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Leading Specialty Lamp Manufacturer Engages WSI for SEO Implementation

Ken Bowden - Friday, February 13, 2015

SEO for LightsourcesSEO for uv-water-purification

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent, and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.

As a means of increasing their new lead flow, LightSources engaged WSI to optimize their web site for 35 primary keywords. The first step in this project was on-page optimization involving the creation of 35 new SEO landing pages. These pages were optimized for three kinds of terms:

1) Keywords that describe what the company IS, such as “light bulb manufacturers
2) Keywords that describe what the company DOES, such as “custom light bulbs
3) Keywords for INFORMATION about end product applications, such as “uv water purification

The 35 pages were implemented on the site by the end of January, and in February we moved into the off-page optimization phase. This phase involves the creation of unique original content about the types of products that they make such as low-pressure mercury lamps and UV germicidal lamps. This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page. These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect LightSources will have a steady flow of new leads from searchers looking for a top-notch manufacturer of custom UV light bulbs.

WSI Retained for Additional SEO Engagement

Ken Bowden - Friday, January 30, 2015

Rabin Worldwide offers their clients a wide range of services.  In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services. Rabin is headquartered in San Francisco with a European subsidiary office in Manchester, United Kingdom

Rabin and Off Page Optimization

In April, WSI was retained by Rabin to increase leads from large corporations seeking to liquidate assets or obtain asset-based financing. The extensive keyword research conducted by WSI resulted in the identification of 25 primary keywords and 18 additional stems with over 13,000 searches per month.  On-page optimization then proceeded with the addition of 20 new SEO landing pages and modified content on 5 existing pages. Once the pages were implemented on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and blog accounts. 

After 6 months of off-page optimization WSI was able to earn over 1,000 links to the SEO pages, 15 first page rankings, 18 second page rankings, and hundreds of incremental new visitors per month to the SEO pages. This resulted in a substantial increase in auction and financing leads for Rabin. 

Phase 2 will focus on more intense off-page optimization to move additional keywords to the first page. We will target competitive keywords such as asset recovery services, auction liquidation services, heavy equipment appraisal services and machinery auctioneers.

 

6 Essential Elements for a Successful Digital Marketing Strategy

Ken Bowden - Wednesday, January 21, 2015

This latest in a series of WSI New Media Marketing videos will help you develop a customer focused digital marketing strategy for the year ahead. For additional help, get in touch with New Media Marketing in Greensboro today.

WSI Completes On-Page SEO for Controlgo for Condominium Services

Ken Bowden - Monday, January 12, 2015

condominium services

Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services. 

Until now Controlgo’s reputation as been mainly in the Credit Control and Debt Services, so their management decided to give more focus to their Condominium Services, and nowhere better to start than with Digital Marketing. 

To accomplish that task, Controlgo hired no less than the leading digital marketing agency in the world, WSI, showing their determination in achieving results and increasing their online reputation as a completely transparent and trustworthy partner for managing condominiums in the great Lisbon area.

WSI was hired to apply SEO to the condominium section of their website, to generate more local potential customers channelling organic search traffic to Controlgo.

The work focused on the most relevant keywords searched by their target audience divided into 2 main areas:

  1. The practical side of the services provided: such as Main Differentiators, Condominium Management, and Rules and Regulations
  2. Important Laws and Legislation including Civil Code

The next step in WSI’s SEO implementation is to focus on Off-Page Optimization to complement the On-Page and establish a solid base for consistent improvement in the search rankings for the selected keywords.

Altogether, WSI’s SEO program will bring Controlgo more qualified leads for condominium services and in turn help more potential customers find the perfect company to partner with to manage their condominiums, someone truly trustworthy, Controlgo.

Probe Station Manufacturer Chooses WSI as SEO Agency

Ken Bowden - Wednesday, January 7, 2015

The Micromanipulator Company Probe-Tips

The Micromanipulator Company is a leading global semiconductor test probe manufacturer with extensive experience in leading edge applications ranging from low current, to high speed testing. The company’s probe stations and probes tips are used by leading semiconductor wafer manufacturers around the world to test at the wafer level to ensure the highest possible quality.

WSI was selected to optimize Micromanipulator’s web site to rank for key words that are relevant to their product line, and that have significant search volume to drive large numbers of potential customers to their web site.

The keywords WSI selected cover two categories of searches. The first category contains keywords relevant to what the company is, such as wafer prober manufacturer, or probe pin manufacturer. The second category of keywords selected contains keywords relevant to what the company makes, such as wafer probers, and wafer chucks. In all, WSI optimized 16 pages, covering a total of 30 keywords.

The next step for this SEO implementation will be the creation and syndication of content relevant to the optimized keywords. In order to accomplish this, WSI set up three off-page blogs accounts on WordPress, Blogger and Tumblr. Over the coming months, WSI plans to create informative blogs on topics relevant to the semiconductor testing industry and post them on these blog sites, with links back to the relevant pages in the Micromanipulator site.

The combined effect of the on-page and off-page SEO optimization will increase the company’s rankings, which will in turn drive more qualified traffic, which will in turn increase leads and sales for Micromanipulator.

Four Good Reasons You Should Consider Remarketing

Ken Bowden - Friday, December 19, 2014

Did you know that about 50% of your potential clients browse your site up to four times before making a purchase? Keep the conversation going with remarketing. Call WSI New Media Marketing in North Carolina today to find out more!

5 Digital Trends To Help You Get Ahead In 2015

Ken Bowden -

Identifying digital trends and adapting them into your marketing plan is a key factor for a successful strategy in the coming year. Use these steps to improve your buyer’s experience and increase engagement here in North Carolina! Call WSI New Media Marketing if you would like to learn more.

WSI New Media Marketing and Your Business

Ken Bowden -

Marketing your business today can be an overwhelming challenge! Getting a return on your investment and growing your business online can be an even bigger challenge. Are you looking for some help from someone who understands today’s complex marketing landscape? Call us! We’d appreciate the opportunity to discuss your business plans and strategies with you.

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