Web Architecture: Why It’s Important to Your Small Business
It’s easy for anyone to just throw a website online these days. The problem is that the ease that comes with drag and drop systems or simplistic designs doesn’t necessarily mean your website will be functional, informational, or even aesthetically appealing to the eye of the user. There’s a lot more to consider than you may have initially expected.
What is Web Architecture?
Much like an architect would design the layout of a home or commercial building, a web consultant spends a great deal of time designing the layout for a business website. Why is this important? In many cases – especially in today’s Internet shopping climate – the first contact a person may have with your business is online. Furthermore, a great number of those online contacts will come from people searching the web on a mobile device. Site navigation and placement of relevant content and information then becomes key in quickly engaging potential customers, in response to their queries. This also means your website needs to look professional, be responsive to different viewing devices, be optimized to generate leads or convert visitors to buyers, and generally be user-friendly.
What to Consider When Designing Your Website
Brand awareness is key when building a website. Just as important though, is your visitor’s need for quick access, relevant information, a way to engage and a great user experience. We take a number of important features into consideration when designing websites. These include but are not limited to:
What Does It Really Mean in the End?
The better your overall website architecture, the more likely you are to see increased exposure on the web at a faster rate, starting the moment your website is launched. You’ll have more email sign-ups, lower bounce rates, more returning visitors, increased engagement, more social interaction, and – we certainly hope – a higher conversation rate when it comes to turning visitors into happy customers.
Want to learn more about web architecture? Call WSI New Media Marketing today at 855-856-4980. We’re here to help you make the most of your web presence.