A Guide to Local SEO and Link-Building Techniques

A Guide to Local SEO and Link-Building Techniques

Local SEO is about offering your website visitors a great user experience and having a strong visibility across as many local terms search terms and phrases as possible. In local SEO, local terms carry a lot of weight. So, your primary goal is to get links from popular websites, directories and businesses in the same area as you.

The best advice for building links is to build relationships with the local community. Another tip is to create content on your website that is helpful and educational. That way, you are contributing to education in your industry while simultaneously adding content that can be linked to by other websites.

The Importance of Business Citations

A business citation is simply the mention of your business on another website. Most of the time, a business citation will feature your business name, address, and phone number. It may also include a link to your website.

Business citations are important because they are used by search engines to help them decide how to rank businesses in their local search results. Search engines, and Google specifically, use business citations to verify the accuracy of a business. It is important that wherever your business is mentioned, the details are always accurate and the same.

There are many places that you can get business citations from, but the best and easiest place to start is online business directories such as Yell.com, Yelp, ThomsonLocal, and so on. Think of these directories as the modern version of the Yellow Pages that you used to keep by your phone. Only, now it is online and available on everything from a smartphone and tablet to a desktop computer.

As a small business owner, you may have been harassed by a media company promising to raise the profile of your business in search engines in exchange for a fee. Many times, these companies will simply submit your business to directories such as those mentioned above and charge you for it. With a bit of time and effort, you can achieve the exact same results by submitting your company’s information to relevant local directories yourself.

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