A How-To Guide To Using LinkedIn As A Lead Generation Tool

A How-To Guide To Using LinkedIn As A Lead Generation Tool

Ken Bowden - Monday, April 22, 2019

Did you know that 2 new professionals sign up to join LinkedIn every single second? No wonder it’s becoming the world wide web’s number one social media portal for lead generation! If you’re eager to add LinkedIn to your social media marketing strategy in an effort to boost business leads, then this is the guide for you. Below, we take a look at four important tips for successfully using LinkedIn as a lead generation tool that you can count on.

 

  1. Make it a Priority 

If you decide that LinkedIn has the potential to take your business to new heights, then it’s essential that you make it a priority. Trying to tackle it as an afterthought just is not going to provide the results that you’re after. Embed the social media platform into your editorial calendar and make use of its ever-popular publishing platform to post your best pieces as often as possible. This will lead to your organization being viewed as an industry thought-leader and trusted authority.

 

  1. Spend Time Scoping Out Connections 

Do you have connections on your LinkedIn profile that you have yet to meet, but are keen to? Make an effort to interact with them and build a relationship. Eventually, when you decide to pitch your business and its offering to them, there’ll be a much higher chance that it will be well-received.

 

  1. Be Active 

Join groups and take part in the discussions taking place within them. Post updates on your profile. Write recommendations for your connections. Celebrate others’ accomplishments. Spend time perfecting your profile. There are so many ways to make your presence known on LinkedIn, and this is a great way in which to encourage more attention to your business.

 

  1. Optimize Your Profile 

Do some research into the best keywords to be using and include as much information as possible without coming across as verbose or boastful. It is important to complete every aspect of your profile, as studies have shown that professionals who do this receive forty times more direct inquiries and leads than those who do not.

 

Here at WSI New Media Marketing, we are a social media marketing agency specializing in social media marketing strategy and many other social media services to help you to make the most of your digital marketing efforts. For more information about how we can assist you in achieving your lead generation goals, do not hesitate to get in touch.

 

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