SEO is all about trial and error, patience and dedication. There is no denying, however, that the work you put into your company’s SEO marketing is worth it! The question is, what are the key areas where you should focus your SEO marketing campaigns in order to see the best possible results? We shed some light on the topic below.
Yes, it is possible to get to the top of Google search results organically, in other words, without having to pay any money. However, embracing the power and convenience of PPC advertising is a much easier and more effective way to boost website traffic and conversions. PPC advertising is not only straightforward but also cost-effective as it allows you to dictate your budget from the start.
It is so important that you make sure your website is properly optimized for mobile users from a design and an SEO perspective. This is because the mobile market share worldwide is 52.1% compared to the desktop market share, which is 44.2%. In short, there are more people that are viewing your website using their mobile device than they are their laptop or desktop.
Your company’s social media presence has an effect on its website’s SEO. A solid social media marketing strategy is the perfect complement to a strong SEO marketing campaign.
Your website needs to be easy to navigate, quick to load, and information-rich in order to score high in the SEO stakes. If it ticks all of these boxes and promises a pleasant user-experience, it is sure to see an improvement in its rankings over time.
Sometimes it helps to get a professional on board when it comes to successful SEO marketing. Here at New Media Marketing, our team specializes in effective social media marketing, pay per click advertising, and mobile content marketing. Contact us now to learn more.