There isn’t a one-size-fits-all recipe to create a successful website. As many of the best website design companies know, websites vary greatly in terms of content, style, look, feel and functionality depending on what the client wants to achieve. There are, however, a few key elements that you need to keep in mind when embarking on any web design project. These include the following:
- Responsive design
Gone are the days when your website could be a static one-pager on the internet. Today, an increasing number of people are browsing websites from their mobile phones and tablets. This means that your website needs to look great and be easy to read and navigate across a variety of platforms. Hiring a digital agency that is experienced in responsive website design is key to a successful website.
We live in a customer driven world when people want what they want, when they want it. If a person reaches your website via a search engine, then they will decide whether your website is worthwhile to spend time on in less than half a minute. Not only do you need to ensure that you have the right content and layout to grab your potential customers’ attention, but you need to make sure that the pages load quickly as well.
To make sure that pages load as quickly as possible, your graphics need to be optimized correctly. Remember that your home page is like a storefront, so you need to make sure people know where to click to find what they need within those 30 seconds.
- Great content
Not only does your content have to appeal to your target audience, but it also has to be meaningful and captivating. Be sure to hire a digital agency that also specializes in Search Engine Optimization, as strategically sprinkling keywords throughout your content pages can have a dramatic impact on how easy (or hard!) it will be for search engine users to find your pages online.
- Images, layout and navigation
The images and layout will require creative input, while the navigation of your site will require the input of a strategic internet marketer. A good website design company will have graphic designers, art directors and creatives, as well as digital marketers who can guide you through the process.
- Clear call to actions and authority building
If you want people to type in their credit card details, give you their email address or pick up the phone and call you, then these call to actions need to be worked into the copy and included in great visual representations. You will also need an About Us page and even testimonials that show your reputation and authority in the industry.