User Experience (usability or UX) is the art of making your website user-friendly and easy to use. With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s essential if you want to make sure your customers keep coming back.
WSI New Media Marketing in Greensboro, North Carolina, gives a few basic tips to instantly transform your website into a user-friendly, responsive and well-optimized website, designed for conversion.
Speed It Up
Today’s consumers are used to instant gratification and being able to click and view without a moment’s hesitation. Slow load times may result in people being more likely to go to the next site rather than wait for yours to load – lowering your conversion rates.
Make sure your Google PPC ad is consistent with the content on your website, lest you have a disgruntled visitor because the content and the PPC ad are not congruous. Always check for consistency before you post.
Remember Mobile Visitors
There are over 114 million smartphone users in the U.S. alone! Having a responsive website that gives every user a flawless online experience, whether they’re viewing your site from a desktop, tablet or mobile device is essential. The benefits are numerous:
- Google will start rewarding you.
- Mobile or responsive websites will keep the interest of people who check out your website on-the-go, and
- You won’t lose potential leads and customers.
Include Contact Information
You want visitors to contact you! So, don’t forget the obvious: include your contact information on your website!
- A good place for your e-mail and/or phone number is in the top right corner or in the footer. It should be easily seen on every page.
- The more information you include, the better. Include your hours of business so people know when they can reach you.
- Add a contact form to your website so that potential customers can fill out their name, email addresses, and other basic information.
Logos Go Left
Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo – this is where people’s eyes go first. The logo should serve as a direct link to the homepage, allowing the visitor to return to it no matter where they are on the site.
Not clearly displaying your logo clearly on your website may result in missing a prime branding opportunity! And, to add injury to insult, visitors may think they’ve stumbled on the wrong company’s website.
Searches Go Right
Make it easy for all visitors to find the information they are looking for, by adding a search bar. The best place for the search bar icon is on the top right of your website for easy use.
Staying ahead of competitors is all about user experience. There are so many other websites out there for potential customers to see, it is vital that yours stand out. Give the experts at WSI New Media Marketing a call today to find out more about our wide range SEO services. Speak to our friendly team now at 336.279.7000.