A Beginner’s Guide to Building Your YouTube Presence

A Beginner’s Guide to Building Your YouTube Presence

Ken Bowden - Friday, September 6, 2019

Building-your-YouTube-presence

With YouTube being the second largest search engine after Google, many business owners and marketers are focused on growing their influence on YouTube. But, how do you do that if you are starting from scratch with zero subscribers? In this blog, we will share some key tips on how to build your business’ YouTube presence.

  • Tip No. 1: Get Started

Don’t wait until you have all the skills to create a Steven Spielburg-like video. The sooner you start uploading your own videos, the sooner people will have something to subscribe to. Remember that your first videos will probably be your worst videos. Everyone starts somewhere, but the important part is that you get started.

  • Tip No. 2: Tell People About Your Channel

The first people you will want to alert are your friends, family, clients, and employees. Consider a YouTube launch campaign where you send out an email newsletter to your database announcing your YouTube channel and your latest blogs. Be sure to add the YouTube logo to your website and other social media profiles.

  • Tip No. 3: Create Compelling Content

As you start creating videos, gaining subscribers, and interacting with them, you will learn what type of content elicits the most responses and engagement from your audience.

  • Tip No.4: Share Your Content

Every time you post a video, you need to make sure it is reaching as many people as possible. Share your YouTube on Facebook, Twitter, SnapChat, and LinkedIn. Also, create a blog post with an introduction to the video and host the videos on your website.

  • Tip No. 5: Optimize Your Videos

Just like you optimize your blogs with keywords and optimize images with keywords in your ALT tags, you need to focus on optimizing your YouTube videos as well. Find smart ways to incorporate the keywords your business is targeting into the title and the description of the video. At the end of videos, include a call to action for viewers to subscribe to your channel.

  • Tip No. 6: Create a Content Calendar

Once you have gotten used to video creation, plan a content calendar so that you regularly film and upload videos. Consider filming interviews with key people at your company, product assembly demonstrations, FAQs or anything else that may be valuable to your viewers.

Need help with your SEO optimization and social media marketing? Then get in touch with WSI New Media Marketing, a local SEO company in Greensboro.

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