5 Cost-effective content marketing ideas for a small business

Content marketing

5 Cost-effective content marketing ideas for a small business

Marianna Muscat - Monday, January 11, 2021

If you are running a small business on a tight budget with little to spend on marketing, take a look at these 5 budget-friendly content marketing ideas to turn your small business into an empire. 

1. Repurposing old content

Repurposing old content or Historical optimization as it is also known, is a great way to breathe new life into your ‘old’ content. Freshen up and update old content from a few years back or even from last month. Make sure it is updated for SEO with link building and keywords so that it’s able to generate more traffic and conversions than it already does. You can even take it a step further and recycle your old content in new creations. Take a blog post and turn it into a video or take a series of blog posts and turn them into an ebook.

2. Be a savvy social networker

SMM (Social Media Marketing) does not always have to include paid platforms or PPC (pay-per-click) advertising if your budget is tight. Share your content across a variety of social media networks by posting text, status updates, and videos without forking out a dime. UGC (user-generated content) is another extremely valuable tool to keep your content authentic and to create a sense of community around your brand. Best of all, it’s totally free.

3. Lists 

People love lists and they are among the most shared content on the internet. Lists are a great way to engage your audience with useful and straightforward information and it’s generally easy content to compile. Use a variety of formats to keep it interesting and create lists that are relevant and helpful to your specific audience. 

4. Blog posts and articles 

 Great content needs to be relevant to your target audience and optimized for SEO. If you are unsure what your customers want to read about – ask them. Update your content regularly so your audience can always have something new and interesting to read and share. 

5. Infographics

Infographics are not only powerful marketing tools, but are also a feast for the eyes and usually easy for audiences to understand. If you are up for it, create your own infographics using free vector kits that provide you with all the elements you need to make colorful and informative infographics. Remember to include your business name and website somewhere on the infographic so that if it gets shared, people will revert back to your website when they want more information. For more information on website design get in touch with WSI New Media Marketing in Greensboro, NC, today.  

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