WSI Retained for Additional SEO Engagement

WSI Retained for Additional SEO Engagement

Ken Bowden - Friday, January 30, 2015

Rabin Worldwide offers their clients a wide range of services.  In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services. Rabin is headquartered in San Francisco with a European subsidiary office in Manchester, United Kingdom

Rabin and Off Page Optimization

In April, WSI was retained by Rabin to increase leads from large corporations seeking to liquidate assets or obtain asset-based financing. The extensive keyword research conducted by WSI resulted in the identification of 25 primary keywords and 18 additional stems with over 13,000 searches per month.  On-page optimization then proceeded with the addition of 20 new SEO landing pages and modified content on 5 existing pages. Once the pages were implemented on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and blog accounts. 

After 6 months of off-page optimization WSI was able to earn over 1,000 links to the SEO pages, 15 first page rankings, 18 second page rankings, and hundreds of incremental new visitors per month to the SEO pages. This resulted in a substantial increase in auction and financing leads for Rabin. 

Phase 2 will focus on more intense off-page optimization to move additional keywords to the first page. We will target competitive keywords such as asset recovery services, auction liquidation services, heavy equipment appraisal services and machinery auctioneers.

 

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