Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years. As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented.
Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO. This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels. This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.
After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization. WSI also assisted with relevant content and optimized copywriting. In two months, seven new pages are being shown on page one of search results. Three examples are found below:
Now the primary focus will be on off-page optimization, including citation building and increased customer reviews. WSI will also provide relevant posts for their blogs created at Tumblr, WordPress and Blogger and posts for Google+ and their social channels.
Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting. These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy.