As a company specializing in SEO services, we stay updated with all of Google’s algorithm updates, so that our clients don’t have to. Google continuously tweaks its SEO algorithm to optimize Google users’ experience when searching for information online. In August, the search engine giant released a broad core algorithm update that impacted both local and organic rankings.
Unlike other major algorithm updates such as Panda and Penguin, the recent update did not send shockwaves through the digital marketing community. One of the reasons for this could be the way that Google referred to the update. The same name, “broad core algorithm update” was used for another update the company made in March.
The latest update was focused on demoting advice pages with questionable trustworthiness, expertise, and authoritativeness in rankings. YMYL (Your Money or Your Life) websites and pages seem to be hit the hardest, with financial and medical companies seeing the biggest drops in their organic search rankings.
The update has been coined the “medic update” by a few digital marketers because it seems like the industry or segment that was most affected is medical and financial industries. We initially saw some shift in medical and financial clients’ rankings in the early to mid-August, with some of the rankings being restored towards the end of the month. With Google updates, what we often see is an initial big drop in website traffic due to the algorithm change, followed by an uptake, which could be indicative of Google pulling back on how hard it hits certain sites.
As was the case with the algorithm update in March, Google did not supply information or context about the function of the update, but instead advised website owners to focus on ‘building great content’. Google has a very long Search Quality Guideline that can be used for content creation purposes.
If you have noticed a lot of volatility in your website traffic over the course of August, it could be due to the broad core algorithm update. While many companies’ website traffic started to rebound and level out towards the end of August, it is possible that you will have to relook your SEO strategy if your website and pages have been impacted by the update. Our digital marketers can help you check your website rankings and tailor a plan to help you to continue to rank well in Google following the latest update.
WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in SEO services. Contact us to help you with your digital marketing campaigns.