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The Affect of the COVID-19 Pandemic on SEO Trends

Marianna Muscat - Monday, May 18, 2020
seo

The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down.

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Using SEO to sustain your presence during COVID-19

Marianna Muscat - Tuesday, May 5, 2020
seo

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.

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How to Adjust Email Marketing During COVID-19

Marianna Muscat - Monday, April 6, 2020
email marketing

During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing efforts, take a look at our guide.

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Web Architecture: Why It’s Important to Your Small Business

Ken Bowden - Wednesday, September 30, 2015

 

Web Architecture: Why It’s Important to Your Small Business

It’s easy for anyone to just throw a website online these days. The problem is that the ease that comes with drag and drop systems or simplistic designs doesn’t necessarily mean your website will be functional, informational, or even aesthetically appealing to the eye of the user. There’s a lot more to consider than you may have initially expected.

What is Web Architecture?

Much like an architect would design the layout of a home or commercial building, a web consultant spends a great deal of time designing the layout for a business website. Why is this important? In many cases – especially in today’s Internet shopping climate – the first contact a person may have with your business is online.  Furthermore, a great number of those online contacts will come from people searching the web on a mobile device.  Site navigation and placement of relevant content and information then becomes key in quickly engaging potential customers, in response to their queries.  This also means your website needs to look professional, be responsive to different viewing devices, be optimized to generate leads or convert visitors to buyers, and generally be user-friendly.

What to Consider When Designing Your Website

Brand awareness is key when building a website. Just as important though, is your visitor’s need for quick access, relevant information, a way to engage and a great user experience.  We take a number of important features into consideration when designing websites. These include but are not limited to:

  • The way your design will be used to promote your brand;
  • Whether or not your website is an ecommerce site, in total or in part;
  • How can we leverage mobile responsive to give the user the best experience;
  • Placement of CTA’s (Calls to action elements) to get the best user response;
  • Incorporation of the appropriate tools so your website will be indexed by the search engines (search engine optimization), including the proper utilization of keywords, meta tags, and tools that will help to naturally increase your site’s search engine rankings;
  • The type of engaging content that will be included on your site’s information pages, product pages, and even on your blog.

 

What Does It Really Mean in the End?

The better your overall website architecture, the more likely you are to see increased exposure on the web at a faster rate, starting the moment your website is launched. You’ll have more email sign-ups, lower bounce rates, more returning visitors, increased engagement, more social interaction, and – we certainly hope – a higher conversation rate when it comes to turning visitors into happy customers.

Want to learn more about web architecture? Call WSI New Media Marketing today at 855-856-4980. We’re here to help you make the most of your web presence.

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