Marketing automation is a proven way to streamline your business and make more money. Here are five ways in which marketing automation can boost your sales:
- Strike While The Iron Is Hot
If you are ready to buy something and you are struggling to close the deal, how easy is it for you to ditch the first company and go to their competitor? Companies need to be more responsive than ever before, with many brands employing full-time community managers and even using chat bots to make sure their potential clients are being engaged when they want to close a deal.
Marketing automation helps you respond to inquiries quickly. If you want to ensure that inquiries are always responded to within an hour, then talk to a digital marketer to include automatic lead notifications in your CRM system.
- Lead Scoring
You need to separate your hot leads from your cold ones. A lead scoring system can give you an objective way to automatically assess how urgent a lead is and how the leads should be prioritized. This eliminates the problem of hot leads slipping through the cracks due to human error.
- Better Insights About Your Potential Buyers
Marketing automation tools can give you greater insights about your potential buyer’s interactions with your brand. Regardless of whether the prospect met a sales representative at a conference, found your website on Google or downloaded a free white paper, you will be able to track what they know about your business and see which pages on your website they have interacted with before. This can give your sales team powerful insights about the products or services they may be interested in, the industry they are in, and what problems you could potentially solve for them. From here, you can tailor your responses with content tailored to their needs.
- Lead Nurturing
Getting a person to trust you and do business with you online is no small feat. One of the most powerful ways that marketing automation can boost your sales is through lead nurturing.
A digital marketer can work with you to create a steady stream of content that is tailored at educating readers about your business, showcasing you as a helpful thought leader, and building a solid relationship that can result in a sale. The content will have carefully scattered calls to action and if a client does not schedule a call, then a second round of educational emails with a ‘schedule to call’, call-to-action can be sent out.
- Personalized Communication
Instead of writing the same emails over and over again, personalized emails can easily be created with automation. It is a simple but highly effective way to boost your sales.
WSI New Media Marketing is a digital marketing company in Greensboro, North Carolina. Contact us if you need help with your marketing automation.