As a social media marketing agency, we know that executing a high impact social media campaign and managing a company’s account can quickly become an all-consuming job. Where things get really tricky, though, is when you need to manage multiple social media accounts.
It’s not only social media managers who need to manage multiple accounts. Companies who have very different audiences and products often have different social accounts so that they can segment their audiences and provide relevant content to their different types of consumers. Here are a few tips to help you manage social media accounts.
Document your strategy for each account
Without a proper strategy and style guide, you can easily start to get the type of content and language that you need to use on each account mixed up. Make sure you have a solid strategy in place and that everything from passwords and login details to the type of content you plan to post on each channel is documented in a central location.
Use a social media management tool
If you’re managing multiple accounts, you will need to invest in a social media management tool such as HootSuite. Social media management tools make it easy to keep track of multiple conversations, brand mentions, and messages between all your accounts.
Create a content calendar
You need to have an editorial plan for the content that you are going to post on the various profiles that you manage. A content calendar for each brand or product will give you an overview of the themes, promotion dates, relevant holidays and the type of content you are going to post each week. This way, you don’t have to start searching for something to post each day.
Monitor and connect
Your target audience will be engaging with you on your social media profiles so make sure you are responding to questions and queries in a timely fashion. Monitor your mentions and messages so that you can get back to people within three or four hours. Also, keep an eye on relevant industry keywords and hashtags so that you can join conversations and engage with your target audience.
Need help with your social media marketing strategy? Then contact WSI New Media Marketing today.