All companies with a mobile strategy deal with the same question every day: how to increase the use and engagement of their mobile app. The answer lies in creating more user touch points and being contextually relevant; which means providing specific content wherever the user is. Here are a few things that you can do to increase customer engagement with your mobile app.
The mobile app market is hugely competitive and there are hundreds of thousands of apps out there. Be sure that you’re not launching something that has already been done (and if a similar app is already available on the market, make sure yours is better and offers much more value to users).
What we often see is companies who are keen to take on users from any acquisition source without really understanding how this ‘spray and pray’ approach lacks sustainability. Understanding the cost of acquiring customers versus the value that they will offer further down the sales funnel is key to narrowing down your approach and attracting customers who will user your app.
A typical app will include things like exclusive offers, location and product information, and an event calendar. Having an in-depth understanding of what your customers’ pain points are can help you determine what else you can offer on your app that will really meet their needs.
Many times, people download an app and use it only once or twice (or not at all) before deleting it. A good way to stay top of mind with users is to connect with them on a variety of platforms. Create a solid social media marketing strategy and make sure you are sharing quality and relevant content on these platforms. You should also make sure that you are responding to queries and comments on these platforms in a timely manner.
Another way to increase engagement with your app is to ask customers what they like about, what they don’t like, what other apps they are using, where they spend their time online and what type of content they are interested in. The better you understand your target audience, the easier it will be to create buyer personas and a winning digital marketing strategy that not only boosts engagement with your mobile app but also your brand awareness and bottom line.
WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina. If you need help with mobile content marketing, mobile app marketing or any other digital marketing service, contact us today.