Chatbots: Are They Really Worth It?

Chatbots: Are They Really Worth It?

Ken Bowden - Saturday, August 31, 2019


So, you are considering getting in touch with a few website design companies to request quotes on installing a chatbot on your company website. The question is, are customer service chatbots really worth the investment? We investigate below: 

  • What Are Chatbots?

Chatbots are essentially artificial intelligence software. They are created to be able to simulate a conversation with a customer on your website or mobile app. They can be programmed to provide answers to frequently asked questions, or direct customers to specific pages on your website depending on what they are looking for. 

  • The Benefits of Chatbots 

Chatbots can save you quite a bit of time and money in the long run, especially considering that you probably will not have to employ as many customer service agents to deal with customer queries and complaints. Chatbots also help your business to seem super responsive to customer needs, and this can assist in building brand loyalty and trust. 

Chatbots will ultimately lead to improved customer satisfaction and may also help to cut down on human error. Plus, you can always count on a chatbot to be in a good mood – no need to worry about a grumpy employee giving a dissatisfied customer an attitude and losing them as a result!

In our current day and age where instant gratification is a must and an always-on approach to doing business is expected, there is no denying the value of being able to get a quick response from an intelligent chatbot when you are looking for answers. In short, a chatbot is definitely worth the initial investment cost!  

If you have decided that a chatbot is the right decision for your company, you may be on the lookout for website design companies for small businesses that can assist you in creating and installing one at a budget-friendly price. Get in touch with New Media Marketing! We specialize in chatbots and website design. And, we are known for being one of the most reputable responsive website design companies out there. We look forward to helping you boost your business! 



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