People love to spend money on Valentine’s Day!
According to the National Retail Foundation, Americans spent an average of $142.31 on Valentine’s Day last year. Just over half of adults celebrated the holiday, bringing the total amount spent in 2015 to a whopping $18.9 billion. If you want a piece of the pie, you have to start thinking about your promotional schedule. You won’t be the only business trying to capitalize on the holiday, so you must be creative in your thinking.
Choose Your Promotion
The goal of your promotional schedule is to drive sales, so create awareness of what you’re offering. Maybe it’s a small gift, free gift wrapping or a classic discount. Even the most traditional brands can run a Valentine’s Day promotion with the right message, so don’t think that you can’t gain from this holiday just because you don’t sell red roses or boxes of chocolates.
Here are a few ideas to get you started.
- Offer a special discount for your customer and the person they love.
- Give a small gift to customers.
- Present a rose with each purchase.
- Provide free gift wrapping.
- Offer a S.A.D. (Single Awareness Day) discount.
- Donate your time to a charity and talk about it.
Launch an Email Drip Campaign
Email marketing is one of the best options for reaching customers on Valentine’s Day. You can easily segment your lists based on gender, activity, interests and age. For example, men and women have different needs. Men are thinking, “I want to get her something special,” while women may be thinking, “I can’t wait to see what he gets me!”
The more you can personalize your emails, the better. People will be receiving an extra number of emails due to the holiday, and they’ll probably be heavy on the “delete” button. By sending out a series of emails, you can create awareness around the holiday and get customers thinking about your brand.
Publish Related Content
Create content around your promotion and Valentine’s Day in general. Your goal is to get people thinking about the holiday and motivated to spend money on their significant other. Content ideas include “Ways to Surprise a Significant Other,” “The Best Gifts for Valentine’s Day” or even a simple recipe for heart-shaped pancakes. Include a call to action on each piece of content to increase conversions.
It’s best to create anticipation a couple of months in advance, but we’re working on a tight schedule here. The good news is that the anticipation you do create will lead to instant decision making. If people want their gift in time for Valentine’s Day, they have to stop into your store or order your product today. Start posting information on your social media channels to get your customers geared up. A custom image or sneak peek of your promotion is a great way to get customers excited.
It’s not too late to create a successful Valentine’s Day promotional schedule for your brand! All you need to get started is an offer and a call with WSI New Media Marketing.