in the End?

The better your overall website architecture, the more likely you are to see increased exposure on the web at a faster rate, starting the moment your website is launched. You’ll have more email sign-ups, lower bounce rates, more returning visitors, increased engagement, more social interaction, and – we certainly hope – a higher conversation rate when it comes to turning visitors into happy customers.

Want to learn more about web architecture? Call WSI New Media Marketing today at 855-856-4980. We’re here to help you make the most of your web presence.