How to Reduce Abandoned Carts and Increase Sales This Christmas

How to Reduce Abandoned Carts and Increase Sales This Christmas

Ken Bowden - Monday, December 4, 2017

If you have an ecommerce site, then you are undoubtedly getting ready for the big spike in business this December. Online shopping skyrockets during the festive season and you need to make sure that you capitalize on this season by making as much money as possible. Many ecommerce sites struggle with abandoned shopping carts. Here are a few ways to reduce the number of shopping carts that are abandoned and to increase your sales this Christmas:

  • Simplify Your Shipping

According to a study by Forrester Research, 22% of carts are abandoned because shipping carts aren’t mentioned at all during the checkout procedure. The same study showed that 44% of online customers abandon their carts because the shipping costs are too high. If an online shopper has already chosen your product and has continued through the checkout process, don’t let high or ambiguous shipping costs deter them. Offer a flat shipping rate. Even better, consider offering free shipping if more than a certain amount is spent. Also, make sure that your shipping prices or offering is very clear on the website: an online shopper shouldn’t have to read through a bunch of small print to find out what they’re going to have to pay to receive their purchases.

  • Don’t Add Surprise Costs When They Checkout

A survey by WebCredible showed that 49% of online shoppers abandon their carts if extra charges suddenly pop up out of the blue while they’re trying to checkout. The only surprises that a client might accept is a free giveaway or a discount coupon, so make sure you aren’t introducing new fees and charges when they’re trying to buy something!

  • Make It as Easy as Possible to Buy from You

The same study by WebCredible showed that 29% of shoppers online dislike being forced to register in order to complete a purchase. Hire an online experience expert to help you go through the process of purchasing something from your ecommerce site to see where you can cut back on the steps involved in making a purchase.

  • Add on Sales

There are many ways that you can show online shoppers products that they might be interested in while they are shopping. For example, if you are selling tents, consider showing other camping related equipment on the side of the page. Grouping products in this way can lead to more sales for your business this season!

  • Craft A Compelling Social Media Strategy

Make sure that all your existing clients know that you are ready for business this December. Publish your specials, sales, and promotions on your social media profiles to generate more traffic to your website.

WSI New Media Marketing is a social media agency in Greensboro, North Carolina. Contact us to find out how we can help you increase your sales this Christmas.

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