So you’ve thought about your branding, your logo and your corporate colors. You’ve created an intriguing website that showcases what you have to offer…but the calls aren’t coming in. What could be wrong?
Many times, your target audience simply isn’t able to find your website and content. One way to fix this is to invest in Search Engine Optimization. While some digital marketers try to sell SEO as a ‘smoke and mirrors’, complicated solution, there are a few straightforward things that you can do to increase your website’s rankings.
Do keyword research
It’s possible that you aren’t focusing on the right keywords. Perhaps you are a plumber in Greensboro, but the content on your site isn’t telling Google about the types of services that you offer. A digital marketer can help you zone in on related keywords that you should be including in your content, meta titles, meta data and alt tags. These words could be anything from ‘hot water heater repairs’ to ‘swimming pool pump plumber’.
Many times, clients are able to offer the services or products that keyword research displays, they just didn’t think about adding the content to the site. Keyword research is a very important exercise that any business owner should invest in.
Inbound and outbound links
In the past, ‘black hat’ SEO tactics included paying for low quality links in order to indicate to Google that other sites were pointing to a client’s website. Google regularly updates their SEO algorithms and they now check that links pointing to your site are from legitimate websites. Links from popular, high quality websites will also boost your website’s rankings considerably.
Some of the ways to go about getting inbound links to your website is to list your company’s name, profile and URL in relevant directories and to publish guest blogs on relevant industry websites. A strategic link building strategy and content marketing strategy can help you get started with acquiring the links you need to rank well.
It’s also important to make sure that you have internal links (linking the various pages on your website to each other) on your site. Not only does this make your website more ‘sticky’ so that users can read more about what you have to offer, but it also helps to show Google what your website is about.
Name the images on your website
Google also draws images in the calculation of the ranking. Instead of having a random file name for your image, such as DSC163653.jpg, you could rather name images as Plumbing-Services-Greensboro, for example.
WSI New Media Marketing in Greensboro, North Carolina can help you with SEO optimization and link building services. Contact us for more information today.